The competition between e-commerce sites is growing exponentially. It isn’t easy to build an e-commerce store and run it successfully. There are various aspects that we must keep in our minds as an online retailer. E-commerce sites are like “democracy” that relies on its people i.e customers. It’s crucial for an e-commerce site to think from a user perspective. If your site isn’t user-friendly then there is no chance for your site to sustain. Online customers are usually in a hurry, impatient and volatile in nature. They can leave your site according to their inconvenience. Therefore, it’s important to look after the improvement in user experience.
What is a user-friendly site? You need to understand the term before making it possible for your users. A user-friendly e-commerce site understands its customers and their interest. It allows customers to easily navigate through the site. The site should be convenient, attractive and easy-going for the customers. All these factors make your site user-friendly for your customers.
Here we’re going to discuss some ways to ensure you a user-friendly site:
1. Convenient navigation:
Users do not like to deal with a complex navigation function. They are here to shop, not to solve your puzzle. So, it’s important to keep it in mind. Easy navigation through your site improves user experience. Try to add different categories, menus, and a powerful search function. Your search function should understand the intention of your customer even if the spelling is wrong. Weak search functions irritate the customers and make them leave your site.
2. Logos & Brandings:
Logos and brands are the factors that define you and differentiate you from others. These factors are the first thing that attracts your customer’s attention. Your branding and logo should be so clear that a user can easily recognize the type of business you’re into. It will help the users to know if your store is selling the products they want.
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3. Offers, promotions & free shipping:
Offers and deals always attract customers to your site. Users always look for offers, discounts, coupons while shopping. It is one of the easiest ways to increase conversion rates and average order value. Free shipping is one of the turn-on points for online shoppers. Always keep your offers and incentives on your homepage. It shouldn’t bother the customer by frequently appearing while shopping.
4. Return Policy:
Think like a customer before making any changes to your site. Customers can never get fully sure about an online product. Customers do not rely on the sites without return policies. Therefore, it’s important to have return policies in an online store. Provide the return policy icon on the bottom of every page. It will help your user to locate the return policy from any page. Keep your return policies clear and specific for your customers.
5. Reliable Payment Options:
A user-friendly site should always provide its customers with multiple payment options. There are customers who do not like to share their card information. Some customers like to make online payments through various apps or cards. In such case, the site should always ask before saving the card details of a customer. So, it’s important to provide the customers with their preferred payment options like COD, card payments, phone apps, etc. The site should try to provide multiple bank options for the customers.
6. Present your “hot” products:
If your site has some trendy products then showcase it. Customers always have an urge to know about recent trends. It’s important to provide this information to your customers. Do not let your customers search about the trends in your search function. It should always present right up in front of your site. Your site can have scroll feature where your recent trends can keep moving.
7. Product Pages:
Online shops don’t have sellers to describe the products and features. Quality product pages help users to find out the features of the product. Whether the products fulfill the needs of the customer or not. It’s necessary to present your products with proper descriptions and pictures. Do not make your description lengthy. Try to keep it small and with the USP points of the product. You can also include social proofs to your product page. It will help users to get assurance on the product they’re buying. It shouldn’t present bogus reviews of customers to misguide the users.