All You Need To Learn About E-Commerce Sales Funnel

Do you want to learn about the E-Commerce sales funnel? And learn how to implement it in your online business, too? In this post, we’re going to talk about that. We’re also going to discuss every step of it, so that you can understand it properly and implement it successfully in your store.

What are online sales funnel?

The sales enclosure is a series of steps that determine the current position of the prospect. It starts from the aware stage to the making purchase and in some cases goes to the advocacy stage. The steps are or should be designed to enable the prospect to take the next step from its current position.

If someone sees your advertisement or blog post that content should help them take the next step where they can see more of your products or check out more blog posts. And then the next stage should do the same, guide the prospect to the next stage.

Sales Funnel Stages
Sales Funnel Stages

It also includes customer retention, upselling, cross-selling etc stages.

Do you need a sales funnel?

Sales funnels are one of the most important aspects of a business. Every business should try to implement it. If you can learn in which step your prospect is, you can optimise these steps to make the conversions happen.

If you don’t know where your prospect is, you can’t make the right decision to break the conversion. And you’re left with the user only, if the user wants to, the conversion can only happen.

So, if you know what stage the prospect is, you can boost your activity at that stage and make the conversion happen.

How to create an online sales funnel?

Normally, there are five stages while creating an online sales funnel. These are Awareness, Interest, Desire, Action and Post Action. If you have optimize each stage well you can get more conversions.

Awareness

Consumers become acquainted with your brand and what you are offering at this stage. They recognize that they need to solve a problem or to achieve a goal, so they’re looking for solutions.

Yours is just one that they’re probably going to stumble upon. This stage is why it’s so critical.

The awareness stage demands the educational content of your brand. Show how generous you are in giving up free information, such as blog posts, webinars, reports, and guides.

You may have seen so many TV ads for any brand and the same ads on different websites again and again. These are just to make the viewers aware of their products and services.

Interest

Now that people are aware of your brand and products, you want them to take the next move by providing them with valuable and engaging contents. The content can be anything that will give value or entertainment to the user, and keep them interested.

You can share informative blogs, entertaining videos, helpful PDFs, funny memes, engaging them through email, YouTube videos etc.

Desire

Create a desire when you have an interest in your audience. Talk about the advantages of your product, not its features, to make your prospective customers want the same good results.

Apple is doing this wonderfully. The company does not talk about boring specifications (features); instead, it constantly informs its audience that its products are sleek, elegant, easy to use and safe (benefits). Focus your marketing messages on how the consumer can ultimately benefit.

Create your CTAs strategically. Tell the reader how much he or she will benefit from, rather than focusing on what you offer.

Here are two examples of CTAs:

  • Grab an XYZ Backpack of your own and enjoy thicker shoulder straps and extra pockets.
  • Grab the XYZ Backpack for extra storage of your belongings and ergonomic straps that reduce back pain.

The second generates more desire, because the reader can visualise the benefits.

Action

It’s time to close the sale. You want your prospective customers to add your products to their shopping carts, enter their payment information, and then complete the order.

The average e-commerce site convinces only about 3% of its website visitors to take this step, as I mentioned earlier. You’re in a position to do better.

Examine your checkout process from end to end. What could lead someone to leave his or her shopping cart?

It could be unnecessary forms, surprise shipping charges, or lack of alternative payment methods.

To see which items should be added, test the different checkout pages.

Post Action

After the purchase, then it comes to giving good quality service, Shipping the products quickly and updating the shipment status with the customers. Also, it’s your job is to retain the buyers and keep them updated with your latest products and offers.

After delivering the products ask them about their experience, are they happy with the product’s quality, colours, etc. If they are happy ask them for their reviews which you can post on your website and social media channels that will help gain more potential customers. If they are not satisfied with the product then give them the option for return or replacement.

By giving good service you can form a good relation between your customers. And with loyal customers you can sell your products again and again.

How to enhance the sales funnel to boost sales

Data is essential if you want to optimise the conversion of your e-commerce enclosure. You’re forced to guess what’s going to work best without hard data.

There are several tools to help you better understand your audience. From headlines and navigation to CTAs and form fields, you will get a key insight into how your website visitors interact with specific features.

Use these enhanced lead generation and sales tools to optimise the conversion of your e-commerce funnel. For example, if you know that your visitors are not engaged in a particular CTA, you can change it to determine if performance improves.

Capture user behavior reports to understand page performance

You can do that using the heat map and scroll map features. The heat map shows you where your site is most colourful. Warm colours indicate a strong commitment, while cool colours indicate the opposite.

heat map

The same methodology is used for scrolling maps, but they are designed to show you when people scroll fast or stop scrolling. A scroll map helps you figure out where key elements should be placed on a page.

On both heat maps and scroll maps, you will see the key to your right. This will allow you to interpret the map.

Do A/B Testing on your pages

Put it to use once all this information has been collected. To determine which style or variation works best, run A/B tests on elements that contribute to conversions, such as CTAs.

Conclusions

With the proper implementation of the sales funnel, it can prove beneficial to your business. When you have the data on what works and what doesn’t work, you can optimize your content and improve your user experience.

I hope you find it useful, if it helps, please share it with your social media changes.

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How E-commerce Is Helpful To Business Success

All businesses have been affected by the COVID-19 pandemic. It is crucial for all companies to get back on track. However, after many months, we are seeing an increase in online sales. E-Commerce companies are currently providing both essential and normal products. Also, they have a chance to emerge during this crisis and take the opportunity to serve people and establish their businesses.

There are certain advantages of doing online business or e-commerce that can make your business a success. 

There are still many people who use conventional methods to do business. And they serve a very limited number of customers because of this. But in online business or e-commerce, there are no limits on how much you can expand your business.

And in this post, we’re going to discuss more the usefulness of e-commerce in business success. These advantages will help you motivate and to start your journey.

How E-commerce Is Helpful To Business Success

Let’s find out How E-Commerce is helpful to business success. You will find out the various advantages of e-commerce over your offline business.

Minimize Cost

This is one of the most important benefits of e-commerce. You need to keep your expenses as low as possible in a business. You need a place to start your business while in a physical business. It also comes with more costs, such as electricity, design, hiring of employees, etc. In addition, these costs are recurring, making the physical store expensive.

Many costs are not required when you start your business online. You pay for the domain, hosting/platform only. That starts at $30-$50.

In addition, if you may require expert help in designing your website or developing a custom web application or mobile application, the cost may be one time or depending on the usage.

So, basically, you’re going to cut huge bills like electricity, maintenance, salaries, etc. E-Commerce costs are more affordable than physical business costs.

Marketing

With online businesses, you have the opportunity to market your business on any social media platform that fits your marketing strategy. Also, you can show your products to a wider range of people around the world. There’s Facebook, Pinterest, Instagram, Google Ads, LinkedIn, Twitter, and more to start with.

Also, in most of them, you can start with a small budget to see how it works. The best part of online marketing is that you can filter out the audience you want to show your ads. In addition, online marketing is very cheap and effective compared to traditional marketing.

With e-commerce websites, you can market your products by targeting past customers or website visitors through retargeting/remarketing ads. This is a great way to retain sales.

Moreover, you can collect emails from your website visitors by using email newsletters, popup forms and send them weekly newsletters about the latest products and offers.

Sell Anywhere

Unlike offline business, selling through e-commerce is not limited to any particular area. With an online business, you get the opportunity to sell worldwide. For doing this you will need to have proper registrations. 

Through marketing, you can attract customers from around the world and offer your products to them.

24*7 Business

With an online store, your store will be open 24*7. So, there’s always a chance to make a sale even when you’re asleep.

Think about the customers who are buying products from a different part of the world. As your store will be open, they can shop whenever they want to. And you’re going to be notified about the sale. You don’t need a staff member to run your store or a security guard to protect you. Everything is going to be done automatically.

Customers can see any products at any time

In an online business, customers can check each and every product they want at any time of the clock. They can find out about the best sellers as well as the high-rated products and also the latest collection. And they can be done without you having to worry about anything.

Hire Experts with When You Need Them

E-Commerce stores sometimes need maintenance or you may want to change the design or want to add a custom application. So, in that case, you can hire experts online and get the work done.

Your website will be running while you make changes or whether it’s day or night. And you’re going to do business.

Customers have the freedom to check orders and account details

This is another great thing about e-commerce. Where users can check out their orders, place or cancel any orders. Moreover, they can check out their account details, change passwords, add or remove addresses.

Business is Easy to Scale

When you get good orders from your online store. And you want to grow your business even further. Then it’s easy to scale your business without worrying too much about anything.

With offline stores, you’re going to have to make room for more products, you’re going to need new space for new products. But you don’t have to worry about anything in e-commerce. 

You can add an unlimited number of products to your website. This will allow you to further grow your business.

Grow Business Organically

With the help of blogging and video, you can grow your e-commerce store organically. You can optimize your content to display your video on top of your search engine video platforms and blogs. This way you can get a lot of organic traffic without spending any money on it.

You can share tips, facts, ideas about your products, and educate your audience to add value to them and help your e-commerce store grow.

Analytics

With online business, you’ll have all the customer information about your business, marketing efforts, content details, traffic details order. All of these will help you create better content, products, and, in addition, a better experience for your customers. And these might be helpful to your business.

We have come to the end of this position and to the conclusion of this article. Now, after reading all these points, you can have a clear understanding of how useful e-commerce is for business success.

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Top 10 E-Commerce Challenges and How to Solve Them

If you want to take your business to the next level, you can do this by taking it online. Also known as e-commerce. E-Commerce has changed a lot in the last 5 to 10 years. Now more and more businesses are coming online, making it difficult for non-competent businesses to survive.

And in this post, we’re going to discuss the top 10 e-commerce challenges you may face if you’re thinking about starting your online business. You will learn how to solve these challenges by taking the right steps. So, please pay attention to it.

Here are the Top 10 Challenges that E-Commerce Business faces

  1. Choosing the right platform
  2. Website Speed
  3. Building Trust
  4. SEO
  5. Competitor Analysis
  6. Security threats in the e-commerce
  7. Not Having a Right Marketing Plan
  8. Customer Experience
  9. Order Returns and Refunds
  10. Customer Services

1. Choosing the right platform

choosing the right platform, Top 10 E-Commerce Challenges and How to Solve Them

E-Commerce is about taking the right steps at the right time. If you lag than you may stay behind your competitors. Setting up the e-commerce store requires investment, time, and effort. 

So, this is important for you to choose the right platform for your business to grow. It is an important area where many e-commerce sellers get confused.

Solution:

You will have to choose the right platform to start your e-commerce business. Here are some of the points that you should consider while choosing your e-commerce platform:

  • The platform should be easy to use, flexible and scalable
  • It should have strong SEO features, Mobile Friendliness, Multi-Vendor Support
  • Should have a great number of plugins, tools, and themes options
  • Support should be good
  • It should support marketing integrations, have right payment gateway options, inventory management, email software
  • Most importantly, it should have top-notch security features

Some of the most popular choices are WooCommerce, Shopify, and BigCommerce. These platforms have different features and prices. You’re going to have to choose which one you want to go with.

In case you don’t want to start selling on your e-commerce website and instead want to start selling. You could start with Amazon, eBay. We offer e-commerce services such as listing, SEO, E-Commerce Store Optimization, Customer Support, then you can fill out this form and we will contact you.

2. Website Speed

Website Speed, Top 10 E-Commerce Challenges and How to Solve Them

Your website is your store, so your website must be loaded faster. It is also essential for SEO purposes. In the coming points, we’ll learn more about SEO.

If you fail to optimize your website and if it is loaded in more than 3 seconds, there is a chance that you will miss out on sales and conversions. Slow websites are frustrating to users and will close the window and look for any other options. Also, your website should have all the features that make it more user-friendly.

Solution:

  • Many tools can help you check your website loading speed, such tools are GTmetrix, Pingdom, Google PageSpeed Insights, etc. You can add your domain link and it will show your website speed both for desktop and mobile. Moreover, it will show the areas that you can optimize to improve your website loading speed.
  • Also, you must use the Content Delivery Network for your images, videos to load faster. Caching another way of optimizing your website content so that when a returning customer is visiting your website it will load faster. 
  • Another option is to use new image formats like WebP and JPeg XR—this will help reduce image weight by 20-50% without compromising image quality.
  • Moreover, another important thing to remember is choosing the right hosting plan while creating your website on WordPress or any other CMS platforms.
  • Limiting the use of unnecessary plugins and other apps can also increase the loading speed of your e-commerce site.

3. Building Trust

trust in business, Top 10 E-Commerce Challenges and How to Solve Them

This is another common but difficult challenge new e-commerce sites face. And if you are the new owner of the e-commerce site, you can relate to this. Converting your first-time visitors into paying customers can be hard when you’re new.

The website visitors will not complete checkout if they feel uncomfortable or doubt the credibility of your e-commerce site.

Solution:

  • Write a clear about us page with your website’s credentials, certificates, values, mission, addresses, phone numbers, email addresses.
  • Add Trust badges, reviews and testimonials to build trust
  • Have a clear and easy to understand Returns Policy, Refund Policy, Replacement Guarantee. Because first-time buyers check out the options to return a product if they don’t like it. Also, offering free delivery can increase the chances of conversions.
  • The checkout page should have texts such as “100% Money Back Guarantee” or “Replacement Guarantee”. “If you are not satisfied with our products you can easily return within X number of days”. These are also going to build trust with your customers.
  • Deliver as per your promises. Whatever promises or guarantees that you have made on your e-commerce websites, about the return policy, refund policy, replacement guarantee, free delivery charges, you must fulfill them.

4. SEO

Website SEO, Top 10 E-Commerce Challenges and How to Solve Them

This is one of the most important challenges that an e-commerce owner can face. If you fail to optimize your website for SEO then you can face a lot of problems. If SEO is done correctly then you can get a lot of organic traffic to your website without investing money in advertising.

We discussed the Website Speed on point no. 2. Here is some more information on SEO to tackle this challenge.

Solution:

  • It is important to have all the pages with unique meta-title tags under 60 characters and meta-description tags under 155-160 characters written to them. Meta tags help Search engines to learn what the page is all about.
  • All images should have Alt tags. Alt tags describe what the images are for. This can be helpful when the images are not loaded. And also it helps search engine crawlers to index the images properly.
  • You should also take care of the link structure of a page. It helps the users understand where the page is going to take them.
  • Certain platforms have many tools that can help you with your SEO. For example, in WordPress, there are plugins like Yoast SEO, Rank Math that give useful information about your website SEO.
  • Create interesting and informative content with proper keyword research and formatting for your website visitors. This can increase your chances of getting your posts featured on search engines. And for results, you can get a lot of organic traffic to your website.
  • Your website needs to be mobile-friendly so that it will look perfect to the mobile users.

Click here to learn more about On-Site and Off-Site SEO.

5. Competitor Analysis

competitor analysis, Top 10 E-Commerce Challenges and How to Solve Them

Competitor Analysis is one of the most important challenges that e-commerce website owners face. They know about their competitors’. However, without much data, they can not focus on the areas that can give them the edge over their competition.

In a competitive market, others will offer the same products and services as you. You have to make a strategy to differentiate yourself from competitors.

Solution:

  • Do thorough research on the products that are more in demand, Offer more such products and try to give better value
  • Also, research the marketing platforms your competitors are using, check out their search engine rankings, also check out product listings
  • Compare prices, website design, product qualities, product pictures and try to give better than your competitors
  • Always try to give the latest products and remove outdated products by giving offers and discounts
  • Give better payment options, customer services that will make you stand out from your competitions.

6. Security Threats in The E-Commerce

Website Security, Top 10 E-Commerce Challenges and How to Solve Them

The online business is growing. It attracts a lot of undesired attention from hackers. They can take advantage of the weak spots in an e-commerce store. Security threats are a very important challenge that you can face.

These security threats can compromise the security of your website and can be used for theft and confidential pricing of your customers, unauthorized access to your control panel, spamming, and more. Hackers can also ask you for money in exchange for your website.

Solutions:

  • Your website can be hacked easily if its codes are not well written, so it is important to choose a trusted and popular platform to start your e-commerce website.
  • Another problem may be with outdated plugins and themes or plugins and themes downloaded from any unsafe website. These types of plugins and themes can be easily exploited. So, always update your plugins and themes to the latest version.
  • Another major security flaw you can easily solve is the use of strong passwords with a combination of letters, numbers, and special characters. Keep updating your passwords every month, too.
  • The server is the first hacker target since your site is located there. Using poor quality or shared hosting will make your website more vulnerable. Choose a private server to ensure that your website is free of any vulnerabilities.
  • You should use trusted antivirus apps/plugins on your site to protect against malware attacks, spam comments, etc.
  • Use a trusted payment gateway to provide you with payment-related security. And you can focus on other areas of your business without worrying about online payments.

You can learn more about website security issues and the steps you can take to fix those problems.

7. Not Having a Right Marketing Plan

marketing plan, funnel

The e-commerce market is too competitive, without a marketing plan, your business won’t succeed. And you will fall behind your competitors.

Before starting a business, you need to ask yourself a few questions. Which products are you going to sell? Who would you like to sell? What’s your goal? Where are you going to market? When are you going to market?

Solution:

  • You should always focus on the SEO of your website by optimizing pages, creating SEO optimized content. It will help you get organic traffic.
  • Create a clean and user-friendly landing page where you can collect leads for your email marketing campaigns.
  • Choose the right platforms for marketing efforts, you can also target based on customers’ interests, keywords, age, location, behavior, etc. So, it will show your ads to the people who are more likely to buy from your store.
  • Better segmentation will help you market the right products to the right customers. 
  • “For clothing businesses, influencer marketing works very well, but if your e-commerce business is based around a product that solves a problem, getting your website to rank on Google for keywords related to that problem through SEO efforts might be your best bet,” said Nicholas Rubright, digital marketing specialist at e-commerce market research firm Zik Analytics. Also added, “Understanding your audience is key to figuring out which marketing channel will generate traffic that converts into sales.”

8. Customer Experience

customer 5 star rating, happiness

Providing clients with an excellent shopping experience can be challenging. You’re going to have to focus on a lot of areas of it. You’ll also have to offer better than your competitors, as well as better than buying from a local store.

Solution:

  • Customer experience is important when it comes to e-commerce, as customers want to be treated as well or better online as face-to-face.
  • You have to offer better pricing, quality than any competitors that will make them happy and they can buy from you
  • Focus on the customer and try to concentrate on what can be done to make the customer experience better, such as a handwritten thank you letter with every order, a free gift that will boost consumer happiness.

9. Order Returns and Refunds

Order Returns and Refund

E-Commerce websites get a lot of returns. The reason can be anything like product defects, longer wait times. Product returns and refunds are important both for customers and to you.

In research, ComScore found out that 89% of online shoppers have made a return in the past 3 years and  77% of those returns come from repeat customers.

Solution:

  • Having a Return Policy and Refund Policy is important and can help customers shop in your e-commerce store without hesitation. And return any products that are not fully satisfied.
  • You should have a transparent return and refund policy. So that the processes can be easily identified by your customers and potential customers.
  • Make sure the policies are easily accessible and understandable to them.

10. Customer Support

Customer Support

Customer Support is another challenge that e-commerce companies face. If you fail to deliver the desired support then it can harm the relations with your customers. 

With the right customer support services, you can build trust, increase sales, and overall it is very good for your businesses. Big e-commerce marketplaces such as Amazon has great customer service as they have huge resources, teams who can handle customer queries.

If you are a small e-commerce business you can do your best and can help people.

Solution:

  • Add a Contact us page on your website. Add all the contact details in it. Email address, phone number, social media links.
  • Also, add a Live Chat app/plugin on your website so that your customer can promptly communicate with you.
  • Build a friendly relationship with the customers, so that they can contact you without any hesitation. And get their issues resolved. Moreover, they can become returning customers.

I hope you will get an idea of the e-commerce challenges and solutions. Challenges are always there and you will have to solve those in order to grow your business. Customers’ expectations are also growing with advancements of technology every year. The challenges keep us working towards providing a better solution.

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How to Start E-Commerce Business With Crowdfunding – Ultimate Guide

Do you like to start your e-commerce business? But because of a lack of resources, you ‘re not in a position to go ahead with your business plan. 

Looking for business funding can be frustrating. Banks won’t let you lend finances because they may find your idea risky. Venture capitalists say you ‘re not fundable, and Angel investors, well, as the name suggests, they can be hard to find.

But you are so confident about your idea of e-commerce business and very sure that it will fill the problems with solutions through your platform and will be a success.

In this sort of situation, you can make use of Crowdfunding. As the name suggests It gives you support from the crowd. People who invest in your idea to make it a reality.

In addition, crowdfunding may also provide a way for entrepreneurs to validate demand for their ideas by encouraging others to “buy-in” pre-orders, donations, and investments before they start development.

What is crowdfunding?

crowdfunding

Crowdfunding is the process of collecting money, whether the small or large amounts, from a larger group of individuals.

To achieve the goal/idea, crowdfunding owners must announce their fund requirements on the fundraising page.

They must also determine the exact date by which the money has to be raised.

Crowdfunding is often used by start-ups, small businesses, artistic projects, and charitable organizations.

Taking a small amount of money from a large community of people, they can complete their Crowdfunding goal and start working on their product.

Example of a successful Crowdfunding campaign, A British plant-based initiative has been the quickest initiative on crowdfunding site Seedrs to cross £ 1.5 million.

The fundraising, still in its private phase, is set to go public over the next few days. This, which to date has earned £3million, has surpassed its £2million goals with 40 days remaining of the campaign.

How does Crowdfunding work?

There are many platforms that provide the Crowdfunding facility that we will discuss later in this post. Some of these platforms focus on charitable fundraising, while others focus on entrepreneurship fundraising.

However, getting started on these platforms is more or less the same thing.

The owner will set up a profile on any of the Crowdfunding platforms. The owner should give a detailed description of their project and purpose there. 

The audience should have a clear idea of what your project is all about and where their money is going to be used.

The most popular crowdfunding pages feature videos that show the product or goal in depth, introduce key players, provide a history, and explain the future impact of the project on a global scale. It encourages contributors to fit the profile of the organization.

In this case, donors are also referred to as ‘backers.’

Various incentives/rewards are offered to the backers for their support. For example, for donating $40, the owner can offer a coffee mug to the donor. Or the owner can offer an invitation to the opening ceremony for a donation of $100. The owner can offer more enticing rewards for the backers as per their donation level.

You will have to consider expenses, every Crowdfunding site has its own unique set of features, fee structure, you will also have to pay taxes on your earnings, the cost of rewards. 

After submitting your project to the platform with a goal and a deadline. You cannot just rely on organic traffics, social shares. You will have to run social media campaigns so that more and more people can be aware of it and you can get more chances to get contributions. 

Who can start Crowdfunding?

Anybody can start a Crowdfunding project. Whether you have a small business and want funding for your business idea. 

Or you’re a startup that has some great ideas that can help people around the world.

Or an artist/designer/maker who has some great skills that can offer something different from what is already available.

Also, you have to solve any problem or provide something better that no one else does.

There are millions of people out there who are ready to help you with your project, and you’re just going to have to connect with them with the right messages and promotions.

The best e-commerce crowdfunding sites

Whether you want to start your own Crowdfunding e-commerce business or start a charity, or you are a content creator, artist, or a startup, there are many Crowdfunding platforms that can help you.

Here are the Top 11 Crowdfunding platforms for starting your e-commerce business

1. Kickstarter

Kickstarter is one of the most popular platforms for crowdfunding. It was launched in 2009 and Kickstarter has become a successful platform for artists, designers, artists, musicians, and creative people all over the world.

In particular, it applies to creative projects in the following categories: Art, Comics, Crafts, Dance, Design, Fashion, Film & Video, Food, Games, Journalism, Music, Photography, Publishing, Technology, and Theater. Make an album, write a book, create an immersive theater experience, make a film.

Kickstarter has a large community of active users, backers who are constantly contributing to creative projects. It does a great job of promoting interesting projects.

Fees: 5% when you reach the goal (Processing fees not included)

2. Indiegogo

Indiegogo is a popular forum for crowdfunding helping companies, artists, and charities. Although it sounds similar to Kickstarter at first glance, it comes with unique features and campaign choices of its own.

The most notable difference is the option to select a fixed funding objective (all-or-nothing like Kickstarter) or a flexible funding objective for your campaign. You collect your funds with adjustable funding targets irrespective of whether you have reached the target by the deadline.

The flexible funding option is particularly useful when you are able to fulfill your promise to backers even if you don’t raise the funds, say if you are launching a new line of goods for an existing company.

U.S.-based startups might also consider Indiegogo’s equity crowdfunding offering — where you can submit your campaign to investors on the site looking for a financial stake in your project for consideration.

Fees: 5% when you meet your goal. (Processing fees not included)

3. Celery

Celery has an array of resources on your own website for custom crowdfunding and pre-ordering, all setup.

The one-step high-conversion checkout is put on your website, where you can charge right then or decide to charge later (to see how much demand there is for a product).

Combining pre-order, crowdfunding, and abandoned cart resources is enough to send a hard look to Celery.

This platform is tailored for people who choose to bring all funders to their own website (to maintain branding and get emails, etc.). Anyone who needs some kind of pre-order features too. Entrepreneurs seeking to escape the heavy Indiegogo and Kickstarter fees.

Fees: 2% per transaction + all Stripe fees

4. Crowdfunder

Crowdfunder is not for startups without any funds. The site clearly notes it’s an angel investor group and venture capitalist group. And you have a smaller chance of gaining grants, but it ties you to people with big pockets.

Many of the projects here go for millions of dollars, much like the typical rounds of funding you ‘d see in Silicon Valley.

The great news is you get to communicate with big-time investors who could eventually join your team in the future.

This platform is designed to provide businesses with the opportunity to work with prominent VCs and angel investors. Those who already have the perfect business strategy and (preferably) the money that comes in. People willing to pay high monthly costs to play the game and get connected to a rich individual.

Fees: Starting at $399 per month

5. Shopify

Shopify is one of our go-to eCommerce platforms, but did you know that you could also set up your own crowdfunding site?

While Shopify doesn’t seem like the perfect option for crowdfunding right out of the box, it does have the right applications and themes to get you in the right spot.

Just sign up for Shopify, for example, and then install the Crowdfunding Manager app. They used to have a free crowdfunding theme built, but that seems to have disappeared.

This is for businesses and individuals who need a full eCommerce site and a platform for crowdfunding. Those with to spend a little extra monthly cash. This choice is recommended for beginners and experienced users, as Shopify is easy to set up but you do have experienced editing custom coding options.

Fees: $29 per month for a full Shopify website + $19.95 per month for the crowdfunding app

6. Patreon

Patreon is one of the most popular sites on this list, with special emphasis on artists, bloggers, YouTubers, podcasts, cartoonists, musicians, live streamers, and the like.

Although many of the top crowdfunding sites support limited-run campaigns, Patreon was built to generate recurring revenue through paying memberships to creators and internet celebrities with loyal audiences. You may choose to allow patrons to pay for unique community benefits “per month” or to pay for “creation” to allow you to create more.

Patreon creators offer all kinds of exclusive benefits based on different levels of payment, such as exclusive content, branded swag, sneak peeks, yells and more. If you’re a creator who often delivers new content and has a strong online fan base, a Patreon page might be worth it.

Here you can build a community of dedicated fans and serve exclusive content (through the various Patreon integrations) that will unlock on the basis of the patron ‘s membership level.

Fees: 5% (excluding payment processing fees)

7. Fundable

Fundable is part of the Entrepreneurs.co network and is one of the largest crowdfunding platforms that enable entrepreneurs to provide incentives or equity in return for funding (only registered in the U.S. for now).

Startups that offer rewards generally raise less overall (under $50,000) but get more backers, while startups that offer equity usually raise more capital from fewer investors, according to their location.

However, to succeed with equity fundraising, you need all the ingredients that accredited investors expect to see: a track record of growth, a solid business plan, and, if not more, a pitch deck.

Fees: $179 per month while fundraising (including processing fees)

8. Crowdcube

Crowdcube is a UK equity crowdfunding site. It has a fairly limited number of campaigns, but companies accepted and active on the platform with their fundraising objectives will join the “Funded Club” of Crowdcube, benefiting from the exclusive benefits of their partner organizations.

To request investors from your network, you can promote your pitch or appeal to the established Crowdcube investor community.

Fees: 7% if you meet your goal (not including any other fees, or transaction fees)

9. GoFundMe

GoFundMe has a unique approach to crowdfunding, as most campaigns are for charity or for good reasons.

But that’s not to say you can’t use this for your new business idea!

You will find however that most company or product concepts have some sort of tragic or inspirational story behind them. Some of the latest ventures, for example, is funding a cookie business made by a girl with Down Syndrome.

Fees: 5% for GoFundMe (not including transaction fees)

10. Seed and Spark

Seed and Spark only focus on films. Since filmmakers need eCommerce shops, it makes sense to point this gem out of a crowdfunding source here.

This effectively tears down the entire production so that donors can give money to other aspects of the series.

You might want to throw some money into the ring, for example, and specify that it’s going to the cameras or the casting.

For short filmmakers, writers, feature-length filmmakers, everyone making videos or movies, this forum is something like a YouTube series.

Fees: 5% (Option to pay by the contributors) (not including transaction fees)

Examples of Crowdfunding E-Commerce

There are many successful e-commerce companies that have started Crowdfunding campaigns. Here are some:

In 2012, Walnut Studiolo, Valerie and her husband Geoffrey had the idea for a new product. A bicycle frame handle made from leather, that could comfortably allow cyclists to carry their bikes.

They decided to start their campaign with Kickstarter. Within three days, they met their fundraising goal and wound up raising over five times the amount of money they asked for.

There were three main reasons they choose Kickstarter:

  1. The couple wanted to fundraise a small amount of money for purchasing the leather in bulk quantities.
  2. They wanted to reach out to the Kickstarter audiences and do something newsworthy to bring attention on their product.
  3. Using videos they wanted to engage and teach their potential customers how the product can be useful. Kickstarter shows the videos first and with this feature, they attracted a lot of attention.

Get started with E-Commerce Crowdfunding

1. Share your message

Let your potential backers know how your product or business idea will help them. Share who you are, what you plan to do, where the idea for the project came from, what is your budget, and why you are passionate about it. 

This shows you are actually putting some thought into the concept which helps to prove your project ‘s validity and credibility.

  • Make sure you produce both a super-looking project-header picture and a convincing video. 
  • You’ve got incredible video pitch to make. Ensure sure the content of the video is crystal clear, that the story is convincing and that the product shines.
  • Show that you are credible by clearly speaking, outlining the concept, and the benefits and showing exactly how it works. 
  • Emotionally communicate with a personal story in such a way that a potential sponsor may relate to it.
  • Finally, talk about why it’s a special product. People need to know what problem you solve which will appeal to customers.

2. Offer attractive incentives

After a great message, you need to get some great rewards for your backers to make your campaign more convincing. It’s a good thing to have some attractive rewards for them.

Also, keep in mind that the rewards are going to cost you, and if it’s a physical product, it needs to be shipped and delivered. This will also add to the price point. Give the rewards that you actually can deliver to them.

3. Set your goal 

If you’re launching your Kickstarter campaign, be mindful it has an all-or-nothing fundraising model. You get to keep the money if you hit or exceed your funding target. If not, then you’re not getting anything. Platforms like Indiegogo are based on a completely different model, where you can retain the funding irrespective of how you are achieving your goal.

You should have a clear idea of how much money you are going to need for your e-commerce business started. Please keep in mind that once you have launched the initiative, you can not adjust your funding target.

4. Promote your campaign to a targeted niche audience

There are many ways you can promote your campaign, word of mouth is one of the effective ways and free ways to get started. However, it will have a limited impact.

To reach out to larger audiences, you will need to

  • Social media marketing
  • Influencer marketing (reaching out bloggers, YouTubers, etc.)
  • Host webinars, events to interact with the live audience

5. Stay connected with the backers about your project progresses

You will need to keep in touch with the backers through weekly, or monthly updates. If you ignore this, then gradually they will lose interest and you might not able to reach out the more people.

Take advantage of communication tools and stay connected with the backers. Be clear about the progress and share the updates whether good or bad.

6. Production and Shipping

When you have raised the funds then you can start production. You can do that by yourself if you have the equipment. Else you can contact with a  manufacturer who can do the production on behalf of you.

When you’re producing your products with manufacturers, make sure you’ve shared all the details about how you want the product to be.

After production, you will have to ship the products to the backers and ask for their feedback.

Based on their feedback, make changes to your products. Improving your product based on their feedback is essential.

I hope this post is helpful.

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Importance of Community Management in E-Commerce

Community management leads a community of practice to accomplish its goals, stays active, its participants’ profit from being involved. You manage it as the administrator of that group. You’ll need to balance between your offerings and provide information about it to the members. This will impact your business according to your actions.

And in this post, you will understand the impacts of Community Management on e-Commerce. 

Public management and social media management are also used interchangeably. And while this is certainly a vital aspect of any social media strategy, it is increasingly important to control your audience the bigger your consumer base is.

At its core, community management is about partnerships, and how your brand seizes opportunities to engage in public online spaces with your community.

What is community management?

“Community” may indicate a single place, but in fact, the group is spread all over the internet: on the e-commerce site, Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google+, Reddit, forums, and even the articles’ comment sections.

Your group is made up of your existing customers, target markets, and all the people who directly and indirectly communicate online with your brand.

Brands without a community management strategy lose opportunities to:

  • Control feedback from consumers
  • Transform customers into loyal fans
  • Win over potential customers and influencers
  • Network with, and collaborate with, other brands
  • Get useful, raw feedback on the product
  • Be the best person in the section on comments

Community management vs. Social media marketing

The distinction between community management and social media marketing is crucial to consider as they each have their own goals.

Social Media Marketing is creating and sharing social content to attract and connect with new customers. You might concentrate here on issues such as scope, interaction, and how much traffic a post drives to your blog.

Community management is what happens after and after posting social media. It’s a part of customer care, part of listening to the media, and part of becoming involved in brand-related discussions.

Where social media marketing transmits a single-to-many message, community management also starts on a smaller, more intimate scale. So it can create the identity of your brand in places on and off of your e-commerce site.

Why it is important?

More relevant is the role of group management in keeping the customers happy. 

We ‘re going to break down Community management into four parts:

Monitoring

Without an active social listening effort, community management would not be possible: monitoring the Internet for conversations that matter to your brand is important.

Listening on and following up on conversations related to your company is essential.

Engaging

Any remarks that you make online leave a digital footprint. The more positive feedback you receive from your followers, the better your brand. That’s why it’s important not only to start these conversations but to keep them alive, particularly because many social media algorithms use engagement signals such as comments to decide what to display in our news feeds.

It might be tempting to automate your engagement with a bot that likes and comments on your behalf on social networks, but you’re going to get to a point where it’s starting to do more harm than good for your brand. In today’s internet, which is only filled with technology, you need to show that behind your brand there’s human thought and feeling to actually communicate with customers.

Instead, track your social media on a regular basis to find ways to answer issues, thank satisfied customers to speak to people who may want your goods. Being human. Stop copying and pasting answers all the time, and allow for spontaneous conversations.

Keeping discussions alive, and communicating proactively with customers, opportunities, and influencers are essential for making community engaging.

Moderating

Another significant community-management role is the online management of your reputation. It includes keeping spam clean on your social media and ensuring that any negative feedback is answered.

Hide spam, to begin with, which detracts from the appearance of your comment section. Do not cover or delete sensitive comments because they may be misinterpreted as censorship or deceit. This creates a much greater problem with how your brand is viewed.

You should however conceal offensive and explicitly advertising remarks that can annoy or confuse your group.

Weeding out feedback and interactions that do not add value and troubleshooting issues from customers.

Measuring

Analyzing how you view your brand and having actual, unfiltered feedback. You can get a sense of how the audience perceives the brand, where you can change, and even things you can add, from all the acts we’ve covered up to now.

Yet one of the problems of community management is resource limitations.

Conversations can take place online everywhere but you can’t be online everywhere.

Find out which platforms your audience is most involved in and where your key goals are most likely to be achieved, whether it’s creating brand recognition, driving traffic, or preserving credibility. These are the platforms that you will give priority to.

Create your community to shape your business

Finding or initiating discussions and increasing your community is a must for sustainable companies. And as your company expands it increases in value and impact.

Community management introduces the brand to the world as a friendly, informative personality. Those others can’t help but want to engage with and that exposes opportunities to spark constructive conversations about the products and their climate.

Invest in a good group and you will create a loyal base of fans who will fight on your brand’s behalf and even come to your rescue when you need it.

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What you should know about E-Commerce Product Listing

The main ingredient you should have is products to run your online store, and these products need to be listed in your store. Only then can visitors see the products and buy them.

There are so many different platforms that you can choose to start your e-commerce website or become a vendor without having your own website. The common thing you’re going to face in both of these channels is the product listing. However, there are different platforms that have different challenges.

And in this blog post, we are going to learn about them.

Creating a new product listing on e-commerce is not as easy as you would imagine. With a few basic errors, it’s easy to build an entry that either doesn’t appeal or doesn’t provide enough details to make a purchase for your target audience.

“93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.” – Grant Thomas, 65 E-Commerce Statistics about Consumer Psychology

Preparation

Record details of the online store

First, you need to take a moment to review the online store information on where you will be selling your order.

This will make it easy to keep track of your requirements for e-commerce product listing over time, and which products have been uploaded to a particular store account.

Choose a product

Next, you’ll need to decide which product to list. Use the form fields on the product listing page to record your choice on a sheet, and any rough details.

If you don’t already know which product to list, consider browsing at your preferred e-commerce platform’s best-selling goods and selecting choices that could either add value or sell more easily by contacting a specific manufacturer.

Decide on a price

You need to decide next about your product’s price. This will depend on the product’s design, the cost of the products, the time and expertise to be produced, and the standard order size (e.g., single or bulk) but report it in the price area.

Calculate shipment details

Next, it’s time to determine your product ‘s shipping information and record them in the fields below.

Like with your other plans, when you need to send them to your online shop, this will save time and effort later, but it will also make it easier to go back to this guide to display all relevant details in one location.

Take pictures to highlight your product

Taking images of your product may seem a simple job, but the difference between good product launch and one that leaves you with an excessive inventory can always be the one. Therefore, you need to make the best shots that you can find.

Follow the steps below to make sure you have all the pictures you need to show the product’s best aspects. Attach your images to the upload field of the file once you have done so.

  1. Using plain background
  2. Find the right lighting
  3. Using the best quality camera you can
  4. Take images from various angles
  5. Present the product’s features in at least one picture

SEO

List potential keywords

Keywords are a great way to rate your product in the search results, so putting together a list of possible keywords is a good idea before you start listing them. Using the Form area as always to record your initial ideas.

If you’re not sure what the keyword is, think of it as the terms of the search the customer may enter to find your product.

If you want to mention a new cuddly toy, for example, the keywords may include:

  1. Toy
  2. Plush
  3. Teddy
  4. Cuddly toy
  5. Kids toy

Find related keywords in Google

Expand it by searching for keywords in Google and getting ideas from both the search results and suggested searches once you have your initial keyword list. List choices for new keywords in the field type.

Analyze your keywords

Now it’s time for the keywords to evaluate the volume and complexity. This can be done using tools like Google Keyword Planner or Ahrefs.

Select your main keyword

Once you’ve evaluated the possible keywords, it’s time to concentrate on choosing one. To submit your final option, use the form fields.

The intention here is to strike a balance between the keywords complexity, length, and relevance. Ideally, high volume, low complexity, and highly important for your company should be your slogan, but that is not always possible.

Creating a product listing

Once the preparation is complete, it’s time to create a new product list for e-commerce in your online store.

When you’re using Amazon, WooCommerce, Shopify or some other site, this usually just includes signing in, navigating to your list of items, and then pressing “New Listing” (or equivalent).

Set the title of your product

In your new listing the first step is to fill in the product description. When explaining the product this should be as simple as possible, use the keyword you have selected but remain concise.

Use the form field as for previous tasks to record a copy of your product title.

When you’re stuck with ideas, consider checking on the marketplace of your store for your preferred keyword and product and sorting out the best-selling results (where possible). Top-results titles should give you some insight into what your target market wants out of this product, and what the top results don’t do to give you a boost.

Write the description of the product

Next, is the time to write a product description. Usually, this will provide a combination of hard facts about what the product is, its features, and some of the more emotional advantages of purchasing it.

For starters, you might want to say a story about how the polka dot is ideal for lazy weekend mornings or cold winter nights alongside the size of a dressing gown.

In the Form field, record a copy of the definition.

Upload the images of product

Upload the product images, this move is nice and simple after hard thinking about your product description. To that end, all you need to do is upload the photos you took earlier to the field of the online store.

Seek to make sure the clearest, most appealing picture appears first when the consumer sees the product because it sets their standards and attracts their attention before moving on to the others.

Seek to include your main keyword (or variation) in both your picture titles and their alt tags, if you have the ability to do so.

Set the price

Set the product price now and make sure it suits your previous estimates.

Fill the shipping/delivery details

You ‘re almost there-one of the final steps is to fill out the shipping and delivery details for your new product. As with the product price, please check below to see the information in this checklist that you entered in the fields of the earlier form.

The specific choices and specifications you will have on offer will depend on the e-commerce site you use, but these specifics will cover the requirements.

Save your listing of eCommerce products

Finally, it’s time to save the new listing of your product and put it live in your store. Again, the method for this will largely depend on the platform you are using, but most of them will be either a “Publish” or “Save” button at a prominent location on the product information page.

Congratulations to you! You’ve finished an e-commerce product list checklist and are ready to start selling to your customers.

Feel free to run this checklist any time you need to upload a new product to make sure you have all the information you need to give your store the best chance of success.

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Everything You Need to Know About E-Commerce and Its Applications

E-Commerce is the area mostly known to people to shop online. People use it frequently to buy new items for the home, family, or themselves. And some use it to sell their products.

However, there’s more to learn about E-Commerce. E-Commerce (electronic/online commerce) is an area used in various fields of business, such as wholesale, retail, and manufacturing. E-Commerce is also mostly used as online shopping for manufacturers to consumers.

Ecommerce in another definition refers to the sharing of business information, the maintenance of business relationships. And the conduct of business transactions with the help of computers connected to a telecommunications network and without the use of paper documents.

In this post, we will learn more about the application of E-Commerce.

Classification of E-Commerce by its application:

Electronic markets – here the purchaser is presented with a range of products and services available on a market so they can compare prices and make the purchase.

Electronic data interchange – this is a standardized system in which computers communicate with each other without printed documents, such as order forms or invoices; it eliminates delays and errors otherwise seen when handling paper.

Internet Commerce – the one we know the most; the medium used to advertise and sell countless products and services; the purchased goods are then shipped to the consumer.

There are six major E-commerce types

Business to Consumer

Business-to-consumer(B2C) is described as a direct transaction between an enterprise and an end consumer. A customer can view and choose the product displayed on the website and buy products/services as approved by the company. They ‘re known as online retailers that sell online products and services.

Business to Business

Business-to – business (B2B) is a circumstance or transaction that has been negotiated between two firms in order to make a commercial agreement with each other. Simply, it can describe trade with other companies doing business. B2B transactions are completely different from other types of e-commerce such as selling products directly to other businesses, rather than selling products to consumers.

Business to Administration

The e-government is also known as Business-to-Administration (B2A). It is a transaction processed between corporations and the public sector. B2A services include legal documents, employment, financial services and more. The transaction is fully controlled by the government and only provides the business companies with a medium to submit application forms to the government.

Customer to Customer

Consumer-to -consumer transactions (C2C) processed between consumers. Consumer-to-consumer has made buying, selling, and trade a convenient way for the people who come together. eBay(online consumer auction site), newspaper (online classifieds), craigslist are a prominent example of C2C transaction. C2C ‘s main aim is to enable relationships between buyers and sellers alike. Their business model is known as peer-to-peer.

Let’s take a look at the most common E-Commerce applications:

Retail and Wholesale

In this field, e-commerce has many applications. E-retailing is essentially a B2C and in some cases a B2B sale of goods and services through online stores designed with virtual shopping carts and electronic catalogs.

A subset of retail e-commerce is m-commerce, or mobile trade, whereby a consumer buys goods and services using their mobile device through the retailer’s mobile-optimized site.

These retailers use the e-payment method: they accept payment through credit or debit cards, online wallets, or internet banking, without paper invoices or receipts being printed out.

Marketing online

This refers to collecting data on consumer behaviors, preferences, needs, patterns of buying, and so on. It helps marketing activities such as price-fixing, negotiating, enhancing product features, and building strong customer relationships as these data can be leveraged to provide a tailor-made and enhanced buying experience for customers.

Financing

Banks and other financial institutions make considerable use of e-commerce. Customers can check the balance of the account, move money to other accounts held by them or others, pay bills through internet banking, pay insurance premiums, etc. Individuals may also conduct online stock trading and obtain stock information for trading from websites displaying company news, charts, performance reports and analyst ratings.

Production

Supply chain operations also use e-commerce; usually, a few businesses form a group and create an electronic exchange and facilitate the purchase and sale of goods, exchange of market information, back-office information such as inventory control, etc. This allows for the smooth flow of raw materials and finished products between the member companies and also with other companies.

Online Booking

This is something almost every one of us has done at some time – book hotels, holidays, airline tickets, travel insurance, etc. These bookings and reservations are made possible through an internet booking engine or IBE. Aviation, tour operations, and the hotel industry make maximum use of this.

Online Publishing

This refers to digital book publishing, magazines, catalogs and the development of digital libraries.

Digital Advertising

Online advertising uses the internet to deliver promotional material to consumers; it involves a publisher and an advertiser. The advertiser provides the ads, and the publisher integrates ads into online content. Often there are creative agencies that create the ad and even help in the placement. Different types of ads include banner ads, social media ads, search engine marketing, retargeting, pop-up ads, and so on.

Auctions

Online auctions put together various people from different geographic locations and allow products to be exchanged at discounted rates, implemented using e-commerce technologies. It allows more people to become involved in auctions. Another example of an auction is the bidding on an airline website for seats – window seats, and those on the front with more legroom are usually offered at a premium, depending on how much a passenger is willing to pay.

E-commerce is all around us today, and as an entrepreneur, if you want to expand your markets, get more customers and boost your profitability, you should also get into this realm. Are you looking to establish your online presence with a reliable and reputable e-commerce development company? We have over a decade and a half of experience at IPIX Tech Services helping startups, small and medium-sized companies achieve their business goals by online marketing. For more details please contact us!

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Handling Feedback: Step-by-Step Guide

When you run an e-commerce store that is based on a service or product. Then you know how important the feedback from your customers is. Feedback is important to change whether it is positive or negative. It’s a way for your customers to tell you how to improve your performance.

That’s why learning how to respond to feedback constructively is so important. Others may view it negatively, and may not take the opportunity to improve their products or services. The best thing to do after receiving feedback is to listen, reflect, adapt, and use it to improve.

How to Handle Feedback: Step-by-Step Guide

Usually, in e-commerce stores, owners set up feedback or product reviews or service reviews to request feedback from users. Some also ask for their reviews or feedback via emails or other review platforms. Open communication is always the best way to get feedback directly and to make use of it for business improvement.

Getting feedback is just one step. And after you get feedback, how you handle the positive and negative feedbacks and use it to improve as an opportunity, that’s what you’ll learn in these next steps.

1. Ask questions to make things clear

Feedback can be a sign of criticism for some people, and unfortunately, not everyone can accept it well. Little did they know that feedback and reviews are an integral part of being part of the organization. It helps you to make bigger things and to make a better decision to achieve more. You must, therefore, learn how to ask questions to make things clear and avoid misunderstandings and confusion. Issues can get bigger when questions are not asked, and feedback is ignored.

Asking questions is helping to identify strengths, weaknesses, and opportunities in ongoing or future projects. It is also crucial that every report or update includes comments such as “Let me know your thoughts” or “Any feedback from you will be appreciated.” It’s a great thing to suggest that you have effective communication, so every member of the organization will be productive.

2. Listen actively to feedbacks

Listening is vital if we are to be able to handle feedback. Don’t be afraid to hear some comments and criticism from your customers, because of them you can learn more about their statements. To promote good listening, keep active listening, and let the speaker finish his speech. Do not interrupt or distract. This will help you focus on what your customers are telling you.

If you find it useful, repeat the feedback to the person for clarification, for example, ‘so what do you say is that you think I could contribute more to our products or services? ‘By listening closely (listening for content, intent, and feeling) you will have more chance of determining the exact intent of the feedback.

3. Put yourself in their shoes

Imagine that you were the one giving feedback. You know, you ‘d only give feedback if you thought it was essential. You might be giving feedback because you want to help someone; because you want to stop someone from making a mistake or getting in trouble; or because they’ve upset you, and they’re not aware of it.

Consider how the person framed their feedback. You may be able to see how they tried not to hurt your feelings (Nawalkha 2018).

4. Think about the Potential Benefits

Rather than interpreting feedback negatively, (for example, a criticism of your services), think of how this feedback might enhance your services. Feedback has the potential to strengthen your services; productivity; outcomes; and relationships.

Even if the feedback is coming from someone who you do not consider to be an expert in their field, it doesn’t mean there’s nothing to glean from what they have to say (Lindsay n.d.)

5. Make notes on the Relevant Feedback Points

To avoid missing or forgetting minor details of the feedback given, it will be helpful to write down notes when taking down notes. It is important to remember it all and allow you to think about it later. It’ll also be beneficial to create a list.

6. Be Grateful

Some feedback needs to be used as a way to change. Always be grateful for the reviews and the critiques. Use these to strengthen your offerings. Consider this as an opportunity to give you yet another opportunity to work on your performance. When proper attention is given to feedback, this can lead to an improvement in your potential.

7. Request Time to Follow Up

There are a few reasons why you might want to do that. If this is a big issue, a follow-up will be needed. If you feel particularly blinded by feedback, you might want to talk to others about it and seek advice.

You might also want time to think about what action you ‘re going to take to respond to feedback, beyond what the person giving feedback might have suggested.

Asking for more time also lets the other person know you ‘re taking their feedback seriously.

8. Don’t apologize too much

You ‘re not going to be happy to hear too much apologizing instead of taking action. Apologize with all of your sincerity. Don’t get disheartened; each of us can make a mistake. But all of us can do better, learn, and improve our performance.

9. Undertake self-assessment

This might be hard. You ‘re likely to do things in a certain way because you’ve decided that’s the best way to do it. It can be a confrontation if someone tells you that it isn’t.

One method of self-assessment is to evaluate the performance of certain tasks and to break them down into separate components. This way, you will be able to determine where you may have gone wrong in the process.

10. Be Prepared for It

Know that unsolicited feedback could be provided to you at any time in any professional work environment. Be prepared for feedback by recognizing that everyone has room for improvement.

Better yet, show maturity and accountability by taking the initiative and asking for feedback.

11. Use this and move on

If you have come to realize that there is room for improvement in your work after following these steps, act on the feedback. If the person giving feedback doesn’t sit right with you, brainstorm other ways you can work differently.

You may find that your new way of working is a powerful tool to help you move forward. Even if that doesn’t happen, you ‘re going to show that you’re someone who’s able to accept flaws and work on performance.

It’s not just for your benefit to know how to handle feedback. It is important for the organization as a whole and the quality of care.

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How E-Commerce Is Helping Us to Improve Our Standard of Living

E-commerce has taken on an important place for a country’s economic development as well as ourselves. It has also become a necessity to attain the social welfare objective. E-Commerce is the demand of the time, customers, business, and nations.

We spend our daily time on the internet for work, study, marketing, business, learning, and entertainment. All of these social and commercial activities are linked to the Internet. And in our lives, it has become a standard. And the World around the Internet is impossible without eCommerce, and you’re going to be scared to imagine it. That’s why eCommerce is important in our everyday lives.

In this article, you’ll get all answers about eCommerce uses, it’s advantages and its importance in our daily lives. Also, why people are using e-commerce, and how it has become a living standard for people and businesses. Read this article till the end to learn everything about the importance of e-commerce and how it can help you in your everyday life, career, and business.

Delivering Standard of Living to the Society

E-Commerce is an online buying and selling process that is now extremely important in our everyday lives. After social media people are more active on e-commerce platforms. E-commerce is the heart of the web.

Suits Everyone in the Society

A society is a mix of people of diverse tastes and preferences. Modern e-commerce aims always to satisfy customers. Thus, the main commerce responsibility is to produce goods and services for society at a reasonable price, according to their needs and tastes.

Wide range of products

Limited to small shops and a limited range of goods and services available locally, people in small towns or villages need to compromise. As far as choice is concerned, traditional brick and mortar shops and modern retail stores are not in a position to please customers. Normally people in 1 market have to visit 5 to 6 shoe stores to buy 1 pair of shoes due to size, color, price or design issues, etc. And retailers find it hard to have all the variations. That is why eCommerce is so important. It brings more variety through the widening of conventional trade borders.

Within only a few minutes, people can visit more than 5 websites to buy shoes, which is much more convenient than visiting 5 separate stores. They will be able to test colors, deals, sizes, styles, and various shoe info. And it takes between 20-30 minutes to make a decision. If you want to shop for shoes or something else at the Mall, you need to spend the whole day using the conventional retail process. That’s why eCommerce is important, it provides acceleration to a variety of products and that too from home.

Lower costs than traditional commerce

E-Commerce method offers cheaper buying and selling prices for businesses and consumers. High overhead costs are not included in this type of trade. E-Commerce owners can save money on store rent, staffs’ salary, electricity charges, management costs, etc. That’s why e-commerce businesses can afford to sell at cheaper prices.

Less time consuming

If we are talking about eCommerce in education then the way people consume goods and services has changed. For example, learning coding skills traditionally takes a minimum of 6 months offline. And for 6 months, people will visit the study center every day for 2-3 hours. It doesn’t give the learners flexibility, freedom to choose their hours, mood, and the best time of the day. Neither are the teachers present in the offline classroom all the time. As a result, developing and improving skills takes a lot of time for faster jobs.

Therefore online courses, online degree programs are so popular worldwide. Students can pay the tuition fees online, select any course, complete the course at their own pace and time. It’s offering learners versatility and independence. That is why in today’s time online courses or eCommerce education are essential.

Exciting offers and notifications of shopping deals

In Tier 2 and Tier 3 cities, village shops, local markets, or even shopping malls, people traditionally don’t know what’s new (shoes, clothing, cosmetics, electronics) until they don’t visit. Even the local retailers don’t know what’s hot on the world market.

That’s why you’ve discovered in the past that people’s thinking, personality, appearance, and habits from metros and villages, and so on, differed. But due to the unprecedented evolution of eCommerce and communication technology, people now receive notifications and messages from vendors about existing Diwali and Navratra from even the most remote areas like Leh and Ladakh.

Within a second, customers today can find the best deals by visiting a link on their mobile phone. Now trendy people are wearing the same branded jeans in Mumbai and a fashionable Darlaghat village person is wearing them too. Similarly, students in Shimla can take the same career courses as students in California. This means that eCommerce linked people, that eCommerce equalized appearances, that eCommerce eliminated the distance between a student in the metro or a student in the village.

Ecommerce has stepped up the playing field, reducing the world’s physical limits. This is why I think eCommerce on the Internet was a great creation. And that is still going on.

Transparent business process

Most eCommerce transactions include digital transactions, such as credit, debit cards, and net banking. Sellers or retailers online receive payments via the payment gateway (mostly linked to the current account). Because of this method buyers and sellers are always subject to scrutiny by the government.

And the government can track any dubious activity account at any time, they can also match or compare expenditure with earned income in the bank statement versus revenue/expense details from ITR, GST. That’s why eCommerce is important for building and enhancing a transparent business or business system.

Employment opportunities

Nowadays, people living in the metro are more stretched for money, more worried, more populated, and more morbid than people living in a village or a small town.

This is because today, a mid-level graphic designer can earn 70000 to 100000 per month from home using freelance platforms, providing online services, and selling creative products from any village in India with internet connectivity.

Today’s skilled villagers are set to be experts tomorrow. In many ways Metros are becoming destructive to people. The Internet and eCommerce have created great platforms for local retailers to sell online, market online, inform, stand up, or compete with people who live in the metro.

That’s why I think eCommerce is the best thing that the peasants, the farmers, have ever happened. And I sincerely believe they will reap the rewards of this evolution.

The quality compulsion of sellers

Price in e-commerce has become the biggest challenge for online marketers and sellers if they want to thrive due to high competition and more price-wise demands from the customers.

This is because if customers aren’t satisfied with the products or services they can provide feedback, bad reviews, comments on the products, and ruin the product or brand equity and image. This is why eCommerce matters, as it respects the rights and views of consumers so strongly as conventional trade.

More Customer Contribution to Brand success

The eCommerce platforms allow buyers to contribute to the building of brands. Feedback from 5 stars, constructive feedback, and product reviews improve brand recognition and trust among prospective customers.

This awareness helps people choose which one product is better than others, services. People read reviews, feedback from existing customers before they make up their minds to buy certain products or services. It’s one of the key components of marketing influence.

The brands of today can not win customers based on sensational stories, attractive advertising, and fake promises. Consumers are smarter, and stronger than ever before. So cheating people, and expecting your business to grow, is tough. And if they cheat, 1 item with bad customer feedback could destabilize the equation of benefit and loss to lose.

Personalized customer experiences

Every single interaction generates data on an e-commerce website or any other website. That’s used by businesses to offer each customer’s personalized experience. So that the right client can obtain the right product or services.

Let’s say a person is interested in buying certain types of branded shoes, but it’s not in his size that the online retailer or e-commerce platform has. Now, once the platform realizes (saved data from customer interaction) that due to inventory problems it could not provide the product to a willing customer, it will work to get the size from another to go down as soon as possible and notify the customer that the shoes are now available in its size. Some might call it targeting, but it’s more like a personalized consumer-benefit experience.

Speeding up national economic growth

Trillions of dollars of transactions per day increase the banks’ cash flow. It will increase the use of digital banking as more and more people use eCommerce day after day. That helps banks to retain cash and it’s products that are because people keep keeping digital money rather than cash in their banks. So it not only lowers the cost of the cash management infrastructure but also provides banks with auto-scaling deposits.

The more business goes online the higher the demand for qualified people increases. More skilled people get jobs and income the greater the chance they will start businesses in the future. The more entrepreneurs we can create and enhance in the new generation the better for the economy.

Enhancing the development of technology in villages

The increased use of internet, mobile, and computers is enhancing the ability of less privileged village people to engage in online commercial activities. For example, a farmer can market and sell his crops directly to customers online without Mandi’s or marketplaces being involved.

And it’s beneficial to people because they get the products and services at a lower price and farmers get the higher price for their produce, much more than they could get at the traditional marketplace or Mandi. It will happen once particularly new generation farmers adapt to technology and rely on their knowledge and skills rather than on others.

So, we’ve come to the end of the blog post, now I hope you’ve understood the impact of e-commerce in shaping living standards in our society.

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E-Commerce has become a very popular method of buying and selling products over the internet. People and businesses use online sales platforms to do business through either Business to Consumer Model or Business to Business Model.

Today, e-commerce is one of shopping’s most important forms. It has influenced all facets of our everyday lives. The Internet has become an undivided part of our lives because it impacts our social interactions in a flexible way.

It is not possible to go to the market every day and to shop for goods because there is no time. Citizens are getting busier in their everyday work. So online purchases have become an increasingly integral part of our society.

And, in this post, we will understand more about the impact of E-Commerce on our society.

Social Impact of E-Commerce

The social impact of e-commerce can be assessed through the following factors:

  • Greater Internet usage The fastest-growing demographic segment includes students and young people.
  • This segment is a leading user of advanced online technologies and applications.
  • The increase in the number of Internet users has also contributed to substantial growth in other digital sectors, such as e-commerce, mobile transactions, and digital advertisement.
  • Entrepreneurs are also attracted to advanced computer technologies and their e-commerce usefulness.
  • Developing educational standards at all levels has enabled a great demand in the market for electronic commerce and e-commerce.
  • The online shopping process is constantly ongoing to make it easier, more understandable, and easier to use.
  • In online shopping, businesses offer attractive discount and offer, that interests more people and they come to online shopping.

The main advantage of online shopping is that you can know the characteristics of the item you want to buy. And you can also compare the item’s cost and qualities with another competitive brand on the market, along with other users’ feedback.

The Impact of E-Commerce on Society

As more and more Internet facilities, high educational standards, rising lifestyles, and economic growth, e-commerce and online shopping are achieving remarkable growth.

  • The flexible shopping experience and the rapid growth of transaction facilities offer the remaining segments of the market more opportunities.
  • The biggest benefit of e-commerce is the ability to offer safe online payment purchases, and nearly immediate credit card authentication and validation.
  • This significant impact has led to the advantage of a greater number of customers exploiting the different fields of electronic commerce.
  • The adoption of electronic commerce also involves a great deal of national diversity, particularly in marketing and subsequent sales.
  • The effect of increasing the transparency of macro-and micro-level e-commerce with the highest productivity.
  • Digital solutions that have replaced traditional applications offer many opportunities for businesses and individual consumers.

Positive Impact of E-Commerce on our Society

Convenience

Internet shopping can be even more convenient than going to a shopping mall or a supermarket and finding what you want. Through online shopping, you can just sit at home and order immediately using the internet.

Information Availability & Price Comparison

The internet is overflowing with knowledge and almost everything can be found very easily with the use of search engines such as Google, Bing. You can easily find the best price for the product you ‘re looking for without having to travel from retailer to retailer.

Greater Choice

Usually, you only have access to the products that are there when you go out shopping. That is different from shopping online. First, you will most definitely be able to find the product you want from different pages. Often, when you purchase from an organization of bricks and clicks, the commodity you’re after can not be available in your nearest shop, but can rather be shipped from another market.

Pre-orders

Today, most online high demand products tend to have a pre-order option. This is a method of paying for the product before it is released but on the day of release, it will be shipped to your door in exchange. For most entertainment products this is a very common method, such as video games.

Disabled & Elderly

Those with disabilities, whether physical or mental or elderly, will also struggle to go shopping in your usual shopping center. If you live long distances from city centers, this can become more of a concern. Online shopping enables these people to stay in the comfort of their homes when they order the products and services they want.

Time-Saving

It takes considerably less time to order an item online via an e-commerce platform. Compared with a ride to your nearest supermarket. Nevertheless delivery takes time.

Advertising Online

Today’s internet is a very popular place which makes it ideal for advertising. Businesses operating their own e-commerce platform also market to other non-competitors while creating additional sales and developing a relationship with that business that could do a great deal of good for both businesses.

Jobs

To have an online presence and trade online, you’ll need a website that can sell your goods or services using appropriate methods of payment. Smaller companies are likely to recruit an outside company specialized in doing this sort of stuff, while larger businesses are likely to employ their own web developers, marketing professionals, and search engine optimization specialists.

24/7

Websites running online are always open, provided there are no technical problems. This is a great advantage for those who work late and don’t have time to rush down to their closest store to find the product they want because they know they can order online.

The Negative Impact of E-Commerce on our Society

Direct Communication & Product Experience

The customer does not have face-to-face contact with the salesperson when buying a product online, and no hands-on interaction with the product. Instead, the advertisement should usually have a few photos to get a design concept together with a summary. Such photos and explanations may often be deceptive and the consumer can end up buying an item that isn’t exactly what they want.

Uncertainty

Since there are some websites out there for scam purposes, some people are afraid of entering their credentials online, and they can not be blamed. There are reputable sites out there and there are many ways to determine whether they are official sites or not. PayPal is an online payment method that people can use to keep the trader’s credentials private. Online trading will only operate with PayPal, ensuring you do not share any of your payment information with the company you are buying from.

Security Issues & Customer Trust

It ‘s important to provide the customer with a safe online shopping experience. When they try to buy items from you. This helps create more customer trust and means they can place an order without thinking about looking for other businesses in the future. Businesses would have to ensure a safe portal is available and the information is secured before the customer makes the payment.

Returns & Complaints

If there is a product malfunction, the consumer may request a refund or compensation. On the grounds that they were not responsible. It can be a lot of hassle for the consumer to figure out a return or refund for a company. That is solely online because they can’t just walk to their nearest corresponding shop. It will also build negative customer experience and they will certainly not be back in your shop again.

Unemployment

Many companies or firms move from becoming a brick corporation to being online. A more internationally accessible company where they are headquartered in a shop. And thus do not need the workers they have worked in their stores.

Delivery

When you order a product or service online, you will wait until the product arrives. These e-commerce sites typically offer a range of delivery options. Ranging from quicker delivery times at a higher price to slower delivery times at a lower price or even free. But often, because of a number of reasons, the product will take a long time to come. And that can cause problems if the product or service you have ordered is for an event that is coming up. Like a birthday or a Christmas gift.

I hope you that you can understand the impact of E-Commerce on our society.

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