All You Need to Know About Cross-Border E-Commerce

Cross-border e-commerce is a trend that has gained tremendous popularity, as consumers purchase goods from other countries. Ecommerce has seen an increase in cross-border transactions as the technology and brands allow consumers from around the globe to buy products.

What is Cross-Border E-Commerce?

Cross-border e-commerce refers to online trade between a company (retailer or brand) and a customer (B2C). Or between two companies, often brands or wholesalers (B2B). Or between two private individuals (C2C). Here’s a B2C example, as people buy products from marketplace platforms such as Amazon or eBay or Alibaba.

The Cambridge dictionary describes a cross-border as anything that occurs between different countries or includes individuals or companies from different countries. The phrase describes international e-commerce generally when it comes to cross-border e-commerce. This includes the selling or purchase of goods across national boundaries through online stores. Buyer and seller are not in the same country, and therefore not regulated by the same authority, use different currencies and speak different languages.

Online trade within the EU often referred to as cross-border e-commerce, with its single market and shared currency in the many Member States, such as transactions from Germany to China.

With revenues set to hit $630 billion by 2022. As with many major retailers increasing their cross-border delivery options. And regional borders becoming less and less important to customers, it is widely expected to continue to grow.

Why Should Online Sellers Extend International

27 percent of US shoppers polled said they shop both domestically and cross-border, according to Statista. This rises to 71 percent for Austrian shoppers.

Cross-border e-commerce is not new but the pace at which products cross borders is rapidly growing.

Such figures indicate an incentive for brands and online retailers to promote their products to new audiences, and to raise sales and revenue.

Challenges come with bringing the goods to new markets, however. Is your product in demand? How do you handle returns? Can you go shipping to those countries?

The most successful solution to cross-border sales is to incorporate new marketplaces to the existing selling sites like Amazon and eBay.

Where are the e-commerce opportunities across the border?


Chinese cross-border e-commerce is worth $60 billion but it may impact by the legislation. The explanation for the possible policy intervention is due to companies using cross-border e-commerce as a means of circumventing the legislation through local agencies on their goods.

The booming backdoor route, known as cross-border e-commerce, enables Chinese consumers to buy overseas-manufactured products online and effectively bypass regulatory issues that have hampered access from cosmetics to cognac to the consumer products. The government is now looking to reform the legal loophole in the face of pressure from traditional retailers at home, and the loss of tax revenues.

Southeast Asia

Reports indicate that Southeast Asia’s e-commerce market will hit US$ 200B by 2025, with online sales growth of 32%. It is the world’s largest market for internet users, with 600 million customers and 260 million people online. It makes complete sense therefore that both Amazon and Alibaba have increased their interest in this region.


Australians like purchasing clothes online from outside their borders. Since March 2016, a series of regulations have been released by the Chinese authorities with the intention of expanding normal import tariffs and regulatory requirements to products imported into China through cross-border e-commerce. The new regime sparked a backlash among cross-border e-commerce sellers both in China and abroad and was indefinitely put on hold just a few days before Premier Li’s March 2017 visit to Australia and New Zealand. Goods imported into China through cross-border e-commerce are hoped to continue to benefit from the low tariffs and regulatory exemptions.


Cross-border sales are the fastest-growing segment of e-commerce in France. Nearly half of all French customers regularly buy from cross-border merchants and 19% of all online purchases in 2016 made on non-domestic websites, four points higher than the 15% European average, most often in Germany, the United Kingdom, Belgium, the United States, and China. The major problem with French customers is that their purchases are fairly small compared to the countries above listed.


Mexico is a long-term opportunity because of the staggering pace at which the e-commerce industry is rising (21 percent). Security concerns over payments hamper the production. Amazon has partnered with a local retailer to ensure clients can pay cash for their purchases. The market has low competition and with growth rate, Mexico may become the most important Latin American e-commerce market in the long term.

Align yourself with other countries’ payment methods

The first thought maybe something like, ‘The entire world is using credit cards so isn’t that good enough? ‘Oh, probably not. Pitney Bowes wrote an insightful article that looked at the breakdown of payment systems in various countries and it’s a little shocking how the numbers stack up.


The prevailing way to pay online at La Furia Roja is to either use Visa, MasterCard, or American Express. As for online shopping, one of these three cards used by just about every single user.


Using one of the big three credit cards — Visa, MasterCard, American Express — for e-commerce transactions, the economically strongest EU country has just over a quarter of online shoppers (30 percent).


Somewhere in the center of Spain and Germany lies the nation of fine wines and cheeses, with about 60 percent of shoppers using a Visa, MasterCard or American Express to complete their online purchases.


Forget about credit cards — they’ve got something called Konbini in Japan, where about 75 percent of people shop online. Konbini is just like convenience stores, with people finding a product they want online, going to a Konbini with the reference number, paying for it there, and then getting it delivered.


Cash is king here, as is the case with other Asian nations. How it works is when a shopper goes online, picks an item they want, and then pays for it with cash until it gets to their doorstep.

Shipping Costs

Stay clear of the shipping costs when selling across borders. It can vary depending on the courier services you select, as well as the shipping method. You’ll have to pay import taxes in certain countries too.


Cross-border e-commerce is here to stay and must consider as an e-commerce market growth strategy. It requires investment (payment processing, resources, and logistics) and should be implemented for the full effect in a phased manner.

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All You Need to Know About Warehousing

What is Warehousing?

Warehousing is an act of storing goods and using it later for sale or other purposes. If you are an individual or a small business, you may use a spare room or small storage space to store your manufactured or sourced items before shipping the items to their destination. However, large enterprises own or rent medium or large warehouses for storing items.

What is the difference between the Warehouse and the Distribution Center?

A Warehouse is used mainly for storage. The Fulfillment Center, on the other hand, is used both to store products and to fulfill the orders.

While it is possible to use the terms ‘warehousing’ and ‘distribution centers’ interchangeably, they are not the same. Not all warehouses are distribution centers, but warehouses are all distribution centers. Warehouses serve as the product storage hubs, while fulfillment centers store and execute orders in the same space. Understanding the difference is crucial when considering upgrading your warehousing options.

What are Warehouse Functions?

A warehouse’s main purpose is to store goods or items before transferring them to a different venue. But there may be some secondary warehousing functions that increase the capacity of a warehouse.

And these are:

Assembly Line

Where the supplier produces goods in various parts, businesses may assign areas inside their warehouse to assemble items for retailers or customers.

Shipment Hub

When warehouses are located in a very strategic position, these can become shipping hubs receiving shipments before they can be transferred around the country to other storage facilities.

Rental Storage Space

If sales are down, or you own a warehouse that is currently too large for your stock, renting space in your warehouse to other businesses is a good choice for you if you have space.

What is Warehouse Elements?

Whether the purpose is solely storage or storage plus order fulfillment, warehouses use different elements to help manufacturers, distributors, and retailers track and store inventory in a safe manner. A general overview of the fundamental elements includes:

  1. Shelving and racking structures which offer maximum storage capacity and easy access to the product.
  2. A climate control system for storage of the item. This is particularly important for frozen or refrigerated products. Like some pharmaceutical or laboratory products, and others that degrade if they are exposed to too much heat.
  3. Inventory management program for keeping track of product entry and departure from the warehouses.
  4. Equipment that can transfer goods from one point to another – e.g. forklifts, pallet jacks, bins carrying orders for products, and conveyor belts.
  5. Enough workers to keep processes going by schedule.
  6. Connect to cost-effective transport to carry in or move goods as orders are fulfilled. That often means that interstate, rail, or airport access is easy.

What are the Warehousing Types?

Warehousing comes in many different shapes and sizes, including:

  1. Private warehouses: owned to store their own goods or facilities by private companies.
  2. Public Warehouses: Owned by a semi-state body and government. Private businesses are available to pay for stock items.
  3. Co-Operative Warehouses: Owned by a co-operative where private businesses can rent storage space.
  4. Distribution centers: Distribution centers accept product shipments and transfer them from one point to another quickly.

What is the Warehousing process?

The exact method of warehousing depends on the size of the warehouse operation, the form of warehouse and storage, the nature of the business, the temperature of the items, any relevant regulatory requirements, and the number of goods passing through the facility. Each warehousing operation, however, has five main processes in common. They are as follows:


Receiving is one of the most important warehousing methods. This requires a lot of action and any disturbance in this phase will affect the entire process. Secondly, the obtained products reviewed with a packaging document from the supplier. It then inspects the goods for damage. If any physical harm occurs, a thorough investigation performed on all the items in the shipment. The goods moved to the putaway area after inspection.


Putaway is the method of transferring the goods from the reception area to the place where they kept. This method includes determining the specifications for each element in terms of resources and space. Goods close to one another are typically placed together so they can be quickly found and distributed. The operators handling the putaway process confirm that the correct storage position has been identified and the goods are placed in their allocated slot before confirming the process completion.


The Picking consists of selecting items as requested by a customer before they are delivered. Picking requires a large amount of energy and normally takes 60 percent or more of the workers at the warehouse to do the operation. Which means it has a huge impact on the efficiency of the supply chain.


Packing consists of putting all the products together in a sales order and making them ready for shipping. The method includes wrapping the goods in a suitable package, weighing the order packed, printing specific labels, and choosing the correct courier service to complete the delivery.


Shipping is the mechanism whereby the orders delivered to their respective customers. The shipped goods packed early in order to prevent clutter in the staging areas resulting in late deliveries and misunderstanding. The cycle matched with the pick-up times for carrier.

Warehousing a dynamic operation where every move according to your organization should be done efficiently. A good implementation of the work-flow for your warehousing process ensures a smooth logistics process and will make a positive contribution to your business.

What Are The Advantages of Warehousing?

In addition to storing goods, warehousing provides other advantages that are not immediately visible. Including:

  1. Improved Inventory Accuracy: Understanding how much stock you have and how much you have transferred ensures you can prepare more accurately for the future.
  2. Reduced overhead cost: You can spend more on future growth and cost savings as you boost the operation of a warehouse.
  3. Better Staff Levels: Knowing how busy your company will be over a period of time will allow you to schedule your staffing needs accordingly.
  4. Products protection: It’s so important for a company to have a storage facility that suits the needs of your products. When you have perishable goods that need ventilation, your warehouse makes sure your lives up to this level.
  5. Central Location: You can ensure better movement of goods when you source a warehouse close to a consumer or manufacturing center, reducing the time it takes to transport the products between locations.
  6. Superior Flow of Goods: The superior flow of products from producer to end customer achieved by understanding the best layout of the warehouse and how to optimally store products to transfer them quickly.
  7. Lowers the risk for your goods: Warehousing is a process that can get insurance if your goods get damaged or stolen to help replenish your stock. Storing products in a temperature-controlled warehouse protects them from spoilage and avoids any unnecessary color or texture changes.

What is Warehouse Logistics?

Warehouse logistics is operations management, preparation, and coordination inside a warehouse. This involves room management, inventory preparation, and information coordination so that the warehouse works to the best of its ability. It’s important to aim for better warehouse logistics so you can provide faster delivery times for customers and drive down costs wherever possible.

Why is it important?

Warehousing is important for companies that import, export, carry, and produce products. Having a central location for your products gives you leverage over your goods and helps ensure your clients receive their orders on time. You will also save money and increase your productivity by organizing in one place. Let’s look at some of the stuff warehousings can do with your inventory.

In the end

Warehousing is part of a complex business as logistics management. Logistics covers sourcing, the control of inventories, and distribution. It comes under the umbrella of the supply chain and also includes product creation, marketing, distribution, and other disciplines related to the product.

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E-Commerce Platforms 101: The Essential Guide

Do you want to start your online business and start making money? An E-Commerce platform allows you to create your own online store without having any coding skills, a high budget, or a web design degree. They come packed with designs and features unique to e-commerce to make setting up your store as easy and as effective as possible.

There are so many e-commerce platforms available, choosing one that can quickly get pretty confusing particularly as all of them strive to be the best.

A top e-commerce platform can provide you with essential features while keeping complexity low. We have dedicated hours and hours to study the features, ease of use, add-ons/extensions, themes, support, security, pricing of these platforms. And compiled this essential guide to help you better understand these platforms. After reading this post, you’ll have a clear idea of these platforms, and you’ll be able to choose the best platforms for your online business.

In addition, you will learn about common questions and their answers to e-commerce platforms. To clear up all your doubts about this.

What is an E-Commerce Platform?

An e-commerce platform is a software application that allows companies to manage their website, marketing, sales, and operations.

Ecommerce platforms have the powerful features required to run a business, while also integrating with popular business tools allowing companies to centralize their business and operate their company.

Why Do You Use an Ecommerce Platform?

If you’re expanding a brick-and-mortar shop, searching for an enterprise-level solution, or even starting a company from scratch, your e-commerce platform option has a significant effect on your business’ competitiveness and stability.

What types of e-commerce platforms are there?

There are three different types of e-commerce platforms:

  1. Open-source
  2. SaaS (Service Software)
  3. Headless commerce

1. Open-source

Open-source e-commerce platforms are e-commerce solutions that allow you to change all aspects of the code.

This type of e-commerce platform was the most popular in the early 2000s and continues to be popular with emerging and IT-intensive organizations needing to manage their e-commerce environment 100 percent.

2. SaaS (Service Provider)

SaaS eCommerce platforms eliminate a great deal of difficulty from running an online business, since rather than handling the program itself.

You are simply “renting” the platform instead of designing and creating a custom solution or an open-source solution (which is also built as a custom one).

This is a much cheaper choice when factoring the production costs than open-source solutions.

The SaaS provider handles the product updates, security, storage, compliance with PCI, and any other tasks associated with running your own software.

3. Headless commerce

Headless Commerce is a CaaS eCommerce version in which the shopping cart is decoupled from the CMS.

In such cases, brands often use design experience platforms (DXPs) such as Adobe Experience Manager and Bloomreach or a content management system (CMS) such as WordPress or Drupal. Then they plug in a decoupled e-commerce shopping cart solution to serve as a cart.

Headless Commerce reduces this pain by making it possible to move faster to the market with a significantly lower total cost of ownership.

What are the Best E-Commerce Platforms?


WooCommerce is an open-source e-commerce platform that offers an e-commerce solution. It’s a plugin that you can use on WordPress websites. WordPress was first designed for bloggers, later added a variety of ideas, and you can extend its features using plugins.

WooCommerce platform is most commonly used by starter stores and enthusiasts, bloggers expanding their services, and offering to online. Also, there are over 55,000 plugins available to integrate payment gateways, social media, email marketing, 1-click promotions, security, and shipping.

If you know the WordPress platform then WooCommerce is fun for you. You just need to install it, add your own products, and correct the settings.

People unaware of WordPress will struggle with the technical details. This includes hosting costs, WordPress installation, setting up the theme, and plugins.

WordPress is considered to be one of the best platforms for SEO. And the set up of WordPress and WooCommerce is one click, So even if you are a beginner after watching some tutorials you will be able to do that easily. The WordPress community is so big that you will find so many experts, blogs, and videos always available for any of your problems. The platform offers a lot of customization options but in some cases, you need to install plugins for that and some may charge you for that.

The biggest challenge isn’t set up. It can be solved with tutorials from YouTube. However, the problem here is scalability. Some users said it was slowing down because they were having more products and customers.

The cost of WooComerce is free. However, you will have to pay for the hosting service, premium themes, and plugins that you use. Some themes are very costly. But you can easily use this without each and every plugin, and there are nice free themes.


Shopify is a well established, public SaaS e-commerce platform provider. They’re famous with starter stores, hobbyists, and brands.

Shopify benefits include a fast learning curve for non-experienced e-commerce users, which leads to a fast go-to-market for new brands. They do have Shopify Plus, an enterprise solution.

If you want to start your first store or dropshipping business, this is one of the best starting choices. It also incorporates Facebook, Pinterest, Google marketing platforms (depending on your location) to provide you with a marketing solution directly from your Shopify dashboard.

Setting up Shopify is quick and easy, you’ll understand the environment quickly, and their detailed blogs are very helpful. If you still can’t find anything you can contact Shopify support via chat, email, or call, and they’ll help you out. The support team is very helpful to you.

Shopify supports integration with many payment providers, they also offer well-functioning shopping, tax features that are easy to set up. Shop POS is also available to sell products and make payments at the point of sale.

There are very fewer themes available than 10, and paid themes are expensive, starting from about $70 to $180. Here, too, you can install various apps to extend the features of your store. However, the plugins available are very less compared to WordPress.

The one area where it performs average is the SEO, where you can customize meta tags, alt tags, but other than that there are far fewer plugins for optimizing the cache, images of your site. We would recommend that you use lightweight images, use fewer plugins to make your website load faster.

There are four primary plans available. Basic, Shopify, Advanced, and Shopify Gold (Enterprise Plan). The plans are worth $29, $79 and $299, respectively. You can contact Shopify for the Shopify Gold plan.


BigCommerce is considered an Open SaaS platform provider and a growing Headless Commerce provider based on low overall ownership costs and highly flexible APIs.

The advantages of BigCommerce include the uniquely sophisticated customization and flexibility of the SaaS eCommerce platform. Its robust product search engine makes it suitable for larger retail brands. It is also a good option for people who want to start an e-commerce shop or who have a brick and mortar shop and want to extend their online orders to include their operations. The tools available enable success in any niche or industry.

The interface helps you customize your online shop without having to learn how to design, sell, and market your products using any of the available customizable templates. It’s aimed at those who lack too much web design experience, but it also helps tech-savvy individuals tweak HTML and CSS.

You’ll see advanced and buyer-centric templates in the store, but very few are free. Two to be exact with variations on both of them making a total of seven free themes.

There is a large community of designers and developers on the fly. The Partner Directory helps you find an expert for an extra hand.

The platform also offers small business and start-up plans, the lowest plan costs $29.95 per month. Some goodies, such as checkout codes, gift cards, unlimited bandwidth, and professional reporting, come along. However, you don’t get a custom SSL or an abandoned cart saver, but it’s still really good for simple stores that don’t sell more than 50k a year. As the plan goes up, so does the sales limit.

Bigcommerce offers integration options to make the platform the frontrunner of headless business solutions.

The initial learning curve of BigCommerce is more than some other SaaS platforms due to the complexity of the built-in features.


Magento is an on-premise open-source solution favored by companies who have already invested heavily in IT or development teams. In recent years, Magento 2 (Magento Commerce Cloud, or Magento Enterprise Cloud Edition) has launched an open-source software solution.

Big companies including Nike, Procter & Gamble, and Cisco trust Magento. Coding is essential to the package. So, if you have a developer or budget for one-and you want something really versatile and strong-Magento is a solid choice. You can do and undo before you have the online store rich in apps you’d like.

The Community is a big part of Magento. It’s large with developers willing to work for a fee on your site or answer any of your questions for free. There’s also a marketplace where you can get extensions and themes to make the site more functional.

The annual license fee is in the range of ten thousand dollars. That’s big but it’s on the cloud, quicker, and comes with additional features including automated email campaigns based on triggers and automated cross/upselling.

Whatever you pick, you’ll be able to enjoy the long list of features you can expand. Items like discounts, monthly fees, the freedom to refine SEO, change content per user, subscriptions to memberships, complimentary items, etc.


Squarespace is a provider of SaaS platforms. They’re best known for their work with the creative community. Their e-commerce platform was fueled by the creative community’s need for a light-weight cart to sell goods.

Squarespace offers sleek templates and design capabilities. If you don’t need a lot of features, try them out. It’s also great for print on demand e-commerce business.

It is primarily used by the low-volume SKU creative community.

Squarespace provides sleek templates and design capabilities. If you don’t need a lot of features, try it out. It’s also great for e-commerce on-demand printing.

The package comes with all the basic features you’d expect from the e-commerce platform, all set on the side menu.

However, the design part of the website is not that easy. Their drag-and-drop editor is not as great as Weebly’s. You might have to try your hands on it a couple of times before you get the hang of it. Once you’ve completed the design phase of your website, you’ll have access to marketing, inventory, social sales, SEO, and analytics features.

Squarespace integrates ShipStation and lets you install Printul and ShipBob from the App section. Real-time calculation of shipping rates by major providers (UPS, FedEx, USPS) is also available.

The prices are pretty low. To start selling, you need to have at least $18/month billed annually on the Business website plan. Note that you’re going to have to pay 3% of transaction fees.

You can survive that with any of the $26 and $40 e-commerce plans. The top plan allows you to get abandoned cart auto-recovery, sell subscriptions and gift cards, and give flexible discounts.

Squarespace disadvantages include limited shipping & payment gateway solutions as well as limited discounts and complexity for basic built-in e-commerce features.

Check out the comparison between WooCommerce and Squarespace. And learn which one is best for you in 2020.


Like Squarespace, Wix is best known for its easy to set up a website. Keeping it easy with a drag-and-drop interface, competitive pricing, and cutting-edge buying and free themes.

Wix is most commonly used by businessmen and other creative small companies. The platform prides itself on being a solution for beginners as well as experts finding artistic expression in their work on their website. They are an appropriate starting-stage solution but lack advanced e-commerce capabilities.

Of all the top website builders We’ve been working with, while building the store, Wix topped most for customer service on the store.

To add cool images, features and build the website you like, you can drag and drop elements in. They have over 500 themes and 72 of them are free. Unfortunately, at the time of publishing the site, you’re stuck with whatever theme you want even if you’ve used their ADI.

Wix is still new to the e-commerce space and many consumers are calling for the features that they lack. And I think it isn’t going to be long before they catch up.


Founded in 2007, Prestashop is an open-source freemium e-commerce platform, based on the cloud.

The platform can be used in 60 languages and is common outside English-speaking countries where other providers of platforms dominate.

You can either download and configure the software to fit your needs for free or go to PrestaShop Ready which is the paid edition for €24.90 a month or €19.90 if you pay annually.

Although the word “free” makes most of us salivate immediately, the other costs you’ll pay for the free version can make PrestaShop Ready look like a better choice, particularly if you don’t have the technical skills.

You’ll need to pay for web hosting, SSL licenses, and other modules to complete your store with a free downloadable version. Remember, if you don’t have a lot of technical expertise in HTML, CSS, and/or PHP, you will have to pay for the developer for customizing your store. This open-code enables full integration with couriers, gateways for payment, accounting, warehouses, ERP, and more.

PrestaShop Ready is just like the other hosted platforms. You have access to the trial for 16 days, or you pay immediately. It comes with certificate SSL. The admin is available with ten themes (all free). You may need little information about HTML and CSS as the customizer theme does not have a drag and drop feature.

The Dashboard is simple and straightforward. There’s a video onboard, but it’s not as comprehensive as Shopify. However, most of the needs can meet through the modules that you enable with a single click. They allow better SEO work, Ads, Cross-selling, and Social Analytics.

Best E-commerce Platform for Small Business

Small companies do not need all the major features that suck their bank money. Beyond cost, the platform’s pricing structure is essential – whether it’s monthly or annual payments or other fees.

We checked the scalability of our tests. Looks at the features that help grow your site. When your profits start accumulating, you’ll want to scale your activities seamlessly. This means multi-channel sales and even countries on other platforms. When you scale, you will do need apps that are designed just for your company.

Recommended Platforms

  • BigCommerce
  • WooCommerce

Best E-Commerce platform for Beginners & Startups

Like small companies, startups also need a network that enables them to grow easily and break through the ones that already exist. Since you may be entering the market as a large store owner, your platform needs to be able to handle what you initially bring in while leaving space for further growth.

Our research has tested the functionalities expected by startups. That includes SEO, good UX design, marketing inputs, and sales capability on multiple channels such as mobile apps and social networks.

Recommended Platforms

  • BigCommerce
  • WooCommerce
  • Shopify

Best Ecommerce Platform For SEO

SEO is key. You’ll have a hard time running an e-commerce shop if web users aren’t able to find your website via a search engine. Many platforms offer such SEO tools for boosting your website. Also, some are stronger than others.

In our testing we focused on page load time, mobile and desktop speed, SEO, and average organic traffic from top online stores for each platform, the best e-commerce platforms for SEO.

Recommended Platforms

  • WooCommerce
  • BigCommerce
  • Magento

Best Ecommerce Platform For Large Businesses

If you are running a large e-commerce company, you may want full control and independence of the database. In that case, you are looking to purchase from a web hosting company a dedicated server or VPS and set up your site in there. As such, you won’t be happy with SAAS like Shopify.

However, if you’d rather set it up and not mess with the technicalities of web hosting, it might be a website like BigCommerce.

Since you have orders ranging in hundreds or thousands every week, you’ll need a platform that gives you enough flexibility to attach devices, helps you minimize errors, and incorporates your warehouse management and other inventory systems seamlessly.

Recommended Platforms

  • BigCommerce
  • Magento

You can choose from any of the above mentioned online store platforms. Most of these platforms do a good job. If you still have questions, please drop a comment below.

I hope you find this post useful.

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The Ultimate Guide to E-Commerce Software

In this ultimate guide to e-commerce software, you will find all your answers to the most common but important questions on E-Commerce Software. After reading this post you will have a clear idea of What is an e-commerce software, What forms of e-commerce software exist, What risks do you need to be aware of when choosing e-commerce software and so on.

So, make sure you read this post carefully to get answers to every question.

What is an e-commerce software

E-commerce software is the engine driving your online shop. It works behind the scenes and is a very critical part of every e-commerce store out there. This makes it easy to handle inventory quickly, to add or delete items, to calculate taxes and everything else required to operate a website, to handle shipping and to fulfill order and more.

Moreover, E-commerce software simplifies every complex process in a friendly way. More Importantly, Individuals with non-technical backgrounds can easily run an e-commerce store with a user-friendly interface. Without this e-commerce would be very very complex.

What forms of e-commerce software exist

It comes with two main types of e-commerce software. And with a whole lot of functionality and tools.

On-Premise: Developers who encourage manual upgrades, repair bugs and do general troubleshooting built and handled on-site. Traditionally, merchants have been using on-premise solutions because of the improved versatility resulting from host solutions.

SaaS: In technological words, software as a service (or “hosted”) systems is far more hands-off. New functionality and custom features are the only development specifications — all modifications, fixes, and newly developed features are achieved automatically or with one-click integrations. Hosted e-commerce software has grown to the point that the previously exclusive on-premise configuration and flexibility is robust, making it more than enough for most online retailers. Ecommerce stores can be operated in 1/3 of the time using SaaS tools and at a much lower cost than on-premise solutions.

What risks do you need to be aware of when choosing e-commerce software

There are many risks involved in choosing e-commerce software, and you should be well aware of that. Also, the most important questions to answer when choosing e-commerce software are: does this fit your budget? Are you comfortable with using it? Does this contain all the features you need?

Reliability of Software Provider

The worst thing an online retailer can do is not make its website accessible to visitors. This will cause you to immediately lose your sales and destroy your reputation.

“Uptime” is the number of times visitors have access to your website. This is usually shown as a percentage. The company will preferably guarantee a 100% uptime. This is almost impossible to do in practice, however, and therefore you will probably never find a guarantee like that.

Uptime 99 percent of the guarantees look reliable, but they are not useful if there is no impact on downtime. Most e-commerce software providers outsource hosting to a hosting company and have no direct impact on uptime.

In reality, security protocols tend to be used as a means of assessing the reliability of the supplier. ISO 27001 is the standard for data security. Although this certificate does not guarantee uptime, it does show that the provider has complied with all the necessary safety requirements.

Hidden Charges

No matter which solution you chose, make sure you didn’t ignore any secret complications. SaaS providers also enforce restrictions. These restrictions may include data limits, storage limits or restrictions on items. Any time you reach your plan’s cap, you will have to pay extra.

In addition to having limitations on (data), providers are not always explicit about their software’s features. Features are also broken up into different plans and are sold separately. The general thumb rule is The more apps you like, the more you’ll pay. Some providers have extra charges for different features (or modules) that you wish to use, in addition to the price of your package.

Solvency of the Provider

The company you selected for your e-commerce applications is going bankrupt or is giving up services. You’re left high and dry. Changing online store systems is a huge problem, costing a lot of time and money. You need to transfer all of your website content, customer information about your products, redesign the site, get acquainted with a new program, etc.

To potentially avoid this, it is necessary to study the company extensively before you sign up. Inform the manufacturer how long it has been in operation, what kind of reputation it has, how many clients it has, how large the company is, etc.


The online merchant is always responsible for your online store security. It is necessary therefore to ensure that customer information and payment details are well secured. Of this, you are dependent on your online store provider. Look at the websites of the online store provider, the hosting company and other online stores using their systems to decide if:

  • The ordering process goes via a safe (SSL) link
  • Contact information is transmitted through a safe (SSL) link
  • The vendor is regularly the target of DDoS attacks (and whether those are resolved quickly)

What are the advanced features I should look into before I choose an online store builder

Several features are included in more comprehensive e-commerce software. We are going to discuss them.

E-Commerce Design

Robust online store builder gives you the freedom to design your online store appearance. Also, you should be able to customize your stuff such as layout, fonts, colors, pictures, and buttons.

Moreover, Open-source software also provides the opportunity to make improvements to the website’s CSS (Styling Framework). And, this gives you 100% flexibility but you need to be able to work with the CSS.

Product import

Importing products is particularly important if you already have an online store and want to update your software, or if you have a file containing all of your goods. And not all online store systems have this feature, and user-friendliness varies greatly between solutions, even when they do.

Moreover, If you’re going to do a lot of work with this feature, try it right first. A good option to import a product will save you a lot of time.

Marketing features

Ecommerce software also features multiple marketing tools and integrations. Examples of these functionalities include Google Analytics, Facebook, AdWords, affiliate marketing, newsletters, A / B testing, website comparison, etc.

Multilingualism, and internationalizing your shop

You’ll need the necessary tools if you want to grow your company to involve other countries. It should include features such as international pricing, language, international shipping options, etc. in the software you choose. You will learn more about this below.


Giving discounts can be wise depending on the company and the target market. This is supported by most software but the versatility provided by each application can differ. Determine what you think you would need straight away. Definitions of discounts include coupons, discount codes (by product or group of products), personal discount codes, discounts in bulk, etc.

Customer accounts

Customers enjoy being able to create an account where they can view their orders, invoices and add articles to wish lists. Make sure that the software you are using supports that. Do make sure you provide the payment option as a “guest” (without an account).

Payment methods

Determine which methods of payment you plan to give in time. The most robust e-commerce platform lets you incorporate all European methods of payment. It is mostly achieved by a PSP (Payment Service Provider, a group involved in financial transactions). Check which program uses PSPs, and which one better fits your needs.

Simple checkout

The ordering process is a big part of the website. Your customers need to make their payments quick. Make sure you know in advance what the checkout software looks like for e-commerce.

Are the protocols for putting an order clear? Are the goods which were ordered logically displayed? How quick it is to enter customer details? Such issues are important to bear in mind.

Order Processing

Every online store builder will allow you to process your orders. The way you can do that varies greatly per device. The more sophisticated your e-commerce program, the more quickly and easily it will help you sort and filter your orders. Your order summary should be straightforward so that you can work with maximum performance.

The screen with order details should be transparent and lightweight, displaying the customer information, a quick description of the orders, and all the resources you need to process the order should be available.

Delivery Options

Costs of shipping are involved when an order is made. The program will measure these. See how well this is performed by the app, and whether it provides enough modification choices. Additionally, more robust options provide collaboration with outside delivery companies.

Bookkeeping tools

When you’re just starting this might not seem relevant. And a strong bookkeeping program is highly important to the government. The bookkeeping industry has several different services. Good online store builders are linked to several networks to automatically move the order information to the accounting program.


Reliability for online retailers is an important factor. Make sure your eCommerce platform supports both product reviews and store feedback with a feedback section.

What should I think about if I plan to set up a multilingual e-commerce site for selling abroad

Online multilingual store means that the online store is available in more than one language. The store is designed to meet the needs of target markets in the different countries you are selling your goods in. This ensures that visitors to your online store will most frequently select the language of the content being shown.

Any foreign online store ensures that all material completely suited to the country chosen in addition to the pages being translated. Accordingly, the contents can vary by country, and issues such as currency, payment methods, taxes, etc. are decided precisely by country. Online stores around the world can also sell multiple languages per market.


Not all e-commerce solutions provide multi-linguistic assistance. For this reason, most open-source software has modules available. Larger SaaS platforms also offer multilingual options and can offer international options at times. If the future expansion of your store to other countries is your ambition, bear this in mind when choosing the software from your online store.

Language selection

There are many ways visitors can be directed into the appropriate language. It can be achieved via a drop-down menu, by pressing the correct flag, by overlaying on the homepage, etc. The possibilities can vary according to the software. If you are worried about specific issues, make sure that they are realistic before you make your software choices.

It is recommended that visitors be automatically redirected to the correct language. That can be done based on the visitor’s IP address. Your software has to back this up again.


It takes a significant amount of time to invest in providing an online store in several languages. All content has to be translated into each language and added to the online store’s admin screen.

It is really important that you can do that with your e-commerce apps in an easy way. That will save you a lot of time. A good example of a function, which is incredibly useful in this context, is being able to automatically copy content from a page so that the text can only be interpreted.

Order Management

One part of the admin panel is order management, which is very relevant for a multilingual e-commerce website. It is becoming increasingly important to be able to manage your orders by country, as the number of countries your online store serves increases.

What are the most recent trends in the field of e-commerce software

If you don’t follow the latest e-commerce software trends then you will stay behind. As we move towards 2021, those trends need to be identified to take advantage of. That is why it is so important to examine and incorporate the e-commerce trends in a timely fashion. In doing so, you can advance the e-commerce brand and stay ahead of the competition.

Mobile Shopping is Growing

There has been significant growth in mobile commerce. Sales growing mobile devices have expanded by 15 percent since 2016. Before the end of 2021, there will be 73 percent of e-commerce purchases on mobile devices (Statista, 2019). Can’t forget those statistics. Improving the e-commerce experience for mobile customers can be a tremendous opportunity for businesses to tap into it.

Rise of Voice Search Commerce

Voice-shopping among Internet users is on the rise. At the end of 2017, 13 percent of U.S. smartphone owners claim they made voice transactions. The number is expected to grow by 2022 to 55 percent (OC&C Strategy Consultants, 2018). Across the United Kingdom the overall amount spent on voice shopping has also risen. This e-commerce trend has become increasingly popular since Amazon’s smart speaker, Echo, was launched in 2014. Although voice shopping is still in its early stages, this statistic shows it will become more popular in the years to come.

Evolving Role of Social Media in Ecommerce

The number of social shoppers is rising rapidly, too. Social networking plays an significant role in the e-commerce world with the launch of the “Order” button on Facebook and the Instagram checkout.

Social media has changed the way we live our daily lives, like buying things. It is a great opportunity for brands to start talking about enhancing their social media role, which is a great forum for brands to discover.

QR Code Payments are Back

The QR code appears to make its way back – especially in e-commerce. 40 percent of all internet users scan QR code on their mobile phones on a monthly basis, according to the GlobalWebIndex report (GlobalWebIndex, 2019). There is also an inverse association with age, with more regular use of QR codes by teenagers and young adults than in older age groups.

AI in E-Commerce

AI tools range from automated marketing systems equipped to generate timely deals, to chatbots that automatically respond to customer queries. Other areas where AI can be of assistance to retailers include AI-optimized pricing and discounting, and demand forecasting.

AR in improving Our Shopping Experience

By 2022, Augmented Reality (AR) technology will be used by more than 120,000 stores, providing a much richer shopping experience (Prnewswire 2018). The retail workers and online customers would propel AR’s takeover of the market. One of the biggest issues that people have about being unable to see the product firsthand while shopping online. AR technology helps fill this void and allows online shoppers to better imagine their items.

Why do I need a responsive website

Responsive design for your website will help you solve a lot of problems. This will make your website mobile-friendly, change the way it looks on both large and small screens devices, and increase the number of time visitors spend on your website. It can help you boost your search engine rankings, too.

Moreover, The advantages of using a responsive web design include:

  • Cost-effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimization gains
  • Ease of management


It can get expensive to manage different pages for the mobile and non-mobile viewers. You can save money by reducing the expense of paying for a mobile site with the use of responsive design. You will only have to invest in the development of a single site to cater to all visitors and devices.


If you have a responsive design website, you can make changes quickly and easily. You don’t need to worry about making changes to two websites. This versatility is a huge advantage when you just want to tweak a quick design or correct a mistake on your site — you just need to do that once.

Improved user experience

No-one wants to do business with an unprofessional site. Yet responsive design will help persuade people to give your business a chance, providing much better user experience. Since zooming and scrolling can be removed, content can be viewed easier and there will be a much more favorable overall experience that visitors get.

Search engine optimization gains

Responsive design can help with SEO because, as stated, Google gives preference to mobile-friendly websites. Responsiveness in combination with other SEO factors will help give you a big boost in search engine rankings.

Ease of management

The responsive design helps you to make changes quickly and easily. You’ll never have to worry about whether you can connect a mobile or desktop site to a social media update, or whether all of your redirect links work to get the right visitors to the right site. Responsiveness removes most of the burden of running a business website.

What security standards should I need in my e-commerce site

As an online retailer, you are always responsible for your store’s security, even if a third party administers the technical aspects. So understanding the risks involved is vital.

When looking at protection for online stores, four areas need to be recognized:

Use a secure website connection

Some websites used an insecure ‘HTTP link’ a few years ago. It stands for ‘hypertext transfer protocol’ which allows contact between a web client (usually a web browser) and a web server.

Looking at a safe HTTP link, or https is more popular these days. Https is safer since connectivity between two machines validated and trustworthy, and data is always encrypted, in comparison to HTTP. The encryption is performed via an SSL certificate.

This type of communication between the client and the server can not be accessed. This is especially important when pages containing personal information transmitted to the server, for example when someone fills out the contact form or when a client places an order.

Make sure that the program you select runs at least certain types of pages via an https link. Of course, the entire website runs on a safe link is even better.

Order processing security

By far the most vulnerable aspect of an online store is the checkout process. There is a sharing of personal details about things like customer information and payment information.

The entire ordering process should be carried out via a safe connection. A Payment Service Provider (PSP) typically facilitates the payments. An online store owner needs to select a PSP that meets safety requirements.

Risks involved in security leaks

There are several ways hackers can enter a website to obtain data. It’s hard to stay safe from these kinds of attacks.

See how the program protects itself from such attacks before you decide on your e-commerce software. By nature, open-source approaches are more susceptible to attack because the source code is publicly available. Their popularity also appeals to hackers.

DDoS attack risks

Web servers appear to be vulnerable to DDoS attacks as well as security leaks. DDoS describes the Service Denial Distributed. It can happen when someone intentionally sends so many page requests to a web server at once that they can no longer access a website, an internet connection or a network. Usually, large computer networks are used for this reason.

Do timely research to see if the program has already been the victim of DDoS attacks and, if so, how it has been handled.

How to have the optimal advantage against my competitors?

As an e-commerce business, maintaining your market place and being ahead of your competitors is important to you. There is competition in every market. Smarter businesses nullify the impact of competitors to remain on the market.

Here are five easy but powerful ways to beat your business competitors.

Identify and resolve pain points for your customers

The aim here is to provide the prospects with options. And to provide them with what they need, rather than offering them what you want to sell. You just have to satisfy the need and not “sell” anything. Your product or service will start selling more naturally the moment you fill the gap that your rivals lack.

Work on your niche to have less competition

The increasingly competitive industry has less room for growth. To create your niche and reduce your current rivalry, it is important to deliver something special to your customers.

Specialization often leads to a stable, scalable enterprise. And the niche market is reliable and the opportunities are easier to reach. In addition, the customer retention rate is also high. Also, start targeting local outlets where your target consumers may be present and follow a marketing strategy for their niche.

Get the pricing right

The good pricing policy is based on marketing psychology. It’s important to know the market until you set out your pricing strategy. You need to know who has the best value for money on the sale. The price you set meant to be normal and it has to be reasonable.

A smart pricing plan does not necessarily mean lowering the prices of popular goods to attract more customers. In addition, each market has three divisions – the lower, middle and upper classes. And the first step is to define the class you are aiming for. If you get an answer to that, setting the price your customers would love to pay would be a lot easier.

Stay always open to innovation

Innovate with your goods and services and take risks without hesitation. And always remember that your rivals are constantly innovating and that new entrants are transforming the marketplace. Moreover, you should innovate regularly and in a way that the competition finds it challenging to emulate.

Improve customer service

People love companies that provide outstanding customer service. Moreover, if you’re providing great service to your customers. Then you’ll make loyal customers who will recommend your company to their family and friends.

Hire employees who understand the goods or services well. Also, make sure they remain vigilant and have the correct answers to any questions from the customer.

It is important to define the mark, set up the USP and keep your competition ahead in terms of quality, price and customer service. You need to talk to your clients, so you’ll be able to hold them for a lifetime.

We have come to the end of this post, I think after reading this you will have a clear idea of various areas of E-Commerce Software. If you like the information provided to you, then please share it.

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Importance of SEO for E-Commerce

SEO is the small form of Search Engine Optimisation. It is the blend of on-page SEO and off-page SEO. We do both the Optimisation for better ranking in search results pages. It is a computable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Search Engine Optimization is a key tool for website owners to get more traffic to their website. Optimization of the website is crucial in order to get traffic and maintain the search engine ranking. The main objective of search engine optimization is to get more traffic from a variety of sources and to attract repetitive visitors.

In on-page SEO, we make changes to our website’s design, performance, content quality. And in off-page SEO we optimize our website to create connections outside of our website. That is also called backlink generation.

How Google ranks a website

Google uses a complex mathematical formula called an algorithm to give every website and every search person to do in Google a score to decide which website will rank best for what people are looking for.

In this post, you will learn about the importance of SEO for your website. Also, various factors that play an important role in improving your website’s SEO.

Importance of Search Engine Optimization for E-Commerce

According to Accenture, an estimated 94 percent of B2B buyers say they search online before they make a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and will miss out on a lot of value that they could add to their business.

Also, the study shows that position no. 1 in Google gets 33% of search traffic.

Present consumers see the Internet as an integral part of their shopping experience. They use the internet to learn more about the products and businesses available, whether they buy online or in person. No business can, therefore, be overlooked in the digital market.

1. SEO for Brand Building

Establishing your Brand will help to create successful organizations. When people recognize your logo, colors, and name with a positive reputation that precedes you, it can help build more trust with your prospects. SEO and digital marketing can help to capitalize on this.

Consumers use the Internet to browse for pain point solutions, goods, and services as already discussed. A strong online presence builds your brand and increases your market share. Your site will pop up periodically for searches that are important to your organization. Your name and company should get familiar with customers.

Many platforms would have a strong online presence. A comprehensive SEO strategy may include the use of channels, such as social media. Your brand will be available in its digital life to consumers, maximizing visibility and leads.

2. Ranking improvements

Your place on the SERP is going to play a major part in the number of clicks you get. The top three places alone on the SERP earn an average of 60% of all clicks, according to Advanced Web Ranking. It means the higher your site is, the more benefits you reap from your efforts.

Focusing on the importance of SEO should boost your rankings. Because Google understands the value your platform provides users in this market, you’re going to rank higher than that. SEO lets you interact easier with the algorithms on the search engine. To the spiders of the search engine, the subject will become clearer. You will also let the search engines know which queries you are going to make important for.

Customers equate business leaders with higher rankings on the SERP. Google’s algorithm actively chooses content to find the material that gives the user the most benefit and works to distinguish the information that people can trust from what they can’t.

Customers know Google’s algorithm usually returns them the pages that send them the best answer. That builds trust. When you win any of the top-ranking positions on the SERP, it offers an excellent forum to promote yourself as a pioneer in the industry and someone who can trust these customers.

3. More traffic

You’ll be in a better position to improve your traffic as you develop your rankings. To make your subject simple, SEO best practices include optimizing both your titles and meta descriptions. This helps the customers to know exactly what your piece is going to deliver. Customers want to learn that their needs will be met through your app. Optimizing these elements of your site will help persuade you to click on them.

You can see improvements in your traffic levels when you combine these components with the higher site rankings that you get from optimization. More users are coming over to your website. When you add more users to your websites, more opportunities for users to become members and then convert will also be nurtured. The value of SEO as regards organic sales increase can not be underestimated.

4. More chances to get quality leads

Often, SEO should increase the percentage of your traffic being a lead. SEO helps to consider what potential consumers want to see and then satisfy those needs. Therefore, implementing a good SEO plan will lead to a site that is more targeted toward your target customers.

You need to evaluate the sales funnel with SEO, and decide what customers at each point want to see. You will be able to map your target client persona to their stages of the purchaser’s journey, thereby generating more successful content.

With content that connects your guests more, you’ll be able to more efficiently guide your prospects through the sales funnel. Moreover, the customers will consider the service they want. And you’ll be able to push it to the next level. This will lead to a higher conversion percentage at each point.

5. Growth of business

Companies still remain limited to their immediate geographic region with conventional marketing. For example, you advertise yourself through direct mail, radio broadcast, and billboards, which are only seen by people living in your area.

You have the ability, with SEO, to extend your scope beyond your area. SEO helps you reach and do business with people anywhere in the world.

By recognizing the value of SEO, and by developing an optimized site, your page will rank highly on SERPs for people in different locations. Regardless of whether the prospect resides next door or thousands of miles away, it will appear when the content is appropriate.

Therefore SEO offers greater space for your company to expand. You have the ability to expand your prospective audience and therefore increase your scope. You will be able to grow the company to a point that previously would not have been possible.

6. Giving customers value

Today, consumers want to learn companies understand their pain points. They want to partner with companies that meet their needs. Modern consumers want to nurture business relationships and not be seen as a mere number.

To serve these consumers online as well as offline you want to understand your consumers deeply. That means going deeper than targeting individuals within a given age range. You want to understand the motives of people, and why they are doing these things.

7. Monitor your business

Businesses relied on market research and theoretical study of their own products before SEO and digital marketing. For example, they used market analysis to identify patterns in their customer behavior. And would use sales data to see which goods and services were the most common with clients. Nevertheless, SEO gives the opportunity to understand the customer a whole new dimension.

When paying attention to the value of SEO, you will start tracking the actions of customers on your website. You’ll see your bounce rates, how many people click through your pages and where they’re heading. Also, your abandoned shopping cart rate and your repeat customer rate.

You can listen and engage in those consumers ‘conversations via social media. You will get input from both those dissatisfied with your company and those who are happy with it. This knowledge can be used to enhance the offerings. These habits were considerably harder, if not impossible, to track and calculate these metrics before the birth of SEO.

The value of SEO, and the consequent tracking of website actions, strengthen brands ‘ability to understand their clients. The consumer’s need for a customized experience and feeling. However, It is possible as if the company is looking after them as a particular individual.

Before SEO and digital marketing, marketers constrained by what they could learn. From their organization’s specific market research and some behavioral analysis. They can also evaluate consumer behavior at an intimate level with SEO, providing a much superior brand experience.

SEO requires a brand to make an investment. Despite immediate results, it can be hard to make the leap like the ones a conventional marketing campaign would produce. When you begin to realize the SEO’s long-term value to your company. These first steps towards digital success will become easier to take. The more you spend on SEO, and the more intense your commitment. And the easier it will be to see how quickly the benefits you reap from this technique pay for your effort.

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How Your E-Commerce Store Can Survive & Thrive During Black Friday?

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as Wednesday or Thursday before extended store hours to give shoppers a jump start on their holiday shopping.

The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on quality time with family, including a few large retailer campaigns. It encourages families to spend the holiday weekend enjoying outdoor activities instead. But retailers are the minority in a sea of businesses looking to capitalize on the holiday rush.

In 2019, Thanksgiving Day brought in $3.7 billion online sales, and for Black Friday, $6.2 billion. The overall sales during this period continue to rise year after year with online shopping owning the largest piece of the pie. Online retailers, therefore, are beginning to recognize that shoppers no longer wait until Cyber Monday to scour the internet for the best deals, so they’re spending their efforts establishing their place in the Black Friday game.

The holiday season is a critical opportunity for all retailers, but especially for e-commerce. November and December drive 30% more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50-100% more revenue than non-holidays.

Modern shoppers tend to prefer online shopping, and while the deals themselves might not be quite as good on Cyber Monday as on Black Friday, the former tends to drive more actual revenue for sellers. Are your team and website ready for the boost in traffic and transactions on all these upcoming dates?

6-Point Checklist before You Get Started with Black Friday Campaign

Site Speed: Low site-speed is one of the biggest conversion killers. Make sure your site speed, for both Mobile and Desktop, is up to scratch in the run-up to Black Friday.

Prepare for high numbers of traffic: Can your servers handle any potential spikes in traffic? Speak to your hosting company to ensure you have the necessary bandwidth.

Segment your mailing lists: Segmentation is an essential part of marketing for Black Friday. Segment your mailing lists well in advance of the big day, thus guaranteeing that the best offers end up in front of the right people.

Organize your email campaigns: Along with a fully segmented customer base, you should have your email marketing content ready well in advance.

Make mobile your priority: As has already been mentioned, most of your visitors will arrive on your site through a mobile device. Mobile optimization and marketing should be at the very top of your to-do list.

Start Early: Start notifying customers about your upcoming offers well in advance of the actual days so that they’re prepared to buy when the time finally rolls around.

There’s still time to skyrocket the effectiveness of your website before the shopping frenzy begins. Know how to convert seasonal buyers into customers first. It will let you know ways to grow your conversion rate, average order value, and customer lifetime value.

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How to Prep Your E-Commerce Store for Maximum Success on Black Friday?

Below are mentioned the practical ways to build, engage, and boost conversions during Black Friday. Never miss it!

Tip1: Advertise Black Friday Offers on Your Homepage & Dedicated Landing Pages

When you send emails to customers telling them about your Black Friday offers, most will click through to either your homepage or a dedicated landing page. This is your opportunity to reiterate what’s on offer and provide any voucher codes.

Black Friday landing pages should be loud and obvious. Leave visitors in no doubt about what’s going on and what they have to gain. Your homepage will be the main point-of-entry for many Black Friday shoppers, so make sure you impress them.

Tip2: Visibly Display Black Friday Discounts on Product Pages and Cart Pages

Many visitors will land directly on product pages without first seeing your homepage or landing page. On product pages, they must understand that Black Friday discounts apply.

You should also make sure customers understand that a discount is site-wide and not just for a particular product if applicable. Let them know that offers are part of a Black Friday promotion. Finally, reiterate any discounts on the cart and checkout pages, thus eradicating customer doubt.

Tip3: Guarantee a Flat Discount that Applies to Every Item

If possible, try to offer a flat rate that applies to all products. And include this guarantee visibly on your homepage, landing pages, and any marketing materials. As soon as you include a statement like this, customers are more likely to engage without worrying about having to search your site to find attractive offers.

Tip4: Show Discounts on Category Pages

Along with landing pages, your homepage, product pages, cart pages, and checkout pages; you should also highlight Black Friday prices on category pages. By covering all the bases, you’ll ensure that all of your site’s visitors know about your offers.

Ensure that discounted prices stand out. Using a bright color, like red, is a good strategy. you should also consider including the percentage discount.

Tip5: Highlight Your Best Offers on Category Pages

Including discounted prices isn’t the only strategy when it comes to category pages. You also have an opportunity to highlight some of your best offers with banners and on-page ads. If these ads can be personalized, even better.

Tip6: Build Scarcity with Low-Stock Alerts and Countdown Timers

Evoking a sense of scarcity is one of the most powerful things you can do as an online retailer. Customers that see a product is in low demand will be more motivated to buy. And Black Friday is the perfect opportunity to build urgency and scarcity.

There are two ways you can do this on product pages: by including low-stock notifications and with a countdown timer that shows how long’s left in the Black Friday sale.

Tip7: Add Extra Discounts to Sale Items

Build urgency by ensuring that discounts apply to sale items as well as full-price items. This is an excellent way for two reasons. First, it encourages customers to make a purchase right away rather than come back at a later date on the assumption that normal sale prices will apply. Second, it further incentivizes customers with the possibility of savings over and above the typical sale price. Furthermore, indicate discounts on sale items in advertising materials and on your homepage/landing pages.

Tip8: Leverage Mobile Ads [Especially on Instagram]

Well designed content delivered through mobile apps, especially on platforms like Instagram will build interest in the run-up to and during Black Friday. Mobile ads are also an excellent opportunity to target unique customer segments.

It’s also crucial to be clear and specific on mobile ads. Include details about the levels of discounts, dates, and any specific items that will appeal to your audience.

Tip9: Extend Discounts to the Whole Weekend

It’s becoming increasingly common to hear the term “Black Weekend” along with “Black Friday”. The idea behind “Black Weekend” is that discounts apply over the weekend after Black Friday, not just on that specific day.

If it’s feasible, extending discounts to the whole weekend can significantly boost sales. It’s important, however, to maintain urgency throughout this period. Remember to display dates and include notifications about the length of the sale period on product pages.

Tip10: Show Discounts on the Checkout Page

Checkout is one of the riskiest stages of the customer journey. A quarter of visitors will leave your site after beginning the checkout process. To reduce your checkout abandonment rate, reiterate discounts. Show the Black Friday discount next to the checkout form so that customers aren’t in any doubt about the low price they’re getting.

Tip11: Contact People via Social Media Apps

When’s the last time you had a conversation with your customers via social media apps? Your first thought might be, “That’s impossible! I’ve hundreds of thousands of customers.”

But you’d be dead wrong. Messenger bots now make it possible for retailers to interact directly with customers and send them personalized offers and suggestions based on an array of data points. Send curated Black Friday offers to your social media audience via messenger based on their past behavior and interests. There are many online services that enable you to do this quickly and inexpensively.

Tip12: Hold a Pre-Sale Event

A significant part of Black Friday marketing is about building excitement and engagement in the run-up to the buying period. One excellent way of doing this is by giving customers a taster of what’s to come in a pre-sale event. It’s like a mini Black Friday for one day. Executed well, these kinds of events can whet customers’ appetites, making them eager for more. Flash sales should only offer a taster. They shouldn’t replicate Black Friday entirely. The aim is to engage customers and encourage them to come back for more at a later date.

Tip13: Rescue Abandoned Carts by any means necessary

Shopping cart abandonment is still high in online retail, an astonishing 75% worldwide, according to Statista. While many retailers still use email marketing to rescue abandoned carts, new automation solutions are becoming more important for millennials.

Tip14: Automate Front & Back-end productivity

E-Commerce automation tools like Shopify Flow let you automate nearly any customer-facing or back-office process you can imagine. You can also store and execute triggers, conditions, and actions you specify, without any coding.

Merchants can, therefore, automate business tasks for Black Friday and Cyber Monday, such as:

  • Customer service
  • Fraud prevention
  • Design and development requests
  • Merchandising
  • Marketing and advertising
  • Managing inventory
Tip15: Invest in post-Black Friday loyalty

Customers who redeem loyalty rewards spend twice as much as those who don’t. That’s because the psychology of a loyalty program email is completely different than promotional emails:

  • Loyalty emails include rewards that your customers have worked to earn, so they don’t want to lose those points
  • They’re one of the few emails your customers receive that is 100% personalized

Don’t forget to promote rewards in the customer’s cart, as well. Enabling customers to claim loyalty rewards directly from their cart with one click helps to grow average order values.

A loyalty program post-Black Friday also helps bring customers back during the upcoming event.

Finally, Prepare a Black Friday Shipping and Returns Plan

According to the National Retail Federation (NRF), “61% of shoppers plan to buy their last gift in the week leading up to December 25.” To capitalize on this opportunity, eCommerce merchants need to have a solid last-minute shipping plan.

Here are two key dates to keep in mind:

December 9: Green Monday

The concept of “Green Monday” was developed by eBay in 2007. It refers to the Monday that’s at least ten days before Christmas. Holiday shoppers are in full swing on this day which makes it a crucial time to increase your marketing efforts.

December 13: Free Shipping Day

During Free Shipping Day, eCommerce stores often provide free shipping on all items and guarantee delivery by Christmas Eve. If your store participates this year, be sure to set shipping expectations upfront with customers.

You can use one of several apps to show whether products in a customer’s cart are eligible to ship within a quick time frame. If the products won’t arrive in time, identify them in the cart as shipping separately. You can warn them on the product page as well.

Transform Returns into Retention

Impulse purchases are far too common during the frenzy of Black Friday and Cyber Monday deals, as are cancellation and return requests. You’ll lose customers if you punish them with a complicated return policy or poor experience.

  • 58% of shoppers want return friction with extra email or phone communication results in a negative return experience
  • 80% of consumers expect free returns, while only 25% of retailers offer free returns
  • 72% of consumers would like to spend more and buy more often with merchants that make the return experience simple
  • 89% of repeat customers who had a good return experience are likely to buy again

Ready to do the Black Friday Sale

Is your eCommerce site ready for the biggest retail event of the year? While online holiday sales are expected to climb in 2020, there’s no guarantee that your site will reap the benefits.

You need a Black Friday strategy that takes everything into consideration – from mobile site speed and performance to integrated online and offline promotion, to shipping and contingency plans for unexpected issues and stockouts.

Take the necessary steps and strategies into account, and be ready for the Black Friday sale!

Good luck!!!

Why Should You Make the Influencer Marketing Your Next Go-To E-Commerce Strategy?

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer marketing. A well-thought-out influencer marketing can significantly increase your brand recognition as well as sales.

If an e-commerce business wants to stay relevant in their market, having a strong social media presence is absolutely essential. This is where influencer marketing can be so powerful. In today’s corporate world, you can’t run a successful business without a working strategy for generating new leads. And that’s not easy – each market is different, and therefore you need to find marketing methods that resonate with your audience and bring you measurable results.

What’s more, today’s consumers are more resistant to traditional marketing strategies – they have learned to verify claims and often rely on word-of-mouth to make their buying decisions.

That’s why social media has become an indispensable tool for building trust and establishing a relationship with your customer base. The number of social media users grew to a staggering 3.5 billion and this number will only keep increasing. So if an e-commerce business wants to stay relevant in their market, having a strong social media presence is absolutely essential.

Consumers want to hear recommendations from people they trust. So, if you can get an influencer (a trusted and authoritative figure within your industry) to recommend your products or services, that can result in a huge boost to sales and even change the dynamics of the marketplace.

Many of today’s brands use influencer marketing as their main e-commerce strategy and achieve incredible results. If done right, it can become the most effective and reliable way to expand your reach and ensure sustainable growth.

But how to put together your own influencer marketing campaign?

Here’s the guide to help you out learn all you need to know in order to start reaping the benefits of influencer marketing for your e-commerce brand. Ready to get started? Here we go…

Let’s start with “What is Influencer Marketing?”

There’s a lot of buzz around the term influencer marketing and for good reason. If implemented correctly, influencer marketing can help to increase sales and ensure consistent growth, providing an ROI that just can’t be beaten with other marketing methods.

But with so much noise around the subject, it can be difficult to understand what the term even means. So, let’s delve deeper into what influencer marketing is.

In its most basic sense, an influencer is a personality or an individual who has an above-average impact in his field. An influencer is usually a regular person who has accumulated a large following on social media because of the content that they produce, unlike celebrities, who usually become famous through traditional media such as TV or the Radio.

That’s why celebrities don’t really fall into the same category as influencers, although they both can serve similar roles when promoting a business. While celebrities can offer incredible exposure, promoting your e-commerce business through influencers can be more effective because you can reach a much more targeted audience. Remember, these people built their entire following in the industry that you operate in, which means that all of their followers are already interested in the things that they promote.

What’s more, influencers are often very well connected with the relevant media outlets, communities, and industry associations, which is crucial when trying to increase brand awareness and establish your place in the marketplace. Leading influencers can actually be trendsetters, causing significant shifts in their industry by simply becoming associated with a certain brand or product.

As you can see, influencers hold a lot of power in their industry. But how exactly can they help your business? Well, here’s the exact process of how it happens…

How Does Influencer Marketing Work?

The reason why influencer marketing can be so effective lies in the fact that people today are less trusting of traditional marketing campaigns like ads and commercials. Millennials already make up the majority of the U.S. workforce, and they simply don’t like ads – up to 84% millennials don’t like traditional advertising nor do they trust it.

Social proof is the name of the game in this era and brands have to adapt or risk losing their place in the marketplace to the more innovative competition. Forbes wrote that 62% of millennials want brands to engage with them on social media, and they’re probably isn’t a more authentic and trustworthy way to get on the radar of a young consumer than through a key influencer in the industry.

Here’s how the basic process behind influencer marketing might look like:

  • You identify your target audience and develop a buyer persona that you would like to reach
  • You find key social media figures who have an authoritative status in your industry and can influence your target audience. These are people who have a following that’s built on trust and can influence people who don’t respond well to traditional advertising methods.
  • You reach out to the influencer that you feel is a good fit for your business and agree on terms to develop a marketing campaign that promotes your products and brand
  • You watch as you get a flood of new leads and gain ground in your marketplace because your company has been recommended by one of the most trustworthy sources in your field.

An important thing to remember when choosing an influencer to promote your product is that he/she needs to be able to actually influence his audience.

Some social media figures, while popular, may not have the right dynamics with their audience to be able to recommend products and have people respond.

Another hurdle that many e-commerce businesses face is figuring out how to come up with an influencer marketing strategy that’s right for their market, audience, and business goals. Luckily, there are steps that can help to simplify the entire process.

How to Come Up with the Right Influencer Marketing Strategy for Your E-Business?

Developing an influencer marketing campaign that’s right for your company can be a daunting task – each company is unique, and without prior experience, putting everything together can seem very complicated. But influencer marketing, in its essence, doesn’t have to be complicated, especially when you understand its underlying principles.

Basically, influencer marketing is a blend of testimonials and word-of-mouth marketing. Today’s consumers are used to traditional marketing tactics and are no longer easily swayed by bold promises made by companies.

Instead, they rely on the experiences and stories of people they trust to form opinions about brands and products. That’s what makes the influencer such an important figure.

They have already earned the trust of their followers and can recommend products without raising the defenses of the buyer. In fact, the followers are eager to hear the influencers’ opinions and will enthusiastically buy what he offers because they know it will be of high quality.

When using influencer marketing, instead of focusing on selling your products as you would with traditional advertising, it’s much more effective to focus on marking your message as clear as possible. But to do that, you need to know exactly what you want to say.

The exact steps to get started with influencer marketing are:

Identify Your Target Audience

Just as with any other marketing strategy, influencer marketing requires you to have a crystal clear understanding of who your ideal customer is. Without understanding your audience, it will be impossible to develop a campaign that brings results – you won’t be speaking to the people that would care about what you want to say. What’s more, knowing who you want to target will enable you to set the right price points for your products and highlight the right benefits that will have the biggest impact on your prospects.

Your audience’s preferences should determine every single decision about your products, your message, and your marketing materials. Suffice to say that, this is a step that can’t be skipped or rushed. Besides the obvious parameters such as age, gender, occupation, and location, perhaps the most important aspects to look into are your audience’s interests and opinions. These key elements are what will enable you to figure out where they hang out online and who they follow on social media.

One of the best ways to better understand your audience is to talk to them. You can talk to your target audience in person, use social media or answer websites, or simply use a survey and quiz form builder to gain a deeper understanding of what your target customers believe in. When you know that, you can not only choose the right influencers to get your message out there but can use that information to design your products and messages in a way that resonates with your audiences and generates the response that you want.

Define Your Brand or Product

If you already know who you want to target, you need to define your brand – that means figuring out your brand’s personality, as well as your company values.

These are things that allow consumers to relate to brands on a more personal level, which can lead to a loyal following of customers and an advantage over the competition. If you have a clear and relevant image of what your brand is all about, it not only helps to form a deeper connection with your audience but can make it much easier for the influencer to present your brand in a way that resonates with their followers.

Start Looking for the Right Influencer

Once you have the right audience and the right brand identity, it’s time to find an influencer that matches up with what you have to offer. And this decision should go far beyond the number of followers or likes. After all, it won’t matter how many people an influencer can reach if they won’t find your product relevant or interesting.

One way to see if an influencer is a good fit is to look at his past associations, particularly, the brands that he has worked with in the past. This will let you gauge their audience’s interest in products similar to yours and will also allow you to see if the response was positive.

Another thing to look at is the opinions and people that the influencers have aligned themselves with – when running influencer marketing campaigns, any controversy associated with your brand or the influencer promoting it couldn’t only destroy the campaign but also cause irreversible damage to your reputation.

Sorting through countless posts and promotions of multiple influencers can be very time-consuming, which isn’t ideal for e-commerce businesses that are already short on staff.

Luckily, you can utilize the services of a social media assistant to do the necessary research and bring you concise reports that enable you to make an educated decision when choosing an influencer. As mentioned above, while it may be tempting to use a celebrity for your influencer marketing campaign because of their strong personal brand and wide reach, opting for an influencer can be much more cost-effective because of their reach, while smaller, is much more targeted.

When you zero in on a particular influencer, it’s important to reach out to him in a way that gets you a response. Remember, these people are thought leaders in their field, so they probably get a lot of proposals every single day and have to weed most of them out. You should create a professional and engaging proposal that gets read and entices the influencer to respond. You can create your own or use proposal templates if you want to save time, but remember to make it very clear why you are reaching out and what you want to accomplish.

It’s Time to Create Your Marketing Campaign!

Alright, so you have found the right influencer, now what?

Well, the next step is the actual nuts and bolts of the entire process – you have to collaborate with the influencer in designing a campaign that will accomplish your business goals while at the same time fitting in with the tone and style of the influencer. That’s why it’s important to establish your campaign goals from the very beginning – once you know what you are working towards, it becomes much easier to lay out a path that accomplishes those goals.

Remember that the influencer has probably already done similar campaigns with other brands, so be open to his suggestions, especially when it comes to approaching his/her audience and presenting your brand message.

Once you establish your goals and take into account what the influencer’s followers might respond to best, it will become much easier to put together the exact messages that you want to send out.

When developing the message, share all the necessary information with the influencer – this includes your brand’s history, your values, your public image, and any resources such as product images or even the products themselves.

Launching Your Campaign

After you go through the above process, the only thing left to do is to launch the campaign. But your job doesn’t end here.

You can’t just sit back and wait for new customers to start pouring in – the entire campaign needs to be closely monitored so that you know exactly what worked and what didn’t. No matter how well you think you know your audience or how well the influencer fits with your product, influencer marketing is by no means an exact science.

That’s why you need to get as much tangible and measurable data from the campaign as possible, tracking every aspect of the campaign’s performance so that you can improve on your next campaign. Since keeping track of advanced metrics and making sense of them requires technical knowledge and experience, your best bet is to hire a professional to take care of that for you.

This way, you’ll be able to track numerous advanced metrics such as user reactions, traffic, conversions, and much more. Most importantly, you can gain a deeper understanding of the social triggers that work best for your audience and use it to refine your future influencer campaigns and make them even more effective.

Measure Your Results and Adjust Accordingly

If you identified your campaign goals and developed your message accordingly, you should be able to accurately measure how your campaign performed and draw clear insights that allow you to make improvements in the future.

For example, if your goal was lead generation, you would want to measure the number of new prospects that come to your e-commerce site.

If you’re running a campaign that involves affiliate marketing and multiple influencers promoting your products, you should analyze which influencers generated the most sales and what messages worked best to improve your campaigns in the future.

Even if you’re just running the campaign to raise brand awareness, it’s imperative to track social reactions and impressions in order to get a feel for what types of messages get the attention of your target audience. In time, once you get more data from your influencer marketing campaigns and develop relationships with the industry’s leading influencers, influencer marketing can become your best marketing strategy, generating consistent growth and a great ROI.

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What Are the Key Benefits of Influencer Marketing?

Influencer marketing is no longer reserved for multi-million dollar companies with deep pockets and wide-reaching connections. Even if you’re a relatively small e-commerce business, you can still achieve great success with influencer marketing and propel your business to new heights.

In fact, if done correctly, influencer marketing can help you become the dominant force in your marketplace and provide you with all the leads that you can handle.

The reason why it works so well is simple:

  • People want to hear recommendations from people whose opinions they trust
  • Influencers have earned that trust through years of reliable information and advice
  • By getting in front of an audience through an influencer’s recommendation, you are immediately setting yourself apart from the competition and positioning your brand as the best choice, without the need for pushy sales tactics.
But how exactly can influencer marketing help your e-commerce business?

Well, here are a few of the most prominent benefits that you can expect.

Boost Your Brand Awareness

Brand awareness is essential for an e-commerce business – online shoppers are very careful when choosing a product and do extensive research, so having trusted figures in your industry vouch for your products is essential.

Luckily, that’s exactly what influencer marketing can provide. It can’t only raise your brand awareness and help you reach new audiences but can simultaneously make your brand appear more authentic and trustworthy.

Build a Trust-based Relationship with Your Audience

As mentioned before, trust is everything when trying to sell online. There are a ton of scams and false claims in online advertising, so consumers have become much more careful when making any purchase online, even on trusted sites.

That’s why influencer marketing will continue to become more popular as more brands see its effectiveness. By getting a prominent figure in your industry to recommend your products, you are instantly bypassing a lot of trust issues that you’d face trying to sell your products directly.

When you’re being vouched for by an influencer, people don’t have the same fears of being scammed and can be more trusting of your brand because they trust the person that’s making the recommendation.

If it weren’t for influencer marketing, you’d have to spend years carefully nurturing the relationship with your customers until they would finally trust your brand. With influencer marketing, you can establish a trust-based relationship with your audience from day one.

Improve SEO

While SEO might not be the first thing you think about when putting together influencer marketing campaigns, the trust is that it can have a very positive effect on your search engine rankings. You see, influencers are the ‘royalty’ of the web – they produce the best content, have the biggest audiences, and are therefore trendsetters not only in their industries but on search engines as well.

They usually have their own high-authority websites, as well as access to other high-authority sites that spread their messages online. So, when they make a recommendation for your products and point a link to your website, it serves as a very powerful backlink in the eyes of Google, which can give you a huge boost in rankings.

What this means is that while your primary goals of an influencer marketing campaign might be raising brand awareness and generating leads, the long-term SEO effects might bring powerful results as well.

Final Thoughts

Influencer marketing is here to stay, and if you don’t start using it to its full potential, your competitors will. If done right, influencer marketing can help you:

  • Build brand awareness
  • Build trust with your audience
  • Improve SEO
  • And much more

Find out what’s the main issue that holds you back from trying influencer marketing for your e-commerce business and act on it fast.

Does this guide helpful to you? Share your comments


Things Every B2B E-Commerce Company Needs to Know

B2B e-commerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of the largest e-commerce growth from 2020 to 2025.

That means big things for B2B marketing are on the horizon.

Merit claims that 73% of B2B buyers today are Millennials, who prefer buying online – this is a large part of why B2B e-commerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1% from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • A rise in disposable incomes

The push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

How B2B e-Commerce brands build relationships with clients and users?

As retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

75% pf consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases or knows their purchase history.

So how can you engage the majority of consumers – whether B2B or B2C – with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

Create a Blog About Your Niche

Your e-commerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

High-quality Backlinks: Reach Out to Develop B2B Connections and Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for e-commerce pages.

Establish an e-commerce SEO strategy for your B2B e-commerce store: optimize your URLs

This is a key part of telling both humans and search engines on what to expect to find on the page. Good URLs are related to the page they represent and are essential for good user metrics.

Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an e-commerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience – otherwise, you’ll be losing business by the second.

Set Goals for Your BwB e-commerce site and track with analytics

On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

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Learn to support brands in B2B e-commerce even in B2B, your brand matters!

You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

Optimize for Mobile

Millennials are picking up the B2B e-commerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

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Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B platforms, technologies, and functionalities selecting a shopping platform is the foundation of any e-commerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right e-commerce platform is not a decision to be taken lightly. Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it’s imperative to ask yourself if they have the following:

Mobile Compatibility:

More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.


The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.

B2B e-commerce functionality:

Your B2B e-commerce platform should ideally have B2B e-commerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.

Optimal User Experience:

The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.

24/7 Availability:

Unlike the traditional method where clients need to wait for your response, e-commerce platforms are always open for business.

Marketing functionality:

With more and more online searches being made via web and mobile, SEO optimized e-commerce platforms boost your visibility.

Automation and Machine Learning:

Humans are error-prone. Automated platforms offer a consistent solution.

Customer Communications:

Not only does the client get an instant response, but he can also select their desired product(s) with just a few clicks.

The predominance of B2B e-commerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B e-commerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any e-commerce platform such as Volusion, BigCommerce, Shopify, 3DCart, Americoomerce, Magento, Netsuite, Ecwide, Bigcartel, Virtumart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, X-Cart, Infusionsoft, and Podio.

If you have been told that certain functionality isn’t possible, it’s worth getting a second opinion. Even for mobile, your e-commerce store need to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B e-commerce growth opportunities.

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How-To-Guide for Managing Fraud & Risks in E-Commerce Transactions

Today, e-commerce has become a trend of the modern economy with its outstanding platforms. Because it’s a new trend so online store owners can’t avoid risks in transactions. Thus, the management of fraud & risk in e-commerce transactions is considered the most important factor for the long term survival of your business.

These risks may relate to internet fraud, information security, payment methods, or even e-commerce legislation. Once getting into one of those risks, it would be costly for a business to solve and to recover. Each year, it costs e-commerce and direct marketing businesses billions of dollars annually, making it imperative for merchants to understand the risks associated with doing business online. So, business owners should develop an internal policy to address the potential risks and train their staff on implementing it. Implementation of powerful online fraud prevention solutions offers online merchants the ability to reduce and prevent economic e-commerce fraudulent transactions, chargebacks, and unauthorized payments.

What Makes E-Commerce Business to Energize Risks?

Undoubtedly, e-commerce can be a tremendous boon for small businesses, but with it comes the growing risk of e-commerce fraud. Small businesses are at particular risk, as fraudsters know that small merchants often lack the time and resources to implement the most sophisticated and comprehensive fraud detection protocols.

One of the biggest challenges of managing international e-commerce is the need to integrate different payment systems for each country. Because there’s no single standardized approach to international payments, retailers often have to use a different set of tools for every country in which they sell. E-commerce sales are predicted to reach $630+ billion by the end of 2020. Unfortunately, growing sales mean not only higher revenue but also bigger losses due to fraud. And if fraud and risk management in e-commerce transactions doesn’t go through the appropriate measures, the fraud losses can sum up to more than $12 billion by next year.

It’s not just something that you read about in the news, but actually something you might face yourself, even as a small business owner. Therefore, being equipped with the necessary tools is key in everyday fraud and risk management. It’s even more important on holidays. Fraudsters are active when everyone else is sleeping.

Before moving forward on how you (small business owner) can tackle the fraud and risk management in e-commerce transactions, let’s first understand what is e-commerce fraud.

So, What is E-Commerce Fraud?

The term e-commerce fraud, also known as purchase fraud, is pretty self-explanatory. It occurs when a fraudster approaches a merchant and proposes a business transaction using fraudulent means such as a stolen or fake credit card to pay for it. This leaves the merchant without payment for the sale that was just made.

Fraud has always been around in one form or another, so the concept itself isn’t that new. It used to be limited to the physical stealing of a credit card. And although this still happens, online fraud is far more popular now. With the rise of new technologies, payment methods, and data processing systems, online store owners are unwillingly opening their doors to new forms of fraud every day.

Online fraud most commonly takes place when the credit card is lost, or its information isn’t stored securely. And while card-present fraud losses have decreased over the last couple of years, card-not-present fraud continues to grow.

In a world with many companies exist and the rapid growth of technology, there will be a possibility that we will face the e-commerce fraud and risk in the future. Fraud, security breaches, and customer disputes are representing some of the risks that are related when accepting payment in your e-commerce business. One incident that includes a breach of sensitive data could result in negative publicity, loss of trust and credibility of the company to operate.

Each and every merchant must know and understand the risk that they might face as if can affect their business. So, how to reduce fraud and risk in e-commerce transactions? Keep on reading and you’ll get to know!

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Highly Effective Methods to Reduce the Risks in E-Commerce Transactions

Educate and Train Your Employees on e-commerce risks

Everyone within your organization must have an understanding of the security risks or fraud involved in an e-commerce transaction or business. They must also have in-depth knowledge of your organization’s risk management policies and procedures. Your risk exposure usually will depend on the business policies, security control, fraud detection, and prevention tools that your organization has implemented, etc.

Every employee in the management or organization should know and understand the risks associated with online transactions. They also must be able to follow the established risk management procedures in your company.

Find the Right Payment Processor

The right credit card processing company will provide effective risk management support and help you understand the specific e-commerce fraud risk as well as liability. Adequate customer data protection capabilities are also something you will want to consider when making your selection.

You can make a small research or review regarding the processor that you want. Don’t hustle up; take time to get to know more about the payment processor by doing some comparisons or make a few calls to ask questions.

Achieve and Maintain PCI Compliance

The Payment Card Industry’s Data Security Standard (PCI DSS) is a set of standards and requirements to help ensure that all online merchants and their customers are protected from fraud and data breaches. Achieving and maintaining your compliance via the PCI Compliance Guide is a critical first step to protecting your e-commerce business. In fact, failing to maintain compliance could result in hefty fines – and could ultimately result in loss of services from reputable e-commerce vendors.

Keep Your Shopping Cart Software Updated

Most small businesses partner with a third-party e-commerce shopping cart vendor to help ensure a great online shopping experience. These e-commerce specialists also work to protect their software from fraudsters, whose evolving tactics require constant software updates. Make the most of your vendor partnership by making sure you consistently update your shopping cart software. In some cases, it may be necessary to purchase additional features or upgrades to ensure maximal fraud protection.

Always require Address Verification (AVS) Card Code Verification (CVV) in your payment gateway

AVS is standard in most e-commerce platforms. It checks the entered billing address with the billing address currently on file, and tally it with the credit card company. CVV is an additional security feature aimed at reducing card-not-present fraud, and goes by several names:

  • VISA – CVV2
  • MasterCard – CVC2
  • Discover – CID
  • American Express – 4 digits above card number – CID

Recognize Signs of Suspicious Activity

  • Unusually large orders or high-priced orders
  • Expedited shipping on large quantities or high-priced orders
  • Expedited shipping when billing and shipping addresses differ
  • Orders where the purchaser asks to pick up the order at your location
  • Fake phone numbers
  • Suspect email addresses
  • Inconsistent address information

Make sure the billing address matches the IP location

Keep an eye out for IP addresses from overseas that don’t match the billing address. Sites like allow you to manually research an IP address. One common strategy is to simply prevent online transactions from IP addresses, which originate in countries to which you don’t ship. Many e-commerce platforms offer security functionality which will automatically recognize suspicious IP addresses or discrepancies.

Limit the number of declined transactions

One easy way to spot fraud attempts are repeated declined transactions, where the fraudster is guessing (or using a malicious software script to generate) credit card numbers and hoping for a match. Beyond preventing fraud, you will likely incur a small fee for each declined transaction, so it’s in your best interest to create a limit on attempted transactions. When the limit is hit, the customer should be locked out of your shopping cart and directed to contact customer service by phone for assistance placing an order.

Keep a list of confirmed fraudulent attempts

  • If a fraudulent order has been linked to an email address, a shipping location, a phone number or any other customer information, make sure you keep that information on file. Any future order attempts relating to the same customer information is a major red flag.

Require strong passwords from your customers

If your e-commerce platform requires or allows customers to create an online customer profile with saved information, make sure you require strong passwords that meet best practices for fraud prevention.

  • Set the minimum number of character for that
  • Allow customers to use a combination of capital letters, numbers and symbols
  • Many e-commerce vendors offer their own automatic password strength checkers – take advantage of it

Know Your Customer

For many small businesses, the vast majority of orders come from a very specific customer demographic and follow a recognizable pattern. Orders from customers that notably don’t fit this profile are easy to spot and worth checking into. For example, if you sell an item for which most customers only require a single unit, an order for two-dozen units is suspicious. If your product is a regional specialty, and an order comes in from a foreign country, you have reason to investigate further.

Create and Display Effective Policies

Your website must list your privacy, shipping, return, and refund policies on each page. Customers shouldn’t be forced to search for them. This will also create satisfaction and convenience for customers to visit your page more often.

Use Collection Efforts to Minimize Losses

You have control over most types of charge-backs and especially the ones resulting from processing errors. A well-designed collection system can help recover unwarranted chargeback losses.

When in Doubt; Check it Out

All of these warning signs, unto themselves, aren’t proof of fraud – and shutting down a transaction based on just one warning sign could be disastrous for customer relations. But when a red flag goes up, it’s always worth giving the order a closer look. One strategy for investigating is to find an excuse to call the customer directly using the given phone number, and ask to speak with the cardholder. You might note that your online store has been experiencing recent issues, and request that the customer confirm a few details of the order. Fraudsters using stolen credit cards rarely provide a real phone number.

So, all these methods mentioned above are just some of a lot of methods to limit risks in e-commerce transactions. You should follow these suggestions to develop your online store more effectively.

Does this guide helpful to you? Yes/No – Do comment!

How Dropshipping Can Change the Fate of Your E-Commerce Business?

Inventory management is one of the biggest challenges that every retailer faces. Having the right products at the right time requires proper demand forecasting and savvy purchasing practices. If you don’t order enough merchandise, you risk disappointing your customers and sending them to your competitors. But if you order too much, you end up stuck with inventory that you’ll have to unload at a loss. It’s a tricky balance, and many merchants just aren’t up for it.

However, you can explore the guide to do it accurately. Have you ever heard about Dropshipping? It’s a brilliant e-commerce business model that eliminates the burden of stocking merchandise. Dropshipping has already entered into the e-commerce business environment and is doing well. Many have also started leveraging the benefits of Dropshipping; now it’s time for you.

So, let’s not waste any more time and dive into it. Before starting with it, you need to first understand what Dropshipping really is and how it works. So, let’s get started!

What is Dropshipping?

In a nutshell, Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the Dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly.

One of the biggest differences between the standard retail model and Dropshipping is that the selling merchant doesn’t stock or own inventory. Instead, the seller purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders.

According to survey, 23% of online sales in 2016 were fulfilled using Dropshipping amounting to $85.1 billion. 33% of online stores use dropshipping as their fulfillment model.

It’s evident that this model saves the seller from needing a warehouse and numerous staff to manage items. And it benefits the supplier by giving them an additional channel through which they can sell their goods. The dropshipper, in a nutshell, simply acts as the go-between; arranging the transaction between the customer and the manufacturer/supplier, such as a factory or importer.

Dropshipping comes in many different forms, but consider common examples such as Etsy. Even Amazon has implemented the elements of dropshipping into its business model. In the case of Etsy, dropshipping gives small product creators a platform on which they can sell their goods. Customers have a single place where they can shop from a range of different suppliers. Etsy simply acts as the marketplace or platform on which those items can be purchased, but the company itself doesn’t carry its own merchandise.

How Dropshipping Model Works for E-Commerce Businesses?

As already mentioned, dropshipping works through collaboration between the retailers and the dropshipping service providers where the retailers just manage their website and orders while the dropshipping services take care of all the rest. It is really a lifesaver for the online business owners and takes away a huge hassle of storing and shipping.

In short, all the logistics-related issues are handled by them. This may sound a little complicated but to understand it in simple terms, it involves three basic steps:

dropshipping business model

Step1: Customer Orders the Product:

In this process, the customer places an order through the E-commerce website of the primary seller. So, if you have built an e-commerce website, the customer will go on your website and place the order to you.

Step2: Retailer Informs the Dropship Supplier:

In the next step, you will receive the order and forward the request to your drop-ship supplier partner. You can either automate this process or do it manually.

Step3: The Dropship Supplier Packages & Sends the Product:

As the last and final step, your drop-ship supplier partner will accept the order, package it nicely and send it to your customer on your behalf with your name on the package.

Hence, with these simple steps, you can see how dropshipping works. It’s not that complicated once everything is streamlined and all the steps are organized well.

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DropShipping Platform

Although dropshipping sounds like a piece of cake, it’s really not as simple as the internet sells it to be. You can expect a multitude of technical hurdles that come free with starting a dropshipping business and even more than that, creating a dropshipping platform.

It’s pertinent to note here that any e-commerce platform’s worth can easily be determined simply by understanding the number of prominent stores that they are using to run their dropshipping store. In addition to that, it can become quite challenging to decide which e-commerce platform to go for in order to develop your own dropshipping platform. Another crucial debate that is also likely to pop up is regarding hosted platforms and self-hosting.

Moreover, with the plethora of e-commerce platforms in the market such as Magento, Shopify, WooCommerce, BigCommerce, OpenCart and much more, you can often find yourself in a pickle over which one to go for. This is largely due to the fact that most of these services offer the same facilities and therefore, finding that unique selling point can be a bit of a hurdle.

If you find yourself in a similar problem, it’s a good idea first to take a close look at your own business and the products & services that you intend to sell to understand the kind of dropshipping platform you would want.

Now that you have ample information on dropshipping, let’s move on to its benefits…

Benefits of Introducing Your E-Commerce Business with DropShipping

Dropshipping is a practice of order fulfillment where a manufacturer/distributor ships a product to a consumer on behalf of the retailer. It can be very attractive because it helps to minimize risk and cost while offering convenience and practicality.

Dropshipping Minimizes Startup Risks

Money doesn’t need to be paid upfront to acquire the inventory, which means that if the business doesn’t pan out, the only money you have lost is what you paid to get your website started. Your business is less susceptible to loss of revenue as a result of changes in tastes or trends because there is no such thing as excess inventory. Lower volume niche products can be offered alongside popular best sellers.

Dropshipping Lowers Product Costs

New products are less expensive to launch because they don’t require an investment before they can be sold. Often, you have access to better shipping rates through a dropshipper than you would as a small business shipping your own packages. The number of goods that get damaged during shipment is generally lower when using dropshipping because it reduces the number of times that the product has to change hands.

Dropshipping Means Less Work for Merchants

All the hassle of packing of products to prepare them for shipment is taken care of for you. You can add new products to your offerings very quickly.

Dropshipping Lowers Storage and Logistics Costs

A storage facility or retail location isn’t needed – just the website where the items will be sold. Your business can offer a wider variety of products than would be possible if you had to buy and store all of the items you decided to sell. Products that are impractical to store (for example large products, perishable products, etc) are easier to sell.

Remember, many dropshippers will allow you to supply your own labels, so customers don’t even need to know that you’re using a dropshipper rather than sending them their merchandise personally. The increase in dropshipping providers and offerings has made it easier than ever to start an e-commerce business.

Like the two-side of a coin, dropshipping has also some disadvantages associated with it. Keep on reading and you’ll get to know.

Disadvantages of Dropshipping

Dropshipping has slim margins

One of the disadvantages of dropshipping is that you should expect low margins initially. That’s not to say it can’t be profitable, but you should be aware that the product margin in some niches might be small.

The issue is especially problematic when you’re dropshipping in a super-competitive niche. When you’re fighting for customer’s attention, you can’t afford to make the kind of profits you want to. If you choose the right niche, you’ll see larger margins. In niches with lower competition, you’ll have better margins, but at some point, sales will start to plateau. That’s why dropshipping relies on a fair amount of sales to be profitable.

Dropshipping can make order processing difficult

Dropshipping seems straightforward: The customer orders, you process, and your supplier fulfills. And for the most part, it is simple. However, if you’re sourcing products from multiple suppliers, you might run into some problems. Each of your suppliers might use a different shipping solution, which presents a problem for both you and your customers. Costs can get high, and shipping multiple products can be problematic. Different suppliers will also have different structures in place for processing and billing. Since you have to manage the interaction with your suppliers, this can get tricky.

Dropshipping doesn’t give you a lot of control

One of the disadvantages of dropshipping is that you don’t have much control over certain aspects of the dropshipping process such as stocking products, order fulfillment, and shipping. You have to rely on your suppliers to do everything right and work seamlessly. This lack of control can be off-putting to some entrepreneurs, but it usually isn’t a problem.

This just means that when something goes wrong, it can be tricky to manage. While supplier problems can sometimes cause customer retention issues, you can mitigate them and keep customer churn to an absolute minimum with the right damage control.

Dropshipping makes customer service more challenging

This is another problem that happens when orders go wrong or suppliers fail. Because you’re just the storefront and don’t have a lot of control, it can be difficult to sort out orders and handle customer support. One of the most unfortunate disadvantages of dropshipping is that you have to take the blame when your customers complain. You could be doing everything right and still run into problems if your suppliers have issues.

So, Is Dropshipping for You?

Because there are both advantages and disadvantages of dropshipping, it isn’t for everyone. This is especially true for people who are looking for a get-rich-quick scheme. Even if this isn’t your approach, you still might have one of these fears:

  • I don’t know if I have enough time to start a business
  • I don’t want to risk getting fired from my day job
  • Don’t want to work so hard on dropshipping that I underperform at my 9-to-5 job

That said, nearly anyone can build a dropshipping business because you can put as much or as little into dropshipping as you want.

Why Is It Essential to Use A Dropshipping Software?

Dropshipping software is infused with automation technology that frees the merchant from performing repetitive routine tasks, saves time and improves efficiency. E-commerce dropshipping software providers face tough competition in the market while selling robust software at a reasonable price. If dropshipping solutions want to achieve success and win more customers, it is vital for them to support all the needed functions like:

Price and Stock Information

Dropshipping e-commerce software must be able to optimize the price of products and calculate the share automatically. It eliminates the manual work of retailers.

Inventory Management

Although there’s no need to store products and handle inventory, retailers are required to maintain vendor inventory levels to withstand “sold-out” stock problems.

Support of Many Suppliers

Dropshipping allows retailers to find suppliers from various parts of the world. A dropshipping software helps retailers to spot the best suppliers for their store and manage them all at a single place.

Competitor’s Monitoring

Dropshipping software must provide the possibility for merchants to keep an eye on their competitors’ store products and prices.

Integration with Multiple E-Commerce Platforms

The integration with a significant number of shopping platforms and marketplaces like Magento, Etsy, OpenCart, Shopify, Amazon, eBay, WooCommerce, etc. allows to satisfy more customers and increase revenues dramatically.

Dropshipping Future

Dropshipping has immense scope in the emerging markets for all the new entrepreneurs because it is the most cost-effective way of starting an online business. It’s a business model that doesn’t entail a lot of risks because you make the actual purchase of the product only after a customer places an order on your website. When it comes to the future of dropshipping, it has a massive scope. Since more and more markets are moving towards online shopping, the scope for dropshipping is increasing immensely.

With the easy availability of the internet and smartphones, more people are inclined towards using e-commerce platforms so that they can buy products from the ease of their homes. This is only going to increase as high-speed internet is likely to become more popular in the future. Moreover, it’s super easy to start a dropshipping business in an emerging market like India. All you need to do is find vendors who are selling the products of your interest and ask them directly about the logistics to start dropshipping.

There are so many vendors offering these services that you won’t have a problem in finding one for yourself. However, if you plan to sell your products in emerging markets like India, it’s better to find your vendor in India so that it’s easier to communicate and take care of the logistics. There’s a lot of scope for success if you choose a dropshipping business model now.

Ready to Get Started with Dropshipping

To create a stable online business, sometimes you’ve got to think outside the box. If you’ve been wondering how to grow your business but only know about time-consuming or expensive ways, dropshipping offers an alternative. Whether you’re curious to move into new markets, thinking about different products, need to find ways to respond to competitors, or just want to expand your catalog, dropshipping can help. So, start combining your online businesses with dropshipping today. All of this sounds like a complicated puzzle, but once you learn how to dropship, it’s a smooth process for everyone involved. You, the dropshipping merchant, can do everything remotely and never even touch a single product.

Remember that you don’t need any business experience to open a dropshipping storefront. It certainly helps, but it’s not necessary. Many budding entrepreneurs don’t ever chase their dreams because they believe they need an MBA or years’ worth of experience. This isn’t the case. One of the benefits of dropshipping is that you can learn how to dropship as you go.

Better yet, there are numerous resources that make dropshipping easier than ever before. Start your search and just get started with it.

All the best!