Tips to Convert Seasonal Buyers into Loyal Customers

Every eCommerce business implements a lot of tactics and marketing strategies to attract customers and increase their sales. Offering discounts, coupons, giveaways, sales offer have become a recurrent method for each and every online store. It’s true that it attracts attention and crowd to your store but does not hold it for long. All those customers become loyal to your offers instead of your store. Eventually, these tactics fail to convert seasonal buyers and lead to financial tension without any consistent return on investment.

Using such deals are effective for attracting customers but not for retaining their loyalty. Besides, every eCommerce business should always think of a long term profit. Investing half of your earnings and not even converting half of the seasonal buyer is not a fair deal. Don’t you think? So, if you want to make up for your investments, you need to convert your seasonal buyer into loyal ones, but how?

All these customers came to your store due to some price drops or because of other offers. However, you can’t keep offering discounts and sales all the time. So, how can we interest them to buy your products again and again? You don’t think or you’ll end up giving another discount or offer. Jokes apart, we’ll help you to convert your one-time buyer into a repeat buyer. Let’s begin:

Tips to Convert Seasonal Buyers convert seasonal buyers into Loyal Customers

Here we’ll discuss the facts that can help you interest your customers in your product and make them a loyal customer.

1. Interesting and educating content

Educating content to convert seasonal buyers

First-time buyers never focus on your brand or your company. They just make their purchase and leave your site without knowing your brand value. With your welcome emails, you can educate these customers about your company’s and brand story. To connect with your customers in a  better way, you can share your sourcing, manufacturing, and many other interesting facts about your products with them.

Moreover, you can create content that will help your customers with your products they bought. Such information will help your customers and will also make a place in their minds. You can also add alternative ways to use your products. For example, if your buyer bought a saree from you, you can share a video of different styles for wearing it. If it helps them, they’ll definitely get back to you for more purchases.

2. Sharing Customer Experience

Sharing customer experience

Even in an online era, people do not have complete faith in online stores and eCommerce marketplaces. It’s important to build trust within customers to make them loyal to your brand or company. Here sharing customer experiences with other customers can help you to gain that trust factor.

Highlighting your customer’s positive experiences and reviews will make a positive image of your company. It’ll remarket your product with the help of these customer-generated stories and feedbacks. Such promotions create a positive impact on customers and prioritize your brand on their list.

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3. Sending “Thank You” Note

Thank you note, convert seasonal buyers

Making your customers feel special is one of the best ways to lure them back to your stores. After making a purchase, the seasonal buyer forgets you. Don’t let that happen. Here you have to play your “thank you” card to make them feel that you remember them. Make them feel that you’re grateful that they made a purchase from your store. This humble gesture will leave a remark on your one-time buyer mind forever. They will surely choose you for their next purchase.

4. Providing Better Services

providing better services

It’s is one of the essential factors for any customer to prefer any store. Your store must provide good customer services, return or exchange policies, better delivery services, etc. If you jeopardize your customer’s first-time buyer experience than you’re dead meat. There is no chance that the customer will ever return to your store again. Moreover, you’ll also become a victim of bad-mouthing. So, it’s better to avoid such situations.

Even if your customer faces any problem, try to contact and resolve the problem as soon as possible. Good customer service will also count in the good book of your customer. So, try to make a good first impression before your seasonal buyer.

5. Loyalty Programs and Other Offers

loyalty programs, convert seasonal buyers

Yeah, I know, I mentioned that discounts and offers bring financial tension. But here we are talking about making offers that will help in converting your seasonal buyers. According to research, loyalty programs are one of the effective ways to make customers stick to a brand. For example, you can offer your customers a coupon or some free item after making 5 purchases. Also, offers like a discount or additional item on purchase above a particular amount. Such enticing offers convert a seasonal buyer to a loyal buyer at your store.

You cannot always count on only discounts and offers for getting customers. As an eCommerce seller, you need to gain interest, engage your audience and keep maintaining their faith in your products and store. So, you can implement all the above-mentioned tips if you want to convert your seasonal buyers.

Tips to use Pinterest Marketing in eCommerce

You all must be thinking, why are we here to discuss Pinterest? It’s an old social media platform. It doesn’t even have many users or popularity as Facebook or Instagram holds. If you’re thinking, Pinterest marketing as an old and a lost case then your assumption is wrong. Now the scenario has changed and it has over millions of active monthly users on its platform. This social media platform provides second-largest traffic to various online stores.

Besides, Pinterest has always been the favorite platform for many women to browse the latest fashion, lifestyle, trends, etc. As we all know ‘women like shopping more than men do’. Also, shoppers from Pinterest are more likely to buy in comparison to other social media platforms. Research says that around 93% of users use this platform to make their shopping list.

With the growing competition in eCommerce, Pinterest has also evolved its features and options. It has now become a great platform for online businesses to unlock profits. Pinterest marketing can help you get a boost in your traffic as well as sales. Hold on, we’ll discuss more of its benefits later in this post. First, let’s know what Pinterest marketing exactly is and how it’s different from other platforms.

What’s pinterest marketingPinterest Marketing?

Pinterest is an image-based social media platform. However, most of its images are from various websites other than mobile images. Here the marketers can easily add the images of the product to the platform. The users who like the product can easily share or repin the product he/she wants to buy.

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Pinterest marketing streamlines the shopping experience of the customer. A user can easily visit the platform and search for the product he/she is looking for. They can get a lot of product options from various sites to select. Once the user finds the product, they can pin it to a particular board or can immediately move to the seller’s product page for purchase.

Moreover, it also allows the customer to compare a product from various sites and then buy it.  They do not have to move stores to store to get the best product, isn’t it amazing? No other social media platform offers such features.

So, what are you waiting for, let’s get started with Pinterest:

Tips to use Pinterest in E-commerce

First of all, we need to create a Pinterest business account. So let’s begin with it.

1. Pinterest Business Account

Creating a business account on Pinterest provides you access to analytics and advertisements. With analytics, you can track the most viewed boards or most engaging pins. Also, you can create your own ads to make your pin more visible to other people. This isn’t over yet, you need to do some more work.

Pinterest profiles

You have to add a bio, a logo image and your website link to your profile. Also, it’s better to make a few boards that would match the customer search. It will help your users to easily find the products they want. Prepare your boards based on general interests like fitness, decor, trends, festival, etc. Also, you can follow some specific pinners of your interest.

2. Use of Pins on Product Pages

Adding pins to your product pages will help your products get more views. When your customers are on your product pages, offer them to follow you on Pinterest. They can now easily pin the products they like to their board. Also, if they liked your product they can now share it with their network and will cross-promote your products. You can also add Pin buttons to all product pages automatically with WordPress widgets.

Pins on product page, pinterest marketing

3. Adding Shoppable Pins

Pinterest is making its platform more user-friendly with the introduction of amazing pins like “Shop the Look Pins”. The boards or pins of decors or any fashion trends images appear with white dots on the items that are buyable. With these pins, a user can also choose a single item with a resizable overlay on the image. It will show many similar products like the selected one from different sites.

shop the look pin

Now you’ll be thinking, how is this pin user-friendly, right? The answer to this is, you do not have to leave the website for making any purchase. The Shop the Look pins enable the user to buy the products directly from the Pinterest page.

4. Alternative Content Form

We all know a picture speaks a thousand words then why do we need any other alternative content? To stand out in the competition, get more conversion and educate our customers with more information. The more your customer knows you the more you become their preference.

alternative content, pinterest marketing

You can share product images, videos, blogs and also BTS images or videos with your followers. It will make your account more appealing and engaging for your followers. Moreover, you can add DIY or hack videos about your products. It’ll give them different ideas to use your products.

 5. Complementary Pins

complementary pins

The only focus of your Pinterest boards should not be on your sales factor. You should also add some complementary pins for your customers. Apart from your products, your Pinterest boards should also contain some topics that match your customer choices. If it matches with your customer, they’re more likely to buy your products. You can add decor, lifestyle trends, travels, recipes and many other topics.

So, these were some tips for you to increase your brand awareness and sales with Pinterest marketing. We hope the post was informative to you.

Important Tips for Shopping Cart Page Optimization

It’s not clear how many people actually abandon their shopping cart. The exact abandonment rate differs from one industry to another. Implementing good practices of Shopping Cart Page Optimization to diminish the abandonment rate is an absolute priority for any e-commerce website. It will increase conversions and revenues. Let us discuss some best practices for the shopping cart page optimization.

Important Tips for Shopping Cart Related image Page Optimization

Let us start with the basics of the shopping cart. Your shopping cart should be clear, simple and fast (CSF). This simple 3-step formula is the cornerstone of any successful cart page. Now let us dive into our important tips:

Product Summary

Image result for shopping cart in ecommerce

The cart page is where your visitors land just moments before your visitors proceed to checkout. The page has one sole mission: lead your visitors to actually pay. Many e-commerce buyers use this page for reviewing their orders.

In order to help them do so, your mission is to clearly display all the relevant information regarding the product, Always include images, exact names, specifications, quantity, size, and color. These elements will help your customers quickly review their orders. It will decrease the percentage of people abandoning their cart because of unclear information.

Color CodeImage result for color of shopping cart

There have been loads of studies about the psychology behind the use of colors. To be fair, there’s no single answer nor color that will fit all websites and solve all abandonment rate problems: each industry more or less uses one color code for its checkout button.

What’s for sure though is that visitors love harmony and clear designs when it comes to UX. When building your cart page, bear in mind that it should fit the overall color theme and that it should be reassuring.

Thumbnail Images

Image result for thumbnail

A tiny ridiculous thumbnail will annoy the customers very much. It is because they can barely help identify a product. Give them the opportunity to see it properly in a convenient size and resolution. It will help customers review their products. Additionally, displaying a decent-sized image also helps mobile users have a better mobile experience.

Payment Options

Image result for payment options in e commerce

Having different payment options is a necessity in today’s ultra-competitive e-commerce environment. Not only will this help you gain more conversions but it will also reassure visitors that are used to a particular payment solution. In fact, it’s so important that Control estimates that 50% of regular shoppers would cancel their purchase if their favorite payment method wasn’t available.

Phone, Chat or Email assistance

Your visitors want to feel that they are actual humans behind your website. This is called customer service. Even if it’s a rather new option for e-marketers, offering a live chat or phone assistance service right on the cart page is a great option to increase conversions, gain customers’ trust and leverage your brand identity.

After all, we’re all running after brand recognition, aren’t we? When it comes to choosing between live chat and phone assistance, keep in mind that millennials actually prefer live chat.

These were a few tips for shopping cart page optimization. We hope it was useful for you.

Tips To Increase Customer Engagement In E-Commerce

Customer engagement encompasses all the activities a customer performs that leads him/her to interact with a brand. An engaged customer is a happy customer. And a happy customer is one that converts and develops loyalty. There are various ways to increase customer engagement of e-commerce websites so let us discuss some tips to increase customer engagement of your e-commerce site:

Tips To Increase Customer Engagement Of Your E-Commerce Website:

Let us now discuss the ways to increase customer engagement of your e-commerce site.

Promotion in Social E-Commerce

The Importance Of Social Media

 

Many customers today expect companies to engage in social media. Adding elements of popular social media platforms on your website can boost customer engagement on your website. Social media is all about connecting and sharing. Pick up elements of this consumer behavior and add it to your e-commerce website. The more engaged you are, the more engaged your customers will be.

Well Curated Blog Set Up

A blog can be a refreshing addition on your e-commerce website that is otherwise full of product descriptions and images designed to hard sell. A well-curated blog will bring your audience along for the ride as you provide a steady stream of engaging content. It doesn’t matter what type of eCommerce business you are operating, blogging should be a core element of your strategy. Though e-commerce blogs are not the elixir of success a neglected one will have a negative impact on customer engagement.

Increase Image Loading Speed

Tips To Increase Customer Engagement Of Your E-Commerce Website

A slow loading landing page is a major turnoff for the site visitors. It will result in a higher bounce rate for your site. Visitors will simply stop engaging if the images load slowly or not at all. Mobile browser users are even less patient in waiting for your site to load. Speed up your servers, optimize your images and make sure everything is mobile friendly to create better engagement.

Make Easy Navigation

The people who visit your site will look for your navigation menu to familiarize themselves with the layout of your site. Make it easy for site visitors to locate your menu by placing it in a common location, such as across the top of the screen just under the header. Also, don’t hide it in a small box or down the page.

Holding Contests For Your Customers

Tips To Increase Customer Engagement Of Your E-Commerce Website

When you hold contests, it serves as an effective and fun way to drive traffic to your site and reward loyal customers. A contest can involve collecting emails as entries for a prize. Also, involve having others provide content on social media or their own websites and link back to your contest page. This can be helpful in driving traffic, particularly if you organize it in a way that you reach your target audience.

These were some useful tips to increase customer engagement of your e-commerce site. We hope you will implement them to gather maximum customer engagement in your e-commerce site.

eCommerce email marketing tips for your store

Running an online e-commerce business is a difficult task. And, without an e-commerce email marketing strategy, it can be quite a task to build the meaningful relationships you need to grow. E-commerce e-mail marketing is the art and science of using email to boost sales for your store. There are some aspects of the strategy that applies to all businesses and others that specifically for eCommerce. Either way, if you are selling online here are some important tips for your eCommerce email marketing.

Important Tips For eCommerce email Marketing

Email marketing is about building relationships. Now, let us discuss various ways to help you build your email marketing strategy.

Online Subscription Form

E-Commerce E-Mail MarketingYour priority list should always be building a high-quality subscriber database. One of the best ways to gain this is by using an online subscription form. Make the subscription easy for your subscribers. Although you might have the temptation to collect all useful information keep it simple and easy to fill. You can always go back and collect further information as your relationship develops.

Automated Welcome Email

E-Commerce E-Mail Marketing

The best way to address a new subscriber is by sending him/her a welcome email. You can automate this process by so that you never miss this opportunity to a new subscriber. The response will always be on time and consistent.

If you personalize this email with your subscribers it will enhance the sense of a 1-1 communication and will increase engagement. Automated welcome emails typically generate considerably higher engagement rates (around 5 times) than standard news and promotional type campaigns. Therefore, do not miss out on this opportunity.

Mobile-Friendly Layout

Image result for mobile friendly layout

Today, more than 50% of people access emails from a smartphone or tablet. It is probable that your email campaigns will be read whilst your subscribers are on mobile. It may not be the only time that they read it but many will use their mobile device to preview and screen incoming emails to come back to later. Your message will be deleted if your email campaigns are not suitably organized and easy to read on a small screen.

Timing

eCommerce email Marketing

You have to understand the purchase frequency of your customers. It will help you design an appropriate communication strategy – one that suits their needs rather than your resources. Luxury products are not an everyday purchase.  But a carefully worded subject lines will help ensure that your branding is kept in your readers’ consciousness for the time that they’re ready to buy. The mail should convey the essence of your e-mail and consistent use of your ‘from-name’

Encourage Sharing

eCommerce email Marketing

Word of mouth is a powerful tool. You can use this benefit to make your customers act as your brand advocates. You can encourage your email subscribers so that they share your content. It will potentially extend your message far beyond your immediately opted-in database. A simple method is to add social sharing buttons to your campaigns.

These were a few tips on your eCommerce email marketing. We hope you found it useful.

Important Tips For Instagram Marketing Of E-Commerce

With over 800 million active users Instagram is a perfect marketing tool for the e-commerce industry. The platform has witnessed immense growth in recent years. But it is not difficult to increase your followers and reach your target market organically. It’s also one of the few social network platforms that is yet to be saturated with too many marketers. For promotion, there are various ways of Instagram marketing of e-commerce.

Important Tips For Instagram Marketing Of E-CommerceImage result for instagram and e commerce

Below is a list of actionable tips for Instagram marketing of e-commerce. It will help you gain followers and spread your online brand using Instagram. Let us discuss them.

Brand Image

Image result for brand image in e-commerce

The images on Instagram should be impeccable as should the feed as it is all about aestheticism. It is important to take time to plan out what your feed strategy will be. You can then publish photos accordingly.

For example, many companies alternate images from a product shot to a lifestyle shot. They might pick one filter that they use across the board. It is essential to stick to your artistic vision. The Instagram feed will tell a compelling story and convey the lifestyle of your target customer.

Rule of Thirds

It is important to follow the rule of thirds so that they convey a neutral message to your followers without being overly promotional. It is important to pay attention to promotional posts, conversational posts and sharing posts. Many e-commerce retailers tell there are two most effective hacks to grow their following and build awareness.

They were to cross-collaborate with influencers in a similar space, and load up on giveaways. Finding the right balance is the key to increasing your engagement and your following.

Shoppable Content

Instagram Marketing Of E-Commerce

Tagging products is important as it will allow a customer to have a clear call-to-action. Here the purchase process is simplified for him/her. Instagram now allows business accounts in selected countries to tag products in their post, just like you can tag people.

These content can increase the time spent on your page, productivity, unpaid traffic, retention rate, shares and obviously sales. Only with a few clicks, your buyers can now mend the gap between browsing and buying.

Hashtags

Instagram Marketing Of E-Commerce

Hashtags carry are of great importance to Instagram. It allows your content to appear in search results and attract new customers. Advance research in advance will save you some time on a daily basis.

Periodically go through and update your hashtag list since trending hashtags can change quickly. Be sure not to overuse hashtags and only use relevant ones. Always keep the user experience top of mind.

Instagram Analytics

Instagram Marketing Of E-Commerce

Reviewing your Instagram analytics will give you useful information that you can use to increase engagement. You can see when your followers are on Instagram under the Audience tab, down to each hour. Then plan your future posts at peak times to get the most mileage out of your posts.

You will get an insight of what your audience’s preference by scrutinizing which photos get the most likes. Also, you can use this information to post more of what they want and increase engagement that way.

These were a few tips for Instagram Marketing of E-commerce. We hope you found it useful.

Tips To Optimize E-commerce 404 Error Page

E-commerce 404 error page is capable of being much more than just beautiful or funny. As a matter of fact, they can be a flexible instrument and not just a notification that your visitors came to a page that doesn’t exist. To your surprise, this instrument can either turn into a lead or a subscriber generator!

Each visitor is a potential win and will cost you money, so you don’t want to lose any of them. It’s okay to lessen the irritation for a nonexistent page with some cute design or a funny GIF. But what you really want is to transform this visitor into a customer. Here are a few important tips to optimize the E-commerce 404 error page.

Tips To Optimize E-commerce 404 Error Page

When you have more backlinks and traffic the more products you have on your website. This will lead to the more common 404 pages. Find the URLs that give a 404 page and fix them. Apart from that, you should investigate how much traffic and who exactly is landing on them in the first place.

Now let us discuss some tips that will help you optimize your e-commerce 404 error page so that it will turn to transform a visitor into a potential lead or customer:

Providing Coupon Codes

 

When someone clicks on your website from a referral link or a Google search, they expect to land on a specific post. But what happens when that page isn’t available? Seeing a 404 page can disappoint people and they often bounce. When they get an unexpected coupon code that might have a soothing effect. It gives them another reason to stay on your website. Coupon code can be pretty influential when it comes to making a purchase.

Search Box

E-commerce 404 Error Pages

When a visitor clicks a link they likely wanted to see something on your website, be it a product page or something else. If you place a search box on a 404 page it will give your visitor a chance to search for what he or she needs. This is a very important element.

Also, keep in mind that your 404 error page must contain a usual navigation header and a search box in it (like Etsy’s 404 error page above). If you omit it on a page like this, it will be a total dead end for your potential customer.

Navigating To the Main Page

E-commerce 404 Error Pages

E-commerce 404 Error Pages

There are two ways you can do this. The first one is to provide a link to the main page and the second one is to redirect the visitor to the main page automatically in some time. While doing the latter, make sure that your visitor understands what is happening. Give him/her time to comprehend what’s happening. In the above example, see how Netflix explains the redirect. If you just show the main page without any explanation it might confuse the visitor.

Email Subscription Form

You can suggest your visitor for subscribing to your newsletter so that it hooks them up. You should give the visitor a good reason to subscribe. It follows the same rule as the subscription box of your website. No one subscribes to your website just because you asked them for it.

Highlighting Contacts

When you think that a customer most needs your advice, you have to mention the ways they can contact you from the 404 error page. It is advisable to use the most popular and easy ways of contacting you. Some people prefer real-time chats while some prefer contact form. Do your research and double check that everything is working correctly! Nothing is more awful than a broken contact form.

Gamification

In the picture above, the website has placed a widget on its 404 error page. It suggests random products that you can like or dislike. If you dislike a product, another one will be shown. And if you like it, you will be taken to its page. A bit of fun is always good, but you should not forget that you still have to direct your visitor to your products and services.

Highlight Social Media Accounts

Give links of your social media handle or add a widget that will show the latest posts from your social media. In the above picture, you can see a clickable gallery of Langly’s Instagram profile. Make sure that the accounts you’re using in your widgets are up. It should be running and that the latest posts or images should capture the attention of your visitors.

These were a few tips that might help you optimize your e-commerce error page. We hope you found it useful.

Importance of Personalization in E-commerce

Today, e-commerce businesses are rising because of its efficiency, convenience, overcoming geographical limitations, competence, and many more points. However, these online stores are failing in one of the major aspects of personalization. Personalization is an essential strand for converting visitors into customers. It is one of the potentials of offline stores that e-stores need as well.

What is e-commerce Personalization?

E-commerce personalization refers to provide a customized buying experience for each website visitor. It triggers the emotional quotient of the customer while making a strong bond with them.

For example, just imagine yourself in a restaurant with great ambiance. After entering the restaurant the background music changes to your fav song. Thereafter, you’re served with your fav food without even ordering. This is the feel of personalization. You’ll definitely return back to this restaurant.

Now imagine yourself in an opposite scenario. You’re listening to some weird music and served with the least liked food. How does it feel now? The same is the case with many e-commerce websites.

E-commerce personalization is a tough and time-consuming task, however not impossible. The websites can collect data of their user behaviors, needs, likes, searching attitudes and many more. It will help you to provide personalizing experience to each customer.

But what’s the benefit of implementing personalization? Let’s see…

Benefits of E-commerce Personalization

So, here we’ll learn about different benefits and importance of personalization in e-commerce.

1. Increase in Conversion Rate

Conversion through personalization

Personalization helps you to target the right products to the right customers. Subsequently, it will increase conversion rates. It is all about offering the right product to the right customers. Personalizing can help you approach your customer in a manner they like it. According to their choice and behavior, you’ll present a product that will definitely grab their mind and result in a successful transaction.

2. Doubles the Average Order Value and Size

increase in order size and value

When you provide your customers with specific information related to their product search, there is a higher chance of buying. You can also use upselling and cross-selling techniques to sell expensive or more products. A user searching for mobile will also need accessories like mobile covers, earphones, etc. Using such strategic points with personalization can help you get more average order value an size.

3. Precise Recommendation

recommendation, personalization

It is one of the important benefits of e-commerce personalization. You can recommend precise products on the basis of the collected data. Visitor’s behavior, searching, likes can help to provide more precision for customer preference. Such recommendations sometimes give an exact for the product which the visitor is looking for. It results in sales and also adds you to the good book of your customer.

4. Increase Interaction

customer interaction

Personalization helps you to understand your customers in a better way. If they have such feelings then they will spend more time with your website. So, personalization is directly proportional to the increase in customer engagement. According to surveys, more than half of the customers prefer websites that remember their choices and information.

5. Loyal Customers

Loyal customers

It plays a big role in customer retention and increasing loyal customer for a website. Personalization makes them feel valued and special by websites. If you consider their choices, needs, and go out of the box to provide what they want, they’ll grant you their loyalty. Loyal customers are likely to make most of their purchases from your site. They will also refer and advocate your brand to their near and dear ones.

So, these were some importance of e-commerce personalization. We hope the article was informative to you.

5 Tips for E-commerce Up Selling and Cross Selling

The e-commerce market is becoming more competitive and demanding day-by-day. Many e-commerce businesses are using different marketing strategies and techniques to stand out in the competition. It’s not easy for online stores to attract customers to make purchases and to get an average order value on a daily basis. Therefore, the e-commerce market came up with the terms up-selling and cross-selling to generate ROI.

Many online businesses use this pair of techniques to boost their sales and improve their customer base. These techniques provide customer satisfaction by offering better products or a real solution to the customers. Eventually, you make a profit by selling a costlier product or more additional products. Let discuss up-selling and cross-selling in detail.

What are Up-selling and Cross-selling

Up-selling and cross-selling are two different branches of selling.

Up-selling is a technique to offer a better, superior and expensive version of a product that customer is already buying. The product can be better in looks, features, the quality that increases its cost value.

up selling

For example, you’re buying a notebook and we’re offering a better notebook with more pages, better quality pages for an extra 10 % cost. This is upselling.

Cross-selling is a strategy to offer additional products that are related to the one the customer is already buying. These products can be counterparts or complement the existing products that are useful, relevant or necessary.

cross selling

For example, you’re buying a burger and we offer you an additional cold drink and french fries pack at a reasonable price. This is cross-selling.

Tips for Up-selling and Cross-selling

Now we’ll discuss some tactics for up-selling and cross-selling that can maximize your sales.

1. Know your Customers

You need to keep a check on your customer’s activities on your page. Their purchase history, their shopping habits, payment modes, and background can help you to know about their needs and payment abilities. All these details will help you to offer products for up-selling or cross-selling.

If your customer is making a frequent purchase then he/she will definitely believe in your offers or recommendation. Therefore, always keep an eye on your customers.

2. Hit when the iron is “hot”

You have to wait for the correct moment to offer any up-selling or cross-selling products. When your customer has selected a product and went to the shopping cart, then you can offer an up-selling product. There are fair chances that the customer will consider your offer because he’s already into your brand. Additionally, if it is more beneficial and helpful then they’ll definitely buy it.

When you’re cross-selling you can wait for the customer to make a purchase. Thereafter you can offer related products that can make the customer feel assisted. You can also offer it before the purchase together as “bundling” at a discount price.

3. Generate the demand

It is important to generate a desire for your offer. The customer is at your website with something in his mind. You need to make your customer feel that he needs your offer. The offer you make should be beneficial and useful to your customers. It will only make them feel that you care about their needs and satisfaction.

You have to show that the product you’re offering will give better results. Also, you can add any extended guarantee or warranty on the product. It will assure the customers about the offering. In cross-selling, you can show your customers that other ‘customers who bought this product also bought the offered products’.

4. Reasonable pricing

Your customers must feel that they are making a profitable deal by purchasing the superior version or additional products. Yes, it is true that added value is more important than the cost, but think of the offer that gives more than you expected. If your offer is at a good price than your customer will definitely like your products and will come back for further purchases. You’ll earn a loyal customer and also extra sales.

5. Recommendation

People believe in recommendations from specialists, professionals or satisfied customers. It gives a sense of assurance and confidence to buy your products. You can use testimonials, customer feedbacks or ratings then it will market your offerings. If a recognized person has recommended your product then the brand reputation will increase and people will trust your products.

Up-selling and cross-selling strategies are highly used and effective techniques of e-commerce. However, some wrong steps or actions can result in losses in place of profits. So, be aware to plan your selling strategy with these techniques.

4 Important E-commerce Marketing Strategies

A successful marketing strategy requires a lot of effort and planning. Your e-commerce marketing strategies should be strong enough to persuade your viewers to make a purchase. It should help the website to rank higher in the search engines, and increase customer retention.

E-commerce stores do not have any physical approach to entice customers to their websites. The marketing strategies help the websites to attract customers and boost the conversion rate. However, online stores have other plus points including convenience, privacy, efficiency and many more.

There are different types of marketing approaches that can help to grow your website. You just need to implement these marketing strategies properly. Today we’ll discuss some important marketing strategies that are essential for your e-commerce promotion.

Different Types of Marketing Strategies

Here we’ll put some lights on different types of marketing strategies that can together work like a charm for your website.

1. SEO

SEO stands for Search Engine Optimization that can make your site easily available on search engines. It will add value to your website ranking it higher in the search pages. The more you’re searched, the more will be the traffic and sales. For such results, you need to work on some SEO tips including keywords, web analytics, organic content, etc.

SEO marketing

You can also gain traffic by purchasing ads on search engines. It is known as Search Engine Marketing. There are many other ways like pay-per-click advertising and platforms to cater more traffic to your site.

 2. Content Marketing

Content marketing rules the e-commerce market with its informative nature. Customers values content that provides meaningful and useful information. It helps the site to establish itself in the online domain with customer loyalty and brand trust.

Content

Content marketing focuses on educating its customers other than just selling. This marketing tactic should be a must in your strategy. Good content is a necessity in every marketing including SEO, PPC, PR or social media.

3. Email Marketing

Emails are one of the personalized forms of marketing strategy to build relationships with potential customers. Emails have been used for a prolonged period and are still effective. It is affordable and an extended marketing tool to spread your message. Do not spam your customers’ mailbox with bulks of emails and newsletters or they’ll unsubscribe you. Ask for their permission to send emails related to any promotions or updates.

E-mail marketing

 

Your emails should be visible and readable in every screen type. It should provide your customers with amazing reading experiences. Always update your email lists and provide information-rich content to the users.

4. Social Media Marketing

Social media has become an unseparated part of everyone’s life. These platforms have a huge customer base that makes it a perfect place for marketing. It can easily connect any brands with its potential customers. Platforms like Facebook, Twitter or Instagram are interactive and can easily engage customers with businesses.

Social media, marketing strategies

You can create separate official pages on these platforms. It can help to showcase your product or service-based content, videos, images to the users. Influencer marketing also comes under this strategy. Influencers can be famous bloggers, YouTubers, or artists with many followers. They can promote your products by posting on their walls. You can also add shoppable tags on your social media posts so that your users can directly make a purchase from the post.

So these were some essential e-commerce marketing strategies for your online business. We hope the article was useful to you.