“Google Analytics,” as a business owner you must have definitely heard of this term. Nowadays every business firms have their own websites for digital marketing. If you want to flourish your business, it is important to establish yourself in both physical and virtual platforms as well. It is easy to calculate the actionable insights of your customers in the physical marketing. Well, how will you examine your customers in the digital market? Google Analytics is the answer. It is the tool to measure the growth of your websites. It will let you know about the traffic on your page, popular web pages and the purchase actions of your customers.

Google Analytics is a cost-free tool with loads of useful data for you. It is not that hard to use or operate. Once you set code at the bottom of your website, you’ll be good to go. It can be done with a tool like Google Tag Manager or WordPress plugins. It’s easy as a piece of cake. After you’re done with the code, you can start tracking user activity. Thereafter, Google Analytics metrics will provide you with information about your visitors and their spending time on your site. Let’s discuss Google Analytics metrics in detail.

Google Analytics Metrics?

Google Analytics metrics is a set of performance data that studies the actions on your sites. As we mentioned above, the number of visitors today, yesterday or last week. It also provides information about the duration of your customer staying on your page. This helps you to make decisions for making your website better or making any changes that are affecting your website. It will help you to know the performance rate of your website.

Now let’s discuss some important metrics that are essential for your website:

1. Traffic:

As we all know, we are the generation of lazy pandas. Now, no one goes to the stores to check the new arrivals or trends. We can get everything online whether it’s food, clothes or any other products or services. We now visit websites to get updated on the products. Isn’t it?

This metrics is the primary tool of Google Analytics. It helps you to know about the number of visitors in duration on your website. It will let you know whether your paid ads or online content are increasing your traffic or not.

2. Traffic Source:

Every business firms advertise to promote their product or service. But it has always been a difficult task to know which medium is working fruitfully. There is no meaning of spending time or money in the medium which is not profitable. Once you know the source of your traffic, you can invest in the best source.

Google Analytics provides you with such a tool, traffic source. It gives information about the exact source of the traffic on your page. This will let you know the relevant medium which brings traffic on your sites.

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3. Average Time Spent:

Nowadays, it’s very difficult to create a bond with your customers and know about their interests. It helps you to know the duration the visitor spends on your website. If your customer isn’t spending much time on your content than it’s not of their interest. Try to improvise your content according to your customer’s interest.

4. Average Pages Per Visit:

The time the customer spent in a store indicates whether it had the products of customers’ interest or not. Likewise, this metric gives you an idea about the average pages visited. It will show you the number of pages the visitor went through before making any purchase. It will help you create a well-navigated page for your site.

5. Top Pages:

With online marketing, it has become difficult to appeal to your customer senses. If your product has any sense appeal such as smooth touch, taste that cannot be felt by your customers. Therefore, websites put these appeal into their content. The contents nowadays contain more information within their blogs, videos, etc.

This Google metric lets you know which pages are more influential. It shows the performance of your website pages in terms of traffic, bounce rate, duration, etc. Then you can improvise the one that is not working.

6. Exit Pages:

No one likes their visitors to leave without making any purchase. This Google metric helps you know about the page that is making your customers leave. It will show you whether it’s your menu page, service page or any other page. It is time to change the content of that page.

7. Bounce Rate:

The bounce rate is one of the metrics that shows you that your content needs to be changed. If your bounce rate is high that means the viewers are leaving the page after viewing a single page. It is different from the exit pages metrics. If a visitor exits page that means you do not have something that they intend to buy. If visitor bouncing rate is frequent that means you have bad content or you’re not channeling the right people to your page. It will let you know whether your content needs some modification or not.

8. Unique user Vs Returning user:

This Google analytics helps you know the type of visitors you have on your website. It’s amazing to know the traffic of new visitors and the one that returns to your page.

9. User Behavior Flow:

Even in the physical stores, the sellers like to know about their customers’ behavior and their interest. This helps to grow your business. Likewise, on your website, this metric helps you to track your visitors’ behavior. Which pages did the visitor go through from the beginning to the end? Accordingly, you can design your page and show the information to influence your visitor purchase decision.

10. Location:

As the name justifies, this metric provides you with the geographical information of your visitors. This information can help you expand your customer base and your business reach. You can invest more in marketing your products in the location with more visitors.

We hope these Google Analytics Metrics will help you to track your user activities and to measure your websites’ efficient growth.

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