The Indian E-commerce isn’t any more new to the people of our country. The country has a population of millions of internet users who are aware of the web services. Many people are doing their business with e-commerce or are their consumers. Online shopping has started becoming very palpable among Indian citizens. This firm has been through various rough paths and financial problems but that won’t be the end of it. Despite a few challenges, experts believe that the e-commerce industry will have a bright future.

How is the Indian e-commerce industry is going to sustain and grow in the future..? Here are some ways and scope of e-commerce industry to change in the future:

1. Social Media: 

Social Media is the most crowded place in the virtual world. Most of the online purchase decisions are made on social media. Social media platforms like Facebook, Google+, Twitter, Pinterest, Instagram have become a medium to advertise. These media provide with easy login and purchase steps. These posts on these social media platforms can bring more traffic to your e-commerce sites. Additionally, the sites have the chance of generating transactions through this promotion.

2. The mobile world:

The future of the internet lies in the hand of mobiles. India is a country where a desktop isn’t available to everyone but the mobile is. Most people have access to mobile phones and they access the internet through it. These handheld devices hold traffic 10 times greater than the desktops and the firm has already switched its team. Major online shopping sites get their most online traffic through phones rather than desktops.

3. Augmented reality:

Indians believe to make a purchase on the basis of sensory. Just a flat image of any product or material do not influence their purchase decision. Augmented reality will help the user to experience a real-world feel sometimes across multiple sensory including visuals, auditory, touch, etc.  There are many sites that provide virtual 3-D trials online for checking the look like Lenskart and Myntra.

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Modern approach to promote E-commerce products on digital platforms.

4. Better governance:

The GST introduction has given an impartial chance to every retailer to sustain its establishment and growth. Online business players have now better administration by the legislature. The diminishing in costs of warehousing and conveyance, collected source tax and expanded effort will support streamlining the administration.

5. Buy Now button:

Google’s “buy now” button will simplify the buyers shopping process. The e-shoppers can buy the product with a single click with the help of this button. Google is continuously working on its “buy now” button to make a purchase directly through its search page. Whenever the user will click on this button Google will divert it to another Google page for specific details such as color, size, etc. Google would then pass on request data, including the client’s name and delivering address, to the retailer.

6. Delivery by drone:

The firm has been trying to find an alternative for the delivery process to save time and lessen human efforts. The drone technique will allow delivering packages using drones and automated shipping trucks. The Drone delivery technique is already famous in Japan and China. Soon, we expect this technique to be used in India as well.

The Indian e-commerce industry needs to be creative and keep on providing with unique user experience to get the traffic. Some of the firms are already on their way to invest in this direction. Soon, the country will witness the success of the e-commerce industry.

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