Tips to Increase Productivity for E-Commerce Entrepreneurs

Are you having an e-commerce store? Is your e-commerce store up and running? Do you get some sales out of it? If your answer to all these questions is yes, then congratulations! But if you thought you could squeeze every bit of profit out of your online business without optimizing your store and using the right strategies to engage customers, you thought wrong. Generating new business is one way to increase your e-commerce sales, but there’s a good chance you could be doing more with the customer base you already have.

The western genre, and its modern-day equivalent space exploration, capture our imaginations because to be an explorer, adventurer embarking out into the unknown and creating our own path is what many people desire. Entrepreneurs are the new cowboys and space explorers nowadays. Names like Steve Jobs, Richard Branson, and Elon Musk are now etched in our history and culture because they created businesses for things we don’t even know would benefit our lives. The last two are even looking to explore the stars – evermore encapsulating the image of space cowboys. However, few are bold enough to take the first step into the unknown.

Entrepreneurship isn’t for the faint of heart, and launching an e-commerce business isn’t an easy task. The good news is, you don’t have to embark on the unknown by yourself. According to the Harvard Business School study, 75% of venture-backed startups fail.

According to Theodore Roosevelt,

The credit belongs to the man who is actually in the arena; whose face is marred with dust and swear; who strives valiantly, who errs and may fall again and again, because there’s no effort without error or shortcoming;

but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defrat.

How E-Commerce Entrepreneurs Can Improve Efficiency Level of their E-Business?

E-Commerce is the fastest-growing retail channel globally through 2022. So, if you want a bigger piece of that pie, you need to improve your efficiency. When it comes to increasing your sales, a visually appealing ad responsive website is the key. But how you manage your back-office operations is another crucial part to keep in observation. After all, that directly impacts what you can deliver to your customers. Here’s the guide to help improve your e-commerce efficiency so that you can focus on customer satisfaction.

Automate the Order Fulfillment

The research groups have discovered that a quarter of consumers would abandon an online purchase if same-day shipping wasn’t an option. It indicates a growing desire for faster delivery times. So, if you want to provide expedited shipping and avoid cart abandonment, you need a fast and efficient order fulfillment process in place.

Maximizing Your Marketing Efforts

Think email marketing is dead? Think again. According to the survey done on the U.S. retailers, 81% of respondents revealed they depend on e-mail for customer acquisition, while 80% said they rely on it for retention. Remember, no matter how good your products are, they won’t sell if people don’t know they exist.

Enlist a Payments Provider for Money Transfers

According to reports, cross-border shopping will make up 20% of e-commerce in 2022, with sales reaching $627 billion. That’s great news for marketplace sellers like Amazon, Flipkart, and eBay. Whether you are already selling internationally or thinking of dipping into a new market for the first time, cross-border payments provider will help you make the most of international sales.

So, congratulations on becoming a successful e-commerce store owner. Now let’s discuss the tips that can help new entrepreneurs like you to reap the benefits out of your online business.

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Tips to Increase the Productivity for E-Commerce Entrepreneurs

Building your e-commerce business is a fun experience that pays off literally. Being a new entrepreneur is exciting because everything is new. However, sometimes, new entrepreneurs get a little too excited about the wrong things. Here’s the list of tips for new entrepreneurs like you, so you can get on the right track from the beginning and actually make some money on your new store.

Tip 1: Experiment like your business depends on it

To really succeed, you’re going to need to experiment a lot. You’ll need to create ads for different products. Test different copy, formats, and images. Experimenting with ads is what will eventually bring in customers and drive sales. Once you’ve created profitable ads you can start experimenting on your website. Many people focus on improving their website first. However, you don’t know how customers are responding to certain features if you don’t have any yet. Avoid making assumptions about your customers. Be open to being wrong about what really works – you won’t know the truth until you look at the data.

Tip 2: Don’t pocket the profits from starting

It can be tempting to keep any profit you make. However, if you want your business to grow, you’ll need to invest and reinvest money into your business. Money makes money. Instead of making a purchase to buy new equipment, spend your profit on advertising. You’ll probably want to create several ads at first to see which product people respond to best. However, once you’ve found your winning product, you’ll need to spend a lot more money to make the kind of money people dream of.

If your goal is to make $3000 profit each month, for example, you’ll need to spend about $3000 on ads which bring in roughly $9000 in revenue. Boosted Facebook ad posts convert best for businesses but you’ll need to find the type of ad that works best for you. By reinvesting the profit for several months, you give your business a chance to grow and become sustainable. Eventually, you’ll be able to live off the money you’re making.

Tip 3: Commit to a Schedule for consistency

When starting a new e-commerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep checking back. As soon as you become inconsistent, you start to lose your customer loyalty.

Tip 4: Build out your channels from day one

As soon as you’ve brought your store domain name, start building out an audience. You might start with posts on social media to grow a fanbase so that when you launch you have an audience ready to buy. Once your store is launched, you’ll want to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base faster. By focusing on building out your social media, email list, and referral traffic, you’ll likely need to spend less on ads over the long-term. You’ll be able to promote your content to your audience through your own channels.

Tip 5: Start developing relationships with relevant influencers

It takes a few months to find the best influencers to promote your products and even it’s not guaranteed. Finding a great influencer is a lot harder than it looks. Sometimes an influencer has a high price but it doesn’t convert to sales.

Tip 6: Make sure customers have access to relevant information

When starting an e-commerce store, you’ll want to make sure your customers have access to everything they need to make an informed purchase. You’ll want to include shipping and return information so that customers are aware of the policies before their purchase. You’ll always want to make sure you have a visible contact page so that customers can easily contact you as soon as an issue or question arise.

Tip 7: Put thought into your copy

Many users make the mistake of not adding copy when importing products in their store. The bullet points listed are there to give you product details yet don’t help convert sales on their own. Writing a description of the product and selecting the most valuable bullet points will better help you achieve more sales. People often read the copy if they’re on the fence for a product. By writing a short paragraph detailing how the product benefits your customer, mentions features while also explaining how to use the product, you’ll be better able to persuade your browser into a purchase.

Tip 8: Make the website visually appealing

Your entire website should be very visually appealing. Product pages should have multiple product images showcasing different angles and uses. Your homepage should have an attention-grabbing banner image that allows the customer to picture themselves with the product. Even your blog posts should be very visual. You should have several images, gifs and maybe even a video in each post to separate bodies of text.

Tip 9: Get feedback on your store

When you launch your new store, it’s important to get feedback on it. The biggest mistake entrepreneurs make with this is that they seek feedback from other entrepreneurs in public communities. The problem with this is that you’re sharing your niche and products with your competitors. While an entrepreneur can give you great insight, you don’t want to rely on feedback from people who might actually be competing with you. Never reveal your niche to another entrepreneur.

Tip 10: Be Specific with your product categories and be on multiple social media platforms so customers can easily find exact products

In the early stages when you only have 15 products it can be tempting to lump all of your products into generic categories. However, as you grow your store, you’ll want to be a bit more specific in your product categorization. Having product categories doesn’t do much for SEO purposes and yet they’re common to find on many stores. What’s worse is that some stores lump all of their categories with no subcategories at all. Most people don’t like browsing an entire collection to find out that they don’t have dresses in their store. Look at how Amazon, Flipkart have organized their product categories. You can find very specific items with ease. The easier you make it for customers to find exactly what they’re looking for the more likely they’ll buy from your store.

When it comes to social media presence, many stores make the mistake of only being on one or two platforms. For example, some may only post on Instagram and focus their marketing efforts on there through influencer marketing. Others are exclusively on Facebook as they find Facebook ads work great on their e-commerce store. However, using a combination of platforms might be slightly more work but gives you a competitive advantage. A competitor can see you’re only on Instagram and focus their efforts on a wider range of social platforms which eventually leads to their business out-performing yours. Being on about 3-4 social networks is often manageable. Don’t depend on one platform as one day that platform may disappear and you’re left with nothing.

Final Thoughts

No matter what you are trying to accomplish, plenty of tools are out there to help you carry out smartly with the above-mentioned tips. You can achieve greater profits for your e-commerce store without having to grow your customer base, which can be a more expensive route.

The journey of e-commerce entrepreneurs, and explorers looking to shape his/her own destiny, can be a perilous one and sometimes fruitless. However, seek guidance and wisdom from fellow entrepreneurial adventures to better set yourself up for success. Take the tips outlined above from successful e-commerce entrepreneurs to help you increase your e-commerce’s productivity and keep your business growing so you can succeed.

Be bold and remember “Your place shall never be with those cold and timid souls who neither know victory nor defeat”.

 

 

Future of E-Commerce Selling: The Growth Trends for 2020 and Beyond

The resurrection of e-commerce is happening all around us. Therefore, we can say e-commerce is a goliath industry. So, it’s no wonder that people are always asking about the future of e-commerce. Every merchant entering the new growing e-commerce market at some point faces the question: “Will eCommerce continue to grow?”

E-Commerce has indeed come a long way since the last two and half decades of its existence. According to Statista, global e-commerce sales reached a whopping 2.3 trillion US dollars. The numbers are predicted to grow to a massive 4.88 trillion dollars by 2021. With that said, e-commerce is still in its infancy, and the best is yet to come.

e-commerce market sales chart

Cutting edge digitally native brands are experimenting with voice commerce, testing augmented reality-enabled online-to-offline experiences. With headless e-commerce and progressive web applications, the world is becoming a storefront as brands enable e-commerce via smart mirrors, video games, and live streams. Nowadays second and third-tier shopping malls are being reborn as experiential destinations with theme parks, ski hills, and water slides. Legacy manufacturers and CPG companies are reinventing themselves by selling direct-to-consumer to accelerate growth.

So, e-commerce becomes an industry that is constantly shifting in an attempt to shape the way that people in every corner of the globe purchase products. This makes the future of e-commerce exciting. A lot of big things are expected to change in e-commerce over the coming years, and here’s the helping guide to let you better understand what the future of e-commerce will look like.

Emerging Markets Will Play a Huge Role

Emerging markets like India, China, Brazil, Russia, and South Africa are projected to play a massive role in the future of e-commerce. This might not be totally surprising, given the recent growth of some of these nations’ economics, but let’s look a little deeper.

e-commerce growth by emerging countries

It’s estimated that around 3 billion potential buyers from emerging markets will have access to high-speed internet by 2022. That’s a lot of potential customers. It’s also expected that 20% of all retail sales in 2022 will come from buyers who currently reside in those emerging markets. That’s a lot of potential sales. The most exciting part about all of this is that a lot of these markets are relatively untapped by existing e-commerce businesses at the moment.

This means that there is a ton of potential for existing businesses to branch out and reach new audiences. It also means that there are a lot of opportunities available for new e-commerce brands to pop up within those emerging markets and tailor their services towards local audiences.

Physical vs. Online Debate

We can’t talk about the future of e-commerce without mentioning the ever-growing physical vs. online debate. Generally, people within the e-commerce industry fall into one of two camps in this debate. There are those people who believe that it’s just a matter of time before brick-and-mortar stores fade out in favor of an even bigger shift towards online shopping. And there are those who see physical shopping entering a renaissance period.

online vs. physical store

It’s undeniable that the growth of online shopping is far outpacing the sales from brick-and-mortar stores. But that doesn’t mean that brick-and-mortar stores aren’t still incredibly valuable assets for e-commerce brands. Instead of functioning as a real-life version of their online stores, brick-and-mortar locations seem to be switching towards offering unique shopping experiences.

B2B E-Commerce

E-Commerce is no longer dominated by B2C. B2B eCommerce sales are predicted to grow to $6.6 trillion this year. There is a growing trend where companies are buying software, products, and services for their own workforce. Never has it been more important for companies to have the software it needs to automate as many processes as possible. Or the best ergonomic chairs for the wellness of their staff.

b2b e-commerce

B2B is no longer just wholesalers selling to retailers. It is a booming industry that is led by SaaS and technology companies. Every day we learn about a new tool that automates or recreates activities that unclog our desk of manual tasks. These advances in technology make our lives easier, and businesses more profitable. So, it’s no surprise that businesses are allocating more budget to B2B purchases every year. If you are a B2B merchant, you should ensure that your e-commerce store allows for large orders, invoicing, volume-based discounts, and the ability to reorder easily. With all these features in your e-commerce store, you are on the road to success.

Companies embracing out-of-the-box marketing strategies are experiencing rapid growth. There were 1.66 billion online buyers in 2017. This number is expected to skyrocket to 2.14 billion by 2021.

So, what are the emerging trends of 2020 for the exciting future of e-commerce? Keep on reading and you’ll get to know by the end of this article.

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Emerging Trends to Watch Out in 2020 and Beyond

Personalization and Customer Engagement

Compared to traditional retail shopping, e-commerce stores lack face-to-face personal interaction. Online stores don’t have a retail clerk who can recommend products based on your interests, tastes, and preferences. To mimic this experience, e-commerce companies leverage personalization opportunities throughout the shopping journey. Much like online course providers are replacing the need for in-person teaching, e-commerce is replacing the need for in-store retail experiences.

Using personal online data such as search queries, page visits, and purchase history, brands transform their online stores to best serve the customers’ needs and interests.

For example, log in to your Amazon or Flipkart account. You’ll find recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you. Expect more brands to follow suit as personalization technology becomes easier to integrate into e-commerce sites.

Much like personalized e-mails generate 6X higher transaction rates and convert better than cold e-mails, consumers spend 48% more when their experience is personalized. In an age where privacy is key, studies also revealed 57% of online shoppers are comfortable with providing personal information to brand, as long as it directly benefits their shopping experience.

Connecting your online store to a CRM will allow you to use your customer’s purchase and website behavior to personalize your marketing, e-mails, and even pages for abandoned cart nurturing, as well as upsell campaigns.

AI, Voice Assistants, and Chatbots

In late 2019, robots invade e-commerce stores. Well, robots such as chatbots and Artificial Intelligence designed to enhance a customer’s overall shopping experience. AI assistants can handle a number of tasks typically assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.

chatbot

For example, chatbots can fulfill a number of customer service needs, from answering questions about a product to discussing a complaint. AI and chatbots also learn from customer conversations and evolve to better assist in a user’s personalized e-commerce experience.

As reported in a Statista study, 34% of respondents stated they would be comfortable getting answers to their questions from AI, such as chatbot or virtual assistant, when shopping. You can easily get started yourself. There are many tools available today that allow you to create your own bot for free.

Interactive Product Visualization

We’ve all hesitated to hit the “Buy” button when shopping online. Before you enter your payment info, you begin to wonder:

Is this product going to be exactly what I need?

Is this a quality product? Or, is this a knock-off?

As a result, we have a strong need to interact with a product before we commit to a purchase. Online reviews and influencer trends aren’t enough. We want to see the product, feel it, hold it in our hands, and remove all feelings of the doubt before purchasing. Even e-commerce product videos have evolved to be more engaging. What was once a cheesy infomercial has transformed into an immersive, 360-degree online shopping experience. Interactive product visualization technology seeks to bring tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.

E-Commerce Sellers Can’t Afford to Ignore Social Selling

Today, social media platforms are more relevant than ever before, especially for the e-commerce industry. For example, Facebook, Twitter, and Instagram logs over a billion active users every month. According to reports, the average adult spends over five hours every day on their mobile devices and more than half of this time is spent on messaging, social media, and other entertainment apps.

commerce through social media

The good news here is that – a large number of people are buying on social media. According to survey reports by Statista, more than 18.6% of respondents stated that they had bought products directly from brands using social media platforms. This number is expected to grow in the coming years, as trends suggest. Brands that have adopted social media selling have already started seeing huge success rates. Therefore, experts suggest that online shoppers are steadily migrating from native apps to buying on social media.

So, it’s confirmed that you could be losing out a major chunk of your revenue if you don’t offer buying capabilities on social media to customers.

Simplicity with the Best Functionality will Drive More Customers

In the early years of e-commerce, most online shopping sites didn’t consider functionality. Rather, they were focused on adding flashy graphics and other gimmicks to their online stores. Thankfully, all this has come to an end. Today, businesses are moving away from complex web stores that take a long time to load. The modern e-commerce stores of today are clean, minimal and aesthetically simple. But that doesn’t mean these pages are simple. In fact, the e-commerce stores of today offer a whole range of features that weren’t present before. From one-step checkout to intuitive searches & personalized shopping, the functionalities are astounding.

Content Will Continue to Rule But Shifts to Visual & Audio Content

Short texts with plenty of visual content are more likely to attract customers than plenty of text and little to no images. This is just how things work nowadays. People perceive visual and audio information better. So while figuring out your content marketing strategy, remember to use more images, infographics, and video tutorials to get to your desired audience base.

Building a marketing strategy in multiple sales channels isn’t new. It’s becoming a must-do. Modern shoppers think omnichannel. They use a range of devices to look for the information and buy things too. You should be within the reach of a hand to give them what they are looking for, right here, right now. Just keep in mind the fact that 73% of customers use more than one channel when shopping online. And this percentage is only to increase over time.

Newest Payment Options

The new trends in online shopping logically lead to new ways a shopper should be treated. It especially concerns checkout options as this is the place where the final buying decision is made. Therefore, checkout should be as smooth and offer as many options as possible.

Trends to Consider in 2020 If You Haven’t Earlier for Checkout Options

Digital Wallets

With mobile e-commerce conquering its share of the market, e-commerce pioneers have been adopting new payment methods. After all, it’s not very comfy to enter your credit card details over and over again each time you want to make a payment. It’s so much easier to tap a button and confirm your payment with two-factor authentication. Storing the payment details would be even easier but with such sensitive data, it’s the worst idea possible.

In the current situation, the digital wallet is a real savior. You attract your clients by ease of use and at the same time provide a high level of security. There is a wide choice of digital wallets out there, suitable for any device and working in most countries and with all major banks.

In-Chat Payments

This option has also evolved along with mobile e-commerce. Omnichannel commerce to be precise. E-commerce merchants have been using messengers to communicate with their clients and provide assistance for a while now. Why not let them pay right there? A few messengers provide this option by default.

Cryptocurrency

Cryptocurrency is a digital currency that is created and handled with the help of advanced encrypted techniques or cryptography. Before Bitcoin was created, the cryptocurrency used to be a mere academic concept with no practical use whatsoever. But things changed later on when Bitcoin grew in popularity and new cryptocurrencies evolved.

cryptocurrency

Even though it was launched 10 years ago, we can’t say it’s widely popular in e-commerce. On the other hand, cryptocurrency is independent of banks. Yes, ironically enough, the problem with cryptocurrency is the same thing that makes it so special.

Being issued collectively by a network, Bitcoin isn’t affected by government manipulation. But on the other hand, there is no central authority ensuring things run smoothly. Besides, cryptocurrency provides anonymity which makes it the best choice for illegal activities, such as money laundering, drug and weapons trade, etc.

So, while e-commerce sites do accept cryptocurrencies, we seriously doubt that its future isn’t as controversial as its present. Accepting Bitcoin in your online store is alright, it’s legal (in some countries not, though) and secure enough. Another thing to consider is that it costs virtually nothing. It’s not made of gold. It’s not issued by any trusted bank and it costs almost nothing to mine a fortune. So, it can vanish as fast as it appeared, leaving you with no money and no one to blame. We wouldn’t offer it as the payment option; however, you can still explore this and move on with the option at your own risk.

Last Words:

If your philosophy has been “Business as usual”, then it’s high time that you rethink it. Today, e-commerce is the cusp of a paradigm change. And, if you would like to survive in the dynamic market of the future, then you need to adapt and evolve. And, this applies to all brands from Fortune 500 companies to small startups. Keep an eye on the trends and try to stay ahead of the race by being an early adopter.

 

How to Use Facebook Ads for E-Commerce Marketing & Drive Sales?

How to use Facebook Ads for e-commerce marketing? Is this question give you nightmare? Follow this guide and get your online business on track.

Social media sites are constantly changing their algorithms to personalize what users see in their feeds. As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play. So, if you want to use Facebook to boost your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But nobody would like to throw money at ads that won’t convert to sales. Facebook Ads are good for more than getting targeted traffic to a site. E-Commerce businesses can use Facebook Ads at any stage of their sales funnel. 

If you want to improve the success of your e-commerce store, you might not know where to begin to find a bigger target audience. There are so many tactics and strategies that you can implement. At times, it can probably feel a little bit overwhelming. 

As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for e-commerce can be very helpful for any online business. If you are not running Facebook Ads now, chances are good that you’re missing on a lot of opportunities to make money. 

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook Advertising. Nowadays, it’s a platform that many e-commerce entrepreneurs use, especially those just starting without much advertising experience or a big budget to spend. Anyone can fuel their business growth with Facebook ads, as long as, they are willing to learn the basics.

How to Create Facebook Ads for E-Commerce Marketing Strategy?

People are on Facebook to chat with friends, to see friend’s photos and updates, to meed old friends and so on. You can’t immediately start selling your products or services to people who don’t even know you. They have to understand who you are first, what you can offer them second, why they need you third, and why they have to buy from you instead of your competitors. 

Therefore, you have to earn their trust in the first place which you can do using three different phases:

  1. Brand Awareness
  2. Engagement
  3. Conversion

Brand Awareness Campaigns

In the first phase, Brand Awareness, your goal should be limited to make people connect with the brand/product/service. Once they know the brand, they will know who the company is, what they can buy from them, what its standards are, and the benefits of investing in their product/service. The first campaign is focused on growing the page to increase the number of targeted fans. By doing so, this will discover people who are genuinely interested in investing in a related product/service. 

Engagement Campaigns

In the second phase, Engagement, your goal is to establish a relationship with the fans of the page. Your aim should stick to receiving likes, comments, shares, and maybe questions about how to buy the product or the service. You can use some explainer videos here which will immediately highlight the benefits, the advantages and/or the main strengths of a product or service. 

Campaigns for Conversions

The third phase, Conversion, is focused on selling the products to people who already know this product because they are a fan of the page or have visited the e-commerce site several times before deciding to buy. 

Remember, Facebook Ads are extremely powerful for e-commerce that promotes a special offer or discount or free shipping. 

One of the most difficult things to achieve when striving to succeed with e-commerce is getting visitors. You may have created the best online store in history with a perfect design and the best prices, but it’s all useless if nobody sees it. There are  countless options to make it work:

  • Search Engine Optimization (SEO)
  • Google Adwords
  • Content Marketing etc

However, there is a perfect way of generating traffic that many e-commerce sites don’t use; Facebook Ads.

Why Should You Use Facebook Ads for E-Commerce Marketing? 

Facebook Ads is the name of the ads platform from Facebook. When you scroll down through your timeline, in between the posts from your friends and pages you will see ads in the form of sponsored posts from different brands. The biggest strength of Facebook Ads is segmentation. By creating personalized audiences, you can show ads to only the people that you want to see them. If you have e-commerce about products for dogs, it’s not worth spending your money on showing ads to people who don’t even own a dog, is it?

So, What Do You Need to Advertise on Facebook?

To advertise on Facebook, you only need to create a Facebook page. You can do that in less than five seconds from your account or by using Facebook for Business. Once you have the page, choose the option “Brand or Product” and select the category that best describes your store. 

After doing that, it is recommended that you fill in all the details about your website, upload the profile, and cover photos to get some likes before you start advertising. It’s always good to have some likes before you start advertising on Facebook. If you already have a fan page and you post often, you already know the message shown by Facebook that invites you to promote your posts and reach more people. This is the fastest and easiest way to boost your post visibility, but it shouldn’t be considered a proper campaign.

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Guide to Help You Do Great with Your Facebook Ads for E-Commerce

With over a billion users, using Facebook Ads for e-commerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook Ad strategies. 

Step 1: Use Multi-Product Advertisements

As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:

  • This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
  • It can be used to showcase the various features of a product
  • It gives more options to customers

More importantly, there are indications that multi-product ads work. This type of ad is more efficient when compared with other types. According to a study, companies experienced up to a 300% increase in their click-through-rates after they used multi-product ads. Also, here are some more interesting figures from an Adobe study:

  • The CTR (Click-Through-Rate) increased from 50% up to 300% of brands who used multi-product ads
  • The CPC (Cost Per Click) decreased by up to 35% because of higher engagement.
  • It resulted in more efficient CPA (Cost Per Acquisition)

However, not all companies that use Facebook Ads of this sort will experience that rate of increase in their CTR. Because there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook Ads for e-commerce.

Step 2: Run Retargeting Campaigns

If you have been running your e-commerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts. You don’t need to be a rocket scientist to see that it’s a pretty huge number! Interestingly, only 8% of those who ended up abandoning their carts will come back. 

That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them. So, what do you do to get them back? This leads us to our second tip on this list of using Facebook Ads for E-Commerce. You should run a retargeting campaign. By using retargeting campaigns, you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one. 

It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince when you think about it. You can run retargeting campaigns together with coupons, discounts, and other enticing offers.

Step 3: Make Sure You Use Conversion Tracking Pixel

If you are not aware of what a conversion tracking pixel is and what it can do, then you’re missing out on a great deal. A conversion tracking pixel is a code that is used for tracking the behavior of those who visit your site. It allows you to track the number of conversions you receive from your advertising campaign. 

Conversion Tracking Pixels can also be used by Facebook to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook Ads for e-commerce purposes. When you place conversion tracking pixels on the checkout page, you can get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately. But this step should be taken way ahead before you run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.

Step 4: Use Video Advertisements Whenever Possible

If you are planning on other ways of using Facebook Ads for e-commerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light bulb moment that points you in a new but successfully familiar direction. Also, videos are more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.

The way that videos on Facebook have been set up is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook Ads for e-commerce. Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean a better ROI for you. Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is your chance to be creative with how you come up with the video.

Step 5: Offer a Discount

This is a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for e-commerce. People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer. You can create advertisements that highlight the discount offer specifically. If you have a new product, for example, you can create an introductory discount offer to your customers. 

You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success. By using the offers feature on Facebook Ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook to take advantage of your offer. 

Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer. This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have. 

Step 6: Boost a Past Post

It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little warier or careful than usual, then no one is going to blame you. That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.

Using this feature, you can choose to promote those who have already liked your page or to a new audience. Both options have advantages and disadvantages. The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.

Step 7: Use Posts That Aren’t About Selling

Your goal with your e-commerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook Ads for e-commerce marketing, then? There’s a good reason for it. People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand. If you’re not going to sell on your ads, then what can you promote there? One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting. 

Just make sure that the event has a real connection with the nature of your business. If you are selling clothes, then maybe you can host a fashion show. If you are selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.

Step 8: Improve Your Brand Identity

Incorporate your branding into your social content as much as possible to improve your brand identity. But what exactly is the brand identity and why is it so important? It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.

You must be careful when considering what identity to create as it can backfire. If you don’t have a graphic designer on staff, strongly consider hiring a graphic design agency. Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.

These are just some proven tactics that you can follow when using Facebook Ads for e-commerce marketing and to help give your business a boost. Using these steps will improve your chances of getting more sales and improving your ROI. Just because an initial attempt isn’t successful, it doesn’t mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formulae. That’s why you must consider all of the ideas that are listed here.

Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It’s worth your time and money to invest in it.

How to Use Youtube Marketing for eCommerce Platforms

Videos nowadays have become an entertaining and interactive mode for websites and especially for eCommerce. Video marketing has grown vastly in the past few years along with various opportunities in this field. The best mode to market your eCommerce site is through YouTube. With YouTube marketing, you can use videos to flourish your website among your target audience.

Youtube has become one of the prominent media on the internet with lots of audiences. Here you can easily approach your target customers with interesting videos. All you need to know is to make use of this opportunity to meet your sales goal. Your media marketing strategy should be able to drive both traffic and sales to your online store. Today we’ll discuss some tips to make your YouTube marketing strategy. Let’s begin.

Tips to use YouTube Marketing for eCommerce

These following tips will help you create compelling videos for your website. So, what are you waiting for, start reading?

1. Making a Branded Channel

Having a branded channel makes you look more professional and appealing in front of your audience. A channel with your store name, the logo will help your audience to find you easily. Your channel will get an active web presence and even your new customers can easily find you on the internet. Only adding a brand name and a logo to your channel isn’t enough for making a branded channel.

Moreover, you can make different sections for your videos for a better approach. With segments, your customers can easily find what they are searching for. Sections like tutorials, DIY, styles and many others can be added to your youtube channel.

2. Posting Content

Making a branded channel isn’t enough for youtube marketing. You need to be regular or at least consistent regarding your content. If you want your viewers to be with you, you need to keep them engaged. How can you do that? Regular posting. As you know, YouTube is a vast social media platform and channels with fewer interactions here are of no use neither fun. You need to figure out the slots of your posting. Whether you want to post it once or twice a week or only on weekends. So, think of it and act accordingly.

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3. Type of your Content

The type of content you post is also a matter of concern. Do not always try to market your product in the videos with boring plain videos. Yeah, I know youtube marketing is all about marketing the brands and the products but not in that cliche manner. Your content needs to be more interesting, engaging, fun as well as informative for your customers. Or else there is no point in having a youtube channel if you can’t entertain your audience.

You need to present your product as a solution for your customers. Moreover, you can add shoppable tags to your product videos for a better-buying experience. You can share some DIY videos related to your audience. Who doesn’t like multipurpose products? Besides, you can also ask your loyal customers to share their experience with your products. Such videos can play an important role in building trust factors within your other customers. Also, do not make lengthy videos as it drops your viewer interest.

4. Promoting your Videos

Promotion is one of the essential parts of any marketing strategy. So, you need to promote your video at every place possible. You can use twitter, facebook, Instagram and other blogging platforms for promoting your video. The more you get the views, the more are the chances of getting loyal customers and an increase in sales. Try to reach out to your audience through every possible platform.

5. Advertise with ads

Promotion with paid ads is one of the effective ways. You can pay to advertise your channel on different channels. Even you can add your advertisement when people are searching for similar videos on youtube. For that, you need to know your target audience. Also, you need to add relevant keywords so that people can find you easily. You can easily choose your budget and make ads for your audience.

So, these were some tips to use youtube marketing for eCommerce and achieve your goal. We hope the article was informative for you.

Several Ways to Improve Search Experience on Websites

The eCommerce site search function is not as significant as product or landing pages but is a contributing factor to a growing e-store. Such small factors are responsible for eliminating various big problems like losing sales or potential customers. It’s factual that people with an urge to make purchases tend to use the search functions more than other visitors. Here if you fail to deliver a successful result to these customers than maybe you can lose them forever. So, it’s important to prioritize the improvement of your site search experience.

If you provide a good site search experience than hurrah! You successfully earned a happy customer and happy people always return to their happy places. However, visitors don’t always search according to you or your computer settings. Human search queries are inclined to spell errors, unmatched searches that are not present in your product catalog, etc. Therefore, your search function should be effective enough to interpret your customer’s search. Today, we’ll discuss some tips to improvise your search functionality.

Tips to Improve Site-Search Function

Here we’ll know, how you can make your shoppers happy with your customizable and effective search function.

Your “Search Bar”

Search bar

First, we need to focus on your search bar. Look whether your search bar is easily recognized at first glance or not. If not then it’s obvious that your search bar is a victim of ignorance. Visual aspects play an important role in human perception, especially when it’s online. Your search bar color is important to make it distinct and noticeable for the customers. Also, you can add text like “search products” “categories” “brands” or “keywords” inside the bar. It will clearly visible to your visitors who tend to make searches.

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Filterable Pages with Options

search experience

The search function of an eCommerce website makes your customer leave or to move further. If your search function provides customizable experience to your customer than they’ll happily move further. Your search function should understand what your customer is looking for. There are various ways to make search function customizable for users. For example: if you searched “black” than you’ll get a list of products on your page. Then you can sort or filter the products based on their category/price/size or other features. All these options will provide a customized experience to your visitor.

Long Tail Searches

long tail searches

 

Many search functions do not support long-tail semantic searches on their websites. Such searches end up showing null results to the customers. However, the long-tail searches are quite helpful in getting accurate results on any website. For example, if a customer searches “blue long dresses for office parties size S” will give more accurate results than just searching “dresses”. It reduces the customer’s time from searching between tons of choices. So, if your search function is unable to handle such long-tail searches than fix it fast.

Adding Autocomplete Function

autocomplete, search experience

Humans do not have memories like machines do and here autocomplete helps the visitors with their searches.  Also, with its smart searches, it saves the search time of the shoppers. Autocomplete facilitates the search process for all customers. The customer can just type one or two words and the later suggestions will keep appearing on the screen. For example, if your type ‘yoga’ then further suggestions will appear like ‘yoga pants for men’ or ‘yoga mats’, etc.

So, these were some ideas to make your on-site search function convenient for users and increase your conversion rate. We’hope the article was helpful to you.

Tips to Convert Seasonal Buyers into Loyal Customers

Every eCommerce business implements a lot of tactics and marketing strategies to attract customers and increase their sales. Offering discounts, coupons, giveaways, sales offer have become a recurrent method for each and every online store. It’s true that it attracts attention and crowd to your store but does not hold it for long. All those customers become loyal to your offers instead of your store. Eventually, these tactics fail to convert seasonal buyers and lead to financial tension without any consistent return on investment.

Using such deals are effective for attracting customers but not for retaining their loyalty. Besides, every eCommerce business should always think of a long term profit. Investing half of your earnings and not even converting half of the seasonal buyer is not a fair deal. Don’t you think? So, if you want to make up for your investments, you need to convert your seasonal buyer into loyal ones, but how?

All these customers came to your store due to some price drops or because of other offers. However, you can’t keep offering discounts and sales all the time. So, how can we interest them to buy your products again and again? You don’t think or you’ll end up giving another discount or offer. Jokes apart, we’ll help you to convert your one-time buyer into a repeat buyer. Let’s begin:

Tips to Convert Seasonal Buyers convert seasonal buyers into Loyal Customers

Here we’ll discuss the facts that can help you interest your customers in your product and make them a loyal customer.

1. Interesting and educating content

Educating content to convert seasonal buyers

First-time buyers never focus on your brand or your company. They just make their purchase and leave your site without knowing your brand value. With your welcome emails, you can educate these customers about your company’s and brand story. To connect with your customers in a  better way, you can share your sourcing, manufacturing, and many other interesting facts about your products with them.

Moreover, you can create content that will help your customers with your products they bought. Such information will help your customers and will also make a place in their minds. You can also add alternative ways to use your products. For example, if your buyer bought a saree from you, you can share a video of different styles for wearing it. If it helps them, they’ll definitely get back to you for more purchases.

2. Sharing Customer Experience

Sharing customer experience

Even in an online era, people do not have complete faith in online stores and eCommerce marketplaces. It’s important to build trust within customers to make them loyal to your brand or company. Here sharing customer experiences with other customers can help you to gain that trust factor.

Highlighting your customer’s positive experiences and reviews will make a positive image of your company. It’ll remarket your product with the help of these customer-generated stories and feedbacks. Such promotions create a positive impact on customers and prioritize your brand on their list.

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3. Sending “Thank You” Note

Thank you note, convert seasonal buyers

Making your customers feel special is one of the best ways to lure them back to your stores. After making a purchase, the seasonal buyer forgets you. Don’t let that happen. Here you have to play your “thank you” card to make them feel that you remember them. Make them feel that you’re grateful that they made a purchase from your store. This humble gesture will leave a remark on your one-time buyer mind forever. They will surely choose you for their next purchase.

4. Providing Better Services

providing better services

It’s is one of the essential factors for any customer to prefer any store. Your store must provide good customer services, return or exchange policies, better delivery services, etc. If you jeopardize your customer’s first-time buyer experience than you’re dead meat. There is no chance that the customer will ever return to your store again. Moreover, you’ll also become a victim of bad-mouthing. So, it’s better to avoid such situations.

Even if your customer faces any problem, try to contact and resolve the problem as soon as possible. Good customer service will also count in the good book of your customer. So, try to make a good first impression before your seasonal buyer.

5. Loyalty Programs and Other Offers

loyalty programs, convert seasonal buyers

Yeah, I know, I mentioned that discounts and offers bring financial tension. But here we are talking about making offers that will help in converting your seasonal buyers. According to research, loyalty programs are one of the effective ways to make customers stick to a brand. For example, you can offer your customers a coupon or some free item after making 5 purchases. Also, offers like a discount or additional item on purchase above a particular amount. Such enticing offers convert a seasonal buyer to a loyal buyer at your store.

You cannot always count on only discounts and offers for getting customers. As an eCommerce seller, you need to gain interest, engage your audience and keep maintaining their faith in your products and store. So, you can implement all the above-mentioned tips if you want to convert your seasonal buyers.

Tips to use Pinterest Marketing in eCommerce

You all must be thinking, why are we here to discuss Pinterest? It’s an old social media platform. It doesn’t even have many users or popularity as Facebook or Instagram holds. If you’re thinking, Pinterest marketing as an old and a lost case then your assumption is wrong. Now the scenario has changed and it has over millions of active monthly users on its platform. This social media platform provides second-largest traffic to various online stores.

Besides, Pinterest has always been the favorite platform for many women to browse the latest fashion, lifestyle, trends, etc. As we all know ‘women like shopping more than men do’. Also, shoppers from Pinterest are more likely to buy in comparison to other social media platforms. Research says that around 93% of users use this platform to make their shopping list.

With the growing competition in eCommerce, Pinterest has also evolved its features and options. It has now become a great platform for online businesses to unlock profits. Pinterest marketing can help you get a boost in your traffic as well as sales. Hold on, we’ll discuss more of its benefits later in this post. First, let’s know what Pinterest marketing exactly is and how it’s different from other platforms.

What’s pinterest marketingPinterest Marketing?

Pinterest is an image-based social media platform. However, most of its images are from various websites other than mobile images. Here the marketers can easily add the images of the product to the platform. The users who like the product can easily share or repin the product he/she wants to buy.

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Pinterest marketing streamlines the shopping experience of the customer. A user can easily visit the platform and search for the product he/she is looking for. They can get a lot of product options from various sites to select. Once the user finds the product, they can pin it to a particular board or can immediately move to the seller’s product page for purchase.

Moreover, it also allows the customer to compare a product from various sites and then buy it.  They do not have to move stores to store to get the best product, isn’t it amazing? No other social media platform offers such features.

So, what are you waiting for, let’s get started with Pinterest:

Tips to use Pinterest in E-commerce

First of all, we need to create a Pinterest business account. So let’s begin with it.

1. Pinterest Business Account

Creating a business account on Pinterest provides you access to analytics and advertisements. With analytics, you can track the most viewed boards or most engaging pins. Also, you can create your own ads to make your pin more visible to other people. This isn’t over yet, you need to do some more work.

Pinterest profiles

You have to add a bio, a logo image and your website link to your profile. Also, it’s better to make a few boards that would match the customer search. It will help your users to easily find the products they want. Prepare your boards based on general interests like fitness, decor, trends, festival, etc. Also, you can follow some specific pinners of your interest.

2. Use of Pins on Product Pages

Adding pins to your product pages will help your products get more views. When your customers are on your product pages, offer them to follow you on Pinterest. They can now easily pin the products they like to their board. Also, if they liked your product they can now share it with their network and will cross-promote your products. You can also add Pin buttons to all product pages automatically with WordPress widgets.

Pins on product page, pinterest marketing

3. Adding Shoppable Pins

Pinterest is making its platform more user-friendly with the introduction of amazing pins like “Shop the Look Pins”. The boards or pins of decors or any fashion trends images appear with white dots on the items that are buyable. With these pins, a user can also choose a single item with a resizable overlay on the image. It will show many similar products like the selected one from different sites.

shop the look pin

Now you’ll be thinking, how is this pin user-friendly, right? The answer to this is, you do not have to leave the website for making any purchase. The Shop the Look pins enable the user to buy the products directly from the Pinterest page.

4. Alternative Content Form

We all know a picture speaks a thousand words then why do we need any other alternative content? To stand out in the competition, get more conversion and educate our customers with more information. The more your customer knows you the more you become their preference.

alternative content, pinterest marketing

You can share product images, videos, blogs and also BTS images or videos with your followers. It will make your account more appealing and engaging for your followers. Moreover, you can add DIY or hack videos about your products. It’ll give them different ideas to use your products.

 5. Complementary Pins

complementary pins

The only focus of your Pinterest boards should not be on your sales factor. You should also add some complementary pins for your customers. Apart from your products, your Pinterest boards should also contain some topics that match your customer choices. If it matches with your customer, they’re more likely to buy your products. You can add decor, lifestyle trends, travels, recipes and many other topics.

So, these were some tips for you to increase your brand awareness and sales with Pinterest marketing. We hope the post was informative to you.

Important Tips for Shopping Cart Page Optimization

It’s not clear how many people actually abandon their shopping cart. The exact abandonment rate differs from one industry to another. Implementing good practices of Shopping Cart Page Optimization to diminish the abandonment rate is an absolute priority for any e-commerce website. It will increase conversions and revenues. Let us discuss some best practices for the shopping cart page optimization.

Important Tips for Shopping Cart Related image Page Optimization

Let us start with the basics of the shopping cart. Your shopping cart should be clear, simple and fast (CSF). This simple 3-step formula is the cornerstone of any successful cart page. Now let us dive into our important tips:

Product Summary

Image result for shopping cart in ecommerce

The cart page is where your visitors land just moments before your visitors proceed to checkout. The page has one sole mission: lead your visitors to actually pay. Many e-commerce buyers use this page for reviewing their orders.

In order to help them do so, your mission is to clearly display all the relevant information regarding the product, Always include images, exact names, specifications, quantity, size, and color. These elements will help your customers quickly review their orders. It will decrease the percentage of people abandoning their cart because of unclear information.

Color CodeImage result for color of shopping cart

There have been loads of studies about the psychology behind the use of colors. To be fair, there’s no single answer nor color that will fit all websites and solve all abandonment rate problems: each industry more or less uses one color code for its checkout button.

What’s for sure though is that visitors love harmony and clear designs when it comes to UX. When building your cart page, bear in mind that it should fit the overall color theme and that it should be reassuring.

Thumbnail Images

Image result for thumbnail

A tiny ridiculous thumbnail will annoy the customers very much. It is because they can barely help identify a product. Give them the opportunity to see it properly in a convenient size and resolution. It will help customers review their products. Additionally, displaying a decent-sized image also helps mobile users have a better mobile experience.

Payment Options

Image result for payment options in e commerce

Having different payment options is a necessity in today’s ultra-competitive e-commerce environment. Not only will this help you gain more conversions but it will also reassure visitors that are used to a particular payment solution. In fact, it’s so important that Control estimates that 50% of regular shoppers would cancel their purchase if their favorite payment method wasn’t available.

Phone, Chat or Email assistance

Your visitors want to feel that they are actual humans behind your website. This is called customer service. Even if it’s a rather new option for e-marketers, offering a live chat or phone assistance service right on the cart page is a great option to increase conversions, gain customers’ trust and leverage your brand identity.

After all, we’re all running after brand recognition, aren’t we? When it comes to choosing between live chat and phone assistance, keep in mind that millennials actually prefer live chat.

These were a few tips for shopping cart page optimization. We hope it was useful for you.

Tips To Increase Customer Engagement In E-Commerce

Customer engagement encompasses all the activities a customer performs that leads him/her to interact with a brand. An engaged customer is a happy customer. And a happy customer is one that converts and develops loyalty. There are various ways to increase customer engagement of e-commerce websites so let us discuss some tips to increase customer engagement of your e-commerce site:

Tips To Increase Customer Engagement Of Your E-Commerce Website:

Let us now discuss the ways to increase customer engagement of your e-commerce site.

Promotion in Social E-Commerce

The Importance Of Social Media

 

Many customers today expect companies to engage in social media. Adding elements of popular social media platforms on your website can boost customer engagement on your website. Social media is all about connecting and sharing. Pick up elements of this consumer behavior and add it to your e-commerce website. The more engaged you are, the more engaged your customers will be.

Well Curated Blog Set Up

A blog can be a refreshing addition on your e-commerce website that is otherwise full of product descriptions and images designed to hard sell. A well-curated blog will bring your audience along for the ride as you provide a steady stream of engaging content. It doesn’t matter what type of eCommerce business you are operating, blogging should be a core element of your strategy. Though e-commerce blogs are not the elixir of success a neglected one will have a negative impact on customer engagement.

Increase Image Loading Speed

Tips To Increase Customer Engagement Of Your E-Commerce Website

A slow loading landing page is a major turnoff for the site visitors. It will result in a higher bounce rate for your site. Visitors will simply stop engaging if the images load slowly or not at all. Mobile browser users are even less patient in waiting for your site to load. Speed up your servers, optimize your images and make sure everything is mobile friendly to create better engagement.

Make Easy Navigation

The people who visit your site will look for your navigation menu to familiarize themselves with the layout of your site. Make it easy for site visitors to locate your menu by placing it in a common location, such as across the top of the screen just under the header. Also, don’t hide it in a small box or down the page.

Holding Contests For Your Customers

Tips To Increase Customer Engagement Of Your E-Commerce Website

When you hold contests, it serves as an effective and fun way to drive traffic to your site and reward loyal customers. A contest can involve collecting emails as entries for a prize. Also, involve having others provide content on social media or their own websites and link back to your contest page. This can be helpful in driving traffic, particularly if you organize it in a way that you reach your target audience.

These were some useful tips to increase customer engagement of your e-commerce site. We hope you will implement them to gather maximum customer engagement in your e-commerce site.

eCommerce email marketing tips for your store

Running an online e-commerce business is a difficult task. And, without an e-commerce email marketing strategy, it can be quite a task to build the meaningful relationships you need to grow. E-commerce e-mail marketing is the art and science of using email to boost sales for your store. There are some aspects of the strategy that applies to all businesses and others that specifically for eCommerce. Either way, if you are selling online here are some important tips for your eCommerce email marketing.

Important Tips For eCommerce email Marketing

Email marketing is about building relationships. Now, let us discuss various ways to help you build your email marketing strategy.

Online Subscription Form

E-Commerce E-Mail MarketingYour priority list should always be building a high-quality subscriber database. One of the best ways to gain this is by using an online subscription form. Make the subscription easy for your subscribers. Although you might have the temptation to collect all useful information keep it simple and easy to fill. You can always go back and collect further information as your relationship develops.

Automated Welcome Email

E-Commerce E-Mail Marketing

The best way to address a new subscriber is by sending him/her a welcome email. You can automate this process by so that you never miss this opportunity to a new subscriber. The response will always be on time and consistent.

If you personalize this email with your subscribers it will enhance the sense of a 1-1 communication and will increase engagement. Automated welcome emails typically generate considerably higher engagement rates (around 5 times) than standard news and promotional type campaigns. Therefore, do not miss out on this opportunity.

Mobile-Friendly Layout

Image result for mobile friendly layout

Today, more than 50% of people access emails from a smartphone or tablet. It is probable that your email campaigns will be read whilst your subscribers are on mobile. It may not be the only time that they read it but many will use their mobile device to preview and screen incoming emails to come back to later. Your message will be deleted if your email campaigns are not suitably organized and easy to read on a small screen.

Timing

eCommerce email Marketing

You have to understand the purchase frequency of your customers. It will help you design an appropriate communication strategy – one that suits their needs rather than your resources. Luxury products are not an everyday purchase.  But a carefully worded subject lines will help ensure that your branding is kept in your readers’ consciousness for the time that they’re ready to buy. The mail should convey the essence of your e-mail and consistent use of your ‘from-name’

Encourage Sharing

eCommerce email Marketing

Word of mouth is a powerful tool. You can use this benefit to make your customers act as your brand advocates. You can encourage your email subscribers so that they share your content. It will potentially extend your message far beyond your immediately opted-in database. A simple method is to add social sharing buttons to your campaigns.

These were a few tips on your eCommerce email marketing. We hope you found it useful.