How Your E-Commerce Store Can Survive & Thrive During Black Friday?

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as Wednesday or Thursday before extended store hours to give shoppers a jump start on their holiday shopping. The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on […]

Why Should You Make the Influencer Marketing Your Next Go-To E-Commerce Strategy?

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer marketing. A well-thought-out influencer marketing can significantly increase your brand recognition as well as sales. If an e-commerce business wants to stay relevant in their market, […]