E-Commerce Site Speed has greatly improved, all thanks to the faster and wider Internet connectivity. Albeit, many e-commerce retailers struggle to run their site smooth and fast. You can design user-friendly sites but if it takes forever to load, then sorry to break it you consumers will most likely not shop on your site. By some accounts, even a 1-second delay can have a material impact on revenue for online retailers. Let us discuss some important tips that will help you improve your e-commerce site speed.
Important Tips To Improve E-Commerce Site Speed
Now, I will talk about different ways to improve your e-commerce site speed.
Use Caching and In-Memory Technology
You can use caching or in-memory technologies as it helps avoid access to a database which is unnecessary. These technologies can temporarily store in memory a full e-commerce product catalog, all customer information, site-search indexes, and other information, which would avoid calls on the database. It uses the server’s RAM and stores all the data on it. As the input-output operation happens 10 times faster on RAM than a hard disk, this helps improve performance.
Reduce Page Size
While designing try to keep page load times to 3 seconds or less. This should be the case unless your e-commerce site requires richer graphics to generate revenue. In this case, you have to find the right balance between losing shoppers due to slow load times versus gaining customers due to richer graphics.
To reduce the data size sent to a browser you can use Gzip or other compression software. The compression takes place on the server-side. This is before returning data based on the client request. It requires changing server configuration files and demands developer expertise. Make sure your shoppers do not use older browsers, such as Internet Explorer 4 before enabling data compression, as Gzip is not compatible.
Site Speed Monitoring
If you want to proactively resolve issues of your e-commerce site then check its speed regularly. If you notice that your site takes more than 3 seconds to load then it needs improvement. There are various tools that determine and improves site speed. They are Pingdom, Yahoo’s YSlow, and Google’s PageSpeed Insights.
Different websites have different speed score. A score of 85 or higher implies your site is performing well. Currently, only eBay appears to meet this threshold, followed by Overstock and Amazon.
Fast Hosting Servers
You have to size your RAM, hard drive storage, CPU speed so that it meets your traffic requirement criteria. The already grown retailers using small or shared servers usually face this problem.
You have to ask your hosting provider for sizing the server based on peak user load, probable traffic growth in the next year, and memory requirements. You can then set email notifications which will notify you if the defined thresholds such as peak traffic loads exceed. This will tell you to resize your server.
Use Specific Image Dimensions
You have to be specific regarding the height and width of images. This is to ensure that the browser can create placeholders for the images, to load the page and the images simultaneously.
Often, the retailers create images without mentioning the dimensions of images on the websites. This, in turn, forces the browser to load the image entirely before it can start another task. This takes additional time.
If you give simple height and width attributes for each image it makes the browser understand the size of the image. It makes room for the image while also loading other parts of the page. The browser additionally alters image sizes for different types of devices the site will be opened on.
Use a Content Delivery Network
You should consider using a content delivery network if you have customers all around the world. It will catch the content on servers which are located in different parts of the world. It will, in turn, reduce load times. This would help, say, a customer in Delhi, who could load a page from a server in India, versus hitting the master server in the U.S.
These were a few important tips that will help you improve your e-commerce site speed. We hope this article will help you design your website effectively.