A successful product launch needs a strong and foolproof strategy. It’s not necessary that your new product will meet the revenue targets you have set. There are many potential competitors who can outperform you and your product. Your product needs to create a buzz within people before its launch. Even if your product is very good it needs to spread a hype among the population. People don’t use products without any recognition. According to research, 72 percent of the new product launch fails to achieve its revenue goals.
Most of the companies never give much time on planning the launch strategy of the product. Any new product launch intends to increase conversion and an increase in sales. A product launch requires a lot of energy and many resources. Plan out your work, techniques, and resources you’ll need for the launch. Don’t worry we’ll share some tips to plan your product launch strategy.
9 Tips To Generate Buzz For Your New Product:
Let’s get started with the tips which can help you to promote your product.
1. Highlight Problem
It means you need to show your audience the “problem” that your product can solve. This will educate your audience about the problem. Your product is the solution to this problem. This marketing will connect the people on a personal level. They will get aware of the problem as well as the solution i.e your product.
2. Share Content Through Different Platforms:
Promoting only through ad copies, partnership, and other traditional techniques won’t help. It contributes to the promotional process but this isn’t enough. You need to share the valuable information about the pre, post and ongoing activities. Content marketing is one of the best ways to promote your product. Diversify your content through blogs, e-mails, social media platforms, testimonials, and etc.
You can also use branded unique hashtags to increase the reach of your message to more people through social media platforms. Keep aligning the sequence of activities or updates about your product or launch. It will help you spread the word for your new product and cater to more audiences.
3. Create Suspense
A flat launch won’t excite your audience to buy your product or even to know about it. Many famous launches have build excitement and suspense before the launch of their product. It teases the audience to know more about the product. You can create this suspense by presenting a small teaser of your product, behind-the-scenes videos or content, hazy or incomplete pictures. It will generate curiosity among the audience without spilling your secret.
4. Involve Influencers
Your promotional activities require influencers to promote your new product launch. If your brand has some popular fan base then approach them to promote your product. It’s a cost-effective and productive method of promotion. Contact the influencers as soon as possible. If you don’t have such people in contact then pay major influencers to do the promotion.
It is more effective than any other older techniques. Content shared by these influencers is more valuable to the audiences. They are more likely to prefer your product. Influencer marketing is now trending. So, go on with the trends and people will definitely like you.
5. Create an Event
Events tend to attract a huge mass and create hype for your product. Your event will be covering both traditional and new platforms. You can pitch reporters to cover your events, both pre and post stories as well. If the reporters feel that your news is worthy then it’ll feature in their publication. You can also share live videos of your event on social media platforms. Such activities will maintain your hype even after the launch and will increase sales.
6. Accept pre-orders
If your product has already created a buzz among the audience, then they’ll definitely like to buy it before anyone. Don’t let them leave barehanded and forget about your product. Provide them with the option to make pre-orders. People like to get access to things which are trendy. Do not forget to inform your audience about the pre-orders options in your content. It will help you reach your revenue target. Also, limit the numbers of your pre-orders. It will encourage everyone to buy it before anyone does.
7. Limit Your Product
Play the FOMO game with your audience. It’s one of the best ways to get the attention of your customers. You can also offer giveaways or contests for a limited period. It will create a feeling of scarcity and urgency in your audiences. This will lead them your product as soon as possible. Share this information on your websites, social media, product page, blogs, and everywhere.
8. Use Countdown For the Launch
It keeps your audience interested and excited about your product. The countdown will act as a reminder for your customers. You don’t have to promote all the time to engage your audience. It can keep them engaged for a while. Also, ask your influencers to use the countdown in their content.
9. Present Your Product’s Benefits
After the launch, you still need to boost sales and make money. So, present the benefits of your product to the audience. Show your audience how it is beneficial for them. You can also use the giveaways after the launch. It can help you gain faster momentum. Keep sharing informative videos and content related to your product. Pinpoint the features which outperform other similar products in the market. They definitely want some UVP to buy your product.
So, these were some tips to create buzz for your new product. It will help you plan an effective strategy for your launch. We hope the article was informative and helpful to you.