What you should know about E-Commerce Product Listing

The main ingredient you should have is products to run your online store, and these products need to be listed in your store. Only then can visitors see the products and buy them.

There are so many different platforms that you can choose to start your e-commerce website or become a vendor without having your own website. The common thing you’re going to face in both of these channels is the product listing. However, there are different platforms that have different challenges.

And in this blog post, we are going to learn about them.

Creating a new product listing on e-commerce is not as easy as you would imagine. With a few basic errors, it’s easy to build an entry that either doesn’t appeal or doesn’t provide enough details to make a purchase for your target audience.

“93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.” – Grant Thomas, 65 E-Commerce Statistics about Consumer Psychology

Preparation

Record details of the online store

First, you need to take a moment to review the online store information on where you will be selling your order.

This will make it easy to keep track of your requirements for e-commerce product listing over time, and which products have been uploaded to a particular store account.

Choose a product

Next, you’ll need to decide which product to list. Use the form fields on the product listing page to record your choice on a sheet, and any rough details.

If you don’t already know which product to list, consider browsing at your preferred e-commerce platform’s best-selling goods and selecting choices that could either add value or sell more easily by contacting a specific manufacturer.

Decide on a price

You need to decide next about your product’s price. This will depend on the product’s design, the cost of the products, the time and expertise to be produced, and the standard order size (e.g., single or bulk) but report it in the price area.

Calculate shipment details

Next, it’s time to determine your product ‘s shipping information and record them in the fields below.

Like with your other plans, when you need to send them to your online shop, this will save time and effort later, but it will also make it easier to go back to this guide to display all relevant details in one location.

Take pictures to highlight your product

Taking images of your product may seem a simple job, but the difference between good product launch and one that leaves you with an excessive inventory can always be the one. Therefore, you need to make the best shots that you can find.

Follow the steps below to make sure you have all the pictures you need to show the product’s best aspects. Attach your images to the upload field of the file once you have done so.

  1. Using plain background
  2. Find the right lighting
  3. Using the best quality camera you can
  4. Take images from various angles
  5. Present the product’s features in at least one picture

SEO

List potential keywords

Keywords are a great way to rate your product in the search results, so putting together a list of possible keywords is a good idea before you start listing them. Using the Form area as always to record your initial ideas.

If you’re not sure what the keyword is, think of it as the terms of the search the customer may enter to find your product.

If you want to mention a new cuddly toy, for example, the keywords may include:

  1. Toy
  2. Plush
  3. Teddy
  4. Cuddly toy
  5. Kids toy

Find related keywords in Google

Expand it by searching for keywords in Google and getting ideas from both the search results and suggested searches once you have your initial keyword list. List choices for new keywords in the field type.

Analyze your keywords

Now it’s time for the keywords to evaluate the volume and complexity. This can be done using tools like Google Keyword Planner or Ahrefs.

Select your main keyword

Once you’ve evaluated the possible keywords, it’s time to concentrate on choosing one. To submit your final option, use the form fields.

The intention here is to strike a balance between the keywords complexity, length, and relevance. Ideally, high volume, low complexity, and highly important for your company should be your slogan, but that is not always possible.

Creating a product listing

Once the preparation is complete, it’s time to create a new product list for e-commerce in your online store.

When you’re using Amazon, WooCommerce, Shopify or some other site, this usually just includes signing in, navigating to your list of items, and then pressing “New Listing” (or equivalent).

Set the title of your product

In your new listing the first step is to fill in the product description. When explaining the product this should be as simple as possible, use the keyword you have selected but remain concise.

Use the form field as for previous tasks to record a copy of your product title.

When you’re stuck with ideas, consider checking on the marketplace of your store for your preferred keyword and product and sorting out the best-selling results (where possible). Top-results titles should give you some insight into what your target market wants out of this product, and what the top results don’t do to give you a boost.

Write the description of the product

Next, is the time to write a product description. Usually, this will provide a combination of hard facts about what the product is, its features, and some of the more emotional advantages of purchasing it.

For starters, you might want to say a story about how the polka dot is ideal for lazy weekend mornings or cold winter nights alongside the size of a dressing gown.

In the Form field, record a copy of the definition.

Upload the images of product

Upload the product images, this move is nice and simple after hard thinking about your product description. To that end, all you need to do is upload the photos you took earlier to the field of the online store.

Seek to make sure the clearest, most appealing picture appears first when the consumer sees the product because it sets their standards and attracts their attention before moving on to the others.

Seek to include your main keyword (or variation) in both your picture titles and their alt tags, if you have the ability to do so.

Set the price

Set the product price now and make sure it suits your previous estimates.

Fill the shipping/delivery details

You ‘re almost there-one of the final steps is to fill out the shipping and delivery details for your new product. As with the product price, please check below to see the information in this checklist that you entered in the fields of the earlier form.

The specific choices and specifications you will have on offer will depend on the e-commerce site you use, but these specifics will cover the requirements.

Save your listing of eCommerce products

Finally, it’s time to save the new listing of your product and put it live in your store. Again, the method for this will largely depend on the platform you are using, but most of them will be either a “Publish” or “Save” button at a prominent location on the product information page.

Congratulations to you! You’ve finished an e-commerce product list checklist and are ready to start selling to your customers.

Feel free to run this checklist any time you need to upload a new product to make sure you have all the information you need to give your store the best chance of success.

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Everything You Need to Know About E-Commerce and Its Applications

E-Commerce is the area mostly known to people to shop online. People use it frequently to buy new items for the home, family, or themselves. And some use it to sell their products.

However, there’s more to learn about E-Commerce. E-Commerce (electronic/online commerce) is an area used in various fields of business, such as wholesale, retail, and manufacturing. E-Commerce is also mostly used as online shopping for manufacturers to consumers.

Ecommerce in another definition refers to the sharing of business information, the maintenance of business relationships. And the conduct of business transactions with the help of computers connected to a telecommunications network and without the use of paper documents.

In this post, we will learn more about the application of E-Commerce.

Classification of E-Commerce by its application:

Electronic markets – here the purchaser is presented with a range of products and services available on a market so they can compare prices and make the purchase.

Electronic data interchange – this is a standardized system in which computers communicate with each other without printed documents, such as order forms or invoices; it eliminates delays and errors otherwise seen when handling paper.

Internet Commerce – the one we know the most; the medium used to advertise and sell countless products and services; the purchased goods are then shipped to the consumer.

There are six major E-commerce types

Business to Consumer

Business-to-consumer(B2C) is described as a direct transaction between an enterprise and an end consumer. A customer can view and choose the product displayed on the website and buy products/services as approved by the company. They ‘re known as online retailers that sell online products and services.

Business to Business

Business-to – business (B2B) is a circumstance or transaction that has been negotiated between two firms in order to make a commercial agreement with each other. Simply, it can describe trade with other companies doing business. B2B transactions are completely different from other types of e-commerce such as selling products directly to other businesses, rather than selling products to consumers.

Business to Administration

The e-government is also known as Business-to-Administration (B2A). It is a transaction processed between corporations and the public sector. B2A services include legal documents, employment, financial services and more. The transaction is fully controlled by the government and only provides the business companies with a medium to submit application forms to the government.

Customer to Customer

Consumer-to -consumer transactions (C2C) processed between consumers. Consumer-to-consumer has made buying, selling, and trade a convenient way for the people who come together. eBay(online consumer auction site), newspaper (online classifieds), craigslist are a prominent example of C2C transaction. C2C ‘s main aim is to enable relationships between buyers and sellers alike. Their business model is known as peer-to-peer.

Let’s take a look at the most common E-Commerce applications:

Retail and Wholesale

In this field, e-commerce has many applications. E-retailing is essentially a B2C and in some cases a B2B sale of goods and services through online stores designed with virtual shopping carts and electronic catalogs.

A subset of retail e-commerce is m-commerce, or mobile trade, whereby a consumer buys goods and services using their mobile device through the retailer’s mobile-optimized site.

These retailers use the e-payment method: they accept payment through credit or debit cards, online wallets, or internet banking, without paper invoices or receipts being printed out.

Marketing online

This refers to collecting data on consumer behaviors, preferences, needs, patterns of buying, and so on. It helps marketing activities such as price-fixing, negotiating, enhancing product features, and building strong customer relationships as these data can be leveraged to provide a tailor-made and enhanced buying experience for customers.

Financing

Banks and other financial institutions make considerable use of e-commerce. Customers can check the balance of the account, move money to other accounts held by them or others, pay bills through internet banking, pay insurance premiums, etc. Individuals may also conduct online stock trading and obtain stock information for trading from websites displaying company news, charts, performance reports and analyst ratings.

Production

Supply chain operations also use e-commerce; usually, a few businesses form a group and create an electronic exchange and facilitate the purchase and sale of goods, exchange of market information, back-office information such as inventory control, etc. This allows for the smooth flow of raw materials and finished products between the member companies and also with other companies.

Online Booking

This is something almost every one of us has done at some time – book hotels, holidays, airline tickets, travel insurance, etc. These bookings and reservations are made possible through an internet booking engine or IBE. Aviation, tour operations, and the hotel industry make maximum use of this.

Online Publishing

This refers to digital book publishing, magazines, catalogs and the development of digital libraries.

Digital Advertising

Online advertising uses the internet to deliver promotional material to consumers; it involves a publisher and an advertiser. The advertiser provides the ads, and the publisher integrates ads into online content. Often there are creative agencies that create the ad and even help in the placement. Different types of ads include banner ads, social media ads, search engine marketing, retargeting, pop-up ads, and so on.

Auctions

Online auctions put together various people from different geographic locations and allow products to be exchanged at discounted rates, implemented using e-commerce technologies. It allows more people to become involved in auctions. Another example of an auction is the bidding on an airline website for seats – window seats, and those on the front with more legroom are usually offered at a premium, depending on how much a passenger is willing to pay.

E-commerce is all around us today, and as an entrepreneur, if you want to expand your markets, get more customers and boost your profitability, you should also get into this realm. Are you looking to establish your online presence with a reliable and reputable e-commerce development company? We have over a decade and a half of experience at IPIX Tech Services helping startups, small and medium-sized companies achieve their business goals by online marketing. For more details please contact us!

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Handling Feedback: Step-by-Step Guide

When you run an e-commerce store that is based on a service or product. Then you know how important the feedback from your customers is. Feedback is important to change whether it is positive or negative. It’s a way for your customers to tell you how to improve your performance.

That’s why learning how to respond to feedback constructively is so important. Others may view it negatively, and may not take the opportunity to improve their products or services. The best thing to do after receiving feedback is to listen, reflect, adapt, and use it to improve.

How to Handle Feedback: Step-by-Step Guide

Usually, in e-commerce stores, owners set up feedback or product reviews or service reviews to request feedback from users. Some also ask for their reviews or feedback via emails or other review platforms. Open communication is always the best way to get feedback directly and to make use of it for business improvement.

Getting feedback is just one step. And after you get feedback, how you handle the positive and negative feedbacks and use it to improve as an opportunity, that’s what you’ll learn in these next steps.

1. Ask questions to make things clear

Feedback can be a sign of criticism for some people, and unfortunately, not everyone can accept it well. Little did they know that feedback and reviews are an integral part of being part of the organization. It helps you to make bigger things and to make a better decision to achieve more. You must, therefore, learn how to ask questions to make things clear and avoid misunderstandings and confusion. Issues can get bigger when questions are not asked, and feedback is ignored.

Asking questions is helping to identify strengths, weaknesses, and opportunities in ongoing or future projects. It is also crucial that every report or update includes comments such as “Let me know your thoughts” or “Any feedback from you will be appreciated.” It’s a great thing to suggest that you have effective communication, so every member of the organization will be productive.

2. Listen actively to feedbacks

Listening is vital if we are to be able to handle feedback. Don’t be afraid to hear some comments and criticism from your customers, because of them you can learn more about their statements. To promote good listening, keep active listening, and let the speaker finish his speech. Do not interrupt or distract. This will help you focus on what your customers are telling you.

If you find it useful, repeat the feedback to the person for clarification, for example, ‘so what do you say is that you think I could contribute more to our products or services? ‘By listening closely (listening for content, intent, and feeling) you will have more chance of determining the exact intent of the feedback.

3. Put yourself in their shoes

Imagine that you were the one giving feedback. You know, you ‘d only give feedback if you thought it was essential. You might be giving feedback because you want to help someone; because you want to stop someone from making a mistake or getting in trouble; or because they’ve upset you, and they’re not aware of it.

Consider how the person framed their feedback. You may be able to see how they tried not to hurt your feelings (Nawalkha 2018).

4. Think about the Potential Benefits

Rather than interpreting feedback negatively, (for example, a criticism of your services), think of how this feedback might enhance your services. Feedback has the potential to strengthen your services; productivity; outcomes; and relationships.

Even if the feedback is coming from someone who you do not consider to be an expert in their field, it doesn’t mean there’s nothing to glean from what they have to say (Lindsay n.d.)

5. Make notes on the Relevant Feedback Points

To avoid missing or forgetting minor details of the feedback given, it will be helpful to write down notes when taking down notes. It is important to remember it all and allow you to think about it later. It’ll also be beneficial to create a list.

6. Be Grateful

Some feedback needs to be used as a way to change. Always be grateful for the reviews and the critiques. Use these to strengthen your offerings. Consider this as an opportunity to give you yet another opportunity to work on your performance. When proper attention is given to feedback, this can lead to an improvement in your potential.

7. Request Time to Follow Up

There are a few reasons why you might want to do that. If this is a big issue, a follow-up will be needed. If you feel particularly blinded by feedback, you might want to talk to others about it and seek advice.

You might also want time to think about what action you ‘re going to take to respond to feedback, beyond what the person giving feedback might have suggested.

Asking for more time also lets the other person know you ‘re taking their feedback seriously.

8. Don’t apologize too much

You ‘re not going to be happy to hear too much apologizing instead of taking action. Apologize with all of your sincerity. Don’t get disheartened; each of us can make a mistake. But all of us can do better, learn, and improve our performance.

9. Undertake self-assessment

This might be hard. You ‘re likely to do things in a certain way because you’ve decided that’s the best way to do it. It can be a confrontation if someone tells you that it isn’t.

One method of self-assessment is to evaluate the performance of certain tasks and to break them down into separate components. This way, you will be able to determine where you may have gone wrong in the process.

10. Be Prepared for It

Know that unsolicited feedback could be provided to you at any time in any professional work environment. Be prepared for feedback by recognizing that everyone has room for improvement.

Better yet, show maturity and accountability by taking the initiative and asking for feedback.

11. Use this and move on

If you have come to realize that there is room for improvement in your work after following these steps, act on the feedback. If the person giving feedback doesn’t sit right with you, brainstorm other ways you can work differently.

You may find that your new way of working is a powerful tool to help you move forward. Even if that doesn’t happen, you ‘re going to show that you’re someone who’s able to accept flaws and work on performance.

It’s not just for your benefit to know how to handle feedback. It is important for the organization as a whole and the quality of care.

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How E-Commerce Is Helping Us to Improve Our Standard of Living

E-commerce has taken on an important place for a country’s economic development as well as ourselves. It has also become a necessity to attain the social welfare objective. E-Commerce is the demand of the time, customers, business, and nations.

We spend our daily time on the internet for work, study, marketing, business, learning, and entertainment. All of these social and commercial activities are linked to the Internet. And in our lives, it has become a standard. And the World around the Internet is impossible without eCommerce, and you’re going to be scared to imagine it. That’s why eCommerce is important in our everyday lives.

In this article, you’ll get all answers about eCommerce uses, it’s advantages and its importance in our daily lives. Also, why people are using e-commerce, and how it has become a living standard for people and businesses. Read this article till the end to learn everything about the importance of e-commerce and how it can help you in your everyday life, career, and business.

Delivering Standard of Living to the Society

E-Commerce is an online buying and selling process that is now extremely important in our everyday lives. After social media people are more active on e-commerce platforms. E-commerce is the heart of the web.

Suits Everyone in the Society

A society is a mix of people of diverse tastes and preferences. Modern e-commerce aims always to satisfy customers. Thus, the main commerce responsibility is to produce goods and services for society at a reasonable price, according to their needs and tastes.

Wide range of products

Limited to small shops and a limited range of goods and services available locally, people in small towns or villages need to compromise. As far as choice is concerned, traditional brick and mortar shops and modern retail stores are not in a position to please customers. Normally people in 1 market have to visit 5 to 6 shoe stores to buy 1 pair of shoes due to size, color, price or design issues, etc. And retailers find it hard to have all the variations. That is why eCommerce is so important. It brings more variety through the widening of conventional trade borders.

Within only a few minutes, people can visit more than 5 websites to buy shoes, which is much more convenient than visiting 5 separate stores. They will be able to test colors, deals, sizes, styles, and various shoe info. And it takes between 20-30 minutes to make a decision. If you want to shop for shoes or something else at the Mall, you need to spend the whole day using the conventional retail process. That’s why eCommerce is important, it provides acceleration to a variety of products and that too from home.

Lower costs than traditional commerce

E-Commerce method offers cheaper buying and selling prices for businesses and consumers. High overhead costs are not included in this type of trade. E-Commerce owners can save money on store rent, staffs’ salary, electricity charges, management costs, etc. That’s why e-commerce businesses can afford to sell at cheaper prices.

Less time consuming

If we are talking about eCommerce in education then the way people consume goods and services has changed. For example, learning coding skills traditionally takes a minimum of 6 months offline. And for 6 months, people will visit the study center every day for 2-3 hours. It doesn’t give the learners flexibility, freedom to choose their hours, mood, and the best time of the day. Neither are the teachers present in the offline classroom all the time. As a result, developing and improving skills takes a lot of time for faster jobs.

Therefore online courses, online degree programs are so popular worldwide. Students can pay the tuition fees online, select any course, complete the course at their own pace and time. It’s offering learners versatility and independence. That is why in today’s time online courses or eCommerce education are essential.

Exciting offers and notifications of shopping deals

In Tier 2 and Tier 3 cities, village shops, local markets, or even shopping malls, people traditionally don’t know what’s new (shoes, clothing, cosmetics, electronics) until they don’t visit. Even the local retailers don’t know what’s hot on the world market.

That’s why you’ve discovered in the past that people’s thinking, personality, appearance, and habits from metros and villages, and so on, differed. But due to the unprecedented evolution of eCommerce and communication technology, people now receive notifications and messages from vendors about existing Diwali and Navratra from even the most remote areas like Leh and Ladakh.

Within a second, customers today can find the best deals by visiting a link on their mobile phone. Now trendy people are wearing the same branded jeans in Mumbai and a fashionable Darlaghat village person is wearing them too. Similarly, students in Shimla can take the same career courses as students in California. This means that eCommerce linked people, that eCommerce equalized appearances, that eCommerce eliminated the distance between a student in the metro or a student in the village.

Ecommerce has stepped up the playing field, reducing the world’s physical limits. This is why I think eCommerce on the Internet was a great creation. And that is still going on.

Transparent business process

Most eCommerce transactions include digital transactions, such as credit, debit cards, and net banking. Sellers or retailers online receive payments via the payment gateway (mostly linked to the current account). Because of this method buyers and sellers are always subject to scrutiny by the government.

And the government can track any dubious activity account at any time, they can also match or compare expenditure with earned income in the bank statement versus revenue/expense details from ITR, GST. That’s why eCommerce is important for building and enhancing a transparent business or business system.

Employment opportunities

Nowadays, people living in the metro are more stretched for money, more worried, more populated, and more morbid than people living in a village or a small town.

This is because today, a mid-level graphic designer can earn 70000 to 100000 per month from home using freelance platforms, providing online services, and selling creative products from any village in India with internet connectivity.

Today’s skilled villagers are set to be experts tomorrow. In many ways Metros are becoming destructive to people. The Internet and eCommerce have created great platforms for local retailers to sell online, market online, inform, stand up, or compete with people who live in the metro.

That’s why I think eCommerce is the best thing that the peasants, the farmers, have ever happened. And I sincerely believe they will reap the rewards of this evolution.

The quality compulsion of sellers

Price in e-commerce has become the biggest challenge for online marketers and sellers if they want to thrive due to high competition and more price-wise demands from the customers.

This is because if customers aren’t satisfied with the products or services they can provide feedback, bad reviews, comments on the products, and ruin the product or brand equity and image. This is why eCommerce matters, as it respects the rights and views of consumers so strongly as conventional trade.

More Customer Contribution to Brand success

The eCommerce platforms allow buyers to contribute to the building of brands. Feedback from 5 stars, constructive feedback, and product reviews improve brand recognition and trust among prospective customers.

This awareness helps people choose which one product is better than others, services. People read reviews, feedback from existing customers before they make up their minds to buy certain products or services. It’s one of the key components of marketing influence.

The brands of today can not win customers based on sensational stories, attractive advertising, and fake promises. Consumers are smarter, and stronger than ever before. So cheating people, and expecting your business to grow, is tough. And if they cheat, 1 item with bad customer feedback could destabilize the equation of benefit and loss to lose.

Personalized customer experiences

Every single interaction generates data on an e-commerce website or any other website. That’s used by businesses to offer each customer’s personalized experience. So that the right client can obtain the right product or services.

Let’s say a person is interested in buying certain types of branded shoes, but it’s not in his size that the online retailer or e-commerce platform has. Now, once the platform realizes (saved data from customer interaction) that due to inventory problems it could not provide the product to a willing customer, it will work to get the size from another to go down as soon as possible and notify the customer that the shoes are now available in its size. Some might call it targeting, but it’s more like a personalized consumer-benefit experience.

Speeding up national economic growth

Trillions of dollars of transactions per day increase the banks’ cash flow. It will increase the use of digital banking as more and more people use eCommerce day after day. That helps banks to retain cash and it’s products that are because people keep keeping digital money rather than cash in their banks. So it not only lowers the cost of the cash management infrastructure but also provides banks with auto-scaling deposits.

The more business goes online the higher the demand for qualified people increases. More skilled people get jobs and income the greater the chance they will start businesses in the future. The more entrepreneurs we can create and enhance in the new generation the better for the economy.

Enhancing the development of technology in villages

The increased use of internet, mobile, and computers is enhancing the ability of less privileged village people to engage in online commercial activities. For example, a farmer can market and sell his crops directly to customers online without Mandi’s or marketplaces being involved.

And it’s beneficial to people because they get the products and services at a lower price and farmers get the higher price for their produce, much more than they could get at the traditional marketplace or Mandi. It will happen once particularly new generation farmers adapt to technology and rely on their knowledge and skills rather than on others.

So, we’ve come to the end of the blog post, now I hope you’ve understood the impact of e-commerce in shaping living standards in our society.

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E-Commerce has become a very popular method of buying and selling products over the internet. People and businesses use online sales platforms to do business through either Business to Consumer Model or Business to Business Model.

Today, e-commerce is one of shopping’s most important forms. It has influenced all facets of our everyday lives. The Internet has become an undivided part of our lives because it impacts our social interactions in a flexible way.

It is not possible to go to the market every day and to shop for goods because there is no time. Citizens are getting busier in their everyday work. So online purchases have become an increasingly integral part of our society.

And, in this post, we will understand more about the impact of E-Commerce on our society.

Social Impact of E-Commerce

The social impact of e-commerce can be assessed through the following factors:

  • Greater Internet usage The fastest-growing demographic segment includes students and young people.
  • This segment is a leading user of advanced online technologies and applications.
  • The increase in the number of Internet users has also contributed to substantial growth in other digital sectors, such as e-commerce, mobile transactions, and digital advertisement.
  • Entrepreneurs are also attracted to advanced computer technologies and their e-commerce usefulness.
  • Developing educational standards at all levels has enabled a great demand in the market for electronic commerce and e-commerce.
  • The online shopping process is constantly ongoing to make it easier, more understandable, and easier to use.
  • In online shopping, businesses offer attractive discount and offer, that interests more people and they come to online shopping.

The main advantage of online shopping is that you can know the characteristics of the item you want to buy. And you can also compare the item’s cost and qualities with another competitive brand on the market, along with other users’ feedback.

The Impact of E-Commerce on Society

As more and more Internet facilities, high educational standards, rising lifestyles, and economic growth, e-commerce and online shopping are achieving remarkable growth.

  • The flexible shopping experience and the rapid growth of transaction facilities offer the remaining segments of the market more opportunities.
  • The biggest benefit of e-commerce is the ability to offer safe online payment purchases, and nearly immediate credit card authentication and validation.
  • This significant impact has led to the advantage of a greater number of customers exploiting the different fields of electronic commerce.
  • The adoption of electronic commerce also involves a great deal of national diversity, particularly in marketing and subsequent sales.
  • The effect of increasing the transparency of macro-and micro-level e-commerce with the highest productivity.
  • Digital solutions that have replaced traditional applications offer many opportunities for businesses and individual consumers.

Positive Impact of E-Commerce on our Society

Convenience

Internet shopping can be even more convenient than going to a shopping mall or a supermarket and finding what you want. Through online shopping, you can just sit at home and order immediately using the internet.

Information Availability & Price Comparison

The internet is overflowing with knowledge and almost everything can be found very easily with the use of search engines such as Google, Bing. You can easily find the best price for the product you ‘re looking for without having to travel from retailer to retailer.

Greater Choice

Usually, you only have access to the products that are there when you go out shopping. That is different from shopping online. First, you will most definitely be able to find the product you want from different pages. Often, when you purchase from an organization of bricks and clicks, the commodity you’re after can not be available in your nearest shop, but can rather be shipped from another market.

Pre-orders

Today, most online high demand products tend to have a pre-order option. This is a method of paying for the product before it is released but on the day of release, it will be shipped to your door in exchange. For most entertainment products this is a very common method, such as video games.

Disabled & Elderly

Those with disabilities, whether physical or mental or elderly, will also struggle to go shopping in your usual shopping center. If you live long distances from city centers, this can become more of a concern. Online shopping enables these people to stay in the comfort of their homes when they order the products and services they want.

Time-Saving

It takes considerably less time to order an item online via an e-commerce platform. Compared with a ride to your nearest supermarket. Nevertheless delivery takes time.

Advertising Online

Today’s internet is a very popular place which makes it ideal for advertising. Businesses operating their own e-commerce platform also market to other non-competitors while creating additional sales and developing a relationship with that business that could do a great deal of good for both businesses.

Jobs

To have an online presence and trade online, you’ll need a website that can sell your goods or services using appropriate methods of payment. Smaller companies are likely to recruit an outside company specialized in doing this sort of stuff, while larger businesses are likely to employ their own web developers, marketing professionals, and search engine optimization specialists.

24/7

Websites running online are always open, provided there are no technical problems. This is a great advantage for those who work late and don’t have time to rush down to their closest store to find the product they want because they know they can order online.

The Negative Impact of E-Commerce on our Society

Direct Communication & Product Experience

The customer does not have face-to-face contact with the salesperson when buying a product online, and no hands-on interaction with the product. Instead, the advertisement should usually have a few photos to get a design concept together with a summary. Such photos and explanations may often be deceptive and the consumer can end up buying an item that isn’t exactly what they want.

Uncertainty

Since there are some websites out there for scam purposes, some people are afraid of entering their credentials online, and they can not be blamed. There are reputable sites out there and there are many ways to determine whether they are official sites or not. PayPal is an online payment method that people can use to keep the trader’s credentials private. Online trading will only operate with PayPal, ensuring you do not share any of your payment information with the company you are buying from.

Security Issues & Customer Trust

It ‘s important to provide the customer with a safe online shopping experience. When they try to buy items from you. This helps create more customer trust and means they can place an order without thinking about looking for other businesses in the future. Businesses would have to ensure a safe portal is available and the information is secured before the customer makes the payment.

Returns & Complaints

If there is a product malfunction, the consumer may request a refund or compensation. On the grounds that they were not responsible. It can be a lot of hassle for the consumer to figure out a return or refund for a company. That is solely online because they can’t just walk to their nearest corresponding shop. It will also build negative customer experience and they will certainly not be back in your shop again.

Unemployment

Many companies or firms move from becoming a brick corporation to being online. A more internationally accessible company where they are headquartered in a shop. And thus do not need the workers they have worked in their stores.

Delivery

When you order a product or service online, you will wait until the product arrives. These e-commerce sites typically offer a range of delivery options. Ranging from quicker delivery times at a higher price to slower delivery times at a lower price or even free. But often, because of a number of reasons, the product will take a long time to come. And that can cause problems if the product or service you have ordered is for an event that is coming up. Like a birthday or a Christmas gift.

I hope you that you can understand the impact of E-Commerce on our society.

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All You Need to Know About Cross-Border E-Commerce

Cross-border e-commerce is a trend that has gained tremendous popularity, as consumers purchase goods from other countries. Ecommerce has seen an increase in cross-border transactions as the technology and brands allow consumers from around the globe to buy products.

What is Cross-Border E-Commerce?

Cross-border e-commerce refers to online trade between a company (retailer or brand) and a customer (B2C). Or between two companies, often brands or wholesalers (B2B). Or between two private individuals (C2C). Here’s a B2C example, as people buy products from marketplace platforms such as Amazon or eBay or Alibaba.

The Cambridge dictionary describes a cross-border as anything that occurs between different countries or includes individuals or companies from different countries. The phrase describes international e-commerce generally when it comes to cross-border e-commerce. This includes the selling or purchase of goods across national boundaries through online stores. Buyer and seller are not in the same country, and therefore not regulated by the same authority, use different currencies and speak different languages.

Online trade within the EU often referred to as cross-border e-commerce, with its single market and shared currency in the many Member States, such as transactions from Germany to China.

With revenues set to hit $630 billion by 2022. As with many major retailers increasing their cross-border delivery options. And regional borders becoming less and less important to customers, it is widely expected to continue to grow.

Why Should Online Sellers Extend International

27 percent of US shoppers polled said they shop both domestically and cross-border, according to Statista. This rises to 71 percent for Austrian shoppers.

Cross-border e-commerce is not new but the pace at which products cross borders is rapidly growing.

Such figures indicate an incentive for brands and online retailers to promote their products to new audiences, and to raise sales and revenue.

Challenges come with bringing the goods to new markets, however. Is your product in demand? How do you handle returns? Can you go shipping to those countries?

The most successful solution to cross-border sales is to incorporate new marketplaces to the existing selling sites like Amazon and eBay.

Where are the e-commerce opportunities across the border?

China

Chinese cross-border e-commerce is worth $60 billion but it may impact by the legislation. The explanation for the possible policy intervention is due to companies using cross-border e-commerce as a means of circumventing the legislation through local agencies on their goods.

The booming backdoor route, known as cross-border e-commerce, enables Chinese consumers to buy overseas-manufactured products online and effectively bypass regulatory issues that have hampered access from cosmetics to cognac to the consumer products. The government is now looking to reform the legal loophole in the face of pressure from traditional retailers at home, and the loss of tax revenues.

Southeast Asia

Reports indicate that Southeast Asia’s e-commerce market will hit US$ 200B by 2025, with online sales growth of 32%. It is the world’s largest market for internet users, with 600 million customers and 260 million people online. It makes complete sense therefore that both Amazon and Alibaba have increased their interest in this region.

Australia

Australians like purchasing clothes online from outside their borders. Since March 2016, a series of regulations have been released by the Chinese authorities with the intention of expanding normal import tariffs and regulatory requirements to products imported into China through cross-border e-commerce. The new regime sparked a backlash among cross-border e-commerce sellers both in China and abroad and was indefinitely put on hold just a few days before Premier Li’s March 2017 visit to Australia and New Zealand. Goods imported into China through cross-border e-commerce are hoped to continue to benefit from the low tariffs and regulatory exemptions.

France

Cross-border sales are the fastest-growing segment of e-commerce in France. Nearly half of all French customers regularly buy from cross-border merchants and 19% of all online purchases in 2016 made on non-domestic websites, four points higher than the 15% European average, most often in Germany, the United Kingdom, Belgium, the United States, and China. The major problem with French customers is that their purchases are fairly small compared to the countries above listed.

Mexico

Mexico is a long-term opportunity because of the staggering pace at which the e-commerce industry is rising (21 percent). Security concerns over payments hamper the production. Amazon has partnered with a local retailer to ensure clients can pay cash for their purchases. The market has low competition and with growth rate, Mexico may become the most important Latin American e-commerce market in the long term.

Align yourself with other countries’ payment methods

The first thought maybe something like, ‘The entire world is using credit cards so isn’t that good enough? ‘Oh, probably not. Pitney Bowes wrote an insightful article that looked at the breakdown of payment systems in various countries and it’s a little shocking how the numbers stack up.

Spain

The prevailing way to pay online at La Furia Roja is to either use Visa, MasterCard, or American Express. As for online shopping, one of these three cards used by just about every single user.

Germany

Using one of the big three credit cards — Visa, MasterCard, American Express — for e-commerce transactions, the economically strongest EU country has just over a quarter of online shoppers (30 percent).

France

Somewhere in the center of Spain and Germany lies the nation of fine wines and cheeses, with about 60 percent of shoppers using a Visa, MasterCard or American Express to complete their online purchases.

Japan

Forget about credit cards — they’ve got something called Konbini in Japan, where about 75 percent of people shop online. Konbini is just like convenience stores, with people finding a product they want online, going to a Konbini with the reference number, paying for it there, and then getting it delivered.

India

Cash is king here, as is the case with other Asian nations. How it works is when a shopper goes online, picks an item they want, and then pays for it with cash until it gets to their doorstep.

Shipping Costs

Stay clear of the shipping costs when selling across borders. It can vary depending on the courier services you select, as well as the shipping method. You’ll have to pay import taxes in certain countries too.

Summary

Cross-border e-commerce is here to stay and must consider as an e-commerce market growth strategy. It requires investment (payment processing, resources, and logistics) and should be implemented for the full effect in a phased manner.

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All You Need to Know About Warehousing

What is Warehousing?

Warehousing is an act of storing goods and using it later for sale or other purposes. If you are an individual or a small business, you may use a spare room or small storage space to store your manufactured or sourced items before shipping the items to their destination. However, large enterprises own or rent medium or large warehouses for storing items.

What is the difference between the Warehouse and the Distribution Center?

A Warehouse is used mainly for storage. The Fulfillment Center, on the other hand, is used both to store products and to fulfill the orders.

While it is possible to use the terms ‘warehousing’ and ‘distribution centers’ interchangeably, they are not the same. Not all warehouses are distribution centers, but warehouses are all distribution centers. Warehouses serve as the product storage hubs, while fulfillment centers store and execute orders in the same space. Understanding the difference is crucial when considering upgrading your warehousing options.

What are Warehouse Functions?

A warehouse’s main purpose is to store goods or items before transferring them to a different venue. But there may be some secondary warehousing functions that increase the capacity of a warehouse.

And these are:

Assembly Line

Where the supplier produces goods in various parts, businesses may assign areas inside their warehouse to assemble items for retailers or customers.

Shipment Hub

When warehouses are located in a very strategic position, these can become shipping hubs receiving shipments before they can be transferred around the country to other storage facilities.

Rental Storage Space

If sales are down, or you own a warehouse that is currently too large for your stock, renting space in your warehouse to other businesses is a good choice for you if you have space.

What is Warehouse Elements?

Whether the purpose is solely storage or storage plus order fulfillment, warehouses use different elements to help manufacturers, distributors, and retailers track and store inventory in a safe manner. A general overview of the fundamental elements includes:

  1. Shelving and racking structures which offer maximum storage capacity and easy access to the product.
  2. A climate control system for storage of the item. This is particularly important for frozen or refrigerated products. Like some pharmaceutical or laboratory products, and others that degrade if they are exposed to too much heat.
  3. Inventory management program for keeping track of product entry and departure from the warehouses.
  4. Equipment that can transfer goods from one point to another – e.g. forklifts, pallet jacks, bins carrying orders for products, and conveyor belts.
  5. Enough workers to keep processes going by schedule.
  6. Connect to cost-effective transport to carry in or move goods as orders are fulfilled. That often means that interstate, rail, or airport access is easy.

What are the Warehousing Types?

Warehousing comes in many different shapes and sizes, including:

  1. Private warehouses: owned to store their own goods or facilities by private companies.
  2. Public Warehouses: Owned by a semi-state body and government. Private businesses are available to pay for stock items.
  3. Co-Operative Warehouses: Owned by a co-operative where private businesses can rent storage space.
  4. Distribution centers: Distribution centers accept product shipments and transfer them from one point to another quickly.

What is the Warehousing process?

The exact method of warehousing depends on the size of the warehouse operation, the form of warehouse and storage, the nature of the business, the temperature of the items, any relevant regulatory requirements, and the number of goods passing through the facility. Each warehousing operation, however, has five main processes in common. They are as follows:

Receiving

Receiving is one of the most important warehousing methods. This requires a lot of action and any disturbance in this phase will affect the entire process. Secondly, the obtained products reviewed with a packaging document from the supplier. It then inspects the goods for damage. If any physical harm occurs, a thorough investigation performed on all the items in the shipment. The goods moved to the putaway area after inspection.

Putaway

Putaway is the method of transferring the goods from the reception area to the place where they kept. This method includes determining the specifications for each element in terms of resources and space. Goods close to one another are typically placed together so they can be quickly found and distributed. The operators handling the putaway process confirm that the correct storage position has been identified and the goods are placed in their allocated slot before confirming the process completion.

Picking

The Picking consists of selecting items as requested by a customer before they are delivered. Picking requires a large amount of energy and normally takes 60 percent or more of the workers at the warehouse to do the operation. Which means it has a huge impact on the efficiency of the supply chain.

Packing

Packing consists of putting all the products together in a sales order and making them ready for shipping. The method includes wrapping the goods in a suitable package, weighing the order packed, printing specific labels, and choosing the correct courier service to complete the delivery.

Shipping

Shipping is the mechanism whereby the orders delivered to their respective customers. The shipped goods packed early in order to prevent clutter in the staging areas resulting in late deliveries and misunderstanding. The cycle matched with the pick-up times for carrier.

Warehousing a dynamic operation where every move according to your organization should be done efficiently. A good implementation of the work-flow for your warehousing process ensures a smooth logistics process and will make a positive contribution to your business.

What Are The Advantages of Warehousing?

In addition to storing goods, warehousing provides other advantages that are not immediately visible. Including:

  1. Improved Inventory Accuracy: Understanding how much stock you have and how much you have transferred ensures you can prepare more accurately for the future.
  2. Reduced overhead cost: You can spend more on future growth and cost savings as you boost the operation of a warehouse.
  3. Better Staff Levels: Knowing how busy your company will be over a period of time will allow you to schedule your staffing needs accordingly.
  4. Products protection: It’s so important for a company to have a storage facility that suits the needs of your products. When you have perishable goods that need ventilation, your warehouse makes sure your lives up to this level.
  5. Central Location: You can ensure better movement of goods when you source a warehouse close to a consumer or manufacturing center, reducing the time it takes to transport the products between locations.
  6. Superior Flow of Goods: The superior flow of products from producer to end customer achieved by understanding the best layout of the warehouse and how to optimally store products to transfer them quickly.
  7. Lowers the risk for your goods: Warehousing is a process that can get insurance if your goods get damaged or stolen to help replenish your stock. Storing products in a temperature-controlled warehouse protects them from spoilage and avoids any unnecessary color or texture changes.

What is Warehouse Logistics?

Warehouse logistics is operations management, preparation, and coordination inside a warehouse. This involves room management, inventory preparation, and information coordination so that the warehouse works to the best of its ability. It’s important to aim for better warehouse logistics so you can provide faster delivery times for customers and drive down costs wherever possible.

Why is it important?

Warehousing is important for companies that import, export, carry, and produce products. Having a central location for your products gives you leverage over your goods and helps ensure your clients receive their orders on time. You will also save money and increase your productivity by organizing in one place. Let’s look at some of the stuff warehousings can do with your inventory.

In the end

Warehousing is part of a complex business as logistics management. Logistics covers sourcing, the control of inventories, and distribution. It comes under the umbrella of the supply chain and also includes product creation, marketing, distribution, and other disciplines related to the product.

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E-Commerce Platforms 101: The Essential Guide

Do you want to start your online business and start making money? An E-Commerce platform allows you to create your own online store without having any coding skills, a high budget, or a web design degree. They come packed with designs and features unique to e-commerce to make setting up your store as easy and as effective as possible.

There are so many e-commerce platforms available, choosing one that can quickly get pretty confusing particularly as all of them strive to be the best.

A top e-commerce platform can provide you with essential features while keeping complexity low. We have dedicated hours and hours to study the features, ease of use, add-ons/extensions, themes, support, security, pricing of these platforms. And compiled this essential guide to help you better understand these platforms. After reading this post, you’ll have a clear idea of these platforms, and you’ll be able to choose the best platforms for your online business.

In addition, you will learn about common questions and their answers to e-commerce platforms. To clear up all your doubts about this.

What is an E-Commerce Platform?

An e-commerce platform is a software application that allows companies to manage their website, marketing, sales, and operations.

Ecommerce platforms have the powerful features required to run a business, while also integrating with popular business tools allowing companies to centralize their business and operate their company.

Why Do You Use an Ecommerce Platform?

If you’re expanding a brick-and-mortar shop, searching for an enterprise-level solution, or even starting a company from scratch, your e-commerce platform option has a significant effect on your business’ competitiveness and stability.

What types of e-commerce platforms are there?

There are three different types of e-commerce platforms:

  1. Open-source
  2. SaaS (Service Software)
  3. Headless commerce

1. Open-source

Open-source e-commerce platforms are e-commerce solutions that allow you to change all aspects of the code.

This type of e-commerce platform was the most popular in the early 2000s and continues to be popular with emerging and IT-intensive organizations needing to manage their e-commerce environment 100 percent.

2. SaaS (Service Provider)

SaaS eCommerce platforms eliminate a great deal of difficulty from running an online business, since rather than handling the program itself.

You are simply “renting” the platform instead of designing and creating a custom solution or an open-source solution (which is also built as a custom one).

This is a much cheaper choice when factoring the production costs than open-source solutions.

The SaaS provider handles the product updates, security, storage, compliance with PCI, and any other tasks associated with running your own software.

3. Headless commerce

Headless Commerce is a CaaS eCommerce version in which the shopping cart is decoupled from the CMS.

In such cases, brands often use design experience platforms (DXPs) such as Adobe Experience Manager and Bloomreach or a content management system (CMS) such as WordPress or Drupal. Then they plug in a decoupled e-commerce shopping cart solution to serve as a cart.

Headless Commerce reduces this pain by making it possible to move faster to the market with a significantly lower total cost of ownership.

What are the Best E-Commerce Platforms?

WooCommerce

WooCommerce is an open-source e-commerce platform that offers an e-commerce solution. It’s a plugin that you can use on WordPress websites. WordPress was first designed for bloggers, later added a variety of ideas, and you can extend its features using plugins.

WooCommerce platform is most commonly used by starter stores and enthusiasts, bloggers expanding their services, and offering to online. Also, there are over 55,000 plugins available to integrate payment gateways, social media, email marketing, 1-click promotions, security, and shipping.

If you know the WordPress platform then WooCommerce is fun for you. You just need to install it, add your own products, and correct the settings.

People unaware of WordPress will struggle with the technical details. This includes hosting costs, WordPress installation, setting up the theme, and plugins.

WordPress is considered to be one of the best platforms for SEO. And the set up of WordPress and WooCommerce is one click, So even if you are a beginner after watching some tutorials you will be able to do that easily. The WordPress community is so big that you will find so many experts, blogs, and videos always available for any of your problems. The platform offers a lot of customization options but in some cases, you need to install plugins for that and some may charge you for that.

The biggest challenge isn’t set up. It can be solved with tutorials from YouTube. However, the problem here is scalability. Some users said it was slowing down because they were having more products and customers.

The cost of WooComerce is free. However, you will have to pay for the hosting service, premium themes, and plugins that you use. Some themes are very costly. But you can easily use this without each and every plugin, and there are nice free themes.

Shopify

Shopify is a well established, public SaaS e-commerce platform provider. They’re famous with starter stores, hobbyists, and brands.

Shopify benefits include a fast learning curve for non-experienced e-commerce users, which leads to a fast go-to-market for new brands. They do have Shopify Plus, an enterprise solution.

If you want to start your first store or dropshipping business, this is one of the best starting choices. It also incorporates Facebook, Pinterest, Google marketing platforms (depending on your location) to provide you with a marketing solution directly from your Shopify dashboard.

Setting up Shopify is quick and easy, you’ll understand the environment quickly, and their detailed blogs are very helpful. If you still can’t find anything you can contact Shopify support via chat, email, or call, and they’ll help you out. The support team is very helpful to you.

Shopify supports integration with many payment providers, they also offer well-functioning shopping, tax features that are easy to set up. Shop POS is also available to sell products and make payments at the point of sale.

There are very fewer themes available than 10, and paid themes are expensive, starting from about $70 to $180. Here, too, you can install various apps to extend the features of your store. However, the plugins available are very less compared to WordPress.

The one area where it performs average is the SEO, where you can customize meta tags, alt tags, but other than that there are far fewer plugins for optimizing the cache, images of your site. We would recommend that you use lightweight images, use fewer plugins to make your website load faster.

There are four primary plans available. Basic, Shopify, Advanced, and Shopify Gold (Enterprise Plan). The plans are worth $29, $79 and $299, respectively. You can contact Shopify for the Shopify Gold plan.

Bigcommerce

BigCommerce is considered an Open SaaS platform provider and a growing Headless Commerce provider based on low overall ownership costs and highly flexible APIs.

The advantages of BigCommerce include the uniquely sophisticated customization and flexibility of the SaaS eCommerce platform. Its robust product search engine makes it suitable for larger retail brands. It is also a good option for people who want to start an e-commerce shop or who have a brick and mortar shop and want to extend their online orders to include their operations. The tools available enable success in any niche or industry.

The interface helps you customize your online shop without having to learn how to design, sell, and market your products using any of the available customizable templates. It’s aimed at those who lack too much web design experience, but it also helps tech-savvy individuals tweak HTML and CSS.

You’ll see advanced and buyer-centric templates in the store, but very few are free. Two to be exact with variations on both of them making a total of seven free themes.

There is a large community of designers and developers on the fly. The Partner Directory helps you find an expert for an extra hand.

The platform also offers small business and start-up plans, the lowest plan costs $29.95 per month. Some goodies, such as checkout codes, gift cards, unlimited bandwidth, and professional reporting, come along. However, you don’t get a custom SSL or an abandoned cart saver, but it’s still really good for simple stores that don’t sell more than 50k a year. As the plan goes up, so does the sales limit.

Bigcommerce offers integration options to make the platform the frontrunner of headless business solutions.

The initial learning curve of BigCommerce is more than some other SaaS platforms due to the complexity of the built-in features.

Magento

Magento is an on-premise open-source solution favored by companies who have already invested heavily in IT or development teams. In recent years, Magento 2 (Magento Commerce Cloud, or Magento Enterprise Cloud Edition) has launched an open-source software solution.

Big companies including Nike, Procter & Gamble, and Cisco trust Magento. Coding is essential to the package. So, if you have a developer or budget for one-and you want something really versatile and strong-Magento is a solid choice. You can do and undo before you have the online store rich in apps you’d like.

The Community is a big part of Magento. It’s large with developers willing to work for a fee on your site or answer any of your questions for free. There’s also a marketplace where you can get extensions and themes to make the site more functional.

The annual license fee is in the range of ten thousand dollars. That’s big but it’s on the cloud, quicker, and comes with additional features including automated email campaigns based on triggers and automated cross/upselling.

Whatever you pick, you’ll be able to enjoy the long list of features you can expand. Items like discounts, monthly fees, the freedom to refine SEO, change content per user, subscriptions to memberships, complimentary items, etc.

Squarespace

Squarespace is a provider of SaaS platforms. They’re best known for their work with the creative community. Their e-commerce platform was fueled by the creative community’s need for a light-weight cart to sell goods.

Squarespace offers sleek templates and design capabilities. If you don’t need a lot of features, try them out. It’s also great for print on demand e-commerce business.

It is primarily used by the low-volume SKU creative community.

Squarespace provides sleek templates and design capabilities. If you don’t need a lot of features, try it out. It’s also great for e-commerce on-demand printing.

The package comes with all the basic features you’d expect from the e-commerce platform, all set on the side menu.

However, the design part of the website is not that easy. Their drag-and-drop editor is not as great as Weebly’s. You might have to try your hands on it a couple of times before you get the hang of it. Once you’ve completed the design phase of your website, you’ll have access to marketing, inventory, social sales, SEO, and analytics features.

Squarespace integrates ShipStation and lets you install Printul and ShipBob from the App section. Real-time calculation of shipping rates by major providers (UPS, FedEx, USPS) is also available.

The prices are pretty low. To start selling, you need to have at least $18/month billed annually on the Business website plan. Note that you’re going to have to pay 3% of transaction fees.

You can survive that with any of the $26 and $40 e-commerce plans. The top plan allows you to get abandoned cart auto-recovery, sell subscriptions and gift cards, and give flexible discounts.

Squarespace disadvantages include limited shipping & payment gateway solutions as well as limited discounts and complexity for basic built-in e-commerce features.

Check out the comparison between WooCommerce and Squarespace. And learn which one is best for you in 2020.

Wix

Like Squarespace, Wix is best known for its easy to set up a website. Keeping it easy with a drag-and-drop interface, competitive pricing, and cutting-edge buying and free themes.

Wix is most commonly used by businessmen and other creative small companies. The platform prides itself on being a solution for beginners as well as experts finding artistic expression in their work on their website. They are an appropriate starting-stage solution but lack advanced e-commerce capabilities.

Of all the top website builders We’ve been working with, while building the store, Wix topped most for customer service on the store.

To add cool images, features and build the website you like, you can drag and drop elements in. They have over 500 themes and 72 of them are free. Unfortunately, at the time of publishing the site, you’re stuck with whatever theme you want even if you’ve used their ADI.

Wix is still new to the e-commerce space and many consumers are calling for the features that they lack. And I think it isn’t going to be long before they catch up.

Prestashop

Founded in 2007, Prestashop is an open-source freemium e-commerce platform, based on the cloud.

The platform can be used in 60 languages and is common outside English-speaking countries where other providers of platforms dominate.

You can either download and configure the software to fit your needs for free or go to PrestaShop Ready which is the paid edition for €24.90 a month or €19.90 if you pay annually.

Although the word “free” makes most of us salivate immediately, the other costs you’ll pay for the free version can make PrestaShop Ready look like a better choice, particularly if you don’t have the technical skills.

You’ll need to pay for web hosting, SSL licenses, and other modules to complete your store with a free downloadable version. Remember, if you don’t have a lot of technical expertise in HTML, CSS, and/or PHP, you will have to pay for the developer for customizing your store. This open-code enables full integration with couriers, gateways for payment, accounting, warehouses, ERP, and more.

PrestaShop Ready is just like the other hosted platforms. You have access to the trial for 16 days, or you pay immediately. It comes with certificate SSL. The admin is available with ten themes (all free). You may need little information about HTML and CSS as the customizer theme does not have a drag and drop feature.

The Dashboard is simple and straightforward. There’s a video onboard, but it’s not as comprehensive as Shopify. However, most of the needs can meet through the modules that you enable with a single click. They allow better SEO work, Ads, Cross-selling, and Social Analytics.

Best E-commerce Platform for Small Business

Small companies do not need all the major features that suck their bank money. Beyond cost, the platform’s pricing structure is essential – whether it’s monthly or annual payments or other fees.

We checked the scalability of our tests. Looks at the features that help grow your site. When your profits start accumulating, you’ll want to scale your activities seamlessly. This means multi-channel sales and even countries on other platforms. When you scale, you will do need apps that are designed just for your company.

Recommended Platforms

  • BigCommerce
  • WooCommerce

Best E-Commerce platform for Beginners & Startups

Like small companies, startups also need a network that enables them to grow easily and break through the ones that already exist. Since you may be entering the market as a large store owner, your platform needs to be able to handle what you initially bring in while leaving space for further growth.

Our research has tested the functionalities expected by startups. That includes SEO, good UX design, marketing inputs, and sales capability on multiple channels such as mobile apps and social networks.

Recommended Platforms

  • BigCommerce
  • WooCommerce
  • Shopify

Best Ecommerce Platform For SEO

SEO is key. You’ll have a hard time running an e-commerce shop if web users aren’t able to find your website via a search engine. Many platforms offer such SEO tools for boosting your website. Also, some are stronger than others.

In our testing we focused on page load time, mobile and desktop speed, SEO, and average organic traffic from top online stores for each platform, the best e-commerce platforms for SEO.

Recommended Platforms

  • WooCommerce
  • BigCommerce
  • Magento

Best Ecommerce Platform For Large Businesses

If you are running a large e-commerce company, you may want full control and independence of the database. In that case, you are looking to purchase from a web hosting company a dedicated server or VPS and set up your site in there. As such, you won’t be happy with SAAS like Shopify.

However, if you’d rather set it up and not mess with the technicalities of web hosting, it might be a website like BigCommerce.

Since you have orders ranging in hundreds or thousands every week, you’ll need a platform that gives you enough flexibility to attach devices, helps you minimize errors, and incorporates your warehouse management and other inventory systems seamlessly.

Recommended Platforms

  • BigCommerce
  • Magento

You can choose from any of the above mentioned online store platforms. Most of these platforms do a good job. If you still have questions, please drop a comment below.

I hope you find this post useful.

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The Ultimate Guide to E-Commerce Software

In this ultimate guide to e-commerce software, you will find all your answers to the most common but important questions on E-Commerce Software. After reading this post you will have a clear idea of What is an e-commerce software, What forms of e-commerce software exist, What risks do you need to be aware of when choosing e-commerce software and so on.

So, make sure you read this post carefully to get answers to every question.

What is an e-commerce software

E-commerce software is the engine driving your online shop. It works behind the scenes and is a very critical part of every e-commerce store out there. This makes it easy to handle inventory quickly, to add or delete items, to calculate taxes and everything else required to operate a website, to handle shipping and to fulfill order and more.

Moreover, E-commerce software simplifies every complex process in a friendly way. More Importantly, Individuals with non-technical backgrounds can easily run an e-commerce store with a user-friendly interface. Without this e-commerce would be very very complex.

What forms of e-commerce software exist

It comes with two main types of e-commerce software. And with a whole lot of functionality and tools.

On-Premise: Developers who encourage manual upgrades, repair bugs and do general troubleshooting built and handled on-site. Traditionally, merchants have been using on-premise solutions because of the improved versatility resulting from host solutions.

SaaS: In technological words, software as a service (or “hosted”) systems is far more hands-off. New functionality and custom features are the only development specifications — all modifications, fixes, and newly developed features are achieved automatically or with one-click integrations. Hosted e-commerce software has grown to the point that the previously exclusive on-premise configuration and flexibility is robust, making it more than enough for most online retailers. Ecommerce stores can be operated in 1/3 of the time using SaaS tools and at a much lower cost than on-premise solutions.

What risks do you need to be aware of when choosing e-commerce software

There are many risks involved in choosing e-commerce software, and you should be well aware of that. Also, the most important questions to answer when choosing e-commerce software are: does this fit your budget? Are you comfortable with using it? Does this contain all the features you need?

Reliability of Software Provider

The worst thing an online retailer can do is not make its website accessible to visitors. This will cause you to immediately lose your sales and destroy your reputation.

“Uptime” is the number of times visitors have access to your website. This is usually shown as a percentage. The company will preferably guarantee a 100% uptime. This is almost impossible to do in practice, however, and therefore you will probably never find a guarantee like that.

Uptime 99 percent of the guarantees look reliable, but they are not useful if there is no impact on downtime. Most e-commerce software providers outsource hosting to a hosting company and have no direct impact on uptime.

In reality, security protocols tend to be used as a means of assessing the reliability of the supplier. ISO 27001 is the standard for data security. Although this certificate does not guarantee uptime, it does show that the provider has complied with all the necessary safety requirements.

Hidden Charges

No matter which solution you chose, make sure you didn’t ignore any secret complications. SaaS providers also enforce restrictions. These restrictions may include data limits, storage limits or restrictions on items. Any time you reach your plan’s cap, you will have to pay extra.

In addition to having limitations on (data), providers are not always explicit about their software’s features. Features are also broken up into different plans and are sold separately. The general thumb rule is The more apps you like, the more you’ll pay. Some providers have extra charges for different features (or modules) that you wish to use, in addition to the price of your package.

Solvency of the Provider

The company you selected for your e-commerce applications is going bankrupt or is giving up services. You’re left high and dry. Changing online store systems is a huge problem, costing a lot of time and money. You need to transfer all of your website content, customer information about your products, redesign the site, get acquainted with a new program, etc.

To potentially avoid this, it is necessary to study the company extensively before you sign up. Inform the manufacturer how long it has been in operation, what kind of reputation it has, how many clients it has, how large the company is, etc.

Security

The online merchant is always responsible for your online store security. It is necessary therefore to ensure that customer information and payment details are well secured. Of this, you are dependent on your online store provider. Look at the websites of the online store provider, the hosting company and other online stores using their systems to decide if:

  • The ordering process goes via a safe (SSL) link
  • Contact information is transmitted through a safe (SSL) link
  • The vendor is regularly the target of DDoS attacks (and whether those are resolved quickly)

What are the advanced features I should look into before I choose an online store builder

Several features are included in more comprehensive e-commerce software. We are going to discuss them.

E-Commerce Design

Robust online store builder gives you the freedom to design your online store appearance. Also, you should be able to customize your stuff such as layout, fonts, colors, pictures, and buttons.

Moreover, Open-source software also provides the opportunity to make improvements to the website’s CSS (Styling Framework). And, this gives you 100% flexibility but you need to be able to work with the CSS.

Product import

Importing products is particularly important if you already have an online store and want to update your software, or if you have a file containing all of your goods. And not all online store systems have this feature, and user-friendliness varies greatly between solutions, even when they do.

Moreover, If you’re going to do a lot of work with this feature, try it right first. A good option to import a product will save you a lot of time.

Marketing features

Ecommerce software also features multiple marketing tools and integrations. Examples of these functionalities include Google Analytics, Facebook, AdWords, affiliate marketing, newsletters, A / B testing, website comparison, etc.

Multilingualism, and internationalizing your shop

You’ll need the necessary tools if you want to grow your company to involve other countries. It should include features such as international pricing, language, international shipping options, etc. in the software you choose. You will learn more about this below.

Discounts

Giving discounts can be wise depending on the company and the target market. This is supported by most software but the versatility provided by each application can differ. Determine what you think you would need straight away. Definitions of discounts include coupons, discount codes (by product or group of products), personal discount codes, discounts in bulk, etc.

Customer accounts

Customers enjoy being able to create an account where they can view their orders, invoices and add articles to wish lists. Make sure that the software you are using supports that. Do make sure you provide the payment option as a “guest” (without an account).

Payment methods

Determine which methods of payment you plan to give in time. The most robust e-commerce platform lets you incorporate all European methods of payment. It is mostly achieved by a PSP (Payment Service Provider, a group involved in financial transactions). Check which program uses PSPs, and which one better fits your needs.

Simple checkout

The ordering process is a big part of the website. Your customers need to make their payments quick. Make sure you know in advance what the checkout software looks like for e-commerce.

Are the protocols for putting an order clear? Are the goods which were ordered logically displayed? How quick it is to enter customer details? Such issues are important to bear in mind.

Order Processing

Every online store builder will allow you to process your orders. The way you can do that varies greatly per device. The more sophisticated your e-commerce program, the more quickly and easily it will help you sort and filter your orders. Your order summary should be straightforward so that you can work with maximum performance.

The screen with order details should be transparent and lightweight, displaying the customer information, a quick description of the orders, and all the resources you need to process the order should be available.

Delivery Options

Costs of shipping are involved when an order is made. The program will measure these. See how well this is performed by the app, and whether it provides enough modification choices. Additionally, more robust options provide collaboration with outside delivery companies.

Bookkeeping tools

When you’re just starting this might not seem relevant. And a strong bookkeeping program is highly important to the government. The bookkeeping industry has several different services. Good online store builders are linked to several networks to automatically move the order information to the accounting program.

Reviews

Reliability for online retailers is an important factor. Make sure your eCommerce platform supports both product reviews and store feedback with a feedback section.

What should I think about if I plan to set up a multilingual e-commerce site for selling abroad

Online multilingual store means that the online store is available in more than one language. The store is designed to meet the needs of target markets in the different countries you are selling your goods in. This ensures that visitors to your online store will most frequently select the language of the content being shown.

Any foreign online store ensures that all material completely suited to the country chosen in addition to the pages being translated. Accordingly, the contents can vary by country, and issues such as currency, payment methods, taxes, etc. are decided precisely by country. Online stores around the world can also sell multiple languages per market.

Multilingualism

Not all e-commerce solutions provide multi-linguistic assistance. For this reason, most open-source software has modules available. Larger SaaS platforms also offer multilingual options and can offer international options at times. If the future expansion of your store to other countries is your ambition, bear this in mind when choosing the software from your online store.

Language selection

There are many ways visitors can be directed into the appropriate language. It can be achieved via a drop-down menu, by pressing the correct flag, by overlaying on the homepage, etc. The possibilities can vary according to the software. If you are worried about specific issues, make sure that they are realistic before you make your software choices.

It is recommended that visitors be automatically redirected to the correct language. That can be done based on the visitor’s IP address. Your software has to back this up again.

Translations

It takes a significant amount of time to invest in providing an online store in several languages. All content has to be translated into each language and added to the online store’s admin screen.

It is really important that you can do that with your e-commerce apps in an easy way. That will save you a lot of time. A good example of a function, which is incredibly useful in this context, is being able to automatically copy content from a page so that the text can only be interpreted.

Order Management

One part of the admin panel is order management, which is very relevant for a multilingual e-commerce website. It is becoming increasingly important to be able to manage your orders by country, as the number of countries your online store serves increases.

What are the most recent trends in the field of e-commerce software

If you don’t follow the latest e-commerce software trends then you will stay behind. As we move towards 2021, those trends need to be identified to take advantage of. That is why it is so important to examine and incorporate the e-commerce trends in a timely fashion. In doing so, you can advance the e-commerce brand and stay ahead of the competition.

Mobile Shopping is Growing

There has been significant growth in mobile commerce. Sales growing mobile devices have expanded by 15 percent since 2016. Before the end of 2021, there will be 73 percent of e-commerce purchases on mobile devices (Statista, 2019). Can’t forget those statistics. Improving the e-commerce experience for mobile customers can be a tremendous opportunity for businesses to tap into it.

Rise of Voice Search Commerce

Voice-shopping among Internet users is on the rise. At the end of 2017, 13 percent of U.S. smartphone owners claim they made voice transactions. The number is expected to grow by 2022 to 55 percent (OC&C Strategy Consultants, 2018). Across the United Kingdom the overall amount spent on voice shopping has also risen. This e-commerce trend has become increasingly popular since Amazon’s smart speaker, Echo, was launched in 2014. Although voice shopping is still in its early stages, this statistic shows it will become more popular in the years to come.

Evolving Role of Social Media in Ecommerce

The number of social shoppers is rising rapidly, too. Social networking plays an significant role in the e-commerce world with the launch of the “Order” button on Facebook and the Instagram checkout.

Social media has changed the way we live our daily lives, like buying things. It is a great opportunity for brands to start talking about enhancing their social media role, which is a great forum for brands to discover.

QR Code Payments are Back

The QR code appears to make its way back – especially in e-commerce. 40 percent of all internet users scan QR code on their mobile phones on a monthly basis, according to the GlobalWebIndex report (GlobalWebIndex, 2019). There is also an inverse association with age, with more regular use of QR codes by teenagers and young adults than in older age groups.

AI in E-Commerce

AI tools range from automated marketing systems equipped to generate timely deals, to chatbots that automatically respond to customer queries. Other areas where AI can be of assistance to retailers include AI-optimized pricing and discounting, and demand forecasting.

AR in improving Our Shopping Experience

By 2022, Augmented Reality (AR) technology will be used by more than 120,000 stores, providing a much richer shopping experience (Prnewswire 2018). The retail workers and online customers would propel AR’s takeover of the market. One of the biggest issues that people have about being unable to see the product firsthand while shopping online. AR technology helps fill this void and allows online shoppers to better imagine their items.

Why do I need a responsive website

Responsive design for your website will help you solve a lot of problems. This will make your website mobile-friendly, change the way it looks on both large and small screens devices, and increase the number of time visitors spend on your website. It can help you boost your search engine rankings, too.

Moreover, The advantages of using a responsive web design include:

  • Cost-effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimization gains
  • Ease of management

Cost-effectiveness

It can get expensive to manage different pages for the mobile and non-mobile viewers. You can save money by reducing the expense of paying for a mobile site with the use of responsive design. You will only have to invest in the development of a single site to cater to all visitors and devices.

Flexibility

If you have a responsive design website, you can make changes quickly and easily. You don’t need to worry about making changes to two websites. This versatility is a huge advantage when you just want to tweak a quick design or correct a mistake on your site — you just need to do that once.

Improved user experience

No-one wants to do business with an unprofessional site. Yet responsive design will help persuade people to give your business a chance, providing much better user experience. Since zooming and scrolling can be removed, content can be viewed easier and there will be a much more favorable overall experience that visitors get.

Search engine optimization gains

Responsive design can help with SEO because, as stated, Google gives preference to mobile-friendly websites. Responsiveness in combination with other SEO factors will help give you a big boost in search engine rankings.

Ease of management

The responsive design helps you to make changes quickly and easily. You’ll never have to worry about whether you can connect a mobile or desktop site to a social media update, or whether all of your redirect links work to get the right visitors to the right site. Responsiveness removes most of the burden of running a business website.

What security standards should I need in my e-commerce site

As an online retailer, you are always responsible for your store’s security, even if a third party administers the technical aspects. So understanding the risks involved is vital.

When looking at protection for online stores, four areas need to be recognized:

Use a secure website connection

Some websites used an insecure ‘HTTP link’ a few years ago. It stands for ‘hypertext transfer protocol’ which allows contact between a web client (usually a web browser) and a web server.

Looking at a safe HTTP link, or https is more popular these days. Https is safer since connectivity between two machines validated and trustworthy, and data is always encrypted, in comparison to HTTP. The encryption is performed via an SSL certificate.

This type of communication between the client and the server can not be accessed. This is especially important when pages containing personal information transmitted to the server, for example when someone fills out the contact form or when a client places an order.

Make sure that the program you select runs at least certain types of pages via an https link. Of course, the entire website runs on a safe link is even better.

Order processing security

By far the most vulnerable aspect of an online store is the checkout process. There is a sharing of personal details about things like customer information and payment information.

The entire ordering process should be carried out via a safe connection. A Payment Service Provider (PSP) typically facilitates the payments. An online store owner needs to select a PSP that meets safety requirements.

Risks involved in security leaks

There are several ways hackers can enter a website to obtain data. It’s hard to stay safe from these kinds of attacks.

See how the program protects itself from such attacks before you decide on your e-commerce software. By nature, open-source approaches are more susceptible to attack because the source code is publicly available. Their popularity also appeals to hackers.

DDoS attack risks

Web servers appear to be vulnerable to DDoS attacks as well as security leaks. DDoS describes the Service Denial Distributed. It can happen when someone intentionally sends so many page requests to a web server at once that they can no longer access a website, an internet connection or a network. Usually, large computer networks are used for this reason.

Do timely research to see if the program has already been the victim of DDoS attacks and, if so, how it has been handled.

How to have the optimal advantage against my competitors?

As an e-commerce business, maintaining your market place and being ahead of your competitors is important to you. There is competition in every market. Smarter businesses nullify the impact of competitors to remain on the market.

Here are five easy but powerful ways to beat your business competitors.

Identify and resolve pain points for your customers

The aim here is to provide the prospects with options. And to provide them with what they need, rather than offering them what you want to sell. You just have to satisfy the need and not “sell” anything. Your product or service will start selling more naturally the moment you fill the gap that your rivals lack.

Work on your niche to have less competition

The increasingly competitive industry has less room for growth. To create your niche and reduce your current rivalry, it is important to deliver something special to your customers.

Specialization often leads to a stable, scalable enterprise. And the niche market is reliable and the opportunities are easier to reach. In addition, the customer retention rate is also high. Also, start targeting local outlets where your target consumers may be present and follow a marketing strategy for their niche.

Get the pricing right

The good pricing policy is based on marketing psychology. It’s important to know the market until you set out your pricing strategy. You need to know who has the best value for money on the sale. The price you set meant to be normal and it has to be reasonable.

A smart pricing plan does not necessarily mean lowering the prices of popular goods to attract more customers. In addition, each market has three divisions – the lower, middle and upper classes. And the first step is to define the class you are aiming for. If you get an answer to that, setting the price your customers would love to pay would be a lot easier.

Stay always open to innovation

Innovate with your goods and services and take risks without hesitation. And always remember that your rivals are constantly innovating and that new entrants are transforming the marketplace. Moreover, you should innovate regularly and in a way that the competition finds it challenging to emulate.

Improve customer service

People love companies that provide outstanding customer service. Moreover, if you’re providing great service to your customers. Then you’ll make loyal customers who will recommend your company to their family and friends.

Hire employees who understand the goods or services well. Also, make sure they remain vigilant and have the correct answers to any questions from the customer.

It is important to define the mark, set up the USP and keep your competition ahead in terms of quality, price and customer service. You need to talk to your clients, so you’ll be able to hold them for a lifetime.

We have come to the end of this post, I think after reading this you will have a clear idea of various areas of E-Commerce Software. If you like the information provided to you, then please share it.

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Importance of SEO for E-Commerce

SEO is the small form of Search Engine Optimisation. It is the blend of on-page SEO and off-page SEO. We do both the Optimisation for better ranking in search results pages. It is a computable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Search Engine Optimization is a key tool for website owners to get more traffic to their website. Optimization of the website is crucial in order to get traffic and maintain the search engine ranking. The main objective of search engine optimization is to get more traffic from a variety of sources and to attract repetitive visitors.

In on-page SEO, we make changes to our website’s design, performance, content quality. And in off-page SEO we optimize our website to create connections outside of our website. That is also called backlink generation.

How Google ranks a website

Google uses a complex mathematical formula called an algorithm to give every website and every search person to do in Google a score to decide which website will rank best for what people are looking for.

In this post, you will learn about the importance of SEO for your website. Also, various factors that play an important role in improving your website’s SEO.

Importance of Search Engine Optimization for E-Commerce

According to Accenture, an estimated 94 percent of B2B buyers say they search online before they make a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and will miss out on a lot of value that they could add to their business.

Also, the study shows that position no. 1 in Google gets 33% of search traffic.

Present consumers see the Internet as an integral part of their shopping experience. They use the internet to learn more about the products and businesses available, whether they buy online or in person. No business can, therefore, be overlooked in the digital market.

1. SEO for Brand Building

Establishing your Brand will help to create successful organizations. When people recognize your logo, colors, and name with a positive reputation that precedes you, it can help build more trust with your prospects. SEO and digital marketing can help to capitalize on this.

Consumers use the Internet to browse for pain point solutions, goods, and services as already discussed. A strong online presence builds your brand and increases your market share. Your site will pop up periodically for searches that are important to your organization. Your name and company should get familiar with customers.

Many platforms would have a strong online presence. A comprehensive SEO strategy may include the use of channels, such as social media. Your brand will be available in its digital life to consumers, maximizing visibility and leads.

2. Ranking improvements

Your place on the SERP is going to play a major part in the number of clicks you get. The top three places alone on the SERP earn an average of 60% of all clicks, according to Advanced Web Ranking. It means the higher your site is, the more benefits you reap from your efforts.

Focusing on the importance of SEO should boost your rankings. Because Google understands the value your platform provides users in this market, you’re going to rank higher than that. SEO lets you interact easier with the algorithms on the search engine. To the spiders of the search engine, the subject will become clearer. You will also let the search engines know which queries you are going to make important for.

Customers equate business leaders with higher rankings on the SERP. Google’s algorithm actively chooses content to find the material that gives the user the most benefit and works to distinguish the information that people can trust from what they can’t.

Customers know Google’s algorithm usually returns them the pages that send them the best answer. That builds trust. When you win any of the top-ranking positions on the SERP, it offers an excellent forum to promote yourself as a pioneer in the industry and someone who can trust these customers.

3. More traffic

You’ll be in a better position to improve your traffic as you develop your rankings. To make your subject simple, SEO best practices include optimizing both your titles and meta descriptions. This helps the customers to know exactly what your piece is going to deliver. Customers want to learn that their needs will be met through your app. Optimizing these elements of your site will help persuade you to click on them.

You can see improvements in your traffic levels when you combine these components with the higher site rankings that you get from optimization. More users are coming over to your website. When you add more users to your websites, more opportunities for users to become members and then convert will also be nurtured. The value of SEO as regards organic sales increase can not be underestimated.

4. More chances to get quality leads

Often, SEO should increase the percentage of your traffic being a lead. SEO helps to consider what potential consumers want to see and then satisfy those needs. Therefore, implementing a good SEO plan will lead to a site that is more targeted toward your target customers.

You need to evaluate the sales funnel with SEO, and decide what customers at each point want to see. You will be able to map your target client persona to their stages of the purchaser’s journey, thereby generating more successful content.

With content that connects your guests more, you’ll be able to more efficiently guide your prospects through the sales funnel. Moreover, the customers will consider the service they want. And you’ll be able to push it to the next level. This will lead to a higher conversion percentage at each point.

5. Growth of business

Companies still remain limited to their immediate geographic region with conventional marketing. For example, you advertise yourself through direct mail, radio broadcast, and billboards, which are only seen by people living in your area.

You have the ability, with SEO, to extend your scope beyond your area. SEO helps you reach and do business with people anywhere in the world.

By recognizing the value of SEO, and by developing an optimized site, your page will rank highly on SERPs for people in different locations. Regardless of whether the prospect resides next door or thousands of miles away, it will appear when the content is appropriate.

Therefore SEO offers greater space for your company to expand. You have the ability to expand your prospective audience and therefore increase your scope. You will be able to grow the company to a point that previously would not have been possible.

6. Giving customers value

Today, consumers want to learn companies understand their pain points. They want to partner with companies that meet their needs. Modern consumers want to nurture business relationships and not be seen as a mere number.

To serve these consumers online as well as offline you want to understand your consumers deeply. That means going deeper than targeting individuals within a given age range. You want to understand the motives of people, and why they are doing these things.

7. Monitor your business

Businesses relied on market research and theoretical study of their own products before SEO and digital marketing. For example, they used market analysis to identify patterns in their customer behavior. And would use sales data to see which goods and services were the most common with clients. Nevertheless, SEO gives the opportunity to understand the customer a whole new dimension.

When paying attention to the value of SEO, you will start tracking the actions of customers on your website. You’ll see your bounce rates, how many people click through your pages and where they’re heading. Also, your abandoned shopping cart rate and your repeat customer rate.

You can listen and engage in those consumers ‘conversations via social media. You will get input from both those dissatisfied with your company and those who are happy with it. This knowledge can be used to enhance the offerings. These habits were considerably harder, if not impossible, to track and calculate these metrics before the birth of SEO.

The value of SEO, and the consequent tracking of website actions, strengthen brands ‘ability to understand their clients. The consumer’s need for a customized experience and feeling. However, It is possible as if the company is looking after them as a particular individual.

Before SEO and digital marketing, marketers constrained by what they could learn. From their organization’s specific market research and some behavioral analysis. They can also evaluate consumer behavior at an intimate level with SEO, providing a much superior brand experience.

SEO requires a brand to make an investment. Despite immediate results, it can be hard to make the leap like the ones a conventional marketing campaign would produce. When you begin to realize the SEO’s long-term value to your company. These first steps towards digital success will become easier to take. The more you spend on SEO, and the more intense your commitment. And the easier it will be to see how quickly the benefits you reap from this technique pay for your effort.

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