We all know that more than half of the world is now living in the digital space. Now we can do any work online whether it forms to fill up, interviews, office work, shopping, etc. Today we have more customers online in comparison to the offline stores. Don’t you think? It isn’t easy for online retailers to establish themselves in the virtual platform. If you have money to invest in buying ads then you can get some traffic to your site. If not then what? Is your online store going to fall apart? We are here with some cost-effective ways to deal with your problem.
Buying ads is an easy option for larger retailers. Money is their ultimate solution to every marketing problem. What about small retailers? Do you have to break your FDs for investments? If that’s what you’re thinking then don’t worry. Nothing like that is going to happen. There are several cost-effective ways of driving traffic to your e-commerce website. You don’t even have to invest a penny. It sounds impossible but I’m serious.
Here are some cost-effective ways to get traffic to your online store:
1. Referral marketing:
All must have heard about the “referral marketing”. Recommendation from family or friends always affects the buying decision of a customer. Many websites provide their customers with such referral codes to share with others. If you don’t have a referral code, it’s high time to start implementing it. Keep your referral code simple and easy for your customers to share with their loved ones.
2. Buyable Pins:
Most of the social media platforms cost some amount to display your ads or links. There are a few platforms that offer buyable pins for users. Buyable pins are free of cost for online stores to set up. Pinterest is one of those platforms where a user can search your and order directly from the site. This sounds cool, isn’t it ..?
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As a marketer, you must be aware of the upselling strategy. It is one of the powerful tools for your online store. Upselling is a marketing strategy to influence your customers to buy something additional or more expensive. It can increase your average sales percent by some points. Though it doesn’t have a huge effect it adds up to your sales account. You must have heard the phrase ” Little drops make the mighty ocean”. So, apply this technique and persuade your customer to buy something additional. Recommend your products with some complimentary products, warranties or offers.
4. Present your USP:
Unique Selling Point (USP) plays an important role in the selling of your product. It’s important to show your customers ‘ why your product is better than others’? You should always present the USP value of your product in the content. The market is full of products with the same quality, price, texture, etc. Customers wills to know the uniqueness of your product. Your content should reinforce the buying insight of customers.
5. Using social proof:
We all go through the reviews before buying any online products. Even the reviews of a stranger affect the buying decision of a customer. So, why can’t we use it as a plus point? Reviews are a form of social proof from potential buyers. Many sites have also increased their conversion percentage by using social proof on their products. It’s time to showcase your customers’ positive reviews to get more customers.
6. Loading speed:
Yes, the loading speed of your site can affect your customers. If your site takes more than 5 seconds to load then you’re losing half of your customers. There aren’t any chances of getting them back to your site. Customers don’t like to wait for your page to load. So, check your site’s loading speed and improve it accordingly.
7. Efficient search function:
It seems to be a simple component of a website. An effective search function can affect the rate of conversion on your site. Customers who site search are more likely to make a purchase. These customers are trying to find something specific by using your search box. They expect to land on the relevant product page for their search. Your search box should understand the intent of the user search. For example, if your customer writes “blockheels” instead of block heels or “troosers” instead of trousers. Can your search function figure out the customer’s intent? Therefore, it’s important to check the search function of your website.
These were some cost-effective ways to draw traffic to your e-commerce site. We hope the post was useful to you.