Do you want to learn about the E-Commerce sales funnel? And learn how to implement it in your online business, too? In this post, we’re going to talk about that. We’re also going to discuss every step of it, so that you can understand it properly and implement it successfully in your store.
What are online sales funnel?
The sales enclosure is a series of steps that determine the current position of the prospect. It starts from the aware stage to the making purchase and in some cases goes to the advocacy stage. The steps are or should be designed to enable the prospect to take the next step from its current position.
If someone sees your advertisement or blog post that content should help them take the next step where they can see more of your products or check out more blog posts. And then the next stage should do the same, guide the prospect to the next stage.
It also includes customer retention, upselling, cross-selling etc stages.
Do you need a sales funnel?
Sales funnels are one of the most important aspects of a business. Every business should try to implement it. If you can learn in which step your prospect is, you can optimise these steps to make the conversions happen.
If you don’t know where your prospect is, you can’t make the right decision to break the conversion. And you’re left with the user only, if the user wants to, the conversion can only happen.
So, if you know what stage the prospect is, you can boost your activity at that stage and make the conversion happen.
How to create an online sales funnel?
Normally, there are five stages while creating an online sales funnel. These are Awareness, Interest, Desire, Action and Post Action. If you have optimize each stage well you can get more conversions.
Consumers become acquainted with your brand and what you are offering at this stage. They recognize that they need to solve a problem or to achieve a goal, so they’re looking for solutions.
Yours is just one that they’re probably going to stumble upon. This stage is why it’s so critical.
The awareness stage demands the educational content of your brand. Show how generous you are in giving up free information, such as blog posts, webinars, reports, and guides.
You may have seen so many TV ads for any brand and the same ads on different websites again and again. These are just to make the viewers aware of their products and services.
Now that people are aware of your brand and products, you want them to take the next move by providing them with valuable and engaging contents. The content can be anything that will give value or entertainment to the user, and keep them interested.
You can share informative blogs, entertaining videos, helpful PDFs, funny memes, engaging them through email, YouTube videos etc.
Create a desire when you have an interest in your audience. Talk about the advantages of your product, not its features, to make your prospective customers want the same good results.
Apple is doing this wonderfully. The company does not talk about boring specifications (features); instead, it constantly informs its audience that its products are sleek, elegant, easy to use and safe (benefits). Focus your marketing messages on how the consumer can ultimately benefit.
Create your CTAs strategically. Tell the reader how much he or she will benefit from, rather than focusing on what you offer.
Here are two examples of CTAs:
- Grab an XYZ Backpack of your own and enjoy thicker shoulder straps and extra pockets.
- Grab the XYZ Backpack for extra storage of your belongings and ergonomic straps that reduce back pain.
The second generates more desire, because the reader can visualise the benefits.
It’s time to close the sale. You want your prospective customers to add your products to their shopping carts, enter their payment information, and then complete the order.
The average e-commerce site convinces only about 3% of its website visitors to take this step, as I mentioned earlier. You’re in a position to do better.
Examine your checkout process from end to end. What could lead someone to leave his or her shopping cart?
It could be unnecessary forms, surprise shipping charges, or lack of alternative payment methods.
To see which items should be added, test the different checkout pages.
After the purchase, then it comes to giving good quality service, Shipping the products quickly and updating the shipment status with the customers. Also, it’s your job is to retain the buyers and keep them updated with your latest products and offers.
After delivering the products ask them about their experience, are they happy with the product’s quality, colours, etc. If they are happy ask them for their reviews which you can post on your website and social media channels that will help gain more potential customers. If they are not satisfied with the product then give them the option for return or replacement.
By giving good service you can form a good relation between your customers. And with loyal customers you can sell your products again and again.
How to enhance the sales funnel to boost sales
Data is essential if you want to optimise the conversion of your e-commerce enclosure. You’re forced to guess what’s going to work best without hard data.
There are several tools to help you better understand your audience. From headlines and navigation to CTAs and form fields, you will get a key insight into how your website visitors interact with specific features.
Use these enhanced lead generation and sales tools to optimise the conversion of your e-commerce funnel. For example, if you know that your visitors are not engaged in a particular CTA, you can change it to determine if performance improves.
Capture user behavior reports to understand page performance
You can do that using the heat map and scroll map features. The heat map shows you where your site is most colourful. Warm colours indicate a strong commitment, while cool colours indicate the opposite.
The same methodology is used for scrolling maps, but they are designed to show you when people scroll fast or stop scrolling. A scroll map helps you figure out where key elements should be placed on a page.
On both heat maps and scroll maps, you will see the key to your right. This will allow you to interpret the map.
Do A/B Testing on your pages
Put it to use once all this information has been collected. To determine which style or variation works best, run A/B tests on elements that contribute to conversions, such as CTAs.
With the proper implementation of the sales funnel, it can prove beneficial to your business. When you have the data on what works and what doesn’t work, you can optimize your content and improve your user experience.
I hope you find it useful, if it helps, please share it with your social media changes.
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