SEO is nowadays a common practice on every website. It helps the sites to cater more traffic and clicks on your websites. Being an e-commerce website, you must be using some SEO tactics to increase your online visibility. If yes, it’s high time to use some SEO audits for your sites check-ups. What is SEO auditing? It is the simplest way to pinpoint the abilities and shortcomings of your website.

SEO auditing is one of the factors that play an important role in digital marketing.  It tracks the on-page and off-page activities of your websites. In other words, we can say that it’s a recommended regular health check-up for your website. SEO auditing identifies the structural-related issues of your sites, asses the backlinks, examine the keyword density and plagiarism issues, etc. Even if your website is new to the virtual world it is very helpful and important. A good SEO auditing strategy will discover the curative and toxic factors of your site.

Let’s discuss some different types of SEO audits and their importance for your site:

1.Technical Audit:

As the name itself defines its functions. Technical audit deals with technical problems hosting upon your website. Such problems don’t allow search engines to understand or visit through your content. This audit not only just pinpoint the problems but also gives the solutions to it. Now, you can fix your problems easily.

2. SEO link and Content Audit:

SEO link audit helps to discover the problems related to different links like outbound and inbound links, internal links or broken links, etc. Content audit helps to track the relevancy of your content and duplicate-content related issues. Such problems can drag your SEO ranking down.

3. Competitive Website Audit:

A competitive website audit can help you track the SEO strategy of your competitors. You can compare your SEO activities with your competitors’. Now you can make a better SEO strategy to outlast your competitors. Do not do the same thing your competitors are doing. Try to find a better solution to achieve the same or better results.

4. Local SEO Audit:

The local SEO audit details the issues related to the key areas of local optimization that negatively affect your ranking. It encompasses the local listings, local citations, local search rankings, on-site & off-site actions, etc. Thereafter, you can work on these key areas and improve your local ranking.

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Some useful and easy to use SEO audit tools:

SEO Optimizer:

This audit tool gives grades according to the presentation of your web page. It examines the SEO, usability, performance, social and security of your site. It also recommends some improvements in case your page needs it.

Link Explorer:

Building a link is one of the important strategies of SEO. This audit tool guides you for better link construction for your site. It provides you with the data that will help you for better link building research, link prospecting, etc.

Screaming Frog:

SEO spider tool present in the Screaming Frog crawl through your site and recognizes the problems. This tool can find problems related to broken links, page titles, clone content, etc.

SEMrush:

This tool can help you suggest you with keyword ideas to maximize the search for your content. You can also compare your activities to your competitor and can look after your traffic on your site.

The SEO audits helps you to keep a track on your website’s health status. With SEO audit you can fix the problems of your website by applying the right SEO strategies. These were some tools and the importance of SEO audits. We hope the post was informative to you.

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