With the exponential growth of online shops, the competition between entrepreneurs is growing fast. Having the best product is one aspect of the success of the store but there are several other tiny details which should be taken care of. Mostly due to these small details, the store loses its customers. Even the biggest stores have errors. Many e-commerce stores face technical SEO issues, including problems with HTTPS implementation, hreflangs, crawlability, site architecture, and more. Below are some common mistakes e-commerce websites should avoid:

Common Mistakes E-Commerce Websites Should Avoid:


  • Crawlabilty

common e-commerce website mistakes

Crawlability describes the search engine’s ability to access and crawl content on a page. It is the only way search engines can index your content. If your content lacks crawlabilty then it will not be indexed and the content will not show up in search engine results. If your website has no crawlability issues, then web crawlers can access all its content easily by following links between pages.

  • Internal Links

common e-commerce website mistakes

Internal links are attributes that redirect the content of one page which has been linked to another page. The fact that many e-commerce stores have broken internal links in their content shows how even with big marketing budgets things can go wrong. A good internal link structure, therefore, will allow it to quickly reach even those pages deep in your site’s structure. A poor structure, however, might send it to a dead end, resulting in a web crawler missing some of your content.

  • URL Structure

common e-commerce website mistakes

The URL Structure should be simple so that it is easy for both crawlers and humans to read.  Using too big URLs makes it confusing. Remove Extra Words. You should remove words that don’t add significance to the URL, for the sake of readability. Make sure that all category names and product names are unique in your database. Replace all references to the original URL with the New URL throughout your website.

  • Website Performance

User experience is based on the website’s loading speed. A few seconds delay results in a 7% decrease in conversions. Google’s algorithm effectively rewards speed in the backend of a site’s structure, rather than in the front-end, user experience. This doesn’t appear to have a direct impact on search engines’ performance, but a slowly-loading page can cause a nightmare for user experience and increase your site bounce rate.


  • Content

Content is as important as any other site for e-commerce so invest time for your content, it will pay off. Quality content should be well-written. Check for grammar and spelling issues as well as the flow and readability of the content. As many stores are selling more or less the same product, therefore plagiarism is an inevitable phenomenon. Whoever is writing content, they should write an original one and avoid plagiarism.

  • Meta Description

Meta Descriptions summarizes the contents of your page for the benefit of users and search engines. Therefore, it should be catchy and unique as users read them before digging into the full content. Lack of creativity and information in the description will not enable conversions. Do make sure your most important keywords for the webpage show up in the meta description. Write legible, readable copy, this is essential. Treat the meta description as if it’s an advert for your web-page; make it as compelling and as relevant as possible.

  • Title tag

Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. They are important for usability, SEO, and social sharing. Write unique titles for every page. As every page on your website is unique so your title tags should reflect that. Pay attention to length. Also, use your target keyword (but don’t overdo it). Be descriptive of what’s on the page but at the same time do not reveal everything.

  • Images

Images bring an article to life and also contribute to your website’s SEO. And when we talk about an e-commerce website an image is a must. Images you add must be relevant and SEO friendly. Your picture must have alt tags.

These were a few common mistakes e-commerce websites should avoid to have a successful online store.


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