How Your E-Commerce Store Can Survive & Thrive During Black Friday?

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as Wednesday or Thursday before extended store hours to give shoppers a jump start on their holiday shopping. The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on …

Why Should You Make the Influencer Marketing Your Next Go-To E-Commerce Strategy?

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer marketing. A well-thought-out influencer marketing can significantly increase your brand recognition as well as sales. If an e-commerce business wants to stay relevant in their market, …

Things Every B2B E-Commerce Company Needs to Know

B2B e-commerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of the largest e-commerce growth from 2020 to 2025. That means big things for B2B marketing are on the horizon. Merit claims that 73% of B2B buyers today …

How-To-Guide for Managing Fraud & Risks in E-Commerce Transactions

Today, e-commerce has become a trend of the modern economy with its outstanding platforms. Because it’s a new trend so online store owners can’t avoid risks in transactions. Thus, the management of fraud & risk in e-commerce transactions is considered the most important factor for the long term survival of your business. These risks may …

How Dropshipping Can Change the Fate of Your E-Commerce Business?

Inventory management is one of the biggest challenges that every retailer faces. Having the right products at the right time requires proper demand forecasting and savvy purchasing practices. If you don’t order enough merchandise, you risk disappointing your customers and sending them to your competitors. But if you order too much, you end up stuck …

Tips to Increase Productivity for E-Commerce Entrepreneurs

Are you having an e-commerce store? Is your e-commerce store up and running? Do you get some sales out of it? If your answer to all these questions is yes, then congratulations! But if you thought you could squeeze every bit of profit out of your online business without optimizing your store and using the …

Future of E-Commerce Selling: The Growth Trends for 2020 and Beyond

The resurrection of e-commerce is happening all around us. Therefore, we can say e-commerce is a goliath industry. So, it’s no wonder that people are always asking about the future of e-commerce. Every merchant entering the new growing e-commerce market at some point faces the question: “Will eCommerce continue to grow?” E-Commerce has indeed come …

Tips to use Pinterest Marketing in eCommerce

You all must be thinking, why are we here to discuss Pinterest? It’s an old social media platform. It doesn’t even have many users or popularity as Facebook or Instagram holds. If you’re thinking, Pinterest marketing as an old and a lost case then your assumption is wrong. Now the scenario has changed and it …

Tips To Increase Customer Engagement In E-Commerce

Customer engagement encompasses all the activities a customer performs that leads him/her to interact with a brand. An engaged customer is a happy customer. And a happy customer is one that converts and develops loyalty. There are various ways to increase customer engagement of e-commerce websites so let us discuss some tips to increase customer …

Important Tips For Instagram Marketing Of E-Commerce

With over 800 million active users Instagram is a perfect marketing tool for the e-commerce industry. The platform has witnessed immense growth in recent years. But it is not difficult to increase your followers and reach your target market organically. It’s also one of the few social network platforms that is yet to be saturated …