The e-commerce sector has been experiencing tremendous growth over the past few years. It has not only expanded the opportunities but also the challenges for online retailers. Increasing revenue is the ultimate goal of every e-commerce store. A high conversion rate is directly proportional to an increase in profit or revenue. Some people think it as an impossible goal to achieve. Is it really hard to achieve high-conversion rates? We think it’s possible. How? Do we have some magical solution to it?
No, we just have some essential facts that require your kind attention. Let’s begin:
1. USP of your product:
Customers aren’t here to pass their time with your products, sites, etc. They are here to know ‘what benefit do you offer?’. USP stands for the unique selling proposition of your product. How your product fulfills the customer’s needs? What does your service or product do for your customers? The USP of your product should be the main focus of your product page.
Your customers will not move around to find out the benefits. Your product page should be framed in a manner that the user can easily know your USP within seconds. The less time it takes the better. Therefore, it’s very important to make your point clear from the starting.
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2. Page copy:
Your page copy is an essential part of any strategy like SEO or marketing. It’s is very important to have a striking copy. The page copy should have effects on your customers. Have you ever heard of AIDA formula? It stands for ATTENTION, INTEREST, DESIRE & ACTION. Many copywriters use this formula to make an effective copy. You must have got some fair idea about this formula. Let’s discuss its process in brief:
If a person is on your page that doesn’t mean you’ve their attention. You’ve to work to grab their attention. “Headline” is the first thing your user will read. The headline of a copy has to attract the visitor’s attention to read further. You have to intrigue your attention with your headline. Have you ever heard a small tune that stuck to your head? Then you don’t sit until you find the song. That’s how your “headline’ should work.
Now it’s time to keep your visitor interested and engage on the page. This is the page where you have to explain the benefits of your product. Do not bore your visitor with texts. Include some pictures or videos describing the benefits you provide.
It’s quite difficult to create a burning desire in your visitor’s mind. Your visitor should feel the desire to get your product. There are several ways to approach your visitors to buy your products. There are some social triggers like reciprocity, commitment, social proof, scarcity, and liking. All these social triggers can work to develop a desire within your visitors.
It’s the final stage. Your visitor has now come a long way for your product. The visitor is here to buy your product. Here your Call-to-action (CTAs) enters the ground. It’s important to focus on the writings of CTAs. Your CTAs shouldn’t be boring or monotonous phrases like “Buy Now”. Try to keep your CTAs exciting. The user should know that they will be benefitted by clicking on it.
3. Checkout page:
Your checkout page also plays an important role in the conversion rate. If you don’t have a proper checkout page you may lose your customers. Don’t complicate the checking out processes for your customers. Make it simple and don’t force the visitors to make an account. It will annoy your customers and can drive them away. Your checkout page should be platform independent. So, the users can make their purchase through any platform like smartphones or PCs.
These were some tips to make your product page interesting and increase your conversion rate. Stay tuned with responsentry for such informative posts.