Who doesn’t love a good deal if you want to buy something? So when a shopper buys something he/she will pounce on any offer they find. Offering promo codes is most likely to attract them and boost your sales. So if you offer the right coupon code to the right person it will help them make a purchase from your store. Not every promo code holds equal value. Therefore, it is important to look at your business, your target market, and your business plan and then see how the coupons boost your business. Here are the top 5 effective ways to use promo codes for your E-Commerce store
Top 5 Effective Ways To Use Promo Codes For Your E-Commerce
New Visitor Codes
Mostly, new visitors on a site do not convert into leads or sales which means most of the new traffic doesn’t have an ROI. You can offer sign-up coupons to curb this statistic and make more sales. This is by deducting some amount off when they sign up. A customer has to submit his/her e-mail address to avail the benefit of the coupon. Thus, you will have a customer who is most likely to make a purchase in the future.
They are also now in your database and will receive your e-mail regarding any sale in the future. Notify your visitors about the promo code within 15 seconds of arriving on your site. 55% of visitors leave a site within 15 seconds so this timing can be crucial.
Free Shipping Coupons
Try to offer free shipping to the customers who spend over a certain amount if that fits within your budget. Most buyers expect free shipping on large orders. Free shipping is one of the biggest deciding factors in trying to choose a provider or company. Once again, as soon as a sale takes place you will have the e-mail details for marketing purposes. It serves as a means to offer good customer support and request feedback.
Free Gifts With Purchase
Adding a free gift to your coupon is another great way to attract customers. If you have unused and extra items in your stock this is a very good way to do that. You can do it by advertising the gift with your specified purchase or purchase amount. Then include the code at the end of the checkout process. When you are giving away the free items make sure that the item matches the buyer’s persona.
Abandoned Cart e-mail coupons
If you want to retrieve the lost potential buyers then you can send them an e-mail regarding the shopping cart. Offer them a coupon code giving a discount on their purchase only if they close the sale within 24 hours. It allows you to target customers who have abandoned their carts.
Check out Discounts
Research says 56% of all buyers abandon their shopping carts at the checkout. This is because they realize they are spending too much or maybe they saw an additional shipping charge. You can prevent this by offering an unexpected discount coupon as they view their complete cart for the first time.
You can also make it time sensitive. If they complete the order within the next 60 minutes (or the timeframe of your choice), they receive the discount voucher code offering them a percentage off their purchase.
These were the top 5 effective ways to use promo codes for your e-commerce store. I hope they make your work easy.