How Your E-Commerce Store Can Survive & Thrive During Black Friday?

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as Wednesday or Thursday before extended store hours to give shoppers a jump start on their holiday shopping.

The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on quality time with family, including a few large retailer campaigns. It encourages families to spend the holiday weekend enjoying outdoor activities instead. But retailers are the minority in a sea of businesses looking to capitalize on the holiday rush.

In 2019, Thanksgiving Day brought in $3.7 billion online sales, and for Black Friday, $6.2 billion. The overall sales during this period continue to rise year after year with online shopping owning the largest piece of the pie. Online retailers, therefore, are beginning to recognize that shoppers no longer wait until Cyber Monday to scour the internet for the best deals, so they’re spending their efforts establishing their place in the Black Friday game.

The holiday season is a critical opportunity for all retailers, but especially for e-commerce. November and December drive 30% more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50-100% more revenue than non-holidays.

Modern shoppers tend to prefer online shopping, and while the deals themselves might not be quite as good on Cyber Monday as on Black Friday, the former tends to drive more actual revenue for sellers. Are your team and website ready for the boost in traffic and transactions on all these upcoming dates?

6-Point Checklist before You Get Started with Black Friday Campaign

Site Speed: Low site-speed is one of the biggest conversion killers. Make sure your site speed, for both Mobile and Desktop, is up to scratch in the run-up to Black Friday.

Prepare for high numbers of traffic: Can your servers handle any potential spikes in traffic? Speak to your hosting company to ensure you have the necessary bandwidth.

Segment your mailing lists: Segmentation is an essential part of marketing for Black Friday. Segment your mailing lists well in advance of the big day, thus guaranteeing that the best offers end up in front of the right people.

Organize your email campaigns: Along with a fully segmented customer base, you should have your email marketing content ready well in advance.

Make mobile your priority: As has already been mentioned, most of your visitors will arrive on your site through a mobile device. Mobile optimization and marketing should be at the very top of your to-do list.

Start Early: Start notifying customers about your upcoming offers well in advance of the actual days so that they’re prepared to buy when the time finally rolls around.

There’s still time to skyrocket the effectiveness of your website before the shopping frenzy begins. Know how to convert seasonal buyers into customers first. It will let you know ways to grow your conversion rate, average order value, and customer lifetime value.

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How to Prep Your E-Commerce Store for Maximum Success on Black Friday?

Below are mentioned the practical ways to build, engage, and boost conversions during Black Friday. Never miss it!

Tip1: Advertise Black Friday Offers on Your Homepage & Dedicated Landing Pages

When you send emails to customers telling them about your Black Friday offers, most will click through to either your homepage or a dedicated landing page. This is your opportunity to reiterate what’s on offer and provide any voucher codes.

Black Friday landing pages should be loud and obvious. Leave visitors in no doubt about what’s going on and what they have to gain. Your homepage will be the main point-of-entry for many Black Friday shoppers, so make sure you impress them.

Tip2: Visibly Display Black Friday Discounts on Product Pages and Cart Pages

Many visitors will land directly on product pages without first seeing your homepage or landing page. On product pages, they must understand that Black Friday discounts apply.

You should also make sure customers understand that a discount is site-wide and not just for a particular product if applicable. Let them know that offers are part of a Black Friday promotion. Finally, reiterate any discounts on the cart and checkout pages, thus eradicating customer doubt.

Tip3: Guarantee a Flat Discount that Applies to Every Item

If possible, try to offer a flat rate that applies to all products. And include this guarantee visibly on your homepage, landing pages, and any marketing materials. As soon as you include a statement like this, customers are more likely to engage without worrying about having to search your site to find attractive offers.

Tip4: Show Discounts on Category Pages

Along with landing pages, your homepage, product pages, cart pages, and checkout pages; you should also highlight Black Friday prices on category pages. By covering all the bases, you’ll ensure that all of your site’s visitors know about your offers.

Ensure that discounted prices stand out. Using a bright color, like red, is a good strategy. you should also consider including the percentage discount.

Tip5: Highlight Your Best Offers on Category Pages

Including discounted prices isn’t the only strategy when it comes to category pages. You also have an opportunity to highlight some of your best offers with banners and on-page ads. If these ads can be personalized, even better.

Tip6: Build Scarcity with Low-Stock Alerts and Countdown Timers

Evoking a sense of scarcity is one of the most powerful things you can do as an online retailer. Customers that see a product is in low demand will be more motivated to buy. And Black Friday is the perfect opportunity to build urgency and scarcity.

There are two ways you can do this on product pages: by including low-stock notifications and with a countdown timer that shows how long’s left in the Black Friday sale.

Tip7: Add Extra Discounts to Sale Items

Build urgency by ensuring that discounts apply to sale items as well as full-price items. This is an excellent way for two reasons. First, it encourages customers to make a purchase right away rather than come back at a later date on the assumption that normal sale prices will apply. Second, it further incentivizes customers with the possibility of savings over and above the typical sale price. Furthermore, indicate discounts on sale items in advertising materials and on your homepage/landing pages.

Tip8: Leverage Mobile Ads [Especially on Instagram]

Well designed content delivered through mobile apps, especially on platforms like Instagram will build interest in the run-up to and during Black Friday. Mobile ads are also an excellent opportunity to target unique customer segments.

It’s also crucial to be clear and specific on mobile ads. Include details about the levels of discounts, dates, and any specific items that will appeal to your audience.

Tip9: Extend Discounts to the Whole Weekend

It’s becoming increasingly common to hear the term “Black Weekend” along with “Black Friday”. The idea behind “Black Weekend” is that discounts apply over the weekend after Black Friday, not just on that specific day.

If it’s feasible, extending discounts to the whole weekend can significantly boost sales. It’s important, however, to maintain urgency throughout this period. Remember to display dates and include notifications about the length of the sale period on product pages.

Tip10: Show Discounts on the Checkout Page

Checkout is one of the riskiest stages of the customer journey. A quarter of visitors will leave your site after beginning the checkout process. To reduce your checkout abandonment rate, reiterate discounts. Show the Black Friday discount next to the checkout form so that customers aren’t in any doubt about the low price they’re getting.

Tip11: Contact People via Social Media Apps

When’s the last time you had a conversation with your customers via social media apps? Your first thought might be, “That’s impossible! I’ve hundreds of thousands of customers.”

But you’d be dead wrong. Messenger bots now make it possible for retailers to interact directly with customers and send them personalized offers and suggestions based on an array of data points. Send curated Black Friday offers to your social media audience via messenger based on their past behavior and interests. There are many online services that enable you to do this quickly and inexpensively.

Tip12: Hold a Pre-Sale Event

A significant part of Black Friday marketing is about building excitement and engagement in the run-up to the buying period. One excellent way of doing this is by giving customers a taster of what’s to come in a pre-sale event. It’s like a mini Black Friday for one day. Executed well, these kinds of events can whet customers’ appetites, making them eager for more. Flash sales should only offer a taster. They shouldn’t replicate Black Friday entirely. The aim is to engage customers and encourage them to come back for more at a later date.

Tip13: Rescue Abandoned Carts by any means necessary

Shopping cart abandonment is still high in online retail, an astonishing 75% worldwide, according to Statista. While many retailers still use email marketing to rescue abandoned carts, new automation solutions are becoming more important for millennials.

Tip14: Automate Front & Back-end productivity

E-Commerce automation tools like Shopify Flow let you automate nearly any customer-facing or back-office process you can imagine. You can also store and execute triggers, conditions, and actions you specify, without any coding.

Merchants can, therefore, automate business tasks for Black Friday and Cyber Monday, such as:

  • Customer service
  • Fraud prevention
  • Design and development requests
  • Merchandising
  • Marketing and advertising
  • Managing inventory
Tip15: Invest in post-Black Friday loyalty

Customers who redeem loyalty rewards spend twice as much as those who don’t. That’s because the psychology of a loyalty program email is completely different than promotional emails:

  • Loyalty emails include rewards that your customers have worked to earn, so they don’t want to lose those points
  • They’re one of the few emails your customers receive that is 100% personalized

Don’t forget to promote rewards in the customer’s cart, as well. Enabling customers to claim loyalty rewards directly from their cart with one click helps to grow average order values.

A loyalty program post-Black Friday also helps bring customers back during the upcoming event.

Finally, Prepare a Black Friday Shipping and Returns Plan

According to the National Retail Federation (NRF), “61% of shoppers plan to buy their last gift in the week leading up to December 25.” To capitalize on this opportunity, eCommerce merchants need to have a solid last-minute shipping plan.

Here are two key dates to keep in mind:

December 9: Green Monday

The concept of “Green Monday” was developed by eBay in 2007. It refers to the Monday that’s at least ten days before Christmas. Holiday shoppers are in full swing on this day which makes it a crucial time to increase your marketing efforts.

December 13: Free Shipping Day

During Free Shipping Day, eCommerce stores often provide free shipping on all items and guarantee delivery by Christmas Eve. If your store participates this year, be sure to set shipping expectations upfront with customers.

You can use one of several apps to show whether products in a customer’s cart are eligible to ship within a quick time frame. If the products won’t arrive in time, identify them in the cart as shipping separately. You can warn them on the product page as well.

Transform Returns into Retention

Impulse purchases are far too common during the frenzy of Black Friday and Cyber Monday deals, as are cancellation and return requests. You’ll lose customers if you punish them with a complicated return policy or poor experience.

  • 58% of shoppers want return friction with extra email or phone communication results in a negative return experience
  • 80% of consumers expect free returns, while only 25% of retailers offer free returns
  • 72% of consumers would like to spend more and buy more often with merchants that make the return experience simple
  • 89% of repeat customers who had a good return experience are likely to buy again

Ready to do the Black Friday Sale

Is your eCommerce site ready for the biggest retail event of the year? While online holiday sales are expected to climb in 2020, there’s no guarantee that your site will reap the benefits.

You need a Black Friday strategy that takes everything into consideration – from mobile site speed and performance to integrated online and offline promotion, to shipping and contingency plans for unexpected issues and stockouts.

Take the necessary steps and strategies into account, and be ready for the Black Friday sale!

Good luck!!!

Why Should You Make the Influencer Marketing Your Next Go-To E-Commerce Strategy?

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer marketing. A well-thought-out influencer marketing can significantly increase your brand recognition as well as sales.

If an e-commerce business wants to stay relevant in their market, having a strong social media presence is absolutely essential. This is where influencer marketing can be so powerful. In today’s corporate world, you can’t run a successful business without a working strategy for generating new leads. And that’s not easy – each market is different, and therefore you need to find marketing methods that resonate with your audience and bring you measurable results.

What’s more, today’s consumers are more resistant to traditional marketing strategies – they have learned to verify claims and often rely on word-of-mouth to make their buying decisions.

That’s why social media has become an indispensable tool for building trust and establishing a relationship with your customer base. The number of social media users grew to a staggering 3.5 billion and this number will only keep increasing. So if an e-commerce business wants to stay relevant in their market, having a strong social media presence is absolutely essential.

Consumers want to hear recommendations from people they trust. So, if you can get an influencer (a trusted and authoritative figure within your industry) to recommend your products or services, that can result in a huge boost to sales and even change the dynamics of the marketplace.

Many of today’s brands use influencer marketing as their main e-commerce strategy and achieve incredible results. If done right, it can become the most effective and reliable way to expand your reach and ensure sustainable growth.

But how to put together your own influencer marketing campaign?

Here’s the guide to help you out learn all you need to know in order to start reaping the benefits of influencer marketing for your e-commerce brand. Ready to get started? Here we go…

Let’s start with “What is Influencer Marketing?”

There’s a lot of buzz around the term influencer marketing and for good reason. If implemented correctly, influencer marketing can help to increase sales and ensure consistent growth, providing an ROI that just can’t be beaten with other marketing methods.

But with so much noise around the subject, it can be difficult to understand what the term even means. So, let’s delve deeper into what influencer marketing is.

In its most basic sense, an influencer is a personality or an individual who has an above-average impact in his field. An influencer is usually a regular person who has accumulated a large following on social media because of the content that they produce, unlike celebrities, who usually become famous through traditional media such as TV or the Radio.

That’s why celebrities don’t really fall into the same category as influencers, although they both can serve similar roles when promoting a business. While celebrities can offer incredible exposure, promoting your e-commerce business through influencers can be more effective because you can reach a much more targeted audience. Remember, these people built their entire following in the industry that you operate in, which means that all of their followers are already interested in the things that they promote.

What’s more, influencers are often very well connected with the relevant media outlets, communities, and industry associations, which is crucial when trying to increase brand awareness and establish your place in the marketplace. Leading influencers can actually be trendsetters, causing significant shifts in their industry by simply becoming associated with a certain brand or product.

As you can see, influencers hold a lot of power in their industry. But how exactly can they help your business? Well, here’s the exact process of how it happens…

How Does Influencer Marketing Work?

The reason why influencer marketing can be so effective lies in the fact that people today are less trusting of traditional marketing campaigns like ads and commercials. Millennials already make up the majority of the U.S. workforce, and they simply don’t like ads – up to 84% millennials don’t like traditional advertising nor do they trust it.

Social proof is the name of the game in this era and brands have to adapt or risk losing their place in the marketplace to the more innovative competition. Forbes wrote that 62% of millennials want brands to engage with them on social media, and they’re probably isn’t a more authentic and trustworthy way to get on the radar of a young consumer than through a key influencer in the industry.

Here’s how the basic process behind influencer marketing might look like:

  • You identify your target audience and develop a buyer persona that you would like to reach
  • You find key social media figures who have an authoritative status in your industry and can influence your target audience. These are people who have a following that’s built on trust and can influence people who don’t respond well to traditional advertising methods.
  • You reach out to the influencer that you feel is a good fit for your business and agree on terms to develop a marketing campaign that promotes your products and brand
  • You watch as you get a flood of new leads and gain ground in your marketplace because your company has been recommended by one of the most trustworthy sources in your field.

An important thing to remember when choosing an influencer to promote your product is that he/she needs to be able to actually influence his audience.

Some social media figures, while popular, may not have the right dynamics with their audience to be able to recommend products and have people respond.

Another hurdle that many e-commerce businesses face is figuring out how to come up with an influencer marketing strategy that’s right for their market, audience, and business goals. Luckily, there are steps that can help to simplify the entire process.

How to Come Up with the Right Influencer Marketing Strategy for Your E-Business?

Developing an influencer marketing campaign that’s right for your company can be a daunting task – each company is unique, and without prior experience, putting everything together can seem very complicated. But influencer marketing, in its essence, doesn’t have to be complicated, especially when you understand its underlying principles.

Basically, influencer marketing is a blend of testimonials and word-of-mouth marketing. Today’s consumers are used to traditional marketing tactics and are no longer easily swayed by bold promises made by companies.

Instead, they rely on the experiences and stories of people they trust to form opinions about brands and products. That’s what makes the influencer such an important figure.

They have already earned the trust of their followers and can recommend products without raising the defenses of the buyer. In fact, the followers are eager to hear the influencers’ opinions and will enthusiastically buy what he offers because they know it will be of high quality.

When using influencer marketing, instead of focusing on selling your products as you would with traditional advertising, it’s much more effective to focus on marking your message as clear as possible. But to do that, you need to know exactly what you want to say.

The exact steps to get started with influencer marketing are:

Identify Your Target Audience

Just as with any other marketing strategy, influencer marketing requires you to have a crystal clear understanding of who your ideal customer is. Without understanding your audience, it will be impossible to develop a campaign that brings results – you won’t be speaking to the people that would care about what you want to say. What’s more, knowing who you want to target will enable you to set the right price points for your products and highlight the right benefits that will have the biggest impact on your prospects.

Your audience’s preferences should determine every single decision about your products, your message, and your marketing materials. Suffice to say that, this is a step that can’t be skipped or rushed. Besides the obvious parameters such as age, gender, occupation, and location, perhaps the most important aspects to look into are your audience’s interests and opinions. These key elements are what will enable you to figure out where they hang out online and who they follow on social media.

One of the best ways to better understand your audience is to talk to them. You can talk to your target audience in person, use social media or answer websites, or simply use a survey and quiz form builder to gain a deeper understanding of what your target customers believe in. When you know that, you can not only choose the right influencers to get your message out there but can use that information to design your products and messages in a way that resonates with your audiences and generates the response that you want.

Define Your Brand or Product

If you already know who you want to target, you need to define your brand – that means figuring out your brand’s personality, as well as your company values.

These are things that allow consumers to relate to brands on a more personal level, which can lead to a loyal following of customers and an advantage over the competition. If you have a clear and relevant image of what your brand is all about, it not only helps to form a deeper connection with your audience but can make it much easier for the influencer to present your brand in a way that resonates with their followers.

Start Looking for the Right Influencer

Once you have the right audience and the right brand identity, it’s time to find an influencer that matches up with what you have to offer. And this decision should go far beyond the number of followers or likes. After all, it won’t matter how many people an influencer can reach if they won’t find your product relevant or interesting.

One way to see if an influencer is a good fit is to look at his past associations, particularly, the brands that he has worked with in the past. This will let you gauge their audience’s interest in products similar to yours and will also allow you to see if the response was positive.

Another thing to look at is the opinions and people that the influencers have aligned themselves with – when running influencer marketing campaigns, any controversy associated with your brand or the influencer promoting it couldn’t only destroy the campaign but also cause irreversible damage to your reputation.

Sorting through countless posts and promotions of multiple influencers can be very time-consuming, which isn’t ideal for e-commerce businesses that are already short on staff.

Luckily, you can utilize the services of a social media assistant to do the necessary research and bring you concise reports that enable you to make an educated decision when choosing an influencer. As mentioned above, while it may be tempting to use a celebrity for your influencer marketing campaign because of their strong personal brand and wide reach, opting for an influencer can be much more cost-effective because of their reach, while smaller, is much more targeted.

When you zero in on a particular influencer, it’s important to reach out to him in a way that gets you a response. Remember, these people are thought leaders in their field, so they probably get a lot of proposals every single day and have to weed most of them out. You should create a professional and engaging proposal that gets read and entices the influencer to respond. You can create your own or use proposal templates if you want to save time, but remember to make it very clear why you are reaching out and what you want to accomplish.

It’s Time to Create Your Marketing Campaign!

Alright, so you have found the right influencer, now what?

Well, the next step is the actual nuts and bolts of the entire process – you have to collaborate with the influencer in designing a campaign that will accomplish your business goals while at the same time fitting in with the tone and style of the influencer. That’s why it’s important to establish your campaign goals from the very beginning – once you know what you are working towards, it becomes much easier to lay out a path that accomplishes those goals.

Remember that the influencer has probably already done similar campaigns with other brands, so be open to his suggestions, especially when it comes to approaching his/her audience and presenting your brand message.

Once you establish your goals and take into account what the influencer’s followers might respond to best, it will become much easier to put together the exact messages that you want to send out.

When developing the message, share all the necessary information with the influencer – this includes your brand’s history, your values, your public image, and any resources such as product images or even the products themselves.

Launching Your Campaign

After you go through the above process, the only thing left to do is to launch the campaign. But your job doesn’t end here.

You can’t just sit back and wait for new customers to start pouring in – the entire campaign needs to be closely monitored so that you know exactly what worked and what didn’t. No matter how well you think you know your audience or how well the influencer fits with your product, influencer marketing is by no means an exact science.

That’s why you need to get as much tangible and measurable data from the campaign as possible, tracking every aspect of the campaign’s performance so that you can improve on your next campaign. Since keeping track of advanced metrics and making sense of them requires technical knowledge and experience, your best bet is to hire a professional to take care of that for you.

This way, you’ll be able to track numerous advanced metrics such as user reactions, traffic, conversions, and much more. Most importantly, you can gain a deeper understanding of the social triggers that work best for your audience and use it to refine your future influencer campaigns and make them even more effective.

Measure Your Results and Adjust Accordingly

If you identified your campaign goals and developed your message accordingly, you should be able to accurately measure how your campaign performed and draw clear insights that allow you to make improvements in the future.

For example, if your goal was lead generation, you would want to measure the number of new prospects that come to your e-commerce site.

If you’re running a campaign that involves affiliate marketing and multiple influencers promoting your products, you should analyze which influencers generated the most sales and what messages worked best to improve your campaigns in the future.

Even if you’re just running the campaign to raise brand awareness, it’s imperative to track social reactions and impressions in order to get a feel for what types of messages get the attention of your target audience. In time, once you get more data from your influencer marketing campaigns and develop relationships with the industry’s leading influencers, influencer marketing can become your best marketing strategy, generating consistent growth and a great ROI.

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What Are the Key Benefits of Influencer Marketing?

Influencer marketing is no longer reserved for multi-million dollar companies with deep pockets and wide-reaching connections. Even if you’re a relatively small e-commerce business, you can still achieve great success with influencer marketing and propel your business to new heights.

In fact, if done correctly, influencer marketing can help you become the dominant force in your marketplace and provide you with all the leads that you can handle.

The reason why it works so well is simple:

  • People want to hear recommendations from people whose opinions they trust
  • Influencers have earned that trust through years of reliable information and advice
  • By getting in front of an audience through an influencer’s recommendation, you are immediately setting yourself apart from the competition and positioning your brand as the best choice, without the need for pushy sales tactics.
But how exactly can influencer marketing help your e-commerce business?

Well, here are a few of the most prominent benefits that you can expect.

Boost Your Brand Awareness

Brand awareness is essential for an e-commerce business – online shoppers are very careful when choosing a product and do extensive research, so having trusted figures in your industry vouch for your products is essential.

Luckily, that’s exactly what influencer marketing can provide. It can’t only raise your brand awareness and help you reach new audiences but can simultaneously make your brand appear more authentic and trustworthy.

Build a Trust-based Relationship with Your Audience

As mentioned before, trust is everything when trying to sell online. There are a ton of scams and false claims in online advertising, so consumers have become much more careful when making any purchase online, even on trusted sites.

That’s why influencer marketing will continue to become more popular as more brands see its effectiveness. By getting a prominent figure in your industry to recommend your products, you are instantly bypassing a lot of trust issues that you’d face trying to sell your products directly.

When you’re being vouched for by an influencer, people don’t have the same fears of being scammed and can be more trusting of your brand because they trust the person that’s making the recommendation.

If it weren’t for influencer marketing, you’d have to spend years carefully nurturing the relationship with your customers until they would finally trust your brand. With influencer marketing, you can establish a trust-based relationship with your audience from day one.

Improve SEO

While SEO might not be the first thing you think about when putting together influencer marketing campaigns, the trust is that it can have a very positive effect on your search engine rankings. You see, influencers are the ‘royalty’ of the web – they produce the best content, have the biggest audiences, and are therefore trendsetters not only in their industries but on search engines as well.

They usually have their own high-authority websites, as well as access to other high-authority sites that spread their messages online. So, when they make a recommendation for your products and point a link to your website, it serves as a very powerful backlink in the eyes of Google, which can give you a huge boost in rankings.

What this means is that while your primary goals of an influencer marketing campaign might be raising brand awareness and generating leads, the long-term SEO effects might bring powerful results as well.

Final Thoughts

Influencer marketing is here to stay, and if you don’t start using it to its full potential, your competitors will. If done right, influencer marketing can help you:

  • Build brand awareness
  • Build trust with your audience
  • Improve SEO
  • And much more

Find out what’s the main issue that holds you back from trying influencer marketing for your e-commerce business and act on it fast.

Does this guide helpful to you? Share your comments

 

Things Every B2B E-Commerce Company Needs to Know

B2B e-commerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of the largest e-commerce growth from 2020 to 2025.

That means big things for B2B marketing are on the horizon.

Merit claims that 73% of B2B buyers today are Millennials, who prefer buying online – this is a large part of why B2B e-commerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1% from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • A rise in disposable incomes

The push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

How B2B e-Commerce brands build relationships with clients and users?

As retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

75% pf consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases or knows their purchase history.

So how can you engage the majority of consumers – whether B2B or B2C – with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

Create a Blog About Your Niche

Your e-commerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

High-quality Backlinks: Reach Out to Develop B2B Connections and Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for e-commerce pages.

Establish an e-commerce SEO strategy for your B2B e-commerce store: optimize your URLs

This is a key part of telling both humans and search engines on what to expect to find on the page. Good URLs are related to the page they represent and are essential for good user metrics.

Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an e-commerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience – otherwise, you’ll be losing business by the second.

Set Goals for Your BwB e-commerce site and track with analytics

On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

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Learn to support brands in B2B e-commerce even in B2B, your brand matters!

You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

Optimize for Mobile

Millennials are picking up the B2B e-commerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

Image source: Magento.com

Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B platforms, technologies, and functionalities selecting a shopping platform is the foundation of any e-commerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right e-commerce platform is not a decision to be taken lightly. Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it’s imperative to ask yourself if they have the following:

Mobile Compatibility:

More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.

Compliance:

The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.

B2B e-commerce functionality:

Your B2B e-commerce platform should ideally have B2B e-commerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.

Optimal User Experience:

The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.

24/7 Availability:

Unlike the traditional method where clients need to wait for your response, e-commerce platforms are always open for business.

Marketing functionality:

With more and more online searches being made via web and mobile, SEO optimized e-commerce platforms boost your visibility.

Automation and Machine Learning:

Humans are error-prone. Automated platforms offer a consistent solution.

Customer Communications:

Not only does the client get an instant response, but he can also select their desired product(s) with just a few clicks.

The predominance of B2B e-commerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B e-commerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any e-commerce platform such as Volusion, BigCommerce, Shopify, 3DCart, Americoomerce, Magento, Netsuite, Ecwide, Bigcartel, Virtumart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, X-Cart, Infusionsoft, and Podio.

If you have been told that certain functionality isn’t possible, it’s worth getting a second opinion. Even for mobile, your e-commerce store need to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B e-commerce growth opportunities.

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How-To-Guide for Managing Fraud & Risks in E-Commerce Transactions

Today, e-commerce has become a trend of the modern economy with its outstanding platforms. Because it’s a new trend so online store owners can’t avoid risks in transactions. Thus, the management of fraud & risk in e-commerce transactions is considered the most important factor for the long term survival of your business.

These risks may relate to internet fraud, information security, payment methods, or even e-commerce legislation. Once getting into one of those risks, it would be costly for a business to solve and to recover. Each year, it costs e-commerce and direct marketing businesses billions of dollars annually, making it imperative for merchants to understand the risks associated with doing business online. So, business owners should develop an internal policy to address the potential risks and train their staff on implementing it. Implementation of powerful online fraud prevention solutions offers online merchants the ability to reduce and prevent economic e-commerce fraudulent transactions, chargebacks, and unauthorized payments.

What Makes E-Commerce Business to Energize Risks?

Undoubtedly, e-commerce can be a tremendous boon for small businesses, but with it comes the growing risk of e-commerce fraud. Small businesses are at particular risk, as fraudsters know that small merchants often lack the time and resources to implement the most sophisticated and comprehensive fraud detection protocols.

One of the biggest challenges of managing international e-commerce is the need to integrate different payment systems for each country. Because there’s no single standardized approach to international payments, retailers often have to use a different set of tools for every country in which they sell. E-commerce sales are predicted to reach $630+ billion by the end of 2020. Unfortunately, growing sales mean not only higher revenue but also bigger losses due to fraud. And if fraud and risk management in e-commerce transactions doesn’t go through the appropriate measures, the fraud losses can sum up to more than $12 billion by next year.

It’s not just something that you read about in the news, but actually something you might face yourself, even as a small business owner. Therefore, being equipped with the necessary tools is key in everyday fraud and risk management. It’s even more important on holidays. Fraudsters are active when everyone else is sleeping.

Before moving forward on how you (small business owner) can tackle the fraud and risk management in e-commerce transactions, let’s first understand what is e-commerce fraud.

So, What is E-Commerce Fraud?

The term e-commerce fraud, also known as purchase fraud, is pretty self-explanatory. It occurs when a fraudster approaches a merchant and proposes a business transaction using fraudulent means such as a stolen or fake credit card to pay for it. This leaves the merchant without payment for the sale that was just made.

Fraud has always been around in one form or another, so the concept itself isn’t that new. It used to be limited to the physical stealing of a credit card. And although this still happens, online fraud is far more popular now. With the rise of new technologies, payment methods, and data processing systems, online store owners are unwillingly opening their doors to new forms of fraud every day.

Online fraud most commonly takes place when the credit card is lost, or its information isn’t stored securely. And while card-present fraud losses have decreased over the last couple of years, card-not-present fraud continues to grow.

In a world with many companies exist and the rapid growth of technology, there will be a possibility that we will face the e-commerce fraud and risk in the future. Fraud, security breaches, and customer disputes are representing some of the risks that are related when accepting payment in your e-commerce business. One incident that includes a breach of sensitive data could result in negative publicity, loss of trust and credibility of the company to operate.

Each and every merchant must know and understand the risk that they might face as if can affect their business. So, how to reduce fraud and risk in e-commerce transactions? Keep on reading and you’ll get to know!

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Highly Effective Methods to Reduce the Risks in E-Commerce Transactions

Educate and Train Your Employees on e-commerce risks

Everyone within your organization must have an understanding of the security risks or fraud involved in an e-commerce transaction or business. They must also have in-depth knowledge of your organization’s risk management policies and procedures. Your risk exposure usually will depend on the business policies, security control, fraud detection, and prevention tools that your organization has implemented, etc.

Every employee in the management or organization should know and understand the risks associated with online transactions. They also must be able to follow the established risk management procedures in your company.

Find the Right Payment Processor

The right credit card processing company will provide effective risk management support and help you understand the specific e-commerce fraud risk as well as liability. Adequate customer data protection capabilities are also something you will want to consider when making your selection.

You can make a small research or review regarding the processor that you want. Don’t hustle up; take time to get to know more about the payment processor by doing some comparisons or make a few calls to ask questions.

Achieve and Maintain PCI Compliance

The Payment Card Industry’s Data Security Standard (PCI DSS) is a set of standards and requirements to help ensure that all online merchants and their customers are protected from fraud and data breaches. Achieving and maintaining your compliance via the PCI Compliance Guide is a critical first step to protecting your e-commerce business. In fact, failing to maintain compliance could result in hefty fines – and could ultimately result in loss of services from reputable e-commerce vendors.

Keep Your Shopping Cart Software Updated

Most small businesses partner with a third-party e-commerce shopping cart vendor to help ensure a great online shopping experience. These e-commerce specialists also work to protect their software from fraudsters, whose evolving tactics require constant software updates. Make the most of your vendor partnership by making sure you consistently update your shopping cart software. In some cases, it may be necessary to purchase additional features or upgrades to ensure maximal fraud protection.

Always require Address Verification (AVS) Card Code Verification (CVV) in your payment gateway

AVS is standard in most e-commerce platforms. It checks the entered billing address with the billing address currently on file, and tally it with the credit card company. CVV is an additional security feature aimed at reducing card-not-present fraud, and goes by several names:

  • VISA – CVV2
  • MasterCard – CVC2
  • Discover – CID
  • American Express – 4 digits above card number – CID

Recognize Signs of Suspicious Activity

  • Unusually large orders or high-priced orders
  • Expedited shipping on large quantities or high-priced orders
  • Expedited shipping when billing and shipping addresses differ
  • Orders where the purchaser asks to pick up the order at your location
  • Fake phone numbers
  • Suspect email addresses
  • Inconsistent address information

Make sure the billing address matches the IP location

Keep an eye out for IP addresses from overseas that don’t match the billing address. Sites like IP-Lookup.net allow you to manually research an IP address. One common strategy is to simply prevent online transactions from IP addresses, which originate in countries to which you don’t ship. Many e-commerce platforms offer security functionality which will automatically recognize suspicious IP addresses or discrepancies.

Limit the number of declined transactions

One easy way to spot fraud attempts are repeated declined transactions, where the fraudster is guessing (or using a malicious software script to generate) credit card numbers and hoping for a match. Beyond preventing fraud, you will likely incur a small fee for each declined transaction, so it’s in your best interest to create a limit on attempted transactions. When the limit is hit, the customer should be locked out of your shopping cart and directed to contact customer service by phone for assistance placing an order.

Keep a list of confirmed fraudulent attempts

  • If a fraudulent order has been linked to an email address, a shipping location, a phone number or any other customer information, make sure you keep that information on file. Any future order attempts relating to the same customer information is a major red flag.

Require strong passwords from your customers

If your e-commerce platform requires or allows customers to create an online customer profile with saved information, make sure you require strong passwords that meet best practices for fraud prevention.

  • Set the minimum number of character for that
  • Allow customers to use a combination of capital letters, numbers and symbols
  • Many e-commerce vendors offer their own automatic password strength checkers – take advantage of it

Know Your Customer

For many small businesses, the vast majority of orders come from a very specific customer demographic and follow a recognizable pattern. Orders from customers that notably don’t fit this profile are easy to spot and worth checking into. For example, if you sell an item for which most customers only require a single unit, an order for two-dozen units is suspicious. If your product is a regional specialty, and an order comes in from a foreign country, you have reason to investigate further.

Create and Display Effective Policies

Your website must list your privacy, shipping, return, and refund policies on each page. Customers shouldn’t be forced to search for them. This will also create satisfaction and convenience for customers to visit your page more often.

Use Collection Efforts to Minimize Losses

You have control over most types of charge-backs and especially the ones resulting from processing errors. A well-designed collection system can help recover unwarranted chargeback losses.

When in Doubt; Check it Out

All of these warning signs, unto themselves, aren’t proof of fraud – and shutting down a transaction based on just one warning sign could be disastrous for customer relations. But when a red flag goes up, it’s always worth giving the order a closer look. One strategy for investigating is to find an excuse to call the customer directly using the given phone number, and ask to speak with the cardholder. You might note that your online store has been experiencing recent issues, and request that the customer confirm a few details of the order. Fraudsters using stolen credit cards rarely provide a real phone number.

So, all these methods mentioned above are just some of a lot of methods to limit risks in e-commerce transactions. You should follow these suggestions to develop your online store more effectively.

Does this guide helpful to you? Yes/No – Do comment!

How Dropshipping Can Change the Fate of Your E-Commerce Business?

Inventory management is one of the biggest challenges that every retailer faces. Having the right products at the right time requires proper demand forecasting and savvy purchasing practices. If you don’t order enough merchandise, you risk disappointing your customers and sending them to your competitors. But if you order too much, you end up stuck with inventory that you’ll have to unload at a loss. It’s a tricky balance, and many merchants just aren’t up for it.

However, you can explore the guide to do it accurately. Have you ever heard about Dropshipping? It’s a brilliant e-commerce business model that eliminates the burden of stocking merchandise. Dropshipping has already entered into the e-commerce business environment and is doing well. Many have also started leveraging the benefits of Dropshipping; now it’s time for you.

So, let’s not waste any more time and dive into it. Before starting with it, you need to first understand what Dropshipping really is and how it works. So, let’s get started!

What is Dropshipping?

In a nutshell, Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the Dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly.

One of the biggest differences between the standard retail model and Dropshipping is that the selling merchant doesn’t stock or own inventory. Instead, the seller purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders.

According to survey, 23% of online sales in 2016 were fulfilled using Dropshipping amounting to $85.1 billion. 33% of online stores use dropshipping as their fulfillment model.

It’s evident that this model saves the seller from needing a warehouse and numerous staff to manage items. And it benefits the supplier by giving them an additional channel through which they can sell their goods. The dropshipper, in a nutshell, simply acts as the go-between; arranging the transaction between the customer and the manufacturer/supplier, such as a factory or importer.

Dropshipping comes in many different forms, but consider common examples such as Etsy. Even Amazon has implemented the elements of dropshipping into its business model. In the case of Etsy, dropshipping gives small product creators a platform on which they can sell their goods. Customers have a single place where they can shop from a range of different suppliers. Etsy simply acts as the marketplace or platform on which those items can be purchased, but the company itself doesn’t carry its own merchandise.

How Dropshipping Model Works for E-Commerce Businesses?

As already mentioned, dropshipping works through collaboration between the retailers and the dropshipping service providers where the retailers just manage their website and orders while the dropshipping services take care of all the rest. It is really a lifesaver for the online business owners and takes away a huge hassle of storing and shipping.

In short, all the logistics-related issues are handled by them. This may sound a little complicated but to understand it in simple terms, it involves three basic steps:

dropshipping business model

Step1: Customer Orders the Product:

In this process, the customer places an order through the E-commerce website of the primary seller. So, if you have built an e-commerce website, the customer will go on your website and place the order to you.

Step2: Retailer Informs the Dropship Supplier:

In the next step, you will receive the order and forward the request to your drop-ship supplier partner. You can either automate this process or do it manually.

Step3: The Dropship Supplier Packages & Sends the Product:

As the last and final step, your drop-ship supplier partner will accept the order, package it nicely and send it to your customer on your behalf with your name on the package.

Hence, with these simple steps, you can see how dropshipping works. It’s not that complicated once everything is streamlined and all the steps are organized well.

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DropShipping Platform

Although dropshipping sounds like a piece of cake, it’s really not as simple as the internet sells it to be. You can expect a multitude of technical hurdles that come free with starting a dropshipping business and even more than that, creating a dropshipping platform.

It’s pertinent to note here that any e-commerce platform’s worth can easily be determined simply by understanding the number of prominent stores that they are using to run their dropshipping store. In addition to that, it can become quite challenging to decide which e-commerce platform to go for in order to develop your own dropshipping platform. Another crucial debate that is also likely to pop up is regarding hosted platforms and self-hosting.

Moreover, with the plethora of e-commerce platforms in the market such as Magento, Shopify, WooCommerce, BigCommerce, OpenCart and much more, you can often find yourself in a pickle over which one to go for. This is largely due to the fact that most of these services offer the same facilities and therefore, finding that unique selling point can be a bit of a hurdle.

If you find yourself in a similar problem, it’s a good idea first to take a close look at your own business and the products & services that you intend to sell to understand the kind of dropshipping platform you would want.

Now that you have ample information on dropshipping, let’s move on to its benefits…

Benefits of Introducing Your E-Commerce Business with DropShipping

Dropshipping is a practice of order fulfillment where a manufacturer/distributor ships a product to a consumer on behalf of the retailer. It can be very attractive because it helps to minimize risk and cost while offering convenience and practicality.

Dropshipping Minimizes Startup Risks

Money doesn’t need to be paid upfront to acquire the inventory, which means that if the business doesn’t pan out, the only money you have lost is what you paid to get your website started. Your business is less susceptible to loss of revenue as a result of changes in tastes or trends because there is no such thing as excess inventory. Lower volume niche products can be offered alongside popular best sellers.

Dropshipping Lowers Product Costs

New products are less expensive to launch because they don’t require an investment before they can be sold. Often, you have access to better shipping rates through a dropshipper than you would as a small business shipping your own packages. The number of goods that get damaged during shipment is generally lower when using dropshipping because it reduces the number of times that the product has to change hands.

Dropshipping Means Less Work for Merchants

All the hassle of packing of products to prepare them for shipment is taken care of for you. You can add new products to your offerings very quickly.

Dropshipping Lowers Storage and Logistics Costs

A storage facility or retail location isn’t needed – just the website where the items will be sold. Your business can offer a wider variety of products than would be possible if you had to buy and store all of the items you decided to sell. Products that are impractical to store (for example large products, perishable products, etc) are easier to sell.

Remember, many dropshippers will allow you to supply your own labels, so customers don’t even need to know that you’re using a dropshipper rather than sending them their merchandise personally. The increase in dropshipping providers and offerings has made it easier than ever to start an e-commerce business.

Like the two-side of a coin, dropshipping has also some disadvantages associated with it. Keep on reading and you’ll get to know.

Disadvantages of Dropshipping

Dropshipping has slim margins

One of the disadvantages of dropshipping is that you should expect low margins initially. That’s not to say it can’t be profitable, but you should be aware that the product margin in some niches might be small.

The issue is especially problematic when you’re dropshipping in a super-competitive niche. When you’re fighting for customer’s attention, you can’t afford to make the kind of profits you want to. If you choose the right niche, you’ll see larger margins. In niches with lower competition, you’ll have better margins, but at some point, sales will start to plateau. That’s why dropshipping relies on a fair amount of sales to be profitable.

Dropshipping can make order processing difficult

Dropshipping seems straightforward: The customer orders, you process, and your supplier fulfills. And for the most part, it is simple. However, if you’re sourcing products from multiple suppliers, you might run into some problems. Each of your suppliers might use a different shipping solution, which presents a problem for both you and your customers. Costs can get high, and shipping multiple products can be problematic. Different suppliers will also have different structures in place for processing and billing. Since you have to manage the interaction with your suppliers, this can get tricky.

Dropshipping doesn’t give you a lot of control

One of the disadvantages of dropshipping is that you don’t have much control over certain aspects of the dropshipping process such as stocking products, order fulfillment, and shipping. You have to rely on your suppliers to do everything right and work seamlessly. This lack of control can be off-putting to some entrepreneurs, but it usually isn’t a problem.

This just means that when something goes wrong, it can be tricky to manage. While supplier problems can sometimes cause customer retention issues, you can mitigate them and keep customer churn to an absolute minimum with the right damage control.

Dropshipping makes customer service more challenging

This is another problem that happens when orders go wrong or suppliers fail. Because you’re just the storefront and don’t have a lot of control, it can be difficult to sort out orders and handle customer support. One of the most unfortunate disadvantages of dropshipping is that you have to take the blame when your customers complain. You could be doing everything right and still run into problems if your suppliers have issues.

So, Is Dropshipping for You?

Because there are both advantages and disadvantages of dropshipping, it isn’t for everyone. This is especially true for people who are looking for a get-rich-quick scheme. Even if this isn’t your approach, you still might have one of these fears:

  • I don’t know if I have enough time to start a business
  • I don’t want to risk getting fired from my day job
  • Don’t want to work so hard on dropshipping that I underperform at my 9-to-5 job

That said, nearly anyone can build a dropshipping business because you can put as much or as little into dropshipping as you want.

Why Is It Essential to Use A Dropshipping Software?

Dropshipping software is infused with automation technology that frees the merchant from performing repetitive routine tasks, saves time and improves efficiency. E-commerce dropshipping software providers face tough competition in the market while selling robust software at a reasonable price. If dropshipping solutions want to achieve success and win more customers, it is vital for them to support all the needed functions like:

Price and Stock Information

Dropshipping e-commerce software must be able to optimize the price of products and calculate the share automatically. It eliminates the manual work of retailers.

Inventory Management

Although there’s no need to store products and handle inventory, retailers are required to maintain vendor inventory levels to withstand “sold-out” stock problems.

Support of Many Suppliers

Dropshipping allows retailers to find suppliers from various parts of the world. A dropshipping software helps retailers to spot the best suppliers for their store and manage them all at a single place.

Competitor’s Monitoring

Dropshipping software must provide the possibility for merchants to keep an eye on their competitors’ store products and prices.

Integration with Multiple E-Commerce Platforms

The integration with a significant number of shopping platforms and marketplaces like Magento, Etsy, OpenCart, Shopify, Amazon, eBay, WooCommerce, etc. allows to satisfy more customers and increase revenues dramatically.

Dropshipping Future

Dropshipping has immense scope in the emerging markets for all the new entrepreneurs because it is the most cost-effective way of starting an online business. It’s a business model that doesn’t entail a lot of risks because you make the actual purchase of the product only after a customer places an order on your website. When it comes to the future of dropshipping, it has a massive scope. Since more and more markets are moving towards online shopping, the scope for dropshipping is increasing immensely.

With the easy availability of the internet and smartphones, more people are inclined towards using e-commerce platforms so that they can buy products from the ease of their homes. This is only going to increase as high-speed internet is likely to become more popular in the future. Moreover, it’s super easy to start a dropshipping business in an emerging market like India. All you need to do is find vendors who are selling the products of your interest and ask them directly about the logistics to start dropshipping.

There are so many vendors offering these services that you won’t have a problem in finding one for yourself. However, if you plan to sell your products in emerging markets like India, it’s better to find your vendor in India so that it’s easier to communicate and take care of the logistics. There’s a lot of scope for success if you choose a dropshipping business model now.

Ready to Get Started with Dropshipping

To create a stable online business, sometimes you’ve got to think outside the box. If you’ve been wondering how to grow your business but only know about time-consuming or expensive ways, dropshipping offers an alternative. Whether you’re curious to move into new markets, thinking about different products, need to find ways to respond to competitors, or just want to expand your catalog, dropshipping can help. So, start combining your online businesses with dropshipping today. All of this sounds like a complicated puzzle, but once you learn how to dropship, it’s a smooth process for everyone involved. You, the dropshipping merchant, can do everything remotely and never even touch a single product.

Remember that you don’t need any business experience to open a dropshipping storefront. It certainly helps, but it’s not necessary. Many budding entrepreneurs don’t ever chase their dreams because they believe they need an MBA or years’ worth of experience. This isn’t the case. One of the benefits of dropshipping is that you can learn how to dropship as you go.

Better yet, there are numerous resources that make dropshipping easier than ever before. Start your search and just get started with it.

All the best!

 

 

 

 

 

 

 

 

Tips to Increase Productivity for E-Commerce Entrepreneurs

Are you having an e-commerce store? Is your e-commerce store up and running? Do you get some sales out of it? If your answer to all these questions is yes, then congratulations! But if you thought you could squeeze every bit of profit out of your online business without optimizing your store and using the right strategies to engage customers, you thought wrong. Generating new business is one way to increase your e-commerce sales, but there’s a good chance you could be doing more with the customer base you already have.

The western genre, and its modern-day equivalent space exploration, capture our imaginations because to be an explorer, adventurer embarking out into the unknown and creating our own path is what many people desire. Entrepreneurs are the new cowboys and space explorers nowadays. Names like Steve Jobs, Richard Branson, and Elon Musk are now etched in our history and culture because they created businesses for things we don’t even know would benefit our lives. The last two are even looking to explore the stars – evermore encapsulating the image of space cowboys. However, few are bold enough to take the first step into the unknown.

Entrepreneurship isn’t for the faint of heart, and launching an e-commerce business isn’t an easy task. The good news is, you don’t have to embark on the unknown by yourself. According to the Harvard Business School study, 75% of venture-backed startups fail.

According to Theodore Roosevelt,

The credit belongs to the man who is actually in the arena; whose face is marred with dust and swear; who strives valiantly, who errs and may fall again and again, because there’s no effort without error or shortcoming;

but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defrat.

How E-Commerce Entrepreneurs Can Improve Efficiency Level of their E-Business?

E-Commerce is the fastest-growing retail channel globally through 2022. So, if you want a bigger piece of that pie, you need to improve your efficiency. When it comes to increasing your sales, a visually appealing ad responsive website is the key. But how you manage your back-office operations is another crucial part to keep in observation. After all, that directly impacts what you can deliver to your customers. Here’s the guide to help improve your e-commerce efficiency so that you can focus on customer satisfaction.

Automate the Order Fulfillment

The research groups have discovered that a quarter of consumers would abandon an online purchase if same-day shipping wasn’t an option. It indicates a growing desire for faster delivery times. So, if you want to provide expedited shipping and avoid cart abandonment, you need a fast and efficient order fulfillment process in place.

Maximizing Your Marketing Efforts

Think email marketing is dead? Think again. According to the survey done on the U.S. retailers, 81% of respondents revealed they depend on e-mail for customer acquisition, while 80% said they rely on it for retention. Remember, no matter how good your products are, they won’t sell if people don’t know they exist.

Enlist a Payments Provider for Money Transfers

According to reports, cross-border shopping will make up 20% of e-commerce in 2022, with sales reaching $627 billion. That’s great news for marketplace sellers like Amazon, Flipkart, and eBay. Whether you are already selling internationally or thinking of dipping into a new market for the first time, cross-border payments provider will help you make the most of international sales.

So, congratulations on becoming a successful e-commerce store owner. Now let’s discuss the tips that can help new entrepreneurs like you to reap the benefits out of your online business.

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Tips to Increase the Productivity for E-Commerce Entrepreneurs

Building your e-commerce business is a fun experience that pays off literally. Being a new entrepreneur is exciting because everything is new. However, sometimes, new entrepreneurs get a little too excited about the wrong things. Here’s the list of tips for new entrepreneurs like you, so you can get on the right track from the beginning and actually make some money on your new store.

Tip 1: Experiment like your business depends on it

To really succeed, you’re going to need to experiment a lot. You’ll need to create ads for different products. Test different copy, formats, and images. Experimenting with ads is what will eventually bring in customers and drive sales. Once you’ve created profitable ads you can start experimenting on your website. Many people focus on improving their website first. However, you don’t know how customers are responding to certain features if you don’t have any yet. Avoid making assumptions about your customers. Be open to being wrong about what really works – you won’t know the truth until you look at the data.

Tip 2: Don’t pocket the profits from starting

It can be tempting to keep any profit you make. However, if you want your business to grow, you’ll need to invest and reinvest money into your business. Money makes money. Instead of making a purchase to buy new equipment, spend your profit on advertising. You’ll probably want to create several ads at first to see which product people respond to best. However, once you’ve found your winning product, you’ll need to spend a lot more money to make the kind of money people dream of.

If your goal is to make $3000 profit each month, for example, you’ll need to spend about $3000 on ads which bring in roughly $9000 in revenue. Boosted Facebook ad posts convert best for businesses but you’ll need to find the type of ad that works best for you. By reinvesting the profit for several months, you give your business a chance to grow and become sustainable. Eventually, you’ll be able to live off the money you’re making.

Tip 3: Commit to a Schedule for consistency

When starting a new e-commerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep checking back. As soon as you become inconsistent, you start to lose your customer loyalty.

Tip 4: Build out your channels from day one

As soon as you’ve brought your store domain name, start building out an audience. You might start with posts on social media to grow a fanbase so that when you launch you have an audience ready to buy. Once your store is launched, you’ll want to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base faster. By focusing on building out your social media, email list, and referral traffic, you’ll likely need to spend less on ads over the long-term. You’ll be able to promote your content to your audience through your own channels.

Tip 5: Start developing relationships with relevant influencers

It takes a few months to find the best influencers to promote your products and even it’s not guaranteed. Finding a great influencer is a lot harder than it looks. Sometimes an influencer has a high price but it doesn’t convert to sales.

Tip 6: Make sure customers have access to relevant information

When starting an e-commerce store, you’ll want to make sure your customers have access to everything they need to make an informed purchase. You’ll want to include shipping and return information so that customers are aware of the policies before their purchase. You’ll always want to make sure you have a visible contact page so that customers can easily contact you as soon as an issue or question arise.

Tip 7: Put thought into your copy

Many users make the mistake of not adding copy when importing products in their store. The bullet points listed are there to give you product details yet don’t help convert sales on their own. Writing a description of the product and selecting the most valuable bullet points will better help you achieve more sales. People often read the copy if they’re on the fence for a product. By writing a short paragraph detailing how the product benefits your customer, mentions features while also explaining how to use the product, you’ll be better able to persuade your browser into a purchase.

Tip 8: Make the website visually appealing

Your entire website should be very visually appealing. Product pages should have multiple product images showcasing different angles and uses. Your homepage should have an attention-grabbing banner image that allows the customer to picture themselves with the product. Even your blog posts should be very visual. You should have several images, gifs and maybe even a video in each post to separate bodies of text.

Tip 9: Get feedback on your store

When you launch your new store, it’s important to get feedback on it. The biggest mistake entrepreneurs make with this is that they seek feedback from other entrepreneurs in public communities. The problem with this is that you’re sharing your niche and products with your competitors. While an entrepreneur can give you great insight, you don’t want to rely on feedback from people who might actually be competing with you. Never reveal your niche to another entrepreneur.

Tip 10: Be Specific with your product categories and be on multiple social media platforms so customers can easily find exact products

In the early stages when you only have 15 products it can be tempting to lump all of your products into generic categories. However, as you grow your store, you’ll want to be a bit more specific in your product categorization. Having product categories doesn’t do much for SEO purposes and yet they’re common to find on many stores. What’s worse is that some stores lump all of their categories with no subcategories at all. Most people don’t like browsing an entire collection to find out that they don’t have dresses in their store. Look at how Amazon, Flipkart have organized their product categories. You can find very specific items with ease. The easier you make it for customers to find exactly what they’re looking for the more likely they’ll buy from your store.

When it comes to social media presence, many stores make the mistake of only being on one or two platforms. For example, some may only post on Instagram and focus their marketing efforts on there through influencer marketing. Others are exclusively on Facebook as they find Facebook ads work great on their e-commerce store. However, using a combination of platforms might be slightly more work but gives you a competitive advantage. A competitor can see you’re only on Instagram and focus their efforts on a wider range of social platforms which eventually leads to their business out-performing yours. Being on about 3-4 social networks is often manageable. Don’t depend on one platform as one day that platform may disappear and you’re left with nothing.

Final Thoughts

No matter what you are trying to accomplish, plenty of tools are out there to help you carry out smartly with the above-mentioned tips. You can achieve greater profits for your e-commerce store without having to grow your customer base, which can be a more expensive route.

The journey of e-commerce entrepreneurs, and explorers looking to shape his/her own destiny, can be a perilous one and sometimes fruitless. However, seek guidance and wisdom from fellow entrepreneurial adventures to better set yourself up for success. Take the tips outlined above from successful e-commerce entrepreneurs to help you increase your e-commerce’s productivity and keep your business growing so you can succeed.

Be bold and remember “Your place shall never be with those cold and timid souls who neither know victory nor defeat”.

 

 

Future of E-Commerce Selling: The Growth Trends for 2020 and Beyond

The resurrection of e-commerce is happening all around us. Therefore, we can say e-commerce is a goliath industry. So, it’s no wonder that people are always asking about the future of e-commerce. Every merchant entering the new growing e-commerce market at some point faces the question: “Will eCommerce continue to grow?”

E-Commerce has indeed come a long way since the last two and half decades of its existence. According to Statista, global e-commerce sales reached a whopping 2.3 trillion US dollars. The numbers are predicted to grow to a massive 4.88 trillion dollars by 2021. With that said, e-commerce is still in its infancy, and the best is yet to come.

e-commerce market sales chart

Cutting edge digitally native brands are experimenting with voice commerce, testing augmented reality-enabled online-to-offline experiences. With headless e-commerce and progressive web applications, the world is becoming a storefront as brands enable e-commerce via smart mirrors, video games, and live streams. Nowadays second and third-tier shopping malls are being reborn as experiential destinations with theme parks, ski hills, and water slides. Legacy manufacturers and CPG companies are reinventing themselves by selling direct-to-consumer to accelerate growth.

So, e-commerce becomes an industry that is constantly shifting in an attempt to shape the way that people in every corner of the globe purchase products. This makes the future of e-commerce exciting. A lot of big things are expected to change in e-commerce over the coming years, and here’s the helping guide to let you better understand what the future of e-commerce will look like.

Emerging Markets Will Play a Huge Role

Emerging markets like India, China, Brazil, Russia, and South Africa are projected to play a massive role in the future of e-commerce. This might not be totally surprising, given the recent growth of some of these nations’ economics, but let’s look a little deeper.

e-commerce growth by emerging countries

It’s estimated that around 3 billion potential buyers from emerging markets will have access to high-speed internet by 2022. That’s a lot of potential customers. It’s also expected that 20% of all retail sales in 2022 will come from buyers who currently reside in those emerging markets. That’s a lot of potential sales. The most exciting part about all of this is that a lot of these markets are relatively untapped by existing e-commerce businesses at the moment.

This means that there is a ton of potential for existing businesses to branch out and reach new audiences. It also means that there are a lot of opportunities available for new e-commerce brands to pop up within those emerging markets and tailor their services towards local audiences.

Physical vs. Online Debate

We can’t talk about the future of e-commerce without mentioning the ever-growing physical vs. online debate. Generally, people within the e-commerce industry fall into one of two camps in this debate. There are those people who believe that it’s just a matter of time before brick-and-mortar stores fade out in favor of an even bigger shift towards online shopping. And there are those who see physical shopping entering a renaissance period.

online vs. physical store

It’s undeniable that the growth of online shopping is far outpacing the sales from brick-and-mortar stores. But that doesn’t mean that brick-and-mortar stores aren’t still incredibly valuable assets for e-commerce brands. Instead of functioning as a real-life version of their online stores, brick-and-mortar locations seem to be switching towards offering unique shopping experiences.

B2B E-Commerce

E-Commerce is no longer dominated by B2C. B2B eCommerce sales are predicted to grow to $6.6 trillion this year. There is a growing trend where companies are buying software, products, and services for their own workforce. Never has it been more important for companies to have the software it needs to automate as many processes as possible. Or the best ergonomic chairs for the wellness of their staff.

b2b e-commerce

B2B is no longer just wholesalers selling to retailers. It is a booming industry that is led by SaaS and technology companies. Every day we learn about a new tool that automates or recreates activities that unclog our desk of manual tasks. These advances in technology make our lives easier, and businesses more profitable. So, it’s no surprise that businesses are allocating more budget to B2B purchases every year. If you are a B2B merchant, you should ensure that your e-commerce store allows for large orders, invoicing, volume-based discounts, and the ability to reorder easily. With all these features in your e-commerce store, you are on the road to success.

Companies embracing out-of-the-box marketing strategies are experiencing rapid growth. There were 1.66 billion online buyers in 2017. This number is expected to skyrocket to 2.14 billion by 2021.

So, what are the emerging trends of 2020 for the exciting future of e-commerce? Keep on reading and you’ll get to know by the end of this article.

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Emerging Trends to Watch Out in 2020 and Beyond

Personalization and Customer Engagement

Compared to traditional retail shopping, e-commerce stores lack face-to-face personal interaction. Online stores don’t have a retail clerk who can recommend products based on your interests, tastes, and preferences. To mimic this experience, e-commerce companies leverage personalization opportunities throughout the shopping journey. Much like online course providers are replacing the need for in-person teaching, e-commerce is replacing the need for in-store retail experiences.

Using personal online data such as search queries, page visits, and purchase history, brands transform their online stores to best serve the customers’ needs and interests.

For example, log in to your Amazon or Flipkart account. You’ll find recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you. Expect more brands to follow suit as personalization technology becomes easier to integrate into e-commerce sites.

Much like personalized e-mails generate 6X higher transaction rates and convert better than cold e-mails, consumers spend 48% more when their experience is personalized. In an age where privacy is key, studies also revealed 57% of online shoppers are comfortable with providing personal information to brand, as long as it directly benefits their shopping experience.

Connecting your online store to a CRM will allow you to use your customer’s purchase and website behavior to personalize your marketing, e-mails, and even pages for abandoned cart nurturing, as well as upsell campaigns.

AI, Voice Assistants, and Chatbots

In late 2019, robots invade e-commerce stores. Well, robots such as chatbots and Artificial Intelligence designed to enhance a customer’s overall shopping experience. AI assistants can handle a number of tasks typically assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.

chatbot

For example, chatbots can fulfill a number of customer service needs, from answering questions about a product to discussing a complaint. AI and chatbots also learn from customer conversations and evolve to better assist in a user’s personalized e-commerce experience.

As reported in a Statista study, 34% of respondents stated they would be comfortable getting answers to their questions from AI, such as chatbot or virtual assistant, when shopping. You can easily get started yourself. There are many tools available today that allow you to create your own bot for free.

Interactive Product Visualization

We’ve all hesitated to hit the “Buy” button when shopping online. Before you enter your payment info, you begin to wonder:

Is this product going to be exactly what I need?

Is this a quality product? Or, is this a knock-off?

As a result, we have a strong need to interact with a product before we commit to a purchase. Online reviews and influencer trends aren’t enough. We want to see the product, feel it, hold it in our hands, and remove all feelings of the doubt before purchasing. Even e-commerce product videos have evolved to be more engaging. What was once a cheesy infomercial has transformed into an immersive, 360-degree online shopping experience. Interactive product visualization technology seeks to bring tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.

E-Commerce Sellers Can’t Afford to Ignore Social Selling

Today, social media platforms are more relevant than ever before, especially for the e-commerce industry. For example, Facebook, Twitter, and Instagram logs over a billion active users every month. According to reports, the average adult spends over five hours every day on their mobile devices and more than half of this time is spent on messaging, social media, and other entertainment apps.

commerce through social media

The good news here is that – a large number of people are buying on social media. According to survey reports by Statista, more than 18.6% of respondents stated that they had bought products directly from brands using social media platforms. This number is expected to grow in the coming years, as trends suggest. Brands that have adopted social media selling have already started seeing huge success rates. Therefore, experts suggest that online shoppers are steadily migrating from native apps to buying on social media.

So, it’s confirmed that you could be losing out a major chunk of your revenue if you don’t offer buying capabilities on social media to customers.

Simplicity with the Best Functionality will Drive More Customers

In the early years of e-commerce, most online shopping sites didn’t consider functionality. Rather, they were focused on adding flashy graphics and other gimmicks to their online stores. Thankfully, all this has come to an end. Today, businesses are moving away from complex web stores that take a long time to load. The modern e-commerce stores of today are clean, minimal and aesthetically simple. But that doesn’t mean these pages are simple. In fact, the e-commerce stores of today offer a whole range of features that weren’t present before. From one-step checkout to intuitive searches & personalized shopping, the functionalities are astounding.

Content Will Continue to Rule But Shifts to Visual & Audio Content

Short texts with plenty of visual content are more likely to attract customers than plenty of text and little to no images. This is just how things work nowadays. People perceive visual and audio information better. So while figuring out your content marketing strategy, remember to use more images, infographics, and video tutorials to get to your desired audience base.

Building a marketing strategy in multiple sales channels isn’t new. It’s becoming a must-do. Modern shoppers think omnichannel. They use a range of devices to look for the information and buy things too. You should be within the reach of a hand to give them what they are looking for, right here, right now. Just keep in mind the fact that 73% of customers use more than one channel when shopping online. And this percentage is only to increase over time.

Newest Payment Options

The new trends in online shopping logically lead to new ways a shopper should be treated. It especially concerns checkout options as this is the place where the final buying decision is made. Therefore, checkout should be as smooth and offer as many options as possible.

Trends to Consider in 2020 If You Haven’t Earlier for Checkout Options

Digital Wallets

With mobile e-commerce conquering its share of the market, e-commerce pioneers have been adopting new payment methods. After all, it’s not very comfy to enter your credit card details over and over again each time you want to make a payment. It’s so much easier to tap a button and confirm your payment with two-factor authentication. Storing the payment details would be even easier but with such sensitive data, it’s the worst idea possible.

In the current situation, the digital wallet is a real savior. You attract your clients by ease of use and at the same time provide a high level of security. There is a wide choice of digital wallets out there, suitable for any device and working in most countries and with all major banks.

In-Chat Payments

This option has also evolved along with mobile e-commerce. Omnichannel commerce to be precise. E-commerce merchants have been using messengers to communicate with their clients and provide assistance for a while now. Why not let them pay right there? A few messengers provide this option by default.

Cryptocurrency

Cryptocurrency is a digital currency that is created and handled with the help of advanced encrypted techniques or cryptography. Before Bitcoin was created, the cryptocurrency used to be a mere academic concept with no practical use whatsoever. But things changed later on when Bitcoin grew in popularity and new cryptocurrencies evolved.

cryptocurrency

Even though it was launched 10 years ago, we can’t say it’s widely popular in e-commerce. On the other hand, cryptocurrency is independent of banks. Yes, ironically enough, the problem with cryptocurrency is the same thing that makes it so special.

Being issued collectively by a network, Bitcoin isn’t affected by government manipulation. But on the other hand, there is no central authority ensuring things run smoothly. Besides, cryptocurrency provides anonymity which makes it the best choice for illegal activities, such as money laundering, drug and weapons trade, etc.

So, while e-commerce sites do accept cryptocurrencies, we seriously doubt that its future isn’t as controversial as its present. Accepting Bitcoin in your online store is alright, it’s legal (in some countries not, though) and secure enough. Another thing to consider is that it costs virtually nothing. It’s not made of gold. It’s not issued by any trusted bank and it costs almost nothing to mine a fortune. So, it can vanish as fast as it appeared, leaving you with no money and no one to blame. We wouldn’t offer it as the payment option; however, you can still explore this and move on with the option at your own risk.

Last Words:

If your philosophy has been “Business as usual”, then it’s high time that you rethink it. Today, e-commerce is the cusp of a paradigm change. And, if you would like to survive in the dynamic market of the future, then you need to adapt and evolve. And, this applies to all brands from Fortune 500 companies to small startups. Keep an eye on the trends and try to stay ahead of the race by being an early adopter.

 

How to Use Facebook Ads for E-Commerce Marketing & Drive Sales?

How to use Facebook Ads for e-commerce marketing? Is this question give you nightmare? Follow this guide and get your online business on track.

Social media sites are constantly changing their algorithms to personalize what users see in their feeds. As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play. So, if you want to use Facebook to boost your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But nobody would like to throw money at ads that won’t convert to sales. Facebook Ads are good for more than getting targeted traffic to a site. E-Commerce businesses can use Facebook Ads at any stage of their sales funnel. 

If you want to improve the success of your e-commerce store, you might not know where to begin to find a bigger target audience. There are so many tactics and strategies that you can implement. At times, it can probably feel a little bit overwhelming. 

As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for e-commerce can be very helpful for any online business. If you are not running Facebook Ads now, chances are good that you’re missing on a lot of opportunities to make money. 

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook Advertising. Nowadays, it’s a platform that many e-commerce entrepreneurs use, especially those just starting without much advertising experience or a big budget to spend. Anyone can fuel their business growth with Facebook ads, as long as, they are willing to learn the basics.

How to Create Facebook Ads for E-Commerce Marketing Strategy?

People are on Facebook to chat with friends, to see friend’s photos and updates, to meed old friends and so on. You can’t immediately start selling your products or services to people who don’t even know you. They have to understand who you are first, what you can offer them second, why they need you third, and why they have to buy from you instead of your competitors. 

Therefore, you have to earn their trust in the first place which you can do using three different phases:

  1. Brand Awareness
  2. Engagement
  3. Conversion

Brand Awareness Campaigns

In the first phase, Brand Awareness, your goal should be limited to make people connect with the brand/product/service. Once they know the brand, they will know who the company is, what they can buy from them, what its standards are, and the benefits of investing in their product/service. The first campaign is focused on growing the page to increase the number of targeted fans. By doing so, this will discover people who are genuinely interested in investing in a related product/service. 

Engagement Campaigns

In the second phase, Engagement, your goal is to establish a relationship with the fans of the page. Your aim should stick to receiving likes, comments, shares, and maybe questions about how to buy the product or the service. You can use some explainer videos here which will immediately highlight the benefits, the advantages and/or the main strengths of a product or service. 

Campaigns for Conversions

The third phase, Conversion, is focused on selling the products to people who already know this product because they are a fan of the page or have visited the e-commerce site several times before deciding to buy. 

Remember, Facebook Ads are extremely powerful for e-commerce that promotes a special offer or discount or free shipping. 

One of the most difficult things to achieve when striving to succeed with e-commerce is getting visitors. You may have created the best online store in history with a perfect design and the best prices, but it’s all useless if nobody sees it. There are  countless options to make it work:

  • Search Engine Optimization (SEO)
  • Google Adwords
  • Content Marketing etc

However, there is a perfect way of generating traffic that many e-commerce sites don’t use; Facebook Ads.

Why Should You Use Facebook Ads for E-Commerce Marketing? 

Facebook Ads is the name of the ads platform from Facebook. When you scroll down through your timeline, in between the posts from your friends and pages you will see ads in the form of sponsored posts from different brands. The biggest strength of Facebook Ads is segmentation. By creating personalized audiences, you can show ads to only the people that you want to see them. If you have e-commerce about products for dogs, it’s not worth spending your money on showing ads to people who don’t even own a dog, is it?

So, What Do You Need to Advertise on Facebook?

To advertise on Facebook, you only need to create a Facebook page. You can do that in less than five seconds from your account or by using Facebook for Business. Once you have the page, choose the option “Brand or Product” and select the category that best describes your store. 

After doing that, it is recommended that you fill in all the details about your website, upload the profile, and cover photos to get some likes before you start advertising. It’s always good to have some likes before you start advertising on Facebook. If you already have a fan page and you post often, you already know the message shown by Facebook that invites you to promote your posts and reach more people. This is the fastest and easiest way to boost your post visibility, but it shouldn’t be considered a proper campaign.

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Guide to Help You Do Great with Your Facebook Ads for E-Commerce

With over a billion users, using Facebook Ads for e-commerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook Ad strategies. 

Step 1: Use Multi-Product Advertisements

As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:

  • This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
  • It can be used to showcase the various features of a product
  • It gives more options to customers

More importantly, there are indications that multi-product ads work. This type of ad is more efficient when compared with other types. According to a study, companies experienced up to a 300% increase in their click-through-rates after they used multi-product ads. Also, here are some more interesting figures from an Adobe study:

  • The CTR (Click-Through-Rate) increased from 50% up to 300% of brands who used multi-product ads
  • The CPC (Cost Per Click) decreased by up to 35% because of higher engagement.
  • It resulted in more efficient CPA (Cost Per Acquisition)

However, not all companies that use Facebook Ads of this sort will experience that rate of increase in their CTR. Because there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook Ads for e-commerce.

Step 2: Run Retargeting Campaigns

If you have been running your e-commerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts. You don’t need to be a rocket scientist to see that it’s a pretty huge number! Interestingly, only 8% of those who ended up abandoning their carts will come back. 

That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them. So, what do you do to get them back? This leads us to our second tip on this list of using Facebook Ads for E-Commerce. You should run a retargeting campaign. By using retargeting campaigns, you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one. 

It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince when you think about it. You can run retargeting campaigns together with coupons, discounts, and other enticing offers.

Step 3: Make Sure You Use Conversion Tracking Pixel

If you are not aware of what a conversion tracking pixel is and what it can do, then you’re missing out on a great deal. A conversion tracking pixel is a code that is used for tracking the behavior of those who visit your site. It allows you to track the number of conversions you receive from your advertising campaign. 

Conversion Tracking Pixels can also be used by Facebook to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook Ads for e-commerce purposes. When you place conversion tracking pixels on the checkout page, you can get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately. But this step should be taken way ahead before you run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.

Step 4: Use Video Advertisements Whenever Possible

If you are planning on other ways of using Facebook Ads for e-commerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light bulb moment that points you in a new but successfully familiar direction. Also, videos are more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.

The way that videos on Facebook have been set up is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook Ads for e-commerce. Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean a better ROI for you. Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is your chance to be creative with how you come up with the video.

Step 5: Offer a Discount

This is a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for e-commerce. People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer. You can create advertisements that highlight the discount offer specifically. If you have a new product, for example, you can create an introductory discount offer to your customers. 

You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success. By using the offers feature on Facebook Ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook to take advantage of your offer. 

Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer. This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have. 

Step 6: Boost a Past Post

It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little warier or careful than usual, then no one is going to blame you. That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.

Using this feature, you can choose to promote those who have already liked your page or to a new audience. Both options have advantages and disadvantages. The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.

Step 7: Use Posts That Aren’t About Selling

Your goal with your e-commerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook Ads for e-commerce marketing, then? There’s a good reason for it. People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand. If you’re not going to sell on your ads, then what can you promote there? One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting. 

Just make sure that the event has a real connection with the nature of your business. If you are selling clothes, then maybe you can host a fashion show. If you are selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.

Step 8: Improve Your Brand Identity

Incorporate your branding into your social content as much as possible to improve your brand identity. But what exactly is the brand identity and why is it so important? It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.

You must be careful when considering what identity to create as it can backfire. If you don’t have a graphic designer on staff, strongly consider hiring a graphic design agency. Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.

These are just some proven tactics that you can follow when using Facebook Ads for e-commerce marketing and to help give your business a boost. Using these steps will improve your chances of getting more sales and improving your ROI. Just because an initial attempt isn’t successful, it doesn’t mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formulae. That’s why you must consider all of the ideas that are listed here.

Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It’s worth your time and money to invest in it.

How to Use Youtube Marketing for eCommerce Platforms

Videos nowadays have become an entertaining and interactive mode for websites and especially for eCommerce. Video marketing has grown vastly in the past few years along with various opportunities in this field. The best mode to market your eCommerce site is through YouTube. With YouTube marketing, you can use videos to flourish your website among your target audience.

Youtube has become one of the prominent media on the internet with lots of audiences. Here you can easily approach your target customers with interesting videos. All you need to know is to make use of this opportunity to meet your sales goal. Your media marketing strategy should be able to drive both traffic and sales to your online store. Today we’ll discuss some tips to make your YouTube marketing strategy. Let’s begin.

Tips to use YouTube Marketing for eCommerce

These following tips will help you create compelling videos for your website. So, what are you waiting for, start reading?

1. Making a Branded Channel

Having a branded channel makes you look more professional and appealing in front of your audience. A channel with your store name, the logo will help your audience to find you easily. Your channel will get an active web presence and even your new customers can easily find you on the internet. Only adding a brand name and a logo to your channel isn’t enough for making a branded channel.

Moreover, you can make different sections for your videos for a better approach. With segments, your customers can easily find what they are searching for. Sections like tutorials, DIY, styles and many others can be added to your youtube channel.

2. Posting Content

Making a branded channel isn’t enough for youtube marketing. You need to be regular or at least consistent regarding your content. If you want your viewers to be with you, you need to keep them engaged. How can you do that? Regular posting. As you know, YouTube is a vast social media platform and channels with fewer interactions here are of no use neither fun. You need to figure out the slots of your posting. Whether you want to post it once or twice a week or only on weekends. So, think of it and act accordingly.

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3. Type of your Content

The type of content you post is also a matter of concern. Do not always try to market your product in the videos with boring plain videos. Yeah, I know youtube marketing is all about marketing the brands and the products but not in that cliche manner. Your content needs to be more interesting, engaging, fun as well as informative for your customers. Or else there is no point in having a youtube channel if you can’t entertain your audience.

You need to present your product as a solution for your customers. Moreover, you can add shoppable tags to your product videos for a better-buying experience. You can share some DIY videos related to your audience. Who doesn’t like multipurpose products? Besides, you can also ask your loyal customers to share their experience with your products. Such videos can play an important role in building trust factors within your other customers. Also, do not make lengthy videos as it drops your viewer interest.

4. Promoting your Videos

Promotion is one of the essential parts of any marketing strategy. So, you need to promote your video at every place possible. You can use twitter, facebook, Instagram and other blogging platforms for promoting your video. The more you get the views, the more are the chances of getting loyal customers and an increase in sales. Try to reach out to your audience through every possible platform.

5. Advertise with ads

Promotion with paid ads is one of the effective ways. You can pay to advertise your channel on different channels. Even you can add your advertisement when people are searching for similar videos on youtube. For that, you need to know your target audience. Also, you need to add relevant keywords so that people can find you easily. You can easily choose your budget and make ads for your audience.

So, these were some tips to use youtube marketing for eCommerce and achieve your goal. We hope the article was informative for you.

Several Ways to Improve Search Experience on Websites

The eCommerce site search function is not as significant as product or landing pages but is a contributing factor to a growing e-store. Such small factors are responsible for eliminating various big problems like losing sales or potential customers. It’s factual that people with an urge to make purchases tend to use the search functions more than other visitors. Here if you fail to deliver a successful result to these customers than maybe you can lose them forever. So, it’s important to prioritize the improvement of your site search experience.

If you provide a good site search experience than hurrah! You successfully earned a happy customer and happy people always return to their happy places. However, visitors don’t always search according to you or your computer settings. Human search queries are inclined to spell errors, unmatched searches that are not present in your product catalog, etc. Therefore, your search function should be effective enough to interpret your customer’s search. Today, we’ll discuss some tips to improvise your search functionality.

Tips to Improve Site-Search Function

Here we’ll know, how you can make your shoppers happy with your customizable and effective search function.

Your “Search Bar”

Search bar

First, we need to focus on your search bar. Look whether your search bar is easily recognized at first glance or not. If not then it’s obvious that your search bar is a victim of ignorance. Visual aspects play an important role in human perception, especially when it’s online. Your search bar color is important to make it distinct and noticeable for the customers. Also, you can add text like “search products” “categories” “brands” or “keywords” inside the bar. It will clearly visible to your visitors who tend to make searches.

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Filterable Pages with Options

search experience

The search function of an eCommerce website makes your customer leave or to move further. If your search function provides customizable experience to your customer than they’ll happily move further. Your search function should understand what your customer is looking for. There are various ways to make search function customizable for users. For example: if you searched “black” than you’ll get a list of products on your page. Then you can sort or filter the products based on their category/price/size or other features. All these options will provide a customized experience to your visitor.

Long Tail Searches

long tail searches

 

Many search functions do not support long-tail semantic searches on their websites. Such searches end up showing null results to the customers. However, the long-tail searches are quite helpful in getting accurate results on any website. For example, if a customer searches “blue long dresses for office parties size S” will give more accurate results than just searching “dresses”. It reduces the customer’s time from searching between tons of choices. So, if your search function is unable to handle such long-tail searches than fix it fast.

Adding Autocomplete Function

autocomplete, search experience

Humans do not have memories like machines do and here autocomplete helps the visitors with their searches.  Also, with its smart searches, it saves the search time of the shoppers. Autocomplete facilitates the search process for all customers. The customer can just type one or two words and the later suggestions will keep appearing on the screen. For example, if your type ‘yoga’ then further suggestions will appear like ‘yoga pants for men’ or ‘yoga mats’, etc.

So, these were some ideas to make your on-site search function convenient for users and increase your conversion rate. We’hope the article was helpful to you.